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Lina Psaila
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New York Fashion Week runs from today until next Wednesday, February 14th following the Men's collections February 5th- 8th. However, this New York Fashion Week is different than the rest. It's following on a wave of changes that was initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo also joined the pack of designers leaving New York for Paris. While the controversial collaboration of Rihanna's Fenty x Puma received many accolades and the quintessential American spirit brand of Ralph Lauren hosted his show in his Bedford garage. This season more designers are striking on their own accord while two are coming out of town. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the New York edgy and youthful sensibility. Esteban Cortazar - the boy wonder from Paris, formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule there are more designers evading the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before moving with his plans. Marchesa's Georgina Chapman after filing for divorce from Harvey Weinstein and Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London, Tome traded New York for Paris while there will be no Fenty x Puma show. Many others Public School and Baja East switched to straight-to-consumer, Burberry and Mansur Gavriel wanted to a see-now-buy-now model while Rebecca Minkoff and Lela Rose opted for Instagram shows instead of IRL ones.

FASHION WEEK STAPLES 

But still, it's New York fashion week Marc Jacobs whose latest collection was featured on the cover of American Vogue is closing the show. While Raf Simons is presenting both his third collection for Calvin Kein and also showcasing his own menswear brand. Tom Ford is showing two separate collections Women's and Men's. We're anticipating Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott! We're also expecting a breath of fresh air from newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and the American - Australian Matthew Adams Dolan, a denim aficionado and Rihanna favourite. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. 

Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT


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Lina Psaila
linapsaila added a look via the mobile app

New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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Lina Psaila
linapsaila added a look via the mobile app

When Rihanna stepped on stage at the 60th annual Grammys last Sunday, we gasped as she unveiled her outfit. It was a long vinyl trench coat in deep burgundy, complete with matching gloves and boots; and in true Rihanna fashion, she proved that confidence can be part of your attire. And no wonder: the ‘Wild Thoughts’ songstress’ love of statement coats is well documented and vinyl has been more associated with clothing than records in recent seasons. 


The vibrant hue was most surprising as Rihanna put her own spin on the luxe material. Today's coolest trendsetters are adding vinyl pieces to their everyday attire to infuse a much-needed edginess. And as the fetishistic fabric hasn’t completely shaken off its racy connotations, the juxtaposition with other textures and flattering silhouettes is captivating circa 2018. Check out the street style in Paris, London, New York or Milan and you're bound to find plenty of styling tips. 

We’d recommend teaming a sleek pair of vinyl trousers with a soft feathered sweater to indulge in the dynamic contrast between the two. Or trying the ever popular long vinyl trench coat over day and night outfits. You could also opt for a black vinyl midi skirt then tone it down by pairing it with a puffer jacket. Finally, go for the ultimate sexy chic combo of the thigh-high vinyl boot. 

Ready to try vinyl? Browse through our gallery for more inspiration and shop your favourite items from our expert edit below. 

IMAGE CREDITS: Instagram. 

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Thiara Collorec
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Ni homme ni femme ? Refusant d’être défini par son genre, Oslo Grace bouleverse les code classiques des castings de Fashion Weeks, défilant aussi bien pour les shows masculins que féminins. 


Le jeune mannequin californien se revendique comme un mannequin "neutral" - ou neutre, en VF. Repéré sur internet, il a fait ses débuts lors de la Fashion Week printemps-été 2018, quand il foulait son premier catwalk pour Gucci. Depuis, son allure androgyne suscite l’engouement des créateurs les plus en vogue. 

Samedi dernier, c'est pour Moschino qu'il a défilé à Milan, en trench en cuir et bottes à talons SM. On était loin de son style androgyne, d'une élégance étonnamment simple. 

Avec sa silhouette gracile, Oslo affiche un style qui inspire quel que soit le sexe. Pantalons et vestes oversize, T-shirt noir ou blanc immaculé, baskets et grosses chaussettes. L'exemple parfait de la garde-robe unisexe dont raffolent les filles en 2018. Et les garçons. 

Découvrez notre sélection et shoppez les classiques d'Oslo Grace 

Crédit Photo : Pinterest  
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Lina Psaila
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We're letting the buzz from London Collections Men settle as we dissect the must-have items if the next season. As with any season, this one was no different, with a great offering or Britain's finest from Belstaff to Christopher Kane, Ben Sherman and Christopher Raeburn. 


