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STYLE & SHOPPING.

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Emily Beeson
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Every fashion-forward shopper knows the name Browns Fashion – after all, it’s been an undisputed go-to for high-end style and scoping out design’s rising stars since 1970.

With Insta-friendly storefronts, cool collections and a host of collaborations with the world’s hottest brands – see last month’s iconic Off-WhiteTM launch – when it comes to shopping, Browns Fashion is one of the spots that puts London on the map. 

Browns has just launched their new-season sale, offering up to 50% OFF designer fashion from the world’s most coveted brands.

We’ve scoped out some of this year’s biggest trends to make things easy for you and picked out a few of the best pieces for whatever comes your way – we know you’ll love these Editor-approved pieces as much as we do.

Browse the edit below and get in on the summer sale action while you can – these pieces won’t be around for long… 

In partnership with Browns Fashion.

Follow us on INSTAGRAM for more style and shopping inspiration.

Keep up with Browns Fashion on INSTAGRAM for more designer sale goodness.

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Federica Caiazzo
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”No one discover McQueen, McQueen discovered himself”: a new documentary is coming soon in June. Launching in June in London. Check my selection of McQueen accessories and pieces #alexandermcqueen

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Morgan Blanks
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Gorgeous patterns on these dresses from Temperley London’s Spring-Summer 2019 collection. Credit: Vogue Collections

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Shopcade
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Cross-brand collaborations have become one of the most anticipated events in the fashion industry, giving us a new look at the labels we love, offering insight into the visual and cultural exchange of creative processes. 


Virgil Abloh, man-of-the-moment and newly appointed artistic director of menswear for Louis Vuitton, famously married street culture with luxury, proving to the fashion scene that streetwear could and should be taken seriously. 

Founded in London, Browns Fashion is a world-renowned boutique, famous for discovering designers from Alexander McQueen to Simone Rocha. Now, Virgil Abloh, the man behind Off-White™, has teamed up with Browns to design an exclusive collection.

Off-White™ x Browns is a capsule of 21 pieces for men and women. The collection features some of the brand’s most iconic styles reinvented and reworked in fresh silhouettes, new colours and with unique twists that celebrate the idiosyncrasies of each brand. 

Delicate hand-drawn floral patterns meet tough jackets and pyjama sets, bags get an update in shades of blue and military green and of course, Abloh's signature “X” adorns many of the pieces. 

Described as 'a mix of street and chic sensibilities wrapped in one expression', this exclusive capsule is guaranteed to raise your fashion game and turn heads wherever you go.

Shop our selection below before it’s gone...

IMAGE CREDITS: Browns Fashion

Follow us on INSTAGRAM for more previews of exclusive collaborations and ways to shop!

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Navin Kumar
Lina Psaila
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Florence Welch recently made headlines all over the world as she sang tracks from her new album High as Hope at the Royal Albert Hall in London. Once again, Florence Welch of Florence and the Machine proved her skill not only in song and stage presence, but with her signature theatrical boho style – something we’ve always loved about her. 


During the Chanel AW2015 show she conquered the red carpet in a blush-pink pantsuit with eclectic accessories and a huge black fedora hat. While at Erdem she appeared in an emerald-green feather coat, complementing a pair of dark-wash jeans. 

A gal truly inspired by the '70s, Florence isn’t afraid of bold print and rocks anything from psychedelic swirls to chintzy florals. Sporting gowns with billowing capes – like that gorgeous custom Gucci column gown she donned for Chime for Change – this singer always wows us with her maximalist style. F

or accessories, Flo seems to love a fringed bag or teeny, tiny clutches. She's a fan of silk scarves, unique headpieces and of course, dangling bohemian earrings. 

Want to emulate Florence Welch’s unique sense of style? Head to our gallery for inspo and shop our Editors' picks from the edit below…. 

Follow us on Insta for more style inspo! 

IMAGE CREDITS: ELLE.com

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Hattie Cotmore
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Soho House is something of a 'celebrity' in the hospitality industry in London - well, as much a private members' club can be. It's the one everyone knows, but don't let one that you want to go, no, only non-members would do that. In an attempt to revive White City as somewhere you would go for more than a trip to Westfield, Soho House have opened their newest club in the area. Whilst it might not be the most coveted area this Soho House looks beautiful as you can imagine and I am just obsessed with this picture of the terrace. The all glass will evoke an al fresco feel whilst huddled inside, as will the foliage. The muted blue and black shades are chic and modern - immediately pours self glass of rosé. Image: Soho House's Instagram

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Emily Beeson
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We love singer Camila Cabello for her playful sense of style, especially her ability to mix designer pieces with cool, casual designs. Whether she’s rocking a bespoke gown or sporting jeans and a tee, Camila always finds a way to infuse her looks with personality. 


With her new album dropping, Camila paid us a visit here in London and showcased her flair for fashion yet again, pairing a statement velvet coat by Nina Ricci with wide-leg trousers and a stand-out striped top. If ever there were a way to go bold while still looking effortlessly chic, this is it. 

