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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

They say that the eyes are the window to the soul and the truth is that a captivating look can leave a lasting impression. The success of the ultimate eye makeup technique relies heavily on the choice of mascara, and for that we have you covered. Beauty veterans Max and Nina Leykind created Eyeko – the go-to brand for eyes with an expert mascara edit of signature zero-waste squeezy tubes, pro-vitamin formulas and body-boosting brushes that offer instant dramatic lashes.

Celebs and makeup artists alike swear by this mascara that can meet every beauty and lifestyle need. 

After the success of their Bespoke Mascara (the world’s first) and their signature Black Magic Mascara that combines volume and curl with a carbon-black finish for uber intensity - Eyeko launched Yoga Waterproof Mascara. This self-care essential has become part of our daily mantra for lashes that last. Like a smoothie for you lashes, Eyeko Yoga Mascara combines a 100% waterproof, Korean-made formula with enriching Matcha Green Tea and is blended with botanical fruit extracts including Blueberry, Blackberry and Vitamin E for an antioxidant boost. 

The innovative new brush design evokes the beauty of a lotus flower and features a straight tip that catches shorter lashes to lengthen and extend, whilst the dense bristles create curl and volume for a dramatic look that lasts all day. 

Ready for perfect lashes? Head to our expert edit below and shop all the eye makeup essentials now!

Psssst ! Use the exclusive discount code  EYEKO20 and get 20% off* your order!
*Code not valid on Bespoke Mascara Gift Card, Bespoke Mascara or exclusive sets.


In partnership with Eyeko. 

IMAGE CREDITS: Eyeko.

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Lina Psaila
linapsaila added a look via the mobile app

Dressing for Spring is always an adventure as you dabble between winter and lighter items to suit your mood and temperature degrees. Then, there are those that seems like they were created for transitional weather take the windbreaker for example. Although it had a bad rap it recently made a great comeback. Perhaps it's due to our love for athleisure that has allowed designers to offer us a brand new range of elevated windbreakers and athletic accessories. 


Take Alexander Wang's super sporty version of eye-catching windbreakers both full-length and cropped styles. Sacai and Louis Vuitton also served us with an array of embellished styles including patterns and sequins. Last fall, innovative funky windbreakers made an appearance on the runways of designers like Isabel Marant and Valentino. 

But, more recently Paris street style proved that these jackets were among the standout trends. The brightly coloured styles from the 80's and 90's are gaining massive popularity especially paired with other streetwear faves like vinyl pants and dad sneakers. 

Celebs also gave their own styling tips. Take Kaia Gerber who was spotted in a windbreaker zipped over a turtleneck with jeans and her favourite white sneakers. Gigi Hadid appeared in NYC sporting a vintage windbreaker with plaid trousers and boots. 

Pair your own windbreaker with a spring dress, dad shoes and a cross body round bag for the perfect daywear outfit that you can wear to your brunch or to run errands. Opt for an old-school version and don it over a crop top leggings and sneakers for the ultimate athleisure version. 

How will you be sporting your windbreaker this Spring? 

Head to our gallery for more inspiration and shop your favourite styles from our expert edit now! 

IMAGE CREDITS: Instagram

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Shopcade
shopcade-us added a look via the mobile app

With only a few days before Easter, we thought we'd treat you to YOOX’s Last Chance Sale. Expect to find your designer favourites - including sandals, blouses, and floral dresses in flattering silhouettes – now up to 90% off! 


YOOX is known for offering an infinite selection of products, from one-off collaborations and exclusive capsule collections, to eco-friendly fashion, and a unique mix of interior design items. 

Shop looks from DSquared2, Dolce & Gabbana, Maison Margiela and more, that will take you from day to night. 
#000000">
#000000">For a daytime look invest in an MSGM knee-length summer dress and white Calvin Klein sandals with a thick heel for endless comfy strolls in the city. Add a red leather Maison Margiela handbag that will carry all your essentials. Add a sophisticated maroon wrist watch by TOMMY HILFIGER.

