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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Would you be up to paying $795 for a pair of recycled Louboutins? Recycling has never been this luxury! The most famous shoe designer has created shoes from craft paper and boxes and wrapped them with PVC using the ‘trash’ technique. Worn by Jennifer Lopez and Gigi Hadid, this recycled shoe has made its name among stars! #recycling #sustainable #louboutin #christianlouboutin #shoes #style #streetstyle

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Lina Psaila
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Emma Watson, Stella McCartney and Olivia Wilde don't have to convince you about the benefits of embracing ethical fashion. Sustainable fashion means making ethical decisions throughout the entire production process.  


This is an issue gaining global attention especially after the Rana Plaza factory in 2013 injuring at least 2,500 workers. Now there's a deeper demand for transparency and more sustainable options have become available as a result. This expansion in product offerings includes athletic wear. #000000">For example brands like Alternative Apparel and YOOXYGEN brands like Studio 189 and PRABAL GURUNG. 

Super-cosy hoodies, slacks and leggings that you can sport confidently knowing that they are made ethically. Make sure the brand that you support is committed to a traceable supply chain, ethical trade and sustainable materials, and that all garments are made in eco-label approved factories. 

Many brands ethos means using natural resources responsibly by reusing and recycling materials even coffee. Yes, there are leggings made of recycled coffee waste mesh fabric that you would never think twice about the origin of the material. The odour can give it away but after a few washes, you'll never even know that your perfect pair of workout leggings were made from coffee. 
#fcfbfb">
#fcfbfb">So, if you want to make a contribution to an ethical and sustainable future while enjoying your workout, head to our expert edit below and shop your favourite styles! 

IMAGE CREDITS: VOGUE Follow us on Instagram #e4af0a">HERE for bite size style inspo! 

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Shopcade
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Don’t forget about yourself when you’re spreading the love this Valentine’s Day. Pat yourself on the back for sourcing great gifts for loved ones, then go one better by picking something extra special from KIMSU for yourself. You’re worth it and for the uninitiated, this rising, Berlin based jewellery brand specialises in the kind of sophisticated and environmentally respectable styles that are catching the eye of industry insiders. Think abstract geometric forms in recycled silver and an exclusive shade of gold that are handcrafted into the kind of earrings, necklaces and rings that will make any outfit compliment-worthy. Not to mention the dynamic architectural air they exude, and the fact that founders Sue Woo Kim and Roberto Bertinetti have specifically designed these pieces to empower the wearer by imitating strong symbols of strength. 


Whether you like your jewellery clean and simple or accented with premium gemstones, there’s a perfect style for you. Your search for impactful everyday earrings is over thanks to the Triangolo studs. Available in silver and blue or gold and green colourways with matching necklaces, you can rotate them to show off the triangle’s different orientations and be sure to tuck your hair behind your ears so they can be admired. Indulge your penchant for minimal rings, if you have one, because there are on-point single and double finger options. And if you’re after something show-stopping for after dark, try the Scala Drop Earrings or Pendant for a progressive take on modern glamour. 

Discover the debut collection highlights in the gallery above then shop your favourite(s) in the edit below. 

Image credit: KIMSU.

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Lydia Cotmore
lydiacotmore added a look via the mobile app
lydiacotmore

A face without freckles really is like 'a sky without stars' (Natasha Bedingfield was right!), and now your face can sparkle just like the night sky with the best beauty trend to come out of festivals. Glitter. Any decent Boots will carry reasonably priced pots of Barry M body glitter to carry your Year 6 school-disco staple into 2018 festival season, and no self-respecting tipsy girl will be dancing in a field without it this spring/summer. For a few years now the trend has been going strong, but new styles are always emerging to revive it. Application to cheekbones and under-eye areas are popular methods to boost highlighter brightness, but all-over speckled looks like the one above can be ethereal in their charmingly hap-dash appearance, perfect for weekends spent in woodland retreats. Experiment on big nights out to find your favourite glitter look before festival season kicks into gear. PS. A warning: you'll be finding glitter in places where glitter has never been before, months after the tents are packed up and empty cider bottles recycled, but the sparkle is worth it. Go forth and shine bright! [Photo cred.: Pinterest]

