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STYLE & SHOPPING.

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Felicia Pennant
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One fashion week down, three to go. If New York Fashion Week felt a little bit under-the-radar this season, maybe it’s because designers largely eschewed fanfare for fanfare’s sake in favour of ultimately very wearable clothes for every type of women. From the Tom Ford’s glamazons and the modern minimalists at The Row to the arty sophisticates that Nanushka and Rosie Assoulin colourfully cater for, this sentiment was backed up by the diversity of the FROWs (Cardi B seated next Anna Wintour was one memorable moment) if not necessarily the models. Even the streetstyle set seemed less dramatic in their looks, turning to the tried-and-tested winning formula of a statement coat and bag, with jeans or skirts just seen, and boots (teeny-tiny sunglasses optional) as they paraded from show to show. Caroline Issa, Lisa Aiken and Susie Bubble pulled together some of the most notable. After sifting through countless runway pics, the five shows with the looks we’ll be adding to our wishlist and Pinterest boards pronto are below. In no particular order. 


As none of these were ‘see now, buy now’, shop our edit of their current collections below! The collections mentioned are in the gallery above.

Image credit: Vogue.com.

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Lina Psaila
linapsaila added a look via the mobile app

Olivia Culpo's outfit during NYFW was a fine testament to her ability to look effortlessly polished and sexy at the same time. She rose to fame after being crowned Miss USA and Miss Universe.She's also a swimsuit model and has appeared in movies and series as an actress. Her sense of style is composed and sleek yet varied according to the occasion. For example, she goes for off-duty denim and elegant workwear to lovely party ensembles and cocktail dress attire. Here are a few of the style tips that constitute her unique fashion formula.


1. Play Up your Assets 

Olivia Culpo knows what works best for her figure and shows off her best features: her pins. She considers what suits her best and incorporates trends according to her look, not the other way around. If you want to accentuate your legs, go for an oversized jumper dress or a mini with ankle boots that elongate the silhouette. 

2. Selective Trend Infusion 

As Culpo's look is mostly about clean lines, and loose but figure-hugging materials, elegance and classic patterns you're not bound to see Culpo sporting fishnet stockings. They may be one of the biggest trends of the season, but since they don't work for her overall look she doesn't wear them. However, she favours slingback kitten heels that are very much on trend right now. 

3. Workwear Spin 

You may not see Olivia Culpo working a 9-5 job yet when she goes for workwear she knows how to make it her own. For example, she chooses a culotte jumpsuit paired with chunky heels and socks in order to infuse a funkier edge to her normal officewear. 

4. Colour Perfect 

Since she's a fan of the chic classic looks, you may eye Culpo sporting a head-to-toe same colour look. However, she also enjoys experimenting by colour-clashing an outfit, especially this season. For example, she incorporated the red and pink combo which is a seasonal key trend, and at the same time works well with her aesthetic.

5. Off-Duty Fun 

Although her look is poised and put together she likes to experiment with her off-duty looks. She may try a baggy denim, sheer tees and baseball caps just in time for weekend attire! 

Head to our gallery for more inspiration and shop her favourite looks from our expert edit below! 

IMAGE CREDITS: Instagram, VOGUE.com

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Felicia Pennant
feliciapennant added a look via the mobile app

Don’t get your hopes up when it comes to the latest Spice Girls reunion. Yes they’re back together, and we have the instagram snaps to prove it, but they’re not going to actually sing or release any new material. Sad Face. According to the Guardian and The Sun, Baby (Emma Bunton), Sporty (Mel C), Scary (Mel B), Posh (Victoria Beckham) and Ginger (Geri Horner) have accepted £10m each for a deal that might include ‘television in China, a new talent show, a second greatest hits compilation and a variety of endorsement deals.’ Just when we needed new #girlpower anthems more than ever, and the original kind from the original ‘90s trailblazers, they’re not going to give us any. Regardless of whether the announcement is more money fuelled than nostalgia fuelled, we’re excited to see them back and don’t they look well? Oh well, it’s back to rinsing their Spice and Spiceworld albums and another Spiceworld film marathon is in order. 


 While we wait to see how the Spice Girls circa 2018 plays out, we can keep paying homage to the girl group sartorially. The ‘90s fashion trend shows no signs of dying which means the styles they wore in their heyday 20 years ago are still hot. If you’re a sucker for a black slip dress, you’re subconsciously channelling Posh, if it’s white or pink Baby, and Mel B helped make Doc Martens so streetwise. In fact she was wearing cameo cargo pants before Destiny’s Child did in the Survivor video. And with the Brits later this month, who can forget Geri’s Union Jack dress? But arguably Sporty’s look is currently the most influential with everyone from Kim Kardashian to streetstyle star rocking sportswear and statement sneakers. 

Check out our Spice Girls gallery above and shop their iconic looks in our edits below. 

