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STYLE & SHOPPING.

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Lina Psaila
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Denim has historically been one of the most flattering fabrics for both men and women. It's also surprisingly versatile, adored by the high street and the high end alike. So it came as no surprise that for SS17 denim is super playful unexpected and comfortable. This means no skinny jeans in the horizon, lots of cutouts, embroidery, patches and variety in hemlines. Here are our top picks!


CUTOUTS 

Take cues from Kendall Jenner and sport a sexy midi denim skirt with cutouts and style it with a silk spaghetti strapped top with detailing. Finish the look with a vintage pair of 90s inspired sunnies and an equally grungy pair of mules for an extra chic summer look. 

NO SKINNY JEANS (MODEL OFF DUTY)

 The days of skinny jeans are thankfully pretty much over for our figures and most of all for optimum blood circulation. Yes, those things were tight. Bella Hadid, Gigi and the entire bunch are sporting a much more comfy solution: boyfriend jeans. For example, Bella opted for a red-hot appeal to a dated Canadian tuxedo while Kendall (going for denim again) wore a sheer bodysuit under a dark wash pant and jacket. Frederikke Sofie went for a polished jumpsuit and layered it on a duster jacket while Imaan Hammam went old school by pairing her baggy overalls with a plaid top. 

STEP HEM 

If you really want to nail the 2017 denim look then look no further than the step hem. You can thank French designers Vetements for the much needed innovative twist! If you don't have the Vetements budget why not try a little DIY and give them a makeover with staggered edges. Look below for other affordable options. The great thing about the step hem is that you can style it as you please, no rules apply here! 

CANADIAN TUXEDO (OR DOUBLE DENIM)  

Canadian tuxedo has many retro throwbacks from Woodstock, to Justin and Britney circa 2001, to Dolly Parton circa forever. But even if the trend seems dated, kitsch or unflattering it actually completely depends on styling. You can go safe, by throwing a chambray shift over your denim dress, instead of going head to toe dungarees and jacket. Try sporting a deconstructed denim shirt over your denim skirt shorts or trousers and it will instantly give a modern look to your outfit. 

FRINGES/ TASSELS 

Fringes and tassels for 2017? Oh yes. For the past 3 years, tassels and fringes have been put front and centre and they don't show any signs of abandoning the limelight. The great news about a trend sticking around for more than a few seasons is that it's been given a chance to evolve. So you don't have to stick to your frayed hem jeans, necessarily. Pick up a mini skirt with fringes, a flawless denim jacket or opt for a pair of uber cool denim sandals finished with tassels. One of our favourites is a distressed denim blouse with a frayed hem courtesy of Marcus Almeida. Thank you!

EMBROIDERED 

This is the year to go for embroidered. The obvious option here is springtime florals but don't let that hinder you. Actually, DIY is welcome here, too! From rock n roll roses, to funky pineapples even quotes make for a super stylish way to decorate your favourite pair of jeans this summer.

PATCHWORK 

If you want to play with dimension design and personality adding uber cool patches is the denim path for you! You can try clashing similar blue tonal panels or play with different sizing by assembling large squares with minuscule patches on the jeans. Experiment with positioning pockets in unexpected places or colours. If DIY is not your calling don't worry! Just browse through our selected edit of denim items for SS17.

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Lina Psaila
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Amanda P
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'90s born babes Hailey Baldwin and Lucky Blue Smith are the stars of Tommy Hilfiger Jeans' latest ad campaign. Their denim this season is full of gorgeous, '90s inspired pieces, so the models are perfect for it! 


Get inspired for your own summer wardrobe with comfy, casual denim, branded tees, overalls, and cotton undies. Grab your new favorite basics with our edit below!

+ Watch Hailey Baldwin with Immy Waterhouse in Hilfiger Denim's SS16 campaign above...

Photo Credit: Fashion Gone Rogue
Video Credit: Tommy Hilfiger

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Karishma Rajani
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Fans of camo in the house say 'hey!' If you think dressing like a sergeant may be a bit too much, and that military-inspired overalls are not your jam, we present you the camouflage shirt! 


It looks great on its own, yet pairs with the girliest of dresses. Alia Bhatt wore hers with a pale blue dress, while the coolest Kardashian paired the shirt with a peachish bodycon. Browse through the full album more inspo!

Pick and choose pieces that suit your style the best!

Photo Credit: Viral Bhayani

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Karishma Rajani
karishmarajani added a look via the mobile app

If we had to describe Kangana Ranaut, we'd say she is an 'overall' cool person. Terrible puns aside, she is definitely one of the most sartorially forward despatches from B-Town, working Dior ball gowns and distressed denims with equal ease. 


This dungaree + striped tee look is giving us just the Friyay afternoon inspiration to get out of our PJs and take the style quotient up on the streets. 

We've handpicked some of the coolest overalls so you can get on board with the trend as well! 

Photo Credit: Viral Bhayani

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Nainika Agrawal
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Finding the perfect pair of jeans can be almost as troublesome as finding the perfect man. Sure, we love that there are so many fish in the sea, but that also makes nailing the one for you all the more challenging. I mean, how do you tell one apart from the other? Shopcade to the rescue! 


Without further ado, let’s explore the styles you need to bookmark in 2016. 

