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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Wooow! Have you seen these nike trainers like these? What is your opinion about those? #nike #trainers #embroidered #floral

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

I like this set. Sporty, but feminine. Those nike trainers are fashionable. Photo credit @womanslook_ on #instagram #ootd #fashion #womenslook #outfit #nike

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Emily Beeson
emilylavinia added a look via the mobile app

Every Friday we round up the best sales, exclusives and deals to shop over the weekend. This week we have high-end and high street exclusives from some of the UK’s biggest brands and you can shop them all right here on SHOPCADE. So let’s get into it…   


EXCLUSIVES
Moda Operandi extra 30% OFF designer sale with code: LAST30  

MADE.COM £50 OFF £500 with code: MADEDESIGN50 and £15 OFF £150 with code: MADEGREAT15  

Stylebop.com up to 70% OFF in the summer sale 

ENDS 6 AUGUST  

YOOX up to 80% OFF  

Urban Outfitters extra 30% OFF with code: SALEONSALE 

Forever21 up to 70% OFF selected styles  

ENDS 9 AUGUST  

Nike 30% OFF selected Air Max 2017 styles with code: AM2017  

ENDS 10 AUGUST  

House of Fraser up to 60% OFF 

Superdry up to 50% OFF  Little Mistress 25% student discount   

Whittard of Chelsea 50% OFF hand-painted ceramics and 15% OFF loose coffee with code: LOVECOFFEE  

THE OUTNET up to 65% OFF  

Shop our favourite picks from the sales in the edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Look at these comfortable, stylish shoes by Nike. I'm in love with these sneakers, are you, too? Photo credit @womenslook on #instagram #nike #sneakers #sporty

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Be a fit woman! The summer is here, and you have to work for your dream body. ;) I recommend you this Nike jumper with those runningh shoes and cosy leggings. 🏃‍♀️

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

My absolute favourite brand of sporty clothes is Nike. I have a lot of running shoes, tops, shorts, leggings. I have collected some Nike tops and I recommend these tops to you, because they are timeless, comfortable and fashionable as well. If you are a sporty woman, or you like a stylish gym wear, don't hesitate to check my list now! You can choose one of them, there is a wide variety of products on the market. In my opinion, you will love your Nike top. Yes, I'm sure of it. ;)

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Do you like running? If yes, you have some running shoes. I think Nike is the best brand in the whole world. Why? 'cause I have tried different styles and brands on myself, but these shoes make your training easier for you. This is the cause why I want to show you my favourite shoes of Nike. This brand is not only nice, cool, girly, but convenient, too. These running shoes command high quality. If you like running, choose the Nike, because you won't be disappointed. Trust me.

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

These gym bags are so girly and very useful. If you go to the gym, just take your gym bag with your gym clothes and enjoy your workout. It matters what your bag is. You need some space for your shoes, leggings, tops, a bottle of water, and you know, you are a women, so you love accessories. Don't you? I have some gym bags, because I always change them. You can choose a backpack, or a shoulder bag, but you can find a smaller, or bigger one as well. Take a look at these products.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Fanny packs, belt bags… They’re all super popular right now and Nike is using this fanny pack craziness. The sports brand just released a fanny pack slide. This slippers have a small zippered pouch along the strap for anything you need. Maybe squeeze in your spare chains in? Or a little chocolate? What you want at your convenience! #fannypack #beltbag #style #streetstyle #nike

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Lina Psaila
linapsaila added a look via the mobile app

Take a look at the world’s coolest brands and they're all parading their own version of the clog down the runway. From Nike and Adidas to Chloé and Céline, our favorite labels are making their contribution.. 


Want to rock the look for yourself? Here's how to wear clogs for every occasion...

Poolside 

This season is all about patterned swimsuits which incidentally team perfectly with a pair of boho-inspired clogs. Add an XXL basket bag to store your towel, SPF and sunnies while sporting a kimono for your trips to the bar. 

Day to day 

Go for your high-rise denim with a white shirt and your XXL bag. The clogs will infuse your look with that summer-inspired vibe without compromising your style. Plus they’ll add a few extra inches of height. 

Drinks all day 

Embrace the cool, retro aesthetic of the clogs by pairing them with a long flowy dress in a desert-inspired hue - think mustard, tan or off white or patterned to complement your sun-kissed skin. Finish your look with a saddle bag and minimal make-up. 

BBQ time 

Amp up your weekend look by throwing on a jumpsuit, a bralette and a pair of understated clogs. The shoes will do a great job of elongating your silhouette without looking too formal. 

Ready to add clogs to your wardrobe? Discover more ways to wear in our gallery and shop the best styles from our exclusive edit below... 

Follow us on INSTAGRAM for more style inspiration... 

IMAGE CREDITS: INSTAGRAM 

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Gojk Lokph
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gojklokph

Ready for beach

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