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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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M.J Ortega
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moxbeauty

This makeup look is perfect for hot, fun and romantic summer nights. I really appreciate that the color of the eyeshadow leans more rosy and red than orange, because those warm shades don't suit me at all.

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M.J Ortega
Photo credit: @tarte on Twitter #beauty #look #makeup #eyes
M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

For me, pairing red lipstick with red clothes is one of the most sexiest ways to wear the color. I really love how beauty blogger Chloe Morello pair the lip with a soft cat eye and the top with that long beautiful necklace. what is your favorite way to wear red? photo credit: @chloemorello on Twitter #beauty #fashion #look #red

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Alya Barutoğlu
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alyabarutoglu

Can zebra prints surpass leopards? If you ask me, I’m not quite sure, but I sure do hope so! Leopard just seems a safe call for me, we’re already used to this print. Almost every season, leopards somehow become a trend, either in footwear or dresses… But somehow they are always there. Zebra is a brand new print. That’s why it seems more exciting and trendy rather than leopards. #zebra #leopard #animalprint #print #pattern #streetstyle #style #trend #fashion

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

The makeup of this image is very similar to go to summer makeup look. A bit of concealer, mascara, blush, brows and a lip tint. For me, they most important is that my face looks fresh and dewy. What is your go to summer makeup right know? #makeup #look #beauty #dewy. Photo credit: @glossier on Twitter

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Having very pale lips that almost turn a little purple or blue when it's cold, for me a tinted lip balm is key. I just had to have some color on my lips, at all times seriously. Right now, I can't wait to try the Fresh Sugar tinted lip treatments, I just heard great things about this lip balms from youtuber @matilda and I'm very pleased that they have a great variety of shades. photo credit: @freshbeauty on twitter #lips #beauty #makeup #look

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

If there's a smokey eye that I lovee, if a halo smokey eye with gold. So, I basically scream when I saw this look courtesy of the talented hands of makeup artist and youtuber Sam Chapman from pixiwoo. For me, this is a smokey eye that stands out on any eye color but I personally love how the gold eyeshadow brings out the little yellow flecks on her blue eyes. photo credit: @samchapman on twitter #makeup #beauty #pixiwoo #look

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Nowadays when I see long hair for me is just meh! I'm obsessed with short hair right now since I recently cut my own! So, I really loved how the blunt bob of the picture was styled. Those very loose waves just in the front add this romantic touch to the girl and at the same thing frames her face perfectly. Not forgetting the gorgeous head clip too. photo credit: @manrepeller on twitter #hair #hairstyle #bob #look

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

This swimsuit gave me Baywatch vibes. Is amazing how just a zip can transform a normal swimsuit into a hot swimsuit in just minutes. The coral with the gold zip, is also a great color combo that stands out so much on tan skin. photo credit: @timesfashion on twitter #summer #swimsuit #tan #look

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

I really like this makeup look from @iluvsarahii photoshoot with @doseofcolors for her makeup collection collab. Even though the smokey feline eyeliner is so sultry and sexy in the makeup, my favorite part of this look is the lips. I love a peach lipstick, it just looks so beautiful for this season, especially if you pair it with a gloss like the one in the picture. For me is the perfect shade when you want a soft color in your lips but you don´t want to wear a nude. Photo Credit: @iluvsarahii on Twitter #makeup #look #doseofcolours #beauty

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Federica Caiazzo
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federicacaiazzo

Let me say this is a total Shopcade look! Everything was shipped and found through here, from shoes to T-shirt! #shoes #look #outfit

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Federica Caiazzo
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federicacaiazzo

New beauty in for me! What to bring on the beach this summer? Dolce & Gabbana glowing stick, of course! #dg #beauty

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