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STYLE & SHOPPING.

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Shopcade
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Cross-brand collaborations have become one of the most anticipated events in the fashion industry, giving us a new look at the labels we love, offering insight into the visual and cultural exchange of creative processes. 


Virgil Abloh, man-of-the-moment and newly appointed artistic director of menswear for Louis Vuitton, famously married street culture with luxury, proving to the fashion scene that streetwear could and should be taken seriously. 

Founded in London, Browns Fashion is a world-renowned boutique, famous for discovering designers from Alexander McQueen to Simone Rocha. Now, Virgil Abloh, the man behind Off-White™, has teamed up with Browns to design an exclusive collection.

Off-White™ x Browns is a capsule of 21 pieces for men and women. The collection features some of the brand’s most iconic styles reinvented and reworked in fresh silhouettes, new colours and with unique twists that celebrate the idiosyncrasies of each brand. 

Delicate hand-drawn floral patterns meet tough jackets and pyjama sets, bags get an update in shades of blue and military green and of course, Abloh's signature “X” adorns many of the pieces. 

Described as 'a mix of street and chic sensibilities wrapped in one expression', this exclusive capsule is guaranteed to raise your fashion game and turn heads wherever you go.

Shop our selection below before it’s gone...

IMAGE CREDITS: Browns Fashion

Follow us on INSTAGRAM for more previews of exclusive collaborations and ways to shop!

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Navin Kumar
Lina Psaila
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Florence Welch recently made headlines all over the world as she sang tracks from her new album High as Hope at the Royal Albert Hall in London. Once again, Florence Welch of Florence and the Machine proved her skill not only in song and stage presence, but with her signature theatrical boho style – something we’ve always loved about her. 


During the Chanel AW2015 show she conquered the red carpet in a blush-pink pantsuit with eclectic accessories and a huge black fedora hat. While at Erdem she appeared in an emerald-green feather coat, complementing a pair of dark-wash jeans. 

A gal truly inspired by the '70s, Florence isn’t afraid of bold print and rocks anything from psychedelic swirls to chintzy florals. Sporting gowns with billowing capes – like that gorgeous custom Gucci column gown she donned for Chime for Change – this singer always wows us with her maximalist style. F

or accessories, Flo seems to love a fringed bag or teeny, tiny clutches. She's a fan of silk scarves, unique headpieces and of course, dangling bohemian earrings. 

Want to emulate Florence Welch’s unique sense of style? Head to our gallery for inspo and shop our Editors' picks from the edit below…. 

Follow us on Insta for more style inspo! 

IMAGE CREDITS: ELLE.com

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Hattie Cotmore
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Soho House is something of a 'celebrity' in the hospitality industry in London - well, as much a private members' club can be. It's the one everyone knows, but don't let one that you want to go, no, only non-members would do that. In an attempt to revive White City as somewhere you would go for more than a trip to Westfield, Soho House have opened their newest club in the area. Whilst it might not be the most coveted area this Soho House looks beautiful as you can imagine and I am just obsessed with this picture of the terrace. The all glass will evoke an al fresco feel whilst huddled inside, as will the foliage. The muted blue and black shades are chic and modern - immediately pours self glass of rosé. Image: Soho House's Instagram

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Emily Beeson
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We love singer Camila Cabello for her playful sense of style, especially her ability to mix designer pieces with cool, casual designs. Whether she’s rocking a bespoke gown or sporting jeans and a tee, Camila always finds a way to infuse her looks with personality. 


With her new album dropping, Camila paid us a visit here in London and showcased her flair for fashion yet again, pairing a statement velvet coat by Nina Ricci with wide-leg trousers and a stand-out striped top. If ever there were a way to go bold while still looking effortlessly chic, this is it. 

Completing the look with tinted vintage-style sunnies and a black leather bag with sleek ring handles, Camila had no problems turning heads on the streets of London. We love the clashing tones of the navy coat, simple black belt and bright-blue trousers. 

