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STYLE & SHOPPING.

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Shopcade
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Cross-brand collaborations have become one of the most anticipated events in the fashion industry, giving us a new look at the labels we love, offering insight into the visual and cultural exchange of creative processes. 


Virgil Abloh, man-of-the-moment and newly appointed artistic director of menswear for Louis Vuitton, famously married street culture with luxury, proving to the fashion scene that streetwear could and should be taken seriously. 

Founded in London, Browns Fashion is a world-renowned boutique, famous for discovering designers from Alexander McQueen to Simone Rocha. Now, Virgil Abloh, the man behind Off-White™, has teamed up with Browns to design an exclusive collection.

Off-White™ x Browns is a capsule of 21 pieces for men and women. The collection features some of the brand’s most iconic styles reinvented and reworked in fresh silhouettes, new colours and with unique twists that celebrate the idiosyncrasies of each brand. 

Delicate hand-drawn floral patterns meet tough jackets and pyjama sets, bags get an update in shades of blue and military green and of course, Abloh's signature “X” adorns many of the pieces. 

Described as 'a mix of street and chic sensibilities wrapped in one expression', this exclusive capsule is guaranteed to raise your fashion game and turn heads wherever you go.

Shop our selection below before it’s gone...

IMAGE CREDITS: Browns Fashion

Follow us on INSTAGRAM for more previews of exclusive collaborations and ways to shop!

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Navin Kumar
Lina Psaila
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The past season designers have been showing an act for the artisanal. Over the last year, runways were filled with crafty handiwork that came from peculiar embellishments: from quilting to crochet. 


Jonathan Anderson knits dominated his Fall 2017 menswear show, while Jeremy Scott created bodycon dresses for his Resort collection. Other designers opted for crochet miniskirts and polo shirts during a Spring 2018 outing. We absolutely love the offbeat and experimental attitude of the material that allows for an array of mixing and matching options. 

How to style crochet? 

Pair a jumper with a leather biker jacket to emphasize the juxtaposition between the '60s silhouette dress and the edgy jacket. Add a fetish choker for effect or a knit-top handle bag and a pair of front-button track pants and sneakers. 

Kick back in a crochet overlay with your monokini and a summer basket bag with slides for a comfy-chic beach look. Add some bamboo-inspired accessories with beads to fully immerse in this look. 

Ready to rock crochet this summer? 

Head to our gallery for more inspo and shop our favourite styles from our expert  edit now. 

IMAGE CREDITS: Instagram

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Alya Barutoğlu
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alyabarutoglu

You don't have to literally go on a hike! But chunky trail boots are a huge trend for Spring 2018! After Louis Vuitton's Menswear fashion show, trail boots have made a strong comeback for this season. Wear it with your shorts and channel your off-duty model look! #trailboots #boots #chunkyboots #fashion #shoes #footwear #trend #streetstyle #style

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Morgan Blanks
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morganblanks

It’s not just the girls who know how to rock a streetstyle look, boys also know exactly how to work the casual look of joggers and puffa jackets. #streetstyle #menswear Credit: Paris Fashion Week

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Lina Psaila
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Although velvet is still having a moment in the spotlight, another seventies staple is taking centre stage: corduroy. And there's a large offering too for Spring, whether it's a jumpsuit, skirt or jacket. Contrary to popular belief, corduroy is not only a winter fabric. Like linen, it's quite adaptable to weather climate changes. The strong case for corduroy was made in the Prada show in Paris, while Isabel Marant also offered a touch of corduroy trousers with a 1980's twist. 


The tomboyish appeal of the texture was picked up by Alexa Chung who incorporated it into her Alexa Chung collection, while Lemaire showed a rusty cord trouser suit. Gucci that holds the helm historically over the corduroy trend threw out pink flares, floral suits, and signature flippers. The past few seasons we've noticed that there has been a huge resurgence of trends, so it came as no surprise when corduroy made its way back to the catwalks, street style and ultimately our wardrobe. The high street also took notice. The new Stockholm- based fashion brand, The Cords & Co focuses on this material alone making it the corduroy's haven. 

This fabric was extremely popular in the 70's especially by Jane Birkin and her bohemian - laissez-faire interpretation of the menswear staple. In the 70's resurgence of the late 90s corduroy was back in stock for both men and women. Nowadays we're seeing it not only in the form of trousers but also as a pinafore dress, and in many shades of pink, to burgundy, green, aquatic or in floral patterns.

STYLE TIPS 

Pair a luxe corduroy suit with a white graphic tee for a smart casual outfit that will turn heads all Spring long. 

Opt for a tonal approach by wearing a hoodie with a slightly lighter hue over your coloured corduroy trousers. 

For a bold look, do a head-to-toe corduroy look. If the full on corduroy look makes you uneasy, match a detail like your socks, sunnies or a shade of your T-Shirt with that of you corduroy trousers. 

Finally, you don’t have to settle for trousers alone. Choose a corduroy blazer, skirt, or even dungarees. 

Are you ready to sport your corduroy look? Head to our gallery for more inspiration and shop our edit below! 