#000000">For an athleisure look, team those uber cool sustainable leggings by Stella McCartney with a FENTY PUMA by Rihanna cropped sweatshirtFinish the outfit with a pair of old-school white VANS and a Marni backpack to look chic both on the yoga mat and on your coffee run. 

For an evening outfit opt for a black long PACO RABANNE dress, paired with black Gianvito Rossi soft leather sandals and an uber sleek white Calvin Klein watch. Make the outfit more interesting by juxtaposing the demure shades with a blush multicolour clutch by the pattern Queen herself Mary Katrantzou.
#000000">
#000000">Discover all the designer styles and shop our expert edit below! 
#000000">
#000000">Hurry! Sale ends Friday, March 30th! 

In partnership with YOOX.#000000"> 
#000000">
#000000">IMAGE CREDITS: YOOX

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corina bello
mcorik17 added a look via the mobile app
mcorik17

The brand and the beauty-blogger have returned to join forces to offer us a new fantastic spring-summer collection. A collection loaded with colour, with precious shades and the pure trend that will make us want each of its pieces. Credits: Pinterest

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Oriane Pierrès
orianepierres added a look via the mobile app

If you're a bit lost in your wardrobe with the ever changing weather, we are here to give you some ideas. From rain to snow, sunshine to storm, it's getting trickier and trickier to find your way in your closet.

Head to Tommy Hilfiger to shop your mid-season must have, think oversized leather jacket for a third of the price off. Switch your slim jeans for its flare version, for a trendy classic look with New Look special offer of buy one, get one 50% off. Complete your look with a cross-body bag for more than 70% at Forzieri and thigh high boots from boohoo and its 25% off offer.  

Tomorrow
Boohoo.com: 25% off tops, jackets & shoes. Code: BUYIT
Gap: 25% off. Code: GETGAP
IKRUSH: 15% off everything. Code: OMG15
Misspap: 20% off everything. Code: GET20
New look: Buy 1, get 1 50% off jeans.

Thursday 
Nasty Gal: 25% off new arrivals. Code: NEW25 
very.co.uk: Up to 50% off 

Friday 
Yoox: extra 35% off 
Forzieri: Up to 70% off + extra 20% off. Code: XTR20

Sunday 
John Lewis: Up to 50% off womenswear 
Lookfantastic: 15% off. Code: FIRST 
Tommy Hilfiger: Up to 30% off 
Forzieri: 20% off Furla. Code: FURLA


Photo Credit: Pinterest 

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Lina Psaila
linapsaila added a look via the mobile app

Inspired by the louche loungewear of the twenties, the street style trend of the silk pyjamas emerged a few seasons ago and is still making noise across the fashion world. The allure of silk got designers excited to offer a larger offering the last few seasons. Silk converts include Victoria Beckham, Etro, Valentino and Roksada. 


One of the main reasons why this trend shows no signs of waning down is the fact that it strikes the elusive combo: style & utter comfort. You probably were one of the first initiators of the trend, that day, a long time ago, when you attempted to go to school in your pyjamas, but your mother stopped you just in time. Well, now you can sport those pyjamas with pride. 

STYLE TIPS 

If the thought of wearing silk pyjamas in broad daylight is giving you nightmares then, start slow. Pick a lace camisole and wear it with your dressed up jeans, following in the footsteps of Emily Ratajkovski

Take it a step further by sporting a silk robe as a jacket. When you've surpassed this level, you can wear heels with a matching set and a clutch embellished with pearls. Voila! You' re ready to rock your first silk pyjama set with confidence.

Head to our gallery for more inspiration and shop your favourite styles from our expert edit below!

IMAGE CREDITS: Instagram, Pinterest.

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Shopcade
shopcade added a look via the mobile app

Mother's Day is this Sunday and we're betting you haven't got your Mum a gift yet? Well, don't fear, we've create a Mother's Day Gifting Guide 101 for last minute gifts. 


This year on 11 March, instead of the admittedly gorgeous flowers and delicious chocolates you usually get, why don’t you raise your gift game? She did bring you into the world, after all, and has cared for you ever since with unconditional love; and if your mother hasn’t, spoil the most important and nurturing woman in your life instead.

