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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Animal prints are everywhere. From zebra to leopards to tiger prints to croc details… You name it! All and every animal print is a trend. Especially seen with footwear in street style, animal print boots are a must for Fall 2018. Try them with suits or jeans to add a ‘wow’ factor to your style #animalprint #zebra #leopard #tiger #snake #croc #trend #fashion #streetstyle #boots #style

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Brittany Du-Crow
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Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   

Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

  For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

 Utility cool   

 JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   Industrial outerwear   Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

 You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway.   

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

Now that September's here and New York Fashion Week has graced us once again, it’s time to reflect on the trends we saw on the runways and get excited about wearing them in real life. Here’s our round-up of the top ten trends we loved at NYFW and the ones you'll be seeing everywhere...  


Animal print  

Already spotted on our favorite street style stars, animal prints ruled the New York runways. Tom Ford’s came in every shape and color you could imagine, but classic leopard patterns still dominate – see Victoria Beckham’s timeless coats.  

Western boots

From slouchy over-the-knee shapes to classic cowboy styles, plenty of Western boots were worn on the runway this season. Whichever you choose, show them off with cropped denim or maximalist dresses.  

Checks  

They may be nothing new, but checks are about to have a major moment. Michael Kors and Calvin Klein 205W39NYC both showed punk-inspired tartan coats – we’ll be wearing them with denim and chunky boots.   

Logomania

Logo prints have ruled the street style circuit for several seasons now, and they’re not going anywhere – Alexander Wang’s embellished tracksuits and Tom Ford’s sequined sweatshirts are proof if proof were ever needed.   

Neon 

Already championed by Kim Kardashian, neon brights popped up everywhere. We loved Calvin Klein’s industrial-style jackets and Tibi’s fluorescent sweaters teamed with low-key camel tailoring.    

‘70s brown 

Coach and Self-Portrait both showed plenty of ‘70s-inspired brown hues, proving the trend has serious staying power. Try a belted coat or midi dress for a timeless feel.   

Colorful suiting

Navy and black will no longer do – suits this season came in every color possible. From candy pinks to pastel blues, any shade goes as long as you’re wearing it from head to toe.   

‘80s maximalism

Tom Ford proved the ‘80s are here to stay for another season with purple leopard-print leggings, sequins and shoulder pads.    

Modern sports 

Sportswear is now a staple on the runway, and this season it came in sleek silhouettes with industrial details – think quilted nylon midi skirts and oversized drawstring pants.   

The new utility 

Military-inspired pieces make their way onto the catwalk every fall, and with good reason: a classic double-breasted coat or khaki jacket will never go out of style.   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest   

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Maximalism is set to be big this autumn and whether you’re revamping your wardrobe, your accessories line-up or your home, the eclectic trend is here to stay.  


Now when it comes to interior design nailing the maximalist trend can be tricky and there are a few rules to follow if you want to get it right. Basically, it all comes down to clashing prints…  

Power of three

When you’re clashing prints to create an eclectic, maximalist feel in your space, be sure to pick out no more than three strong prints. Whether you use these sparingly or cover an entire wall, be sure to limit your choice to two or three designs to keep things looking chic and considered rather than messy and out of control.   

Colour code

Picking out prints from the same colour family – like neutrals, pinks or monochrome – can really help to bring a space to life and character while still sticking to your chosen theme. Try an autumnal palette for the new season or channel 2018’s punk-inspired vibes with clashing animal prints.   

Accent and accessorise   

Rather than adorning every surface in your home with print, carefully select smaller statement print pieces to make the most of them. Opting for accent pieces and cool accessories will mean you can not only mix and match but this also gives you the option to tone your maximalist interior up or down depending on your mood.   

Want to get the look for yourself? Shop our edit of must-have pieces below to get started…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Wild prints are back in fashion. The eighties glamour style is here with us now. 80s was filled with zebra prints, even so they were more popular than leopards. Now you have a reason to live the 80s all over again. This retro trend is quite tricky to wear. If you pair them with neons or bold colours you might get a tacky look. But if you stick with the classic black & white colour palette your look will be polished and expensive! #zebra #trend #prints #fashion #style #streetstyle

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Emily Beeson
emilylavinia added a look via the mobile app

Our favourite high street hero is serving up serious September outfit inspiration with its latest collection and we want everything on offer. Loved by the fash pack, a staple of editors around the world and a fail-safe source of street style looks, Topshop never lets us down.  


The British brand’s autumn offering is comprised of on-trend animal prints, chunky-heeled boots and lightweight fabrics coupled with cool jackets and co-ords.   

Channelling the ‘70s vibes we’re seeing everywhere for this season, Topshop have really pushed the boat out with luxe tan leather, faux snakeskin, double-breasted styles and flared trouser suits.  

Discover our favourite pieces from the new collection below and shop them before they all sell out…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Snakeskin print is loved this season. It was first on blouses, then dresses, pants, bags and now boots! Fashion bloggers loved snakeskin boots and if you’re feeling bold, you can opt for colourful snakeskin prints to add spice to your style. #snakeskin #streetstyle #style #fashion #boots #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Rawr! This trend is wild and sexy! Animal prints were everywhere this past season and with Fall 2018 it is having its moment under the spotlight. Leopards became mainstream but zebra prints and tiger prints are the big deal. The orange hue of tiger prints create impeccable looks and you will love them! #animaprint #print #tigerprint #tiger #leopard #zebra #trend #style #streetstyle #fall #autumn

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Why do we love menswear so much, I don’t know. Maybe its because the clothes are super comfy and baggy. But after boyfriend jeans, mens shirts is having its moment! Especially shirts with bold prints and colours are loved by street style bloggers. Opt for a baggy shirt with your daisy dukes or even better wear it as a dress in the last days of summer. #mensshirts #menswear #streetstyle #trend #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

Leopard print: the undeniable hero of the summer. We saw it everywhere from skirts and sneakers to art prints and luxe lingerie…  


A bold, unapologetic staple with its roots in fancy ‘50s skirt suits, disco flares, statement ‘80s style and the grunge aesthetic of the ‘90s, animal print is back with a bang.   

What’s more it doesn’t look to be departing any time soon. Zebra prints, faux snakeskin, cheetah spots and tiger-inspired stripes are the order of autumn.   

If ever there were an impulse buy to get on board with, it’s this collection of statement prints so we’ve rounded up the best pieces to invest in, whatever your budget.   

Shop the edit below to release your inner wild child…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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