IMAGE CREDITS: Pinterest, POPSUGAR. 

Follow us on Instagram #ed1844">HERE for bite size style inspo! 

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Oriane Pierrès
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Spring is just around the corner and winter will soon fade into distant memory. It is finally time to treat yourself with those transitional pieces you’ve been eying for too long and dying to wear this new season. Shop this week’s incredible deals and renew your way-too-grey wardrobe with some nice pastel touch. 


With Paris Fashion Week closing, take your cues from the streetstyle set as you shop this week’s incredible deals. Misspap and Shoeaholics are offering discounts on bags for a nice mother’s day gift, and you can shop Nasty Gal’s newest styles for a quarter off. Trend boxes you can tick are cross body bags, check tailoring, sequin dresses, and nice thigh-high boots that are going to be a big hit soon. Head to Boohoo to find a nice outfit for your partner, brother or just to try on that masculine-feminine look for yourself.

ENDING TOMORROW 
Misspap: 25% off shoes & bags. Code: GET25
Nasty Gal:  25% off new arrivals. Code: 25NEW
IKRUSH:  15% off everything. Code: OMG15
Public Desire - 15% off. Code: HEELME
Boots: 10% off £40 beauty

ENDING THURSDAY
Banana Republic:  extra 20% off clearance styles.
Boohoo.com: 40% off menswear. Code: YES

ENDING FRIDAY 
Forzieri extra 20% off with XTR20
Shoeaholics: extra 25% off bags and accessories. Code : MUM25
Nasty Gal:  30% off student discount

Image credit: Instagram.

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Felicia Pennant
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Is the picture above the first real life sighting of a piece from Burberry’s AW18 celebration of LGBTQ+ communities announced earlier this week? We’re hoping so because current Burberry face Adwoa Aboah wears her technicolour dream coat magnificently and the check patch the British powerhouse shared isn’t giving anything away besides a first glimpse of the rainbow check. If you can’t wait until outgoing Chief Creative Officer Christopher Bailey’s final show tomorrow, then check out the beautiful editorial Alasdair McLellan shot for LGBTQ+ platform them. Featuring same sex couples wearing AW18 pieces, you can see the rainbow check in a baseball cap, scarf and shirt. The thinking behind the collection, Bailey explains, is that "There has never been a more important time to say that in our diversity lies our strength, and our creativity." The collection will be available to buy immediately after the show and Burberry’s complementary set of initiatives include donations to Albert Kennedy Trust, the Trevor Project and ILGA.  


Apart from Burberry, the other London Fashion Week shows are still shrouded in secrecy. What we do know is that Topshop Unique won’t be showing this year, J.W.Anderson is showing his new menswear and womenswear together, and that Delpozo has decamped from New York. We can’t wait to see how rising brands Matty Bovan and Halpern progress; how Molly Goddard, Rejina Pyo and Isa Arfen harness their success; and the streetstyle will hopefully be bolder and more playful. 

Shop our LFW edits below and follow all the action via our social media channels!  

Image credit: Instagram, Vogue.co.uk and www.them.us.

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Lina Psaila
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New York Fashion Week runs from today until next Wednesday, February 14th following the Men's collections February 5th- 8th. However, this New York Fashion Week is different than the rest. It's following on a wave of changes that was initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo also joined the pack of designers leaving New York for Paris. While the controversial collaboration of Rihanna's Fenty x Puma received many accolades and the quintessential American spirit brand of Ralph Lauren hosted his show in his Bedford garage. This season more designers are striking on their own accord while two are coming out of town. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the New York edgy and youthful sensibility. Esteban Cortazar - the boy wonder from Paris, formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule there are more designers evading the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before moving with his plans. Marchesa's Georgina Chapman after filing for divorce from Harvey Weinstein and Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London, Tome traded New York for Paris while there will be no Fenty x Puma show. Many others Public School and Baja East switched to straight-to-consumer, Burberry and Mansur Gavriel wanted to a see-now-buy-now model while Rebecca Minkoff and Lela Rose opted for Instagram shows instead of IRL ones.

FASHION WEEK STAPLES 

But still, it's New York fashion week Marc Jacobs whose latest collection was featured on the cover of American Vogue is closing the show. While Raf Simons is presenting both his third collection for Calvin Kein and also showcasing his own menswear brand. Tom Ford is showing two separate collections Women's and Men's. We're anticipating Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott! We're also expecting a breath of fresh air from newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and the American - Australian Matthew Adams Dolan, a denim aficionado and Rihanna favourite. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. 

Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT


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Lina Psaila
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New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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Felicia Pennant
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Hands up if you only watch the Super Bowl for the American national anthem and the halftime show? Us too, and also for an annual real life sighting of the supermodel Gisele as she supports her husband, the record-breaking star New England Patriots quarterback, Tom Brady with their family. Although this year the 5 time world champions didn’t retain their trophy in Super Bowl LII as the so-called ‘underdogs’ Philadelphia Eagles beat them 41-33, with Brandon Graham's incredible strip-sack knocking the ball out of Brady’s hands. That’s a very rough summary of the actual American football played because we were most excited to see Justin Timberlake in his comeback gig, to crown the release of his new album 'Man of the Woods.' P!nk had wowed belting out ’The Star-Spangled Banner’ with the flu earlier on.  