Want to try Camila’s ultra-cool look for yourself? Shop out edit below… 

IMAGE CREDITS: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

There's definitely something about the allure of the corset. They bring to mind burlesque, Victoriana and the lace-up body-con styles made famous by the Kardashian/Jenner clan. In any case, a little goes a long way and a corset lends even the most casual looks poise and definition. Coincidentally, the classic corset is one of the strongest trends of the season. In fact, the style set were rocking corsets last season too; cinching their jackets, dresses and shirts with lace-up accessories. 


For SS18, designers have revisited the trend and paired impressive corsets with contemporary dresses and T-shirts. Take Isabel Marant, who took casual double denim to new heights with a white corset and infused monochrome looks with pops of color via corset belts. Over at Balenciaga, Demna Gvasalia juxtaposed bold, over the top shoulder silhouettes with cinched waists. While Loewe showcased one of the best selling corsets adopted by editors and influencers from London to Paris. 

How to style a corset? 

For an understated look, try pairing a simple white tee with a cool corset or lace-up belt, or cinch your coat or blazer at the waist for a twist on spring layering – a classic trench works wonders for this. Or for something to take you from day to night with ease, team a corset with a dress or button-down shirt and your favorite jeans. Feeling more glam? Transform a blazer into a dress by adding a corset and add just add heels. 

Want the look for less? Check out our exclusive edit of luxe and affordable pieces below…

IMAGE CREDITS: Instagram


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Morgan Blanks
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The featured image is from Jenny Packham’s 2018 bridal looks. It’s the first time she’s hosted her bridal show in London. #wedding #bridallooks #bridesmaid Credit: Fashion Week Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Jonathan Anderson's tenure at Loewe has affected the brand's aesthetic. The designer has modernised the brand in deft ways such as infusing art and contemporary culture in Loewe's visual ethos. He's also been responsible for growing a family of It bags: from the Puzzle to the Hammock, each one was crafted under the brand's uncompromising standards. 


This Spring especially Anderson has produced a number of must-have styles such as The Hobo tote, worn in multiple ways and the Tent bag, which reverses from leather to suede. The latest addition to the brand's wide roster of luxe accessories: The Gate bag, aka our Instacrush of the week, which made its debut in SS18 and is now taking the street style by storm. 

On the Spring runway, models wore it clutched in their hand or slung on their shoulder. The Gate was crafted in Madrid from smooth leather and its small saddle design is defined by a knotted front belt and finished with juxtaposing white stitching and hand-painted edges. 

The bag was a fashion pack favourite in Milan, Paris and London street style. Opt for the camel shade and sport it with contrasting hues of purple and grey slung loosely on your shoulder. Keep your outfit monochrome and let the bag be the pop of colour of the general outfit. Blend the bag into your outfit by pairing the midnight blue version with the same colour shirt and floor-skimming skirt. Finish the look off with a long vinyl trench. 

Head to our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Morgan Blanks
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morganblanks

Want a highlighter that gives you an effortless glow and is the envy of the night? Then look no further than the Iconic London Illuminator! Georgia Kousoulou vouches for this product, calling it the ‘best’, so why not see for yourself? It’s a must-have beauty product! #iconiclondon #highlighter Credit: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Even though Pantone's 2017 color of choice was " Greenery", a fresh and zesty yellow-green shade symbolising new beginnings the truth of the matter is, the year felt like it was dedicated to millenial pink. Actually there's never been a year so chromatically in sync with Elle Woods wardrobe - Ever. 


But, as all Barbie things come to an end, Pantone's 2018 Color of the Year will be "Ultra Violet, a "spiritual, cosmic" purple that "communicates originality ingenuity and visionary thinking that point us toward the future". 

As predicted this already caused a riot with Ultra Violet’s relative hue Lilac causing a major craze. The fresh pastel shade was everywhere all over  the SS18  shows, from Victoria Beckham and Tibi at New York Fashion Week, before heading over to Emporio Armani at London Fashion Week and Céline in Paris. 

