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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

It's official, twinning is winning. The street style jury have spoken and whether you're rocking matching outfits with your bestie, a lá Cher Horowitz and Dionne Davenport or twinning with your significant other, the only way to look 'gram-ready is in matching line-ups. 


We've created an edit of the best mix and match pieces for him and for her, some sporty and androgynous, some vintage-inspired and some luxe and minimalist so you can take your brunch look, gym threads or your date night ensemble to the next level. 

Think matching colours, clashing prints, his and hers outerwear and simple silhouettes for cosy winter weekend afternoons. So layer up and get twinning because this trend is here to stay. 

Browse and shop the edit below... 

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Emily Beeson
emilylavinia added a look via the mobile app

English heritage-inspired design is always on trend from autumn into winter. There’s just something cosy about wrapping up in front of an original fireplace surrounded by books and antiques.   


However, traditional interior design can sometimes look at little outdated so we looked to our panel of interiors experts for a few tips on how to put a contemporary twist on heritage style…   
Firstly, make use of modern colours. It’s easy to opt for the safe bet but of you’re planning on filling a room with antiques, a bright, tonal colour is a great way to offset them.   

Mixing vintage and modern fabrics and accessories is also a great way to embrace heritage style. Tweed, tartan and Regency-inspired prints look great next to modern velvets, stripes and animal prints.   

Lastly, a statement piece in a modern home can really help to channel classic appeal. Consider a chaise lounge, pintucked headboard or vintage sofas and rugs to bring the look together.   

Want to try the heritage look in your space? Transform your home with our edit of unique pieces below…    

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Emily Beeson
emilylavinia added a look via the mobile app

Every month we compile a list of all the pieces, trends and brands we’re wearing, loving and adding to our wish lists. From everyday essentials that have been keeping us looking fresh for the new season to statement pieces we’re saving our pennies for, here’s everything on the SC radar for October…  


Checks, stripes, florals and animal prints – this season is all about print and pattern. We’ve been shopping for checked jackets and cool jacquard trousers, boho floral maxi dresses and leopard-print minis.  

Of course, the biker jacket is an October staple and due to this month’s strange and changeable weather, we’ve not left the house without ours. Plus, it’s boot season and there’s not a single pair of autumn boots that doesn’t go with a leather jacket.   

When it comes to accessories we’ve been loving tan leather in the form of shoes, bags and belts and layered charm necklaces in warm gold and rose-gold tones.   

Simple jumper dresses and men’s shirts in autumnal hues have also been our jam this month – think textural pieces in fine cord, denim and pink chambray.   

Want to steal our favourite looks? Simply shop the edit below for our autumnal picks…  

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Emily Beeson
emilylavinia added a look via the mobile app

It’s no secret that in the world of interiors maximalism is set to be huge for FW18 and well into the New Year. We’ve bid farewell to minimalist Scandi style and settled our sights firmly on a more eclectic, cozier set of trends for the seasons ahead.   


You can interpret the maximalist trend in plenty of ways but one of our favourite iterations of the trend has to be the luxe rock’n’roll look. Think dark and vibrant tones with flashes of color, print and texture thrown in.  

Animal prints, gallery walls, plush velvet and nods to your favourite artists are all encouraged as are hints of gold and silver to add depth against tonal black, grey and deep-blue walls.   

The perfect mix of glam styling and home comforts, try mixing and matching your artworks and accessories and always mix vintage with contemporary designs for a considered yet relaxed vibe.    

The maximalist home décor trend isn’t going anywhere so we’ve created an edit of the best pieces to help infuse your space with the spirit of rock’n’roll…   

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Emily Beeson
emilylavinia added a look via the mobile app

With so many gorgeous pieces dropping with the onset of each new season it can be tricky trying to figure out which pieces are worth investing in. Cue the rise of the designer rental market. Brands like Rent The Runway make it easy to rock the latest IT-bag or designer dress for a fraction of the cost.


So whether you've a one-off occasion coming up or you want to try out every fall trend without splurging, here are the pieces you might want to consider renting instead of making a full investment in this season...

A party dress 

Sequins and statement prints are going to be huge this fall, but realistically, how much wear are you going to get out of an embellished party dress? Save your money for staple pieces and try out the trend without the commitment.

A statement coat

While it’s always worth investing in a classic coat – think camel, black and navy – this season’s statement styles may not be still be so cool in a couple of years. Tartan, houndstooth and bright colors are all key looks for fall, so grab them now.

A bold bag

Logo prints and neon hues are big on the street style scene, but they don’t exactly scream timeless. If you’re still not sure if it’s worth splashing the cash on this season’s bold bag trends, play it safe and rent one instead.