Timberlake had a tough task following Lady Gaga’s epic performance last year and Beyonce’s stunning politically-charged rendition of ‘Formation’ the year before, and the talented singer-dancer didn’t quite reach the same heights. His mandate seemed to be family friendly rather than forward-thinking and so Timberlake dutifully delivered: slickly dancing his way through a medley of his greatest hits including ‘Rock your Body’ (which he did at his 2003 Super Bowl show with Janet Jackson that lead to #nipplegate), ‘Señorita’, ‘My Love’, ‘Sexy Back’, 'Cry me a River', ‘Suit and Tie’, ‘End of Time’ at a piano and ‘Can’t Stop The Feeling’ to close. 

There were no NSYNC, Janet Jackson or ‘Filthy’ robot appearances but plenty of backing dancers, a live brass band and a few sound issues; and Timberlake did pay tribute to the late Prince, as the game was being staged in his hometown Minnesota, by covering ‘I Would Die 4 U’. The late legendary artist was projected next to him as a video rather than a ‘demonic’ hologram and his fans weren’t happy as Prince reportedly didn’t like Timberlake. Unlike longterm Timberlake’s fans from his NSYNC and ‘Justified' days who voiced their approval on social media, but the whole thing did little to inspire a new generation, as the young man who got a selfie with Timberlake hinted by his actions.

What Timberlake wore also sparked plenty of debate and memes. Fresh out of Stella McCartney’s AW18 menswear collection (so not in stores yet) and in line with his new ‘country with R’n’b roots’ sound, he sported a deer scene shirt with a cameo splatter print and Prince of Wales check suit, a red bandana around his neck, a fringed leather jacket and chunky white Nike sneakers which looked like custom Jordans. GQ has full details/sketches and it was the most progressive thing about the performance- a fresh way to pull off clashing prints for men.

So if you want to, or you’d like your boyfriend to dress like Timberlake, admire his instagram shots in the gallery above, watch the halftime show here and then shop our edit of similar styles below. 

Image credit: Instagram.

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Isabelle Herring
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isabelleherring

I think Jaden Smith’s look at the Grammy’s was amazing! I love the mixture of textures and prints going on within the outfit - so unique and cool! #jadensmith #grammys #outfitinspo #menswear Photo Credit: @officialjaden on Twitter

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M.J Ortega
yes, he look so cooll! love jaden
Shopcade
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Buy nothing until you’ve seen Reiss’ new collections. Because the British brand, favoured by stylish influential women and men worldwide, is particularly adept at refining the current fashion mood, noteworthy trends and the demands of modern life into timeless-with-a twist styles that you’ll reach for time and time again. So the newest pieces will slot effortlessly into your new year wardrobe refresh with captivating new narratives. Reiss’ reputation for exemplary quality and a discerning attention to detail is well-known, and a testament to the in-house design team, which ensures the ageless, authentic designs can flatter all shapes and sizes.  


Being present and in the moment is a common new year’s resolution that extends and expands rather chicly into the new #10;https://www.shopcade.com/click/000000000000000000000001/509bb3a6646fcbd63a000003?bp=1">womenswear options. Inspired by American photographer Slim Aarons, who dreamily captured well-dressed jet-setters in idyllic settings, Picasso’s line drawings and other complementary cultural references: romantic silhouettes and sophisticated prints that transition from day to night and from winter well into spring start the season off. Clothes-wise, that means #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4aba66a92fed078b4588?bp=1">soft tailoring, silk shirts and oversized #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4ad7458719505b8b45a9?bp=1">knits, ideally styled together to radiate laid-back luxury, and stripes of varying sizes are the key pattern. Come March, vintage hand-drawn prints arrive as artful accents, along with draping and delicate pleating. The sculptural silhouettes and forward-thinking fabrications of the occasionwear mean you’ll be all set for the wedding season ahead.  

For men, the message is ‘the sublime is now” which is certainly the case when you break down the collection. Lake Como’s stunning landscape and Italy’s love of racing sports inform the deconstructed tailoring, thematic tones like Goodwood Green and Grand Prix White, and the bold prints designed to create an evolving sense of effortless cool throughout the season. Stripes also crossover here on the Finnie and Grange #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b20458719265b8b4653?bp=1">shirts, while perforated #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b3666a92fec078b4629?bp=1">leather jackets and accessories practically heighten the impact. A great example of the new modern-fit tailoring is the Wonder double-breasted pinstripe #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b5f66a92fca078b4665?bp=1">suit, and there are plenty of trophy tops and genius jackets to choose from.  

Click through some of the collection highlights in the gallery above and shop your favourite styles in our edits below. 

In partnership with Reiss

Image credit: Reiss.

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Federica Caiazzo
Reiss is such a cool brand. Always on trend!
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