ARMY COAT 

Go for an army surplus coat courtesy of brands like Belstaff and David Beckham's Kent & Curwen.This is the year to invest in a great utility coat that will accompany you from casual smart drinks to the gym even on a rainy commute to the office. Its multiple occasion versatility makes it ultimately desirable and a great gift for guys by the way. 

GOLF KNIT 

Glasgow-born Charles Jeffrey is a designer that pushes buttons and embraces a post-gender world in fashion. He showed oversized jumpers stuffed with padding very reminiscent of golfing green, while MAN's Stefan Cooke went for a knit vest. 

FAUX FUR PARKA 

You would expect models to walk maybe put on a show but definitely not ice dance, right? Well, that was the case for Band of Outsiders who turned Somerset House in in a purpose-built ice ring over the weekend. What stood out was a revamped version of the teddy bear coat in a multitude of colours. That's from London Collections Men for now as we get ready to welcome all the trends from Milan, Paris and New York in the following weeks. 

Hurry and be the first to sport the items straight off the runway by shopping our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
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This week Shopcade profiles Giorgina Clavarino, the influencer with the very poignant blog name entitled “Giorgina With an Eye”. The former Business school student talks to us about her dream closet, her collab with the playful Mira Mikati brand as she takes us through her morning routine and the elements that define her eclectic sense of personal style.


What compelled you to start a blog? I’m a hyperactive person, so unless I have 100 things to do I am not satisfied with what I have accomplished at the end of the day. The search for new challenges is what made me start my Fashion blog. In 2014, I was finishing my studies at Cass Business School in London and had lots of spare time, so I decided I would actively fill it up with something I was passionate about. I knew my studies at Cass were important because I’ve always dreamed of starting a business of my own one day. I also missed being more creative and having an outlet where I could just share what I loved, which is what my blog became. I had been following The Sartorialist for quite some time, and I loved how he shared photographs of street style in NY and loved how inspirational it was. I think this is what gave me the inspiration and the courage to test myself by starting a blog of my own, to share what I loved too!
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? I grew up in Milan, so fashion flows in everyone’s blood there. When you grow up in a city which is one of the world’s fashion capitals, you are indoctrinated with fashion from a young age. This probably explains why I was so into fashion since I was about 5. There is always the expectation to be flawless and up to speed with trends all the time. #222222">I think that the person that influenced my style the most however, has been my mother. She has always been a bit of a hippie, which is why since I was 10 I’ve loved wearing Minnetonka, boot cut jeans and have messy beachy hair. #222222">I remember my mother always used to buy stacks of magazines we would flick through together and rip off everything we loved and then make huge collages that I still have hanging in my bedroom in Milan. This then led to me creating my own scrap books, which I considered to be my own bespoke ‘Vogue’ editions, that my friends loved flicking through. The blog was then the evolution #222222">of the scrap book – a virtual version that I could share with more people. What keeps me going is my love for fashion. I know it sounds cheesy but it’s the truth. The creativity, the work, the influences that go behind the fashion industry, the way that you brand your products, the packaging, how you photograph it, the visions of the designers, the styling of the stylists, all the processes from beginning to end inspire me daily and are what motivates me to turn on my blog for a couple of hours a day and write something personal that made me think, laugh, smile, inspired that I want to share with other people. 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow? When I moved to London my style changed a lot. I love Italian style, but it’s often too timeless and never too daring. Exactly the opposite of what I am, I always love wearing flamboyant clothes, whether it’s wearing a funky hat, a colourful pair of trousers, glittery shoes, or socks. In London you are more liberal, you can experiment with styles and are constantly influenced by different street styles, which in fact are my major influence. I love what people are wearing in the streets, I look at photographs and often attempt to recreate with my twist on what they are wearing. I love doing lots of stuff myself too, whether #222222">its dissembling an old pair of Levi’s, or sewing things onto jackets, designing my own jewellery. My other influences are Frida Kahlo, because I loved how colourful and exuberant her style was. She wasn’t afraid of being different, or better, of being herself. Jane Birkin, as she taught me how to look effortlessly cool with a simple pair of jeans and blouse. Kate Moss, because she always risked and wore the sickest clothes, from leather pants to colourful coats. And finally, to be more contemporary, #222222">I love ‘The Man Repeller’ and Leandra Medine. It’s an account I closely follow on Instagram, as I love how she combines clothes and never takes herself too seriously.
#222222">
#222222">What do you enjoy most about mixing and matching high street with high-end clothing?Proving that style goes beyond the brands you are wearing.  
#222222">
#222222">How did the collab with Mira Mikati come about in Winter Wonderland? What are your favourite items from the latest collection and how would you style them? When I saw the collection I immediately imagined them to be captured in Winter Wonderland. Her clothes are so colourful that I wanted to put them in a fun and #222222">cool environment, that I could camouflage myself in. Every piece of Mira Mikati is very exuberant and colourful, so I would style them as I did on Instagram, with a simple pair of jeans to make the coats and jumpers stand out. I love colours in winter, but you must find a balance, so that the focus goes on the hero piece you are wearing e.g. the faux rainbow coat, or a yellow coat. 
#222222">
#222222">Can you give us 3 styling rules that you abide by? 
#222222">
#222222">1. Mom jeans 