Completing the look with tinted vintage-style sunnies and a black leather bag with sleek ring handles, Camila had no problems turning heads on the streets of London. We love the clashing tones of the navy coat, simple black belt and bright-blue trousers. 

Want to try Camila’s ultra-cool look for yourself? Shop out edit below… 

IMAGE CREDITS: Pinterest

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Lina Psaila
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There's definitely something about the allure of the corset. They bring to mind burlesque, Victoriana and the lace-up body-con styles made famous by the Kardashian/Jenner clan. In any case, a little goes a long way and a corset lends even the most casual looks poise and definition. Coincidentally, the classic corset is one of the strongest trends of the season. In fact, the style set were rocking corsets last season too; cinching their jackets, dresses and shirts with lace-up accessories. 


For SS18, designers have revisited the trend and paired impressive corsets with contemporary dresses and T-shirts. Take Isabel Marant, who took casual double denim to new heights with a white corset and infused monochrome looks with pops of color via corset belts. Over at Balenciaga, Demna Gvasalia juxtaposed bold, over the top shoulder silhouettes with cinched waists. While Loewe showcased one of the best selling corsets adopted by editors and influencers from London to Paris. 

How to style a corset? 

For an understated look, try pairing a simple white tee with a cool corset or lace-up belt, or cinch your coat or blazer at the waist for a twist on spring layering – a classic trench works wonders for this. Or for something to take you from day to night with ease, team a corset with a dress or button-down shirt and your favorite jeans. Feeling more glam? Transform a blazer into a dress by adding a corset and add just add heels. 

Want the look for less? Check out our exclusive edit of luxe and affordable pieces below…

IMAGE CREDITS: Instagram


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Morgan Blanks
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The featured image is from Jenny Packham’s 2018 bridal looks. It’s the first time she’s hosted her bridal show in London. #wedding #bridallooks #bridesmaid Credit: Fashion Week Instagram

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Lina Psaila
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Jonathan Anderson's tenure at Loewe has affected the brand's aesthetic. The designer has modernised the brand in deft ways such as infusing art and contemporary culture in Loewe's visual ethos. He's also been responsible for growing a family of It bags: from the Puzzle to the Hammock, each one was crafted under the brand's uncompromising standards. 


This Spring especially Anderson has produced a number of must-have styles such as The Hobo tote, worn in multiple ways and the Tent bag, which reverses from leather to suede. The latest addition to the brand's wide roster of luxe accessories: The Gate bag, aka our Instacrush of the week, which made its debut in SS18 and is now taking the street style by storm. 

On the Spring runway, models wore it clutched in their hand or slung on their shoulder. The Gate was crafted in Madrid from smooth leather and its small saddle design is defined by a knotted front belt and finished with juxtaposing white stitching and hand-painted edges. 

The bag was a fashion pack favourite in Milan, Paris and London street style. Opt for the camel shade and sport it with contrasting hues of purple and grey slung loosely on your shoulder. Keep your outfit monochrome and let the bag be the pop of colour of the general outfit. Blend the bag into your outfit by pairing the midnight blue version with the same colour shirt and floor-skimming skirt. Finish the look off with a long vinyl trench. 

Head to our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Morgan Blanks
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morganblanks

Want a highlighter that gives you an effortless glow and is the envy of the night? Then look no further than the Iconic London Illuminator! Georgia Kousoulou vouches for this product, calling it the ‘best’, so why not see for yourself? It’s a must-have beauty product! #iconiclondon #highlighter Credit: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Even though Pantone's 2017 color of choice was " Greenery", a fresh and zesty yellow-green shade symbolising new beginnings the truth of the matter is, the year felt like it was dedicated to millenial pink. Actually there's never been a year so chromatically in sync with Elle Woods wardrobe - Ever. 


But, as all Barbie things come to an end, Pantone's 2018 Color of the Year will be "Ultra Violet, a "spiritual, cosmic" purple that "communicates originality ingenuity and visionary thinking that point us toward the future". 

As predicted this already caused a riot with Ultra Violet’s relative hue Lilac causing a major craze. The fresh pastel shade was everywhere all over  the SS18  shows, from Victoria Beckham and Tibi at New York Fashion Week, before heading over to Emporio Armani at London Fashion Week and Céline in Paris. 

So how do you wear the ice cream shade with confidence? This season it’s all about keeping it paired back with clean lines. Try it on a sharp boutique pantsuit, a see-through blouse and a simple slip dress. The head-to-toe look is very bold so if you feel a bit unsure opt for a few accessories here and there like strappy sandals, a statement bag or sunnies. 

Are you ready to immerse yourself in head-to-toe Ultra Violet? Scroll down below and shop your favourite styles from our edit! 

IMAGE CREDITS: Instagram

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M.J Ortega
i'm honestly very excited for ultra violet
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