So how do you wear the ice cream shade with confidence? This season it’s all about keeping it paired back with clean lines. Try it on a sharp boutique pantsuit, a see-through blouse and a simple slip dress. The head-to-toe look is very bold so if you feel a bit unsure opt for a few accessories here and there like strappy sandals, a statement bag or sunnies. 

Are you ready to immerse yourself in head-to-toe Ultra Violet? Scroll down below and shop your favourite styles from our edit! 

IMAGE CREDITS: Instagram

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M.J Ortega
i'm honestly very excited for ultra violet
Isabelle Herring
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isabelleherring

Zoe London is rocking this fabulous printed jacket, courtesy of Nasty Gal! I am obsessed with it - I love the overall vintage feel it has😍 #jotd #zoelondon #nastygal #fashion Photo Credit: @zoelondondj on Twitself

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Shopcade
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Nanushka was born in Budapest, the capital of Hungary, more than a decade ago, but is finally getting under the spotlight. If you spend your days cruising on Instagram, you definitely saw the brand's design: maybe a dress, a coat... fashionistas love it! From Song of Style to NYC Bambi, without forgetting the French it-girl Caroline de Maigret, they all wear Nanushka.  

It's hard not to fall for its amazing outerwear, their famous lilac wrap dress. 

We had the chance to meet Sandra Sandor, the designer behind the brand, during Paris Fashion Week, for an exclusive interview, to chat about the story of the brand and what we should expect in the future. 

Shopcade: What brought you to fashion ? 

Sandra: Actually, it was a given way for me because my mother was a children's wear designer in the 70s prior to the fall of the Iron Curtain. Dressing was always a very important self-expression form for me. I wasn't sure that I wanted to become a designer until the age of 17. Then, I thought that I really want to try to study fashion design and it was very interesting because you know, in Hungary, there is no history in fashion and there aren't many fashion schools. I really wanted to study fashion somewhere where it was very relevant. 

After studying in the London College of Fashion, I went back to Budapest were Nanushka began, back in 2006. 

How do you define Nanushka's style? 

S: We usually think of ourselves as a bridge between intuitive and functional design. The clothes that we will keep loving and will become our wardrobe staples are those in which we really feel comfortable in as well. So, we try to execute this also in the design from the choice of fabric. We try to make everything washable. Nothing gets very wrinkly. It's comfortable wear for every season and good for both seasons. Of course, we do have fur coats for winter, but it has a soft feel.  

I don't think trends are ad-hoc things they reflect our surroundings and the people around us. Nanushka, from a design perspective is trying to be relevant for the era we live in. 

Where do you draw inspiration from?  

S: My main source of inspiration as a designer it to try to create harmony, while mixing very distant cultural references, like Western with Oriental or Far Eastern. Actually, these two have been permeating through our collections. Sometimes even for three seasons, we kind of have a theme that carries over and we maybe add an extra inspiration. As a designer, I don't want to jump in too quickly. 

The next season is already coming, but I like to keep the inspiration flowing for longer. Mixing the Wild Western boots with Far Eastern culture has been going since Resort 18, carried over to our SS18. For Pre-Fall 18/19, we added 90s Berlin colors and silhouettes, as well as vegan leathers. 

Also, as a general inspiration, the traveling state of mind really inspires me. When you travel, you're very receptive, very open and almost like a child state of mind, and comfort becomes essential. 

How do you want women to feel when they wear your clothes?  

S: I really want them to feel confident, easy, effortless. 

Called the label to watch by fashionistas, how do you feel about social media ?  

S: Social media really helped us grow. We kind of think of ourselves as a lifestyle brand. We try to make our social media platform a moodboard of our brand and also a source of inspiration. Influencers is our secret in a way. We never pay for partnerships, but we work with influencers who represent our brand values. I think it's important for a brand to give to the right people, no with the biggest followers, because their followers are similar to ours. 

What's your favorite piece from the current collection ? 

S: From the SS18, our tiger-inspired print made with watercolor painting, and digitally printed on fabric fabric is my favorite. We made a pair of long pants from it called Nevada pants, inspired by pyjama pants from Coco Chanel in the 30s or 40s. She was the first woman to wear pyjama pants as a daily wear I think. 

