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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Emily Beeson
emilylavinia added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Shopcade
shopcade added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

I’m singin’ in the rain! I’m singin' in the rain! Fall weather has got me feeling like Gene Kelly in the rain! Well, Gene Kelly may look all cool and sweet all soaked up but I’m guessing no one would like to be soaking wet. So to protect you in this season, invest in a raincoat that will take you anywhere without fear! #raincoat #mac #rain #fall #autumn #weather #trend #fashion #style #streetstyle

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

My look is 100% Shopcade: all scouted here and bought from #asos. Packed everything and brought on tour with me! #summer #look

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Would’ve you guessed that kebabs will be the next trend in fashion? No? Well, recently Diesel has wowed us with a new collaboration. As a Turkish gal, this has made me super duper proud! It’s actually funny how our iconic meal has become a trend amongst millennials. Diesel has teamed up with Berlin’s most famous street food stall Mustafa’s Gemüse Kebab! The two brands have created a capsule collection full of tshirts, caps and hoodies! Yay kebabs yay Mustafa yay Diesel! #turkish #turkey #kebab #diesel #trend #fashion #streetstyle #style

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Emily Beeson
emilylavinia added a look via the mobile app

September is #selfimprovement month and no wonder the hashtag's already trending. At this time of year we're usually throwing ourselves into that 'new start, new season, new me' mindset. Because let's face it, we probably didn't keep all the resolutions we made in January so we at least deserve another shot...

Now if you know anything about self improvement you'll know it's not about being negative or being hard on yourself for failing to change, it's about baby steps, tiny wins and good vibes.


Self improvement starts with self care so we've put together a few handy tips to help you kickstart your self improvement journey. September's a good a time as any to start something, right? 

Take time for yourself 

It's easy to feel like things will never change if you feel as though you're always running around after other people. Take a night off, spend a weekend with your loved ones or just indulge in some alone time to focus on your thoughts and quiet your mind. 

Get more sleep 

Sleep is essential for our health. A proper night's sleep helps our brains and bodies to properly recharge so we can do our best mental and physical work during the day. Try and set yourself the task of having earlier nights this month and if you find it hard to drop off, try a little aromatherapy with candles, pillow sprays, diffusers and essential oils.

Write down your goals 

Writing down what you want to change and how you want to do it can really help to visualise and focus on your short-term and long-term self improvement goals.

Practice happiness

Take a little time to do things that make you feel good, like going for a long walk, taking a relaxing bath with a facemask on or listening to an inspiring podcast. Doing little things like this for yourself will help with cultivating a positive mindset and if you feel positive, the sky's the limit.

Shop the edit below for our pick of products and experience to help you look, feel and be better this season...

Follow us on INSTAGRAM for more style and shopping inspiration... 

IMAGE CREDITS: Pinterest

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Plaid is always a trend when it’s Autumn. The season of going back to school calls all preppy styles in and plaid is a major one. This season especially plaid pants are a huge deal and I love it! You can either go bold like me with yellow plaid pants or go for more subtle colours to get the ultimate preppy vibes. #plaid #print #trend #preppy #school #fashion #streetstyle

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Shopcade France
shopcadefrance added a look via the mobile app

Nombreux sont ceux qui éprouvent du stress à l'approche de la rentrée. Quoi de plus normal, elle marque la fin des vacances, elle annonce l'arrivée de l'automne et elle est également synonyme du retour au travail... Pas franchement l'éclate.  


Alors pour préparer au mieux cette rentrée, nous vous avons concocté quelques conseils afin que ce retour à la réalité soit plus doux.

1 - Bien dormir
Ça sonne comme une évidence et pourtant... Le sommeil est nécessaire pour être en forme. Bien-sûr, il est tentant de sortir chaque soir pour profiter pleinement jusqu'au dernier jour des vacances. Mais il est nécessaire voire indispensable de reprendre un rythme (normal) vers la fin des vacances pour ne pas vivre Septembre en mode épuisé. 

2 - S'accorder du temps
Il n’y a rien de pire que d’arriver stressée le premier jour de la rentrée, alors on évite absolument la précipitation et on n'hésite pas à se préparer la veille calmement. Ainsi, bien préparée, vous pourrez même vous autoriser à commencer la journée avec un bon petit-déj. 

3 -S’organiser 
Une fois bien organisée, l’angoisse disparait. Faites des listes ! Notre conseil: optez pour les tâches déplaisantes en premier. Une fois débarrassée, vous vous sentirez plus légère.

4 - Continuer le sport
Pour lutter contre le stress, pas de surprise, le sport aide. Pour se changer les idées, rien de mieux qu'un footing, une séance de natation ou encore de la marche. Votre esprit vous dira merci et votre corps aussi ! 

5 - Cuisiner 
Même si clairement, il est plus simple et plus rapide de commander une pizza, on opte pour le retour aux fourneaux à la rentrée. "Mais pourquoi?" me direz-vous. Premièrement, parce que ce que l'on cuisine est toujours plus sain que ce que l'on achète. Deuxièmement, parce que ça booste l'égo et que vous serez fière de vos petits plats maison. Par ailleurs, plus on cuisine et plus on s'améliore. Pour la rentrée, on mise sur les aliments anti-stress, notamment riches en omégas-3 ou en magnésium. Les vitamines sont aussi les bienvenues.

Il est important de rappeler que pour combattre le stress il est nécessaire de savoir se faire plaisir et de se sentir bien dans ses vêtements. Sans tarder, découvrez la sélection Shopcade ci-dessous pour une rentrée 100% tendance! 

Crédit Photo: Pinterest  
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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

This makeup look is perfect for hot, fun and romantic summer nights. I really appreciate that the color of the eyeshadow leans more rosy and red than orange, because those warm shades don't suit me at all.

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M.J Ortega
Photo credit: @tarte on Twitter #beauty #look #makeup #eyes
M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

For me, pairing red lipstick with red clothes is one of the most sexiest ways to wear the color. I really love how beauty blogger Chloe Morello pair the lip with a soft cat eye and the top with that long beautiful necklace. what is your favorite way to wear red? photo credit: @chloemorello on Twitter #beauty #fashion #look #red

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