Fit and flare: A sophisticated version of the ‘70s bell bottom, this style gives your rear a good shape and flares out at the knee. It can be slightly tricky to pull off, especially if you’re bottom-heavy. A pair of wedges can totally change to look around. 

Patchwork denim: Denims in varying shades patched together. Very grunge! You can even DIY this effect onto an old pair of jeans. 

Culottes: Every man repeller’s favourite piece of clothing, this continues into 2016. Ditch the formal version for a frayed denim version. A nice pair of block heels will really help balance the look. 

Overalls: Overalls too continue to be present on the runways and the streets. Throw in an old vest and just-out-of-bed hair to the mix, and you’re golden. 

Girlfriend jeans: Like your boyfriend’s, only a little more structured around the hips and thighs. These too taper as they go downward, and pair excellently with your Birkenstocks.

Photo Credit: Marie Claire, Trendhunter, pinterest

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Karishma Rajani
karishmarajani added a look via the mobile app

The fashion police wasn't lying when it said all things '90s are back! 


As for the greatest news EVER: Your favourite TV show from the era is set for a remake. Yes, it's going to have Ross, Rachel, Monica, Joey and Phoebe! 

The stars are coming together for a two-hour special celebrating the career of director James Burrows on NBC. 

Unfortunately, Chandler Bing has committed to being a part of play in London. Yes, we're heartbroken too! 

The good news is, after 11 long years the reunion is finally happening! And boy, are we excited! 

Meanwhile, feast your eyes on the best sartorial moments F.R.I.E.N.D.S gave us. 

Our edit below will help you replicate their style, overalls and all!

Photo Credit: Pinterest

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Shopcade
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February is here and it's time for a fitness resolution check! Are you on top of it? If yes, you go girl and keep working hard! If not, don't worry because Sweaty Betty is here to get you to reach those fitness goals you want to achieve in no time!


Sweaty Betty's SS16 line brings all the technical sportswear knowledge with the touch of the brand's stylish design aesthetics you sure can't resist!

Whether you're way of finding your inner zen is through yoga, running, swimming or dancing, Sweaty Betty's stylish pieces can suit any sports activity you're into. 

Get inspired, and get that fab, strong body with Sweaty Betty's SS 16 we've picked below just for you!

Photo Credit: Sweaty Betty

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Hasna Haidar
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Bodysuits are a versatile basic that can be dressed up or down to suit all occasions. Learn how to nail the latter look with our tips below:

   
Turtleneck bodysuits
Turtleneck bodysuits keep you warm without the risk of experiencing that icy blast on your back each time you sit down. For the perfect casual look, opt for boyfriend jeans, clogs or sneakers and a faux fur coat to keep you warm.

Plunge-neck bodysuits
Skirts are a great option for plunge-neck bodysuits, particularly when placed just above the navel. Whether you choose a mini or midi skirt, opt for a structured style to create a sassy silhouette. Accessorise with lace-up booties and a delicate choker.

Off-the-shoulder bodysuits
Overalls create the ultimate casual-chic style when paired with off-the-shoulder bodysuits. Whether your overalls are made of soft cotton, corduroy or denim, pair your outfit with slip-on loafers and a cross-body bag.

Striped bodysuits
Striped crew neck bodysuits go great with slouchy chambray pants. Roughly roll up the hem of your pants to enhance the casual feel, and pair with a leather jacket and jewelry that make a statement - large rings and ear cuffs are great choices.

Sleeveless and cut-out bodysuits
If your bodysuit is sleeveless or has cut-outs, go for printed trousers to create an interesting contrast. Top it off with a rustic sherpa coat and bangles for a minimalist look.

Photo Credit: Pinterest

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Amanda P
amandapichel added a look via the mobile app

Corduroy is the perfect fabric to spice up your wardrobe this holiday season. Corduroy is thick and heavy, perfect for layering to keep you protected from the elements. It has the most luxurious vintage look to it- especially in the mod 60's corduroy mini-skirts! 


This season's iterations are bangin', from asymmetrical cord midi skirts to warm fleece-lined cord jackets to the most trendy piece: skinny corduroy pants & leggings. From maroon to tan to black, there's a perfect color here for you!

Photo Credit: Pinterest

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Chanelle Laurence
chanellelaurence added a look via the mobile app
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Not only is Kate Bosworth telling us it's ok to have a pink purse for a statement piece but she is also showing us how to take a classic Summer piece, like this blue jumper, and turn it into a Fall look. 


The short sleeve turtleneck is the perfect season transition piece so it's a no-brainer why Kate went with this piece for under her jumper. Loafers are a must for traveling and she kept her look cool and casual as she made her way to her next location.

Ready to travel in style? Yes, you are!

Photo Credit: WhoWhatWear

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Amanda P
amandapichel added a look via the mobile app

With October just around the corner, the weather is turning dark and all your favorite spooky movies are on TV. If you're feeling a little supernatural, you're in good company! 


This Fall and Winter season, think witchy. Dark, rich colors like black and maroon are in, along with lace in any color and gorgeous clunky statement shoes. 

Take inspiration from Wildfox' Halloween Lookbook- Coven, showcasing their creepy-cute new pieces. From boo-tastic, cute tops, to spooky, grunge dresses and overalls, ready to be #fashionwitch this Halloween?

Photo Credit: Wildfox

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