Fill the house with a soothing sent and relaxing atmosphere with Jo Malone candles, pamper your mum with a well-deserved spa at home with the Little Picture Company (or even treat the two of you to a Spa with the Red Letter Days offer off 15% off until Sunday!), and give her a lovely Lilly & Lotty necklace. Get the chance to grab a personalised gift to make it a truly special moment!

Shop below and pick your Mum's gift out before it's too late... 

Photo Credit: Pinterest

Follow us on Instagram HERE for bite size style inspo! 

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Lina Psaila
linapsaila added a look via the mobile app

Let us play cupid and discover some unique ways of declaring your love to your nearest and dearest. We have found the perfect Valentine’s Day gifts for him and her courtesy of COACH. Their pastel hue selection of leather accessories tunes in beautifully with the gelato chic trend of this season. Pastel colours are all the rage at the moment bringing a touch of optimism and innocence in the dreary winter weather. 


The Parker bags by COACH offer an exquisite sample of pastel romanticism. They’re all dressed up in gradient pastels and mini rivets. The holder chains are a blend of gold with the dominant shade of the bag, making it fitting both for daywear and party nights till the wee hours of the morning. Wear them with silk slip dresses, for optimal vintage allure or velvet pieces to up for a ravishing effect. Choosing a Valentine’s Day gift for a man can be daunting however if you aim for a practical and efficient approach you can’t get it wrong. 

The Metropolitan selection of briefcases offers a great variety of business cases in basic black, camel, royal blue and brown tones. For an extra touch of Valentine’s Day sweetness add a complimentary Bag Charm crafted in leather and infuse some personality on the bag. Go for an array of luxe leather wallets another perfect surface for Valentine’s Day personalisation details. 

Head to our gallery for more inspiration and shop the best VDay Gifts from our expert edit below! 

IMAGE CREDITS: COACH, Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

As we’re move closer to February, Christmas holidays seem like a distant memory. It’s only natural that we start getting that escapist feeling in order to recharge and reboot. The perfect way to relax without breaking the bank is by organising a short weekend getaway on US soil. With Valentine’s Day coming up you may want to organise a romantic weekend away with your beau or conversely a fun weekend with your  best mates. So get your travel essentials, and prep your carry on we here at Shopcade have prepared a small travel guide with the best cities to visit this winter! 


Napa Valley 

For your ultimate wine tasting getaway book a room near a vineyard and fully indulge yourself in what the city has to offer:  olive groves, and the Mayacamas Mountains. 

Calistoga, California 

Looking for a romantic getaway with your significant other? How about a secluded ranch in the middle of California offering plenty of activities outdoors and impressive wooden interiors of a classically crafted lodge. 

Connecticut 

If you think that romance is dead then how about going to a place where Victorian romanticism and architecture thrive? Yes, we're talking about Connecticut and its offering of 19th century fairytails in the charming seaport village of Mystic, Connecticut. 

Twin Farms, Barnard, Vermont 

For a truly romantic weekend of yesteryear aesthetic look no further than Vermont. There between the maple and pine trees of Barnard, lies a 18th century  farmhouse that once belonged to Nobel Prize-winning writer Sinclair Lewis. Literary getaway check! 

Tennesee 

To experience the true farmhouse adventure head to the Great Smoky Mountains of eastern Tennessee. You'll be surprised to find amazing farms with a few sparse bucolic hill cottages and grand, multi-bedroom homes. Fill your days  with pursuits like horseback riding, fly-fishing, and canoeing and enjoy indulgent dinners at the hotel. 

Ready to pack your bags? Scroll below for the ultimate weekend getaway looks! 

PHOTO CREDIT: Pinterest

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COMFORT SARFO
is very nice how can I get one to buy
Felicia Pennant
feliciapennant added a look via the mobile app

The best piece of advice we’ve picked up over the years from our mothers and beauty pros is the need for a summer moisturiser and a winter moisturiser. The main difference between the two being thickness and additional properties; which makes sense as you probably prefer lighter coverage in the heat and SPF is much less essential on an overcast, snowy day. The nourishing, decadent thickness of a winter one is your skin’s saviour in the colder months as it’s likely to be dryer than usual and lacking moisture which needs to be regularly replaced. No-one wants to be ashy.