2. A pair of ‘70s converse that will go with almost everything 

3. A lipstick that lifts every outfit 
#222222">
#222222">Whose closet would you raid if you had the chance? Probably Leandra Medine. 
#222222">
#222222">What's the biggest misconception about having your own blog? That it’s easy! 
#222222">
#222222">What's your morning routine? I never wear lots of make-up, as I am too lazy and always too late to spend too much time on it. When I wake up though I always wash my face with Clinique Anti-Blemish Solution face wash, then clean my face with Kiehl’s Cucumber Herbal Toner and apply Clinique Anti-Blemish hydrant visage. I then add a very thin layer of Light Wonder by Charlotte Tilbury to give that fresh glow for the day and a bit of waterproof mascara by Eyeko. To finish I spray a bit of Twilly d’Hermes to be perfumed all day. I usually then have breakfast at work, which is either salmon on toast and a cappuccino or bread and Nutella. Life is too short to eat healthy all the time, especially in the mornings! 
#222222">
#222222">What projects are you working on now? Big projects are still TBC! So stay tuned to discover more in 2018! 

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Morgan Blanks
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Chris Moore is a renowned runway photographer, who started out as an assistant at Vogue's studio. Over the years, he has seen the fashion industry evolve and has been there at every important fashion show. Catwalking has grown in popularity across the world from Paris, Milan, London and New York and it's all thanks to the photographers that put the fashion models out there. In 2000 Moore founded Catwalking.com which shows hundreds of catwalk images used by the fashion industry. But now, after over 50 years, he plans to retire. It seems catwalking, however, will fail to retire for a very long time; instead continuing to show us the originality and love of fashion. #catwalking #runway Photo: British Vogue

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Morgan Blanks
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Photographed on the streets of Milan by Sandra Semburg. Sandra is a fashion and portrait photographer based between Berlin and Paris. She travels twice a year to London, Paris, New York and Milan as part of her 'street style' looks. This orange coat is a vibrant look, guaranteed to catch the eye. Im in love with the colour as it really brings out the feel for Autumn, and the matching beanie is perfect for the colder weather! For more of Sandra Semburg's looks visit her website at: www.sandrasemburg.com or visit her Instagram. Photo credit to Sandra Semburg #streetstyle

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Morgan Blanks
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The iconic Italian-designed jewellery Pomellato has recently celebrated its 50th anniversary by producing a collection of rings, bracelets and pendants that highlight the love for both modern and classic designs. The new collection is named Iconica, which celebrates the original design of the gold band ring back in the 1970s. The rings that truly stand out are diamond encrusted in the shape of teardrops, triangles and stars. The anniversary was celebrated in Milan, a befitting location for a party and a hub for many fashion icons. Guests included models Leila Nda, Sasha Kichigina, and actress Nathalie Rapti Gomez. To shop Pomellato visit their website at: www.pomellato.com

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M.J Ortega
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The mix of leopard, red and the print of the bag gives this look a very Gianni Versace Vibe. A little color version of the famous neutral model off-duty look. What do you think of Bella's Style? photo credit harperbazaar.com #bella #hadid #versace #fendi #milan #paris #trend #model #fashion #ootd

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Lina Psaila
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With yet another fashion month behind us we bracefully look into the future and the next season trends. With minimalistic in New York, Milan went bold, while London and Paris kept a balance between glitter mania and minimal fresh makeup. More specifically we've seen everything from simplistic to shimmering, and rhinestone studded makeup. 


