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Felicia Pennant
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Flicking through The Sunday Times with brunch is one of our favourite weekend rituals and it’s also how we discovered the incredibly well-dressed Jane McFarland. For the uninitiated, she is Fashion Director at the newspaper and The Sunday Times Style magazine; but much more importantly the latter’s Wardrobe Mistress, taking over from another ultra-stylish blonde Pandora Sykes. Every week she answers readers’ wardrobe woes in an unmissable feature illustrated by stunning shots of McFarland putting aforementioned pieces and trends through their paces. Only on instagram do you get a full reflection on her impeccable personal taste, which is a masterclass in modern minimalism tempered by intriguing accessories and jewellery. Think cosy but clean coats and knits, streamlining suits and trousers and lux loafers; while her takes on the #evachenpose are reoccurring lift selfies holding beautiful flower bouquets. 


What McFarland’s feed is is a breath of fresh air in our Gucci-powered era of maximalism. Rather than steering clear of pattern and sequins, she’s pretty restrained in the ways she wears them- even if she’s wearing it head-to-toe so there isn’t too much going on. Her editor’s eye comes into it’s own with her structured bags and unexpected earrings - Celine and Simon Miller make appearances - and to keep things extra interesting: she breaks up the outfit shots with pictures of art and cool pop culture references. She’s definitely one to watch as she’s experimental with fashion in her own understated way. 

We're excited to see what the fashion editor wears next, along with sneak peaks from her Wardrobe Mistress shoots. In the meantime, shop our edit below to recreate some of McFarland’s recent looks. 

Image credit: Instagram.

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Hattie Cotmore
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hattiecotmore

A new trend on the scene is the Americana, nothing to do with the similarly named coffee. This trend borrows Aztec prints and vivid colours. Think about pairing these knits and jackets with dark colours, suedes and denims. Heavy materials and textures with chunky boots keep this trend in winter. Heading in to spring shed a few layers and this print is equally fabulous. Image: @sheerluxe Instagram

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Lina Psaila
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As we keep our track on our New Year New You content organising and planning for a more fruitful and productive year, we couldn't leave out the amazing Japanese organizing consultant and author Marie Kondo. Her bestselling book "The ", had helped myriads of men and women to tidy up their house, environment even their personal and professional lives. Here are a few of her secrets to success: 


Lesson 1 Tackle Categories, Not Rooms 

Even though we tend to take on one room at a time Kondo's advice is to tidy by category and deal with each category separately, for example, tackle all your books at once. Begin with clothing, go through more emotional items later such as books and old photographs. 

Lesson 2 Respect Your Ownership 

One of the best ways to avoid messiness is to truly value each item. You wouldn't leave that dress on the floor if you really respect it right? 

Lesson 3 Get Over Nostalgia 

Make two categories of things that are worth saving such as your sentimental memorabilia and the ones that are kept by habit or laziness. Throw the second category away and start storing the first. 

Lesson 4 Purge is Good 

One of her best rules is to keep only what gives you joy and it's much easier than you think. Start by putting on some music that makes you equally joyful. 

Lesson 5 Go for the fold not the hang 

Once the purge session is over it's time for storing. Rather than folding Kondo thinks a lot of our clothing would be "happier" folded in a dresser.

Lesson 6 The Fold 

Her vertical folding technique makes everything easy to spot and hard to mess up. FOlded this way clothing looks like fabric origami ready to line your drawers in neat rows. 

Ready to try the Marie Kondo's way? Shop your organising essentials below and get to work 

IMAGE CREDITS: Instagram

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Lina Psaila
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New Year means new shows and a new opportunity to discover what twisting plots, haunting performances and amazing sceneries that tv has to offer. We here at Shopcade have rounded up the best shows you need to binge on this year:   


THE CHI (SHOWTIME, JAN 7) 

The series follows a group of residents of the South Side of Chicago wanting to better their lives featuring an amazing cast headlined by emerging star Jason Mitchell director Rick Famuyiwa and star of last year's best Oscar film "Moonlight". 

THE ASSASSINATION OF GIANNI VERSACE: AMERICAN CRIME STORY (FX, JAN 17TH) 

Following on the very successful real-life crime anthology of The People v O.J. Simpson, season two exposes the murder of fashion designer Gianni Versace - shot at his home in Miami in 1997. The series features an A star cast including Penelope Cruz as Donatella Versace, Ricky Martin and Darren Criss. 