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Shopcade
shopcade added a look via the mobile app

KIMSU is putting Berlin’s jewellery scene on the map. Launched there in October 2017 after less than a year of development, founders Sue Woo Kim and Roberto Bertinetti deliver sophisticated handcrafted jewellery but they also strive to empower women and be respectful to the environment as they do so. Every KIMSU piece works on different levels: they’re designed to be aesthetically pleasing and to help the woman wearing it find her strength and confidently get in touch with her feminine side. The original and sometimes abstract geometric forms of the earrings, necklaces and rings imitate strong symbols of strength and have an intriguing architectural air. And only recycled silver is used by the self-described ethical and socially responsible brand, along with the finest coloured gemstones and a unique and exclusive shade of gold.  


KIMSU definitely plays to and expresses its founders’ strengths and passions as well. Creative Director Kim received a gold ring for her first birthday, as per Korean tradition, which sparked her personal passion for jewellery; and her interior design and architecture background is very evident in the visual aesthetic, graphics and the jewellery itself which she designs. Business and marketing is Bertinetti's forte and focus as brand CEO following years of working in digital marketing and being part of an entrepreneurial family. Based on the belief that the tiniest symbols and gestures can ignite a passion within, dynamic triangles, circles and rectangles all star in KIMSU’s standout debut collection. We’ve got our eye on one of the layered circle rings or the dramatic drop earrings we’ll be tucking our hair behind our ears to show off.  

We’re predicting big things for KIMSU so shop our edit of key styles below to be able to smugly say you owned it first. 

In partnership with KIMSU

Image credit: KIMSU.

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Chloe Laws
chloelaws added a look via the mobile app

"In Girl World, Halloween is the one day a year when a girl can dress up like a total slut and no other girls can say anything about it" is the Mean Girls quote that is recycled every year, and although we don't agree with the word slut, we certainly agree that's it's a great excuse to wear underwear as outwear. Or wear particularly sexy underwear for your partner, because Valentines Day is a long time away and often too cutesy- we like lace, gothic, dark lingerie. 


So dress up scarily sexy and seduce whoever's in your bedroom, or just yourself...

Photo Credit: Pinterest 

Follow us on Instagram HERE for bite size style inspo! 

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ostro organics
ostroorganics added a look via the mobile app
ostroorganics

Ostro Organics we value natural, organic and GMO free ingredients. When it comes to packaging, recycled and reusable materials are just as important to us. The bottle-labels are printed on tree-free paper. And our latest packaging item, our “sample-set” is also printed on tree-free paper.

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Hariti Chhatwal
haritichhatwal added a look via the mobile app

Everything SPOT ON! 


4 reason's why Amit's Show raised the bar. 

1. International Calling - The collection was inspired from colorful poly-thene bags and 'gumchhas' with a Japanese twist. From the set-up, to the silhouettes, the patched wedges, everything looked like it was for a global market. 

2. Candy Pop - POP please! The colors were bright, bright and bright. Painting the canvas in the palette of the season, the vibrant hues made for a visual treat. 

3. Peppy Tunes - We are still groovin'. The music made for a very very happy show. It had 'the buzz'. 

4. SPORTY, RECYCLED and INCREDIBLE - nough' said! In a nutshell, it undoubtedly has the makings of the collection of the season. We're excited for the coming days. What about you? 

Scroll right on the image to see our top picks!

Photo Credit: Viral Biyani

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Michelle Sabado
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michellesabado

@pharrellwilliams presents his collection of the first denim made from recycled ocean plastic in collaboration with G-Star raw. #sustainablefashion #trend #nyfw #shopcadehitsmbfw Credits: Pharrell via Instagram

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Missy Boo
missyboo added a look via the mobile app
missyboo

This flat cap bag is handmade from two carefully chosen vintage tweed flat caps by GirlWithBeads. Recycled Vintage! Order yours from http://streetfame.co/?oid=1017_1

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