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STYLE & SHOPPING.

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Morgan Blanks
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There's only one day until the menswear fashion week in Paris. If the styles look anything like what this guy is wearing it is sure to be filled with amazing fashion! I'm a lover of the leather jackets! #menswear #fashionweek Credit: @parisfashionweek Instagram

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Morgan Blanks
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morganblanks

This street style look is from #LFWM, proving that men can rock it just as much as women can! It's all about the smart/casual jackets! #streetstyle #menswear Credit: British Vogue

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Lina Psaila
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January means detox, getting back to fitness after weeks of festivities, wine and delicacies. But this doesn't only include a subscription to your local gym or boxing studio. January is the perfect time to pack up and head to your closest ski resort to get a taste of that snow. 


We have selected the must-have outfits to sport on the slopes this year. There is a 70's vibe to the knitwear on trend this season. Chloe, Peter Pilotto and Carven showed zip chunky sweaters that you can pair with legging pants and a padded jacket. 

Go for icy white, blues and the Pantone colour of the year - ultra violet to your jackets and trousers. 

For apres, go for a skirt tonal creams, and chic browns for the ultimate ski resort look. 

Have a look at our gallery for more #skifashion inspiration and shop the best looks from our expert edit below. 

IMAGE CREDITS: Instagram

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Isabelle Herring
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I’m obsessed with this cute outfit from Missguided! Borg denim jackets are certainly all the range this season, so why not get on board with the trend with this lovely number? I personally love the contrast between the pink of the jacket and the monochrome gingham skirt! #ootd #missguided #fashion #outfitinspo Photo Credit: @Missguided on Twitter

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Alya Barutoğlu
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alyabarutoglu

Don’t think floral dresses are only for the summer. This colorful dress is adapted to our winter wardrobes. Eveybody who is anybody is wearing florals under their winter coats and heeled boots. Especially dark coloured dresses with bold coloured floral patterns are major this year. Try out this trend with your heeled boots and leather jackets. You will love the flow and the style of the dress! #winter #fashion #streetstyle #floral #floralpattern #dresses

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Lina Psaila
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With only ten days away from the New Year it's time to say goodbye not only to 2017 but to all the fashion trends we loved and welcome 2018 with open arms. Last year saw the resurgence of many brands, the return of logomania, a bloom of mid-tier designer brands, sparkles, loungewear as daywear, vinyl, reds, and who can forget millennial pink? Now a little wiser we take a look at the trends you'll want to invest for next year! 


NEW TRENCHES 

Take cues from Loewe SS18 and invest in a trench coat that is a bit different than your classic version. It may feature cutouts, fringing or even alternative colouring to your regular camel hues. 

FRINGES ALL AROUND

Speaking of fringing, this is another trend borrowed from previous seasons that is still going strong for 2018. Get inspired by Acne Studios, Diane Von Furstenberg, Calvin Klein and Elie Saab. 

CHECK, PLEASE 

Yes, the check trend is not going anywhere soon, but like all things, it's growing and getting better. This year, add a few unexpected colours to your usual grey palette and don't hesitate to experiment with textures. 

WHITE OUT 

Probably influenced by menswear one of the biggest trends for next year will be the all-white-outfit. Think of Jennifer Lopez's outfit in the maid or a simple white blazer and trousers, as an alternative business attire. This is the perfect alternative to 2017's colour suiting. 

ANIMAL LOVE 

So 2017 saw a boom in animal print with leopard print taking centre stage and brushing off any previous trashy connotations. This year, the animal print expands from leopard print to include snakeskin, animal print patches and it's not only for your shoes and bags but also for trousers or jackets. Have a look at our gallery for more inspiration and shop your favourite styles from our exclusive edit below. 

IMAGE CREDITS: Instagram

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Lina Psaila
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We are all guilty of spending more than usual on watching cute cat videos, or funny moments featuring anything from hedgehogs to pandas, bears and elephants. With so many animal lovers it's no wonder 2017 because one of THE years to feature so much faux fur and leopard print while brushing off any previous trashy connotations. 2018 will be no different as the animal print expands from leopard print to include snakeskin, animal print patches and it's not only for your shoes and bags but also for trousers or jackets. 


But there are those friends who adore fashion featuring animal print but also in home decorations or want to know more about how their little ones react. For those animal lovers, we have prepared an exclusive list full of gifts. Get inspired and shop from our exclusive edit below! 

 IMAGE CREDITS: Instagram

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M.J Ortega
this list it's for me. my heart melts when i see kittens
Lina Psaila
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This week Shopcade profiles Giorgina Clavarino, the influencer with the very poignant blog name entitled “Giorgina With an Eye”. The former Business school student talks to us about her dream closet, her collab with the playful Mira Mikati brand as she takes us through her morning routine and the elements that define her eclectic sense of personal style.


