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STYLE & SHOPPING.

Download the app and discover new brands, trends and exclusives.


Emily Beeson
emilylavinia added a look via the mobile app

If there’s one thing our favourite influencers do well, it’s looking effortlessly cool. The secret to this is of course, feeling confident and comfortable in whatever you’re wearing, so it’s no surprise to spot the fash pack rocking nightwear as daywear in chic silk pyjamas. 


The brand bloggers and fashion editors far and wide are turning to for their silken fix? Yolke. Perfect for lazy days, luxurious weekends in and ideal for trips and travels, Yolke make sumptuously soft cotton and silk pyjamas intended to be worn anywhere and everywhere. 

The pyjama trend has become a hit in recent years and we love this brand for its versatile pieces and cool designs. Choose from classic stripes, boho florals and ultra-modern prints in button-down, camisole and wide-legged styles. 

Team your jeans or smart trousers with a silk pyjama top for work, opt for cotton bottoms on holiday, lounge at home in a vintage-style set or rock silk stripes and heels for cocktails with the girls.

We’re pretty partial to wearing our sets on long-haul flights too – just add a matching silk eye mask to perfect that effortless luxury traveller look.

Shop our favourite pieces from Yolke’s luxe offering from the edit below… 


IMAGE CREDITS: Pinterest

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Isabelle Herring
isabelleherring added a look via the mobile app
isabelleherring

This is the perfect everyday outfit. Whether you wish to lounge at home or carry out a few errands around town, this is the outfit to do it in. Stripes are a print which is always going to be in fashion. #ootd #newlook #outfitinspo Photo Credit: @NewLookFashion on Twitter

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Felicia Pennant
feliciapennant added a look via the mobile app

Old woman syndrome, hibernation, call it what you will. There are some people who won’t be prised from the cozy confines of their home at any age or temperature. For them, nights in and duvet day weekends are the dream and they’ll only venture out in extreme circumstances like work. And with house prices sky-high for renters and buyers alike, in London particularly, surely you can forgive your friends and family for nesting and making the most of their haven. It’s their pride and joy after all and they’ve worked hard for it. Any gift that improves a homebody's sacred time will be a winner.  


Lounge wear- from cashmere tracksuits and silky pyjamas to fluffy dressing gowns and sheepskin-lined slippers- is a good place to start provided you know what size they are. A blanket or sofa throw they can snuggle up under while watching a movie or reading a book is nice too and you’ll get extra kudos if you monogram them or provide the reading material. Hot water bottles are more thoughtful than you think if they get particularly cold come winter and the covers are delightful.  

As home is where their heart is, shop our expert edit of fitting gifts below. 

Image credit: Pinterest.

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Morgan Blanks
morganblanks added a look via the mobile app
morganblanks

These lounge pant sets are perfect for those Winter evenings or lazy days where you just want to snuggle up indoors with a duvet watching movies! They are so comfortable and I love the colours. The long sleeved off the shoulder crop tops are perfect at keeping you warm but are also totally stylish and sexy. And if you decided you wanted to wear the top outdoors you could definitely pull it off with an awesome coat. Personally, I'd go for a bomber jacket or a puffa. #fashionnova #lounging Credits: fashionnova

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Shopcade
shopcade added a look via the mobile app

Loungewear is the ultimate comfort apparel. Ideal for staying at home and cosying up on the sofa or jet setting on holiday, loungewear has been glammed up given a luxurious feel to it, so you can look and feel glamourous even when chilling at home. 


Leave your old tracksuit bottoms behind and embrace the new lounge luxe! We’ve seen everyone including Cara Delevingne, Victoria Beckham, Kendall Jenner and Gigi Hadid sporting their best tracksuits, from Vetements, Gucci and Chloé hoodie and track pants. It's the clothing of choice for travelling as well as curling up to your favourite Netflix series. 

We’ve found some awesome styles for you, for the best wear including long sleeve jersey top and track pants. Available in neutral colours, we love the Ted Baker collection "Ted says relax". The full collection can be found  here

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Ranya Elb
Awesome!
Lea Petermeijer
lea added a look via the mobile app

Velvet has been around for decades, but the new modern velvet is transitioning:  From high end fashion to the high street, from lounge wear to formal dresses, there’s a velvet piece out there for every occasion!


This season, brands have been experimenting with design, our favourite pieces pleated fabric, ideally for trousers and midi skirts.

Colour wise, if you’re looking to play it safe we recommend going for pastel shades, but we also love the bolder and more unexpected tones like canary yellow or teal, that’ll really make you stand out.

Now scroll down to shop our selection of velvet pieces from brands like House of Sunny and Lavish Alice, to be on top of this season’s most comfortable trend.

Photo Credit: Second Thread, Numéro, Alexander Terekhov, Pinterest.