What should we expect for the future collections ?  

S: The values and clashing cultures as a source of inspiration will definitely remain, I think it's important to highlight where I come from. Hungary has always been an intersection of East and West. The German Empire had a big effect on us, as well as Turkish culture and the Parisian Belle Epoque. 

At the turn of the century, travel was open for everyone. Hungarians and artists came to Paris to get some inspiration and change their values etc. So, when you come to Budapest, you'll find a Turkish bath on one side of the street, next to Brutalist buildings on the other side. So it's a mix of cultures. 

But going back to how I imagine my future collections, I think we're going to develop, while our core brand values and sources of inspiration remain. And spice it up with the season's trends. A good balance. 

If you had to pick only one piece you created, which one would it be? 

S: Hard question! But I love outerwear and our brand is really known for that. So I would probably pick a coat, specifically a robe coat. 

What are your do's and don'ts when it comes to fashion ?  

S: I don't really believe in do's and don'ts. I think you can get away with anything if you put it in the right context. 

What is the must-have of every outfit?  

S: The right pair of shoes, they define the whole outfit in the end. But I could also say that a good pair of jeans is a must. 

Shop our edit of Nanushka's gorgeous designs below...

Follow us on INSTAGRAM for more designer insights and inspiration.

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Thiara Collorec
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La marque à suivre en 2018 ? Nanushka, sans hésiter. Née à Budapest il y a quelques années, la marque a littéralement explosé l'année dernière, portée par une foule d'influenceuses et it-girls qui ne jurent que par ses couleurs pastel et ses robes d'inspiration nineties. La dernière fan ? Caroline de Maigret, chicissime en poncho Nanushka. 


Derrière ce succès, il y a le talent de Sandra Sandor, que nous l'avons rencontré pendant la dernière Fashion Week parisienne. L'occasion d'en savoir plus sur l'une de nos marques préférées. 

1. Comment êtes-vous tombée dans la mode ? 

Ma mère était créatrice de vêtements pour enfants, dans les années 70, alors la mode a toujours été pour moi une forme d'expression. Mais je n'étais pas sûre de vouloir être designer avant mes 17 ans. Vous savez, en Hongrie nous n'avons pas vraiment une culture de la mode... alors je suis partie à Londres, étudier à London College of Fashion.Puis je suis rentrée à Budapest, en 2006. C'est quand Nanushka a commencé. 

2. Comment définissez-vous le style Nanushka ? 

Comme la rencontre entre le désir, l'intuition, et la fonctionnalité. On revient toujours à ces vêtements dans lesquels on se sent bien, alors j'essaie d'aller dans cette direction. Cela passe par le design bien sûr, mais aussi par le choix des matières. : tout passe à la machine. Aussi, les pièces Nanushka sont intemporelles, hors-saison. Bien sûr nous avons des manteaux pur l'hiver, mais globalement tout peut être porté en été comme en hiver. 

3. Votre pièce préférée dans la dernière collection Nanushka ? 

L'imprimé animal, conçu à l'aquarelle, est mon préféré. J'adore aussi le pantalon Nevada, inspiré des pyjamas de Coco Chane dans les années 30 et 40. Elle a été la première à en porter dans la rue, je crois. 

4. S'il fallait choisir une seule pièce Nanushka, laquelle ? 

Difficile de choisir ! Mais je suis accro aux vestes et manteaux et Nanushka est vraiment connue pour ça. Alors je choisirais probablement un manteau, ou plus précisément un manteau-robe. 

5. Vos "do's" et "don'ts" mode ? 

Je ne crois pas en ce genre de règle. Je pense qu'on peut tout porter, tout oser, dans le bon contexte. 

6. La pièce clé d'un look ? 

La bonne paire de chaussures, ce sont elles qui donnent le ton. Mais je dirai aussi que le bon jean est indispensable. 

Crédit Photo : Nanushka
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