What compelled you to start a blog? I’m a hyperactive person, so unless I have 100 things to do I am not satisfied with what I have accomplished at the end of the day. The search for new challenges is what made me start my Fashion blog. In 2014, I was finishing my studies at Cass Business School in London and had lots of spare time, so I decided I would actively fill it up with something I was passionate about. I knew my studies at Cass were important because I’ve always dreamed of starting a business of my own one day. I also missed being more creative and having an outlet where I could just share what I loved, which is what my blog became. I had been following The Sartorialist for quite some time, and I loved how he shared photographs of street style in NY and loved how inspirational it was. I think this is what gave me the inspiration and the courage to test myself by starting a blog of my own, to share what I loved too!
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#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? I grew up in Milan, so fashion flows in everyone’s blood there. When you grow up in a city which is one of the world’s fashion capitals, you are indoctrinated with fashion from a young age. This probably explains why I was so into fashion since I was about 5. There is always the expectation to be flawless and up to speed with trends all the time. #222222">I think that the person that influenced my style the most however, has been my mother. She has always been a bit of a hippie, which is why since I was 10 I’ve loved wearing Minnetonka, boot cut jeans and have messy beachy hair. #222222">I remember my mother always used to buy stacks of magazines we would flick through together and rip off everything we loved and then make huge collages that I still have hanging in my bedroom in Milan. This then led to me creating my own scrap books, which I considered to be my own bespoke ‘Vogue’ editions, that my friends loved flicking through. The blog was then the evolution #222222">of the scrap book – a virtual version that I could share with more people. What keeps me going is my love for fashion. I know it sounds cheesy but it’s the truth. The creativity, the work, the influences that go behind the fashion industry, the way that you brand your products, the packaging, how you photograph it, the visions of the designers, the styling of the stylists, all the processes from beginning to end inspire me daily and are what motivates me to turn on my blog for a couple of hours a day and write something personal that made me think, laugh, smile, inspired that I want to share with other people. 
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#222222">How would you define your personal style? Do you have any icons people accounts that you follow? When I moved to London my style changed a lot. I love Italian style, but it’s often too timeless and never too daring. Exactly the opposite of what I am, I always love wearing flamboyant clothes, whether it’s wearing a funky hat, a colourful pair of trousers, glittery shoes, or socks. In London you are more liberal, you can experiment with styles and are constantly influenced by different street styles, which in fact are my major influence. I love what people are wearing in the streets, I look at photographs and often attempt to recreate with my twist on what they are wearing. I love doing lots of stuff myself too, whether #222222">its dissembling an old pair of Levi’s, or sewing things onto jackets, designing my own jewellery. My other influences are Frida Kahlo, because I loved how colourful and exuberant her style was. She wasn’t afraid of being different, or better, of being herself. Jane Birkin, as she taught me how to look effortlessly cool with a simple pair of jeans and blouse. Kate Moss, because she always risked and wore the sickest clothes, from leather pants to colourful coats. And finally, to be more contemporary, #222222">I love ‘The Man Repeller’ and Leandra Medine. It’s an account I closely follow on Instagram, as I love how she combines clothes and never takes herself too seriously.
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#222222">What do you enjoy most about mixing and matching high street with high-end clothing?Proving that style goes beyond the brands you are wearing.  
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#222222">How did the collab with Mira Mikati come about in Winter Wonderland? What are your favourite items from the latest collection and how would you style them? When I saw the collection I immediately imagined them to be captured in Winter Wonderland. Her clothes are so colourful that I wanted to put them in a fun and #222222">cool environment, that I could camouflage myself in. Every piece of Mira Mikati is very exuberant and colourful, so I would style them as I did on Instagram, with a simple pair of jeans to make the coats and jumpers stand out. I love colours in winter, but you must find a balance, so that the focus goes on the hero piece you are wearing e.g. the faux rainbow coat, or a yellow coat. 
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#222222">Can you give us 3 styling rules that you abide by? 
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#222222">1. Mom jeans 

2. A pair of ‘70s converse that will go with almost everything 

3. A lipstick that lifts every outfit 
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#222222">Whose closet would you raid if you had the chance? Probably Leandra Medine. 
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#222222">What's the biggest misconception about having your own blog? That it’s easy! 
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#222222">What's your morning routine? I never wear lots of make-up, as I am too lazy and always too late to spend too much time on it. When I wake up though I always wash my face with Clinique Anti-Blemish Solution face wash, then clean my face with Kiehl’s Cucumber Herbal Toner and apply Clinique Anti-Blemish hydrant visage. I then add a very thin layer of Light Wonder by Charlotte Tilbury to give that fresh glow for the day and a bit of waterproof mascara by Eyeko. To finish I spray a bit