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Saloni Dahake
salonidahake added a look via the mobile app

Jio MAMI Mumbai Film Festival always brings together some of the most stellar movies from across the globe. After the grand opening ceremony held at the iconic Opera House last weekend, recently, Chandon threw a lavish party at AER Bar & Lounge at the Four Seasons, Mumbai to celebrate the 18th edition of the film festival. 


This event was another way for our A-listers and peeps from the film fraternity to mingle and the list included festival director Anupama Chopra and chairperson of the board Kiran Rao. Among others, we also saw Kareena Kapoor Khan, Kabir Khan and wife Mini Mathur, Madhu Mantena, Abhishek Kapoor and wife Pragya Yadav and Vikas Bahl. The festival is on till October 27 if you haven't attended it yet! 

However, the queen bee of the party, our personal fave Kiran Rao hosted the event in a cute white polka dotted dress and cheetah print glasses which we can't get enough of. Steal her look down below!

Photo Credit: Viral Bhayani

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Shopcade
shopcade added a look via the mobile app

Say hello to AJ Voyage, your new must-have brand. They bring the latest trends inspired by celebs, social media influencers and the catwalk into your life for the lowest price tags. PLUS, order now and get free delivery on EVERYTHING until Sunday!


From fitted dresses, AW faux fur pieces, on-trend booties and lust-worthy lounge wear, AJ Voyage is a one-stop destination for everything fashion related. The best part? You can shop their pieces directly from Shopcade in just 1 click. 

Get ready to want EVERYTHING. Disclaimer: we take no responsibility for you spending all your money on these pieces...

Photo Credit: AJ Voyage

Follow us on Instagram HERE for bite size style inspo! 

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Shopcade
shopcade added a look via the mobile app

Whether you've been able to stop by our London Fashion Week pop-up lounge or not, we want to give everyone a chance to get picture perfect. Just enter to WIN our Picture Perfect Kit to cheat your way to selfie success!

You have until Friday to get your entries in - but what's in it for you?

- Compatible with all devices - smartphones, tablets, laptops - the Pixter Fisheye, Pixter Macro, and Pixter Wide Angle clip-on camera lenses make snapping selfies more exciting than ever!

- Made with all-natural ingredients from Japan, this soothing gel will ensure you're free from blackheads while nourishing your skin for a radiant, picture perfect complexion.

- Create the ideal lighting concept for picture perfect selfies!

How to enter:

Simply upload a look on the Shopcade app (available on App Store and Google Play) and caption it with the tags...

@pixter
@janiro
@kouamo

Time to get snapping!

Photo Credit: Shopcade

Follow us on Instagram HERE for bite size style inspo!

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Shopcade
shopcade added a look via the mobile app

The 411: Founded in 2013 by Lou Booth and Keli Craig, two self confessed fashion savvy shopaholics, who had a dream to banish unsightly, tight, cheap hairbands that ruin even the most glamorous up-dos, in favour of a band for girls and women of all ages. Their bands are beautiful colours and styles that will take your hair to the next level!


Why You Need Popband: We all whip our hair up in a messy bun on the way to work when we're running out of time, but instead of it looking drab with basic hair ties, popband turns our hairstyles into something on trend and fashionable. Plus, they're super affordable and last a lot longer than your standard ties. 

Our Fave Item: The biggest trend for AW16 is metallic, and Popband have a pack that fit this- their Hippy Chick. 

At our LFW pop-up lounge event last week Popband provided some pieces for our goodie bags, and they went down a treat! Shop these tried and tested products to make your hair as stylish as your outfit...

Photo Credit: Popband

Follow us on Instagram HERE for bite size style inspo!

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Sahar Mahdavian
saharmahdavian1 added a look via the mobile app
saharmahdavian1

Refreshments for days thanks to Wow Drinks and Vita Coco at our #ShopcadeLFW16 lounge!

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Shopcade
shopcade added a look via the mobile app

Join us in celebration of London Fashion Week at our Soho pop-up lounge! 

Enjoy FREE drinks, nibbles, a photo booth, manicures, and mobile charging station.

We're also giving out 200 gift bags with amazing products from brands like Lipcote (the original lipstick sealer), flamingo candles, Batiste dry shampoo and many many more...

Snap a selfie with our models outside the venue and upload it to the Shopcade app available from the App Store and Google Play. Show us your look upon arrival and WIN one of 200 stylish goodie bags!

Where...

Building 57B, Smith's Court, Soho, London W1D 7LR
(1 min from Brewer Street Car Park) 

When...

Thursday 15th Sep, 10am - 6pm
Friday 16th Sep, 10am - 8pm

Sponsored by...


Photo Credit: Shopcade

Follow us on Instagram HERE for bite size style inspo!

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Georgeta Popoiu
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