Image credit: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

The seemingly unobtainable French girl look is not as farfetched as one would think. It is nevertheless one of the most searched terms on Google. Just type "How To Dress Like" and the first result will be "Like a French Woman". 


The entire world wonders about that categorically Parisian chic factor that is both unequivocally elegant yet incredibly effortless. No one can contend that adopting that relaxed attitude towards dressing requires great knowledge of fashion fundamentals in order to strike that fine je ne sais quoi between style and nonchalance.

If you want to discover more Gallic styling tips and get fluent in Parisian chic quickly head below for inspiration and shop the French staples from our expert edit! 

IMAGE CREDITS: Instagram.


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Lina Psaila
linapsaila added a look via the mobile app

Purchasing an engagement ring is a very personal experience. It can take up to several months of research, observations and how intently you know your partner to come up with the perfect ring option. In order to avoid research burnout, focus on researching the designs you think your partner might like. Take a snoop in their jewellery box if you have any doubts or discreetly ask their closest friends. 


With all the engagements for the past season, we've been noticing a wide array of ring silhouettes and sizes. Most of those precious stones have been showcased on multiple celebrities and influencers and range from petite to quite large proportions. But don't worry so much about size. There is a correlation between dress size, height and ring size. You can get it right by simply ensuring that the ring goes over the knuckle. 

When opting for a ring check that it was certified by the GIA, in other words, the world's most popular grading laboratory. To make things easier just check that there is a laser inscription of its own unique certification number. 

Get more for your money by opting for the most amount of sparkle that is affordable. If you go for a smaller diamond just make sure that it's perfectly calibrated for cut, colour, clarity and size. 

Get creative. This season specifically, you can also add the just recently growing trend of the sideways-oval trend. Allow us to elaborate. In an attempt to make the ring more unique and less traditional there is a tendency for classic solitaire or pavé setting employes to infuse a cool edge to the ring and make it feel less bridal. 

Ready to pop the question? Browse through our gallery for more inspiration and shop the perfect ring from our expert edit below. 

IMAGE CREDITS: Instagram. 

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Felicia Pennant
feliciapennant added a look via the mobile app

Make sure you check out our deals of the week before you make any pay-day purchases to get set for a fabulous February. You’re bound to find something you love/need for him and her; maybe a wardrobe update is in order due to the changeable weather (mild, freezing, rainy, repeat) or you’re prepping outfits for Valentine’s Day or a weekend away. And don’t forget about beauty as you’ll be able to stock up on well-known brands for less like Bare Minerals and Benefit from feelunique.com, and replace the almost finished products in your makeup bag. Race you to the checkout! 


You’ll regret not shopping the deals and our must-buys below as some offers end today. 

ENDING TODAY 
Route One: extra 15% off. Code: EXTRA15. 
Warehouse: 20% off everything. 
La Redoute: extra 10% off. Code: EXTRA10. 

ENDING TOMORROW 
IKRUSH: 20% off everything. Code: TREAT20. 
Misspap: 40% off everything. Code: GET40. 

ENDING WEDNESDAY 
Nasty Gal: 20% off everything + free next day delivery. Code: SCORE. 
Feelunique.com: Up to 20% Bare Minerals and Benefit. 
Miss Selfridge: 20% off student discount.  

ENDING THURSDAY 
Shoeaholics: Extra 20% off flats and trainers edit. Code: C20. 

ENDING FRIDAY 
Lookfantastic: 15% off. Code: LF15. 
F&F: 20% off tailoring. 
Gap: Up to 35% off. Code: SHOPGAP. 
Wallis: 20% off select styles. 
Iwantoneofthose.com: 15% off gadget box. Code: GADGET15.

Image credit: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

As we’re move closer to February, Christmas holidays seem like a distant memory. It’s only natural that we start getting that escapist feeling in order to recharge and reboot. The perfect way to relax without breaking the bank is by organising a short weekend getaway on US soil. With Valentine’s Day coming up you may want to organise a romantic weekend away with your beau or conversely a fun weekend with your  best mates. So get your travel essentials, and prep your carry on we here at Shopcade have prepared a small travel guide with the best cities to visit this winter! 


Napa Valley 

For your ultimate wine tasting getaway book a room near a vineyard and fully indulge yourself in what the city has to offer:  olive groves, and the Mayacamas Mountains. 

Calistoga, California 

Looking for a romantic getaway with your significant other? How about a secluded ranch in the middle of California offering plenty of activities outdoors and impressive wooden interiors of a classically crafted lodge. 

Connecticut 

If you think that romance is dead then how about going to a place where Victorian romanticism and architecture thrive? Yes, we're talking about Connecticut and its offering of 19th century fairytails in the charming seaport village of Mystic, Connecticut. 

