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STYLE & SHOPPING.

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Emily Beeson
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Every fashion-forward shopper knows the name Browns Fashion – after all, it’s been an undisputed go-to for high-end style and scoping out design’s rising stars since 1970.

With Insta-friendly storefronts, cool collections and a host of collaborations with the world’s hottest brands – see last month’s iconic Off-WhiteTM launch – when it comes to shopping, Browns Fashion is one of the spots that puts London on the map. 

Browns has just launched their new-season sale, offering up to 50% OFF designer fashion from the world’s most coveted brands.

We’ve scoped out some of this year’s biggest trends to make things easy for you and picked out a few of the best pieces for whatever comes your way – we know you’ll love these Editor-approved pieces as much as we do.

Browse the edit below and get in on the summer sale action while you can – these pieces won’t be around for long… 

In partnership with Browns Fashion.

Follow us on INSTAGRAM for more style and shopping inspiration.

Keep up with Browns Fashion on INSTAGRAM for more designer sale goodness.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Federica Caiazzo
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federicacaiazzo

If you can dream it, sketch it! Here is one of the places you definitely have to go to if you’re going to London this summer. #sketchlondon

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Alya Barutoğlu
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“Oh, I’m in the mood for Tiffany & Co., oh here is a vending machine with Tiffany & Co.” Sound like a dream come true am I right? The jewellery brand has created the world’s most luxurious vending machine in their new boutique in Covent Garden, London. The store provides creative and fun services like personalisation booths as well as this vending machine with Tiffany & Co.’s first ever fragrance! #tiffany #tiffanyandco #luxury #vendingmachine #london

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Federica Caiazzo
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”No one discover McQueen, McQueen discovered himself”: a new documentary is coming soon in June. Launching in June in London. Check my selection of McQueen accessories and pieces #alexandermcqueen

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Morgan Blanks
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Gorgeous patterns on these dresses from Temperley London’s Spring-Summer 2019 collection. Credit: Vogue Collections

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Shopcade
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Cross-brand collaborations have become one of the most anticipated events in the fashion industry, giving us a new look at the labels we love, offering insight into the visual and cultural exchange of creative processes. 


Virgil Abloh, man-of-the-moment and newly appointed artistic director of menswear for Louis Vuitton, famously married street culture with luxury, proving to the fashion scene that streetwear could and should be taken seriously. 

Founded in London, Browns Fashion is a world-renowned boutique, famous for discovering designers from Alexander McQueen to Simone Rocha. Now, Virgil Abloh, the man behind Off-White™, has teamed up with Browns to design an exclusive collection.

Off-White™ x Browns is a capsule of 21 pieces for men and women. The collection features some of the brand’s most iconic styles reinvented and reworked in fresh silhouettes, new colours and with unique twists that celebrate the idiosyncrasies of each brand. 

Delicate hand-drawn floral patterns meet tough jackets and pyjama sets, bags get an update in shades of blue and military green and of course, Abloh's signature “X” adorns many of the pieces. 

Described as 'a mix of street and chic sensibilities wrapped in one expression', this exclusive capsule is guaranteed to raise your fashion game and turn heads wherever you go.

Shop our selection below before it’s gone...

IMAGE CREDITS: Browns Fashion

Follow us on INSTAGRAM for more previews of exclusive collaborations and ways to shop!

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Navin Kumar
Lina Psaila
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Florence Welch recently made headlines all over the world as she sang tracks from her new album High as Hope at the Royal Albert Hall in London. Once again, Florence Welch of Florence and the Machine proved her skill not only in song and stage presence, but with her signature theatrical boho style – something we’ve always loved about her. 


During the Chanel AW2015 show she conquered the red carpet in a blush-pink pantsuit with eclectic accessories and a huge black fedora hat. While at Erdem she appeared in an emerald-green feather coat, complementing a pair of dark-wash jeans. 

A gal truly inspired by the '70s, Florence isn’t afraid of bold print and rocks anything from psychedelic swirls to chintzy florals. Sporting gowns with billowing capes – like that gorgeous custom Gucci column gown she donned for Chime for Change – this singer always wows us with her maximalist style. F

or accessories, Flo seems to love a fringed bag or teeny, tiny clutches. She's a fan of silk scarves, unique headpieces and of course, dangling bohemian earrings. 

Want to emulate Florence Welch’s unique sense of style? Head to our gallery for inspo and shop our Editors' picks from the edit below…. 

Follow us on Insta for more style inspo! 

IMAGE CREDITS: ELLE.com

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Hattie Cotmore
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hattiecotmore

Soho House is something of a 'celebrity' in the hospitality industry in London - well, as much a private members' club can be. It's the one everyone knows, but don't let one that you want to go, no, only non-members would do that. In an attempt to revive White City as somewhere you would go for more than a trip to Westfield, Soho House have opened their newest club in the area. Whilst it might not be the most coveted area this Soho House looks beautiful as you can imagine and I am just obsessed with this picture of the terrace. The all glass will evoke an al fresco feel whilst huddled inside, as will the foliage. The muted blue and black shades are chic and modern - immediately pours self glass of rosé. Image: Soho House's Instagram

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Emily Beeson
emilylavinia added a look via the mobile app

We love singer Camila Cabello for her playful sense of style, especially her ability to mix designer pieces with cool, casual designs. Whether she’s rocking a bespoke gown or sporting jeans and a tee, Camila always finds a way to infuse her looks with personality. 


With her new album dropping, Camila paid us a visit here in London and showcased her flair for fashion yet again, pairing a statement velvet coat by Nina Ricci with wide-leg trousers and a stand-out striped top. If ever there were a way to go bold while still looking effortlessly chic, this is it. 

Completing the look with tinted vintage-style sunnies and a black leather bag with sleek ring handles, Camila had no problems turning heads on the streets of London. We love the clashing tones of the navy coat, simple black belt and bright-blue trousers. 

Want to try Camila’s ultra-cool look for yourself? Shop out edit below… 

IMAGE CREDITS: Pinterest

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Lina Psaila
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There's definitely something about the allure of the corset. They bring to mind burlesque, Victoriana and the lace-up body-con styles made famous by the Kardashian/Jenner clan. In any case, a little goes a long way and a corset lends even the most casual looks poise and definition. Coincidentally, the classic corset is one of the strongest trends of the season. In fact, the style set were rocking corsets last season too; cinching their jackets, dresses and shirts with lace-up accessories. 


For SS18, designers have revisited the trend and paired impressive corsets with contemporary dresses and T-shirts. Take Isabel Marant, who took casual double denim to new heights with a white corset and infused monochrome looks with pops of color via corset belts. Over at Balenciaga, Demna Gvasalia juxtaposed bold, over the top shoulder silhouettes with cinched waists. While Loewe showcased one of the best selling corsets adopted by editors and influencers from London to Paris. 

How to style a corset? 

For an understated look, try pairing a simple white tee with a cool corset or lace-up belt, or cinch your coat or blazer at the waist for a twist on spring layering – a classic trench works wonders for this. Or for something to take you from day to night with ease, team a corset with a dress or button-down shirt and your favorite jeans. Feeling more glam? Transform a blazer into a dress by adding a corset and add just add heels. 

Want the look for less? Check out our exclusive edit of luxe and affordable pieces below…

IMAGE CREDITS: Instagram


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Morgan Blanks
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The featured image is from Jenny Packham’s 2018 bridal looks. It’s the first time she’s hosted her bridal show in London. #wedding #bridallooks #bridesmaid Credit: Fashion Week Instagram

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