GLITTER, GLITTER 

The most predominant beauty trend that emerged from Fashion month was glitter. Make up artists truly found innovative ways to add a little sparkle to the models skin. Apart from shiny lip balm, glitter eyelids at Stella Jean and Topshop we were mesmerised by the stick-on stones at Givenchy, Jeremy Scott and Dries Van Noten. One thing is for sure: In SS18 we're going to shine! 

GLOWING SKIN 

As we all know the foundations of a great make up routine is the base, the treatments to offer a youthful clear glowing complexion. And no we're not talking about age here. At Vercace the original supermodels Naomi, Cindy and Claudia showed us how it's done. While Isabel Marant and Bottega Venetta focused on clear skin and Issey Miyake revealed the ultimate youth trick: pinkish primer around cheekbones and the eyes.

LIPS THAT POP 

Cherry blossom is the perfect example for the tonal colour on our lips for SS18. Bright and beautiful that was the choice of hue at Max Mara Chanel and Dolce & Gabbana. 

BRIGHT EYES 

Electro-pop eyes were all the rage at Missoni in orange, pink and aquamarine while at Marni the tendency was absolutely aquatic: blues, greens and deep turquoises. Think Kylie Minogue circa 2001. 

CROPED BOB & FRINGES 

The cropped bob is here to stay apparently and the accompanying fringes are also trending but not in the severe Anna Wintour fashion but mostly sweeping like Tom Ford. Fendi took it one step further by adding bright hairflips in blue, green and petrol. 

Ready to rock the hair and beauty trends of the new season? Then snatch all the beauty essentials from our edit below! 

 IMAGE CREDITS: Vogue.com, Glamour, Harper's Bazaar.


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Lina Psaila
linapsaila added a look via the mobile app

With yet another fashion month behind us we bracefully look into the future and the next season trends. With minimalistic in New York, Milan went bold, while London and Paris kept a balance between glitter mania and minimal fresh makeup. More specifically we've seen everything from simplistic to shimmering, and rhinestone studded makeup. 


GLITTER, GLITTER 

The most predominant beauty trend that emerged from Fashion month was glitter. Make up artists truly found innovative ways to add a little sparkle to the models skin. Apart from shiny lip balm, glitter eyelids at Stella Jean and Topshop we were mesmerised by the stick-on stones at Givenchy, Jeremy Scott and Dries Van Noten. One thing is for sure: In SS18 we're going to shine! 

GLOWING SKIN 

As we all know the foundations of a great make up routine is the base, the treatments to offer a youthful clear glowing complexion. And no we're not talking about age here. At Vercace the original supermodels Naomi, Cindy and Claudia showed us how it's done. While Isabel Marant and Bottega Venetta focused on clear skin and Issey Miyake revealed the ultimate youth trick: pinkish primer around cheekbones and the eyes. 

LIPS THAT POP 

Cherry blossom is the perfect example for the tonal colour on our lips for SS18. Bright and beautiful that was the choice of hue at Max Mara Chanel and Dolce & Gabbana. 

BRIGHT EYES 

Electro-pop eyes were all the rage at Missoni in orange, pink and aquamarine while at Marni the tendency was absolutely aquatic: blues, greens and deep turquoises. Think Kylie Minogue circa 2001. 

CROPED BOB & FRINGES 

The cropped bob is here to stay apparently and the accompanying fringes are also trending but not in the severe Anna Wintour fashion but mostly sweeping like Tom Ford. Fendi took it one step further by adding bright hairflips in blue, green and petrol. 

Ready to rock the hair and beauty trends of the new season? Then snatch all the beauty essentials from our edit below! 

IMAGE CREDITS: Vogue.com, Glamour, Harper's Bazaar.


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