A printed jacket 

Probably the easiest way to refresh your wardrobe, a printed jacket will make your go-to jeans and sweater feel completely new. Animal prints and military styles are the ones to look out for right now.  

Retro sunglasses

Sunglasses aren’t just for summer – they’re the easiest way to work this season’s retro trend, and they’ll look so good with a faux-fur coat. Look for an oversized cat-eye pair in a bright color or tortoiseshell print. 

Browse the edit below to shop our Rent The Runway picks. 

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Emily Beeson
emilylavinia added a look via the mobile app

Wave goodbye to sunshine yellow and millennial pink because a new season is here and it’s all about muted, earthy tones for AW18. Cool autumnal hues include burnt orange, sandy oat tones and of course, olive green.   


A staple for this time of year a green military-style jacket is a sure way to lend your look a touch of effortless cool – see the likes of Kate Moss, Olivia Palermo and Anine Bing for outfit inspiration.   

Olive green is one of those hues that goes with just about everything in your wardrobe, from casual jeans and shirts to sleek dresses and statement prints.   

Team a green jacket or shirt with leather trousers and a cool pair of snake-print boots or put a twist on the tone by pairing classic camo with blush-pink sneakers and accessories for a contemporary colour clash.  

The perfect colour to invest in for autumn through to winter, olive green is set to become our go-to from now until the New Year.   

Want to steal the look for yourself? Shop the olive green edit below…  

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Emily Beeson
emilylavinia added a look via the mobile app

In celebration of 30 years of affordable trend-led fashion River Island has just dropped a birthday collection showcasing the best of the brand...  


The British brand is always ahead of the curve and this limited edition line-up is no exception to the rule. The RI30 collection made up of premium pieces for men, women and kids with RI’s signature bold prints, embellishments and functional silhouettes for every occasion in your calendar.   

Paying homage to the brand’s most popular designs over the last three decades, the collection features luxe statement tracksuits, sparkling studded boots and bodysuits and sleek blazer and pant combos.  

Discover your favourite pieces from the collection and from River Island’s AW18 collection, save your favourites for later and shop the collection before it sells out.   

Browse and shop the edit below…   

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Animal prints are everywhere. From zebra to leopards to tiger prints to croc details… You name it! All and every animal print is a trend. Especially seen with footwear in street style, animal print boots are a must for Fall 2018. Try them with suits or jeans to add a ‘wow’ factor to your style #animalprint #zebra #leopard #tiger #snake #croc #trend #fashion #streetstyle #boots #style

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Emily Beeson
emilylavinia added a look via the mobile app

Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   
Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

Utility cool   

JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   

Industrial outerwear

Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   

Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway. 

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Now that September's here and New York Fashion Week has graced us once again, it’s time to reflect on the trends we saw on the runways and get excited about wearing them in real life. Here’s our round-up of the top ten trends we loved at NYFW and the ones you'll be seeing everywhere...  


Animal print  

Already spotted on our favorite street style stars, animal prints ruled the New York runways. Tom Ford’s came in every shape and color you could imagine, but classic leopard patterns still dominate – see Victoria Beckham’s timeless coats.  

Western boots

From slouchy over-the-knee shapes to classic cowboy styles, plenty of Western boots were worn on the runway this season. Whichever you choose, show them off with cropped denim or maximalist dresses.  

Checks  

They may be nothing new, but checks are about to have a major moment. Michael Kors and Calvin Klein 205W39NYC both showed punk-inspired tartan coats – we’ll be wearing them with denim and chunky boots.   

Logomania

Logo prints have ruled the street style circuit for several seasons now, and they’re not going anywhere – Alexander Wang’s embellished tracksuits and Tom Ford’s sequined sweatshirts are proof if proof were ever needed.   

Neon 

Already championed by Kim Kardashian, neon brights popped up everywhere. We loved Calvin Klein’s industrial-style jackets and Tibi’s fluorescent sweaters teamed with low-key camel tailoring.    

‘70s brown 

Coach and Self-Portrait both showed plenty of ‘70s-inspired brown hues, proving the trend has serious staying power. Try a belted coat or midi dress for a timeless feel.   

Colorful suiting

Navy and black will no longer do – suits this season came in every color possible. From candy pinks to pastel blues, any shade goes as long as you’re wearing it from head to toe.   

‘80s maximalism

Tom Ford proved the ‘80s are here to stay for another season with purple leopard-print leggings, sequins and shoulder pads.    

Modern sports 

Sportswear is now a staple on the runway, and this season it came in sleek silhouettes with industrial details – think quilted nylon midi skirts and oversized drawstring pants.   

The new utility 

Military-inspired pieces make their way onto the catwalk every fall, and with good reason: a classic double-breasted coat or khaki jacket will never go out of style.   

Follow us on INSTAGRAM for more style and shopping inspiration.  

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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