However if you don’t want your winter cream to weigh you down and to spend ages rubbing it in to make it disappear, enter the hydrating moisturiser. These special formulas actually offer the best of both worlds as they do the job of a thicker moisturiser restoring your skin to its hydrated glory and eliminating dry patches but tend to sink more easily into the skin. Thus saving you time and elbow grease, especially if you use it after every shower you have. There’s no trick to application, apply as much or as little as usual and enjoy your magic skin. You can apply them head to toe, even if it says 'face' on the label.

Shop our edit below to try them for yourself. 

Image credit: Pinterest.

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Lina Psaila
linapsaila added a look via the mobile app

New Year means new shows and a new opportunity to discover what twisting plots, haunting performances and amazing sceneries that tv has to offer. We here at Shopcade have rounded up the best shows you need to binge on this year:   


THE CHI (SHOWTIME, JAN 7) 

The series follows a group of residents of the South Side of Chicago wanting to better their lives featuring an amazing cast headlined by emerging star Jason Mitchell director Rick Famuyiwa and star of last year's best Oscar film "Moonlight". 

THE ASSASSINATION OF GIANNI VERSACE: AMERICAN CRIME STORY (FX, JAN 17TH) 

Following on the very successful real-life crime anthology of The People v O.J. Simpson, season two exposes the murder of fashion designer Gianni Versace - shot at his home in Miami in 1997. The series features an A star cast including Penelope Cruz as Donatella Versace, Ricky Martin and Darren Criss. 

THE ALIENIST (TNT, JAN 22) 

One of the most talked about series of the new season produced by Cary Fukunaga (if say True Detective - the first season rings a bell!) while Jacob Verbruggen (who has worked on London Spy and Black Mirror) was employed as a showrunner and director. It tells the story of Teddy Roosevelt before he came into office when he was serving as New York Police commissioner and he got the help of a criminal psychologist (Daniel Bruhl), a newspaper illustrator (Luke Evans) and secretary (Dakota Fanning) to catch a deadly serial killer of the time. 

WACO (PARAMOUNT NETWORK, JAN 24TH) These miniseries tell the story of Waco 1993 Texas siege that lasted 51 days and left 76 people dead. Expect mesmerizing performances by Taylor Kitch as Branch Davidian leader David Koresh and Michael Shannon as FBI negotiator Gary Noesner. Keep your eye out for unsettling mullets!  

UNSOLVED - THE MURDERS OF TUPAC & THE NOTORIOUS B.I.G. (USA, 2018) 

As the title suggests, the series tells the stories of murder mysteries of the deaths of rapper megastars Biggie Smalls and Tupac Shakur. They were gunned down at an early age and at the height of their careers as they were representing a coastal feud as well. The series chronicles the two extensive investigations that revolved around the heinous murders. 

Ready to binge on your favourite TV series? Shop some cosy wear essentials from our expert edit below, it's time to hibernate! 

IMAGE CREDITS: IMDB

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Lina Psaila
linapsaila added a look via the mobile app

Winter blues are inevitable but a boring winter colour palette is not. This entire winter is about celebrating and adding many layers of bold colours as well as sparkly elements to lift up your mood. If you're too hesitant about sporting glam on your outerwear why not on your feet? Ever since Karl Lagerfeld sent out his models on the Chanel FW17/18 show last March girls everywhere are lusting over that perfect oversized pointy pair of sparkly boots with Kendall Jenner leading the fashionable pack. Luckily for out budgets, there have been many other variations of the shimmery boot in an array of shapes, colours and sizes. 


Try a knee-high silver boot over black leggings and your basic knit for a sparkly addition to your smart casual wear. But avoid clogging in material such as jeans inside the boot to avoid any undesirable wrinkly effects. For an evening party look go for a short LBD or try a long dress with a high side slit. The perfect way to offer glimpses of your favourite party boot. 

Head on to our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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