THE ALIENIST (TNT, JAN 22) 

One of the most talked about series of the new season produced by Cary Fukunaga (if say True Detective - the first season rings a bell!) while Jacob Verbruggen (who has worked on London Spy and Black Mirror) was employed as a showrunner and director. It tells the story of Teddy Roosevelt before he came into office when he was serving as New York Police commissioner and he got the help of a criminal psychologist (Daniel Bruhl), a newspaper illustrator (Luke Evans) and secretary (Dakota Fanning) to catch a deadly serial killer of the time. 

WACO (PARAMOUNT NETWORK, JAN 24TH) These miniseries tell the story of Waco 1993 Texas siege that lasted 51 days and left 76 people dead. Expect mesmerizing performances by Taylor Kitch as Branch Davidian leader David Koresh and Michael Shannon as FBI negotiator Gary Noesner. Keep your eye out for unsettling mullets!  

UNSOLVED - THE MURDERS OF TUPAC & THE NOTORIOUS B.I.G. (USA, 2018) 

As the title suggests, the series tells the stories of murder mysteries of the deaths of rapper megastars Biggie Smalls and Tupac Shakur. They were gunned down at an early age and at the height of their careers as they were representing a coastal feud as well. The series chronicles the two extensive investigations that revolved around the heinous murders. 

Ready to binge on your favourite TV series? Shop some cosy wear essentials from our expert edit below, it's time to hibernate! 

IMAGE CREDITS: IMDB

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Lina Psaila
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The past season jewelry trends have been less ladylike and funkier. Take the mismatched earring trend of last fall or the insect trend of last year - there's nothing securely elegant about it. This season designers are turning back time and are opting for gold primitive tribal jewelry that is very often handmade. Think of silhouettes that are not clearly defined and are rarely the same because they have been crafted by hand. The result is a more precious version of your basic jewellery and is much defined by the 'one of a kind' aesthetic. 


Designers Annie Costello Brown and Natasha Schweitzer are well-versed in this technique. Sport a pair of primitive earrings with your athleisure outfit or with a bodycon dress for a night out. Just remember to keep your hair pulled back in a bun and make the earring the main focus. Opt for a gold necklace with a precious blue stone in a primitive shape.

Have a look at our gallery for more inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

As temperatures drop it's very logical that we would find new ways to stay warm - especially when relentless layering isn't working and doesn't look attractive. One of the chicest ways to keep warm and cosy is by wrapping in a huge blanket scarf. We're not talking about the crazy Lenny Kravitz blanket which inspired many memes in its heyday - but an extra long chunky scarf that will keep the cold out and will look elegant in the process. 


The first thing is to go with a versatile colour: black, grey, white or soft pastels like pink and baby blue. If you want to choose a print we suggest again a more demure pattern that will easily go with anything hanging from your wardrobe. For example, a check pattern, stripes or polka dots. When it comes to styling go for a classic look by wrapping it around your neck. Cosy up by putting it on your shoulders as the boho chic queens Olsen sisters would do. Finally, if you want to combine the boho and classic element you can belt the blanket scarf around your waist. 

Have a look at our gallery for more inspiration and shop your favourite styles from our expert edit below!

IMAGE CREDITS: Instagram

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Felicia Pennant
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To the untrained eye, these vests look like any other plain basic top. But put one on underneath your winter clothes and step out into the cold and you’ll realise how much warmer you are as a result of heat tech and the special fibres they’re woven from. So why are thermal vests more common place on the ski slopes than in everyday winter attire? Probably because they haven’t quite shaken off their ‘grandma’ reputation, although time are changing now that grandpa sneakers are all the rage. 


Bet you’re wondering how to style them and truth be told, it’s much easier than you think given thermal vest are largely black and white. Light and thin enough to wear under everything, the real question is whether you want to show them off or keep them unseen. You can choose from camisole, tank, t-shirt and long-sleeve arm lengths and we’ve put together some outfit ideas below to help get you started. Stock up: it’s likely to get colder from here. 

Shop the styles that will slot into your wardrobe most effortlessly from our thermal vest edits below.  

Image credit: Pinterest and Instagram.