Twin Farms, Barnard, Vermont 

For a truly romantic weekend of yesteryear aesthetic look no further than Vermont. There between the maple and pine trees of Barnard, lies a 18th century  farmhouse that once belonged to Nobel Prize-winning writer Sinclair Lewis. Literary getaway check! 

Tennesee 

To experience the true farmhouse adventure head to the Great Smoky Mountains of eastern Tennessee. You'll be surprised to find amazing farms with a few sparse bucolic hill cottages and grand, multi-bedroom homes. Fill your days  with pursuits like horseback riding, fly-fishing, and canoeing and enjoy indulgent dinners at the hotel. 

Ready to pack your bags? Scroll below for the ultimate weekend getaway looks! 

PHOTO CREDIT: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

You have probably heard of the bullet journaling craze! It's the analog version of your digital calendars and apps combined which gives a very hands on feel and more individual aesthetic to your organisers. There's a large community of people out there absolutely obsessed with this method, probably because you can customise it to fit your exact needs. 


Designer Ryder Caroll came up with this innovative system to give a true purpose to any notebook out there. You can find a comprehensive how-to-video here: https://www.youtube.com/watch?v=fm15cmYU0IM All you need is to categorise your notebook by: 

- The Index: 

Your first few pages of your notebook should be dedicated to the topics of your Collections. Add their page numbers so you can quickly find them. 

- The Future Log: 

This is the Collection(section) of your notebook that you need in order to store all your goals schedules months in advance. 

- The Daily Log: 

As the name implies this is your everyday calendar. At the top of the page log the date as your topic, and through the day write down the tasks events and important notes as they happen. 

Are you ready for some serious goal setting? Shop the best notebooks from our expert edit below and make 2018 the most exciting year yet! 

IMAGE CREDITS: Instagram, Unsplash.

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Felicia Pennant
feliciapennant added a look via the mobile app

'Lemme see the ring!' was our first thought when we heard about Princess Eugenie's engagement on Monday. And the big reveal didn’t disappoint: it was an unusual pink sapphire ring rather than classic diamond. Neither did Paris Hilton’s jaw-dropping, finger covering engagement bling on instagram and Gwyneth Paltrow debuted her massive blue rock on the red carpet this week. With Valentine’s Day on the horizon, we’d bet there’ll be some engagements in order and these famous ladies have definitely proved that a diamond, as lovely as it is it, isn’t necessarily the chicest or most meaningful option. 


Why limit yourself when there’s a rainbow of stones and so many distinctive and unique settings just waiting to be discovered. No pressure but this is probably the single most important piece of jewellery someone will receive and may even be passed down through the generations. So, whether you’re helping your friend’s other half find the perfect ring, proposing yourself or you want to drop a few hints of your own, use the aforementioned ladies as inspiration to try something different. 

Shop similar styles to Princess Eugenie’s, Paris Hilton’s and Gwyneth Paltrow’s rings in our edits below. 

Image credit: Google.com.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

The staple of office atire is taking onto the streets. From work to casual this piece can be worn with sneakers to knee-high boots in order to soften the style. Forget your same ol’ black or grey pencil skirts because this season pencil skirts are in bold colours and prints. Or if you are too attached to your classic pencil skirt style you can change the look with a few touches of accessories. Try it with hoodies or slogan t-shirts to make your look more casual. #pencilskirts #skirts #trend #style #streetstyle #fashion

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Not only the clothes must change with each season or maintain a certain order, but it is essential to have quality shoes, fresh, beautiful and that combine with all kinds of outfits, in addition to being comfortable, elegant or casual. Here are ten shoes must have that you should not stop having in your closet. Have a look at our gallery for more inspiration!Credits: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

It's always a good time to start taking care of our skin. A comprehensive beauty routine can allow us to retain a youthful glowing skin for much longer. So what does that routine comprise of, you ask? Don't worry we have you covered! Read on for all the essentials you'll need.


1. Minimise those Pores 

The older we get the more expanded our pores likely to stay. Try a cleanser with salicylic acid that breaks down the oil in the pores. 

2. Try the Strip 

In order to deflate and clean pores, you'll need some strips 

3. SPF 

Ageing skin's best friend is a broad-spectrum sunscreen with at least an SPF 30. Slather a great portion of SPF on your face and body. 

4. Beauty Sleep

According to research if you sleep at least 15 minutes earlier you're bound to shed a few lines off your eyes. The dark circles will diminish significantly if you add a few more minutes to your sleep. Extra tip: log off and avoid exercise before going to bed. 

5. Slather on the Antioxidants 

Try products containing caffeine, green tea, pomegranate, or Coenzyme Q10 for the best results! 

6. Retinol Wonder 

Retinol really does wonders for the fine lines but don't overdo it as it can increase sun sensitivity making you itch possibly. Instead, dab small portions or dilute them with plain moisturiser. 

Ready to shed a few years off? Shop your essentials from our expert edit below!

IMAGE CREDIT: Instagram

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