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Lina Psaila
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January means resolutions, plans and hopes for a more productive and successful new year, regardless of our individual definition of success. The old Greek proverb goes "A Healthy Mind in a Healthy Body", so this month we're going to help you tackle the "body" part and the mind subsequently by giving detox a go. 


There's no better time for a detox than January. After weeks of festivities numerous delicacies and alcohol, the body needs to recharge and reboot. We're not going to bother you with complex recipes and food plans that take hours of preparation and shopping. Instead, we're going to give you a list, of things to avoid for the month of January. 

Without further ado, here's what you need to keep out of your diet for at least two weeks: 
Caffeine, Alcohol, Dairy, Gluten, Corn, Soy, Refined Sugar, Shellfish, Tomatoes, Potatoes, White Rice and Eggs. 

Add a ten-minute meditation to your morning routine and a commitment to an easy exercise plan even if it's choosing to walk instead of taking the car to work. 

In our shopping edit below you'll find a great selection of recipe books with easy-to-do meals for every day. Happy January! 

IMAGE CREDITS: Instagram

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Felicia Pennant
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This is the hue that sets women apart (the winter just denotes the season and warm clothing it colours). Some, who we secretly envy, can keep a bright white outfit bright white for the whole day. It suggests a certain lifestyle devoid of dirt and clumsy spills of red wine, and maybe even a private car as transport to avoid any flying pollution particles. Expensive looking and elegant head to toe or via a cosy coat that hides other colours underneath, it’s worth noting that there is more than one shade- which you’ll know if you’ve ever looked at a paint chart. They’re distinguished by warm and icy undertones so you can pick the best one for your skin tone and avoid looking washed out or ashy.  


But what about the dry cleaning bills? Because the fantasy life above is just that, fantasy, for the many of us. A single stain or speck utterly ruins the effect and you’ll stress checking everywhere you sit and everything that touches you for as long as you’re wearing it. White accessories are marginally less risky to sport. In fact, maybe it’s safer to stand or stay indoors or head out armed with a spot cleaning kit for little emergencies. Which means you won’t really be enjoying your day. The way to minimise the cons and maximise the pros is to wear a pop of winter white instead- one piece that will brighten and purify the rest of your look. Say a white knit with jeans or an all black outfit with on-trend black boots. 

Add winter white if you’re meticulous enough via our expert edit below. 

Image credit: Pinterest.

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Alya Barutoğlu
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alyabarutoglu

It is literally ice cold! I’m freezing almost all of the time… Yet, I found the perfect solution to push away the cold and welcome the warm and fuzzy feeling even when then wind is blowing right through my face. Fluffy coats, especially the oversize ones are perfect to keep you warm in this unbelievable season. Opt for a massive one to wear many layers underneath. I bought a black one to wear it with everything. And one of the greatest things about these fluffy coats are that it can double as a fur coat. I tried wearing these in an evening and everyone thought I was wearing some kind of soft faux fur! #fur #fauzfur #fluffy #fuzzy #cold #coat #warm #layer #winter

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Isabelle Herring
corina bello
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mcorik17

Organizing makeup can become a more complicated task than it seems: labials scattered in the bathroom drawer, nail varnishes in a box, products forgotten in a vanity case . We started 2018 with the firm to keep our products organised. I select the 15 best organisers that I have found.Credits: Pinterest

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Felicia Pennant
feliciapennant added a look via the mobile app

Never mind the naysayers- they’re just jealous you’ve got a (expensive?) holiday ahead where you’ll be toning up and getting a tan by default. Ski season lasts up until April approximately and zipping down a mountain is so exhilarating you’ll feel like you’re flying. Once you get over your fear of falling and figure out how to keep your balance on skis or a snowboard of course. Expect a bruised backside if you’re a beginner- padded ski trousers will help cushion the blows.  


Standing out of the slopes is essential not only for sartorial reasons but to ensure you can be easily spotted should danger arise. Put on a hat, googles, base layers, a ski coat, ski pants, ski socks, and gloves plus your ski/board boots and you’re set. Go wild with colour and prints should you wish or stick to block colours and chic monochrome. Apres ski style simply calls your normal winter go-tos with added thermal base layers, even warmer knits and snow ready boots. 

Shop what we’d pack in our quick-fire edit below. 

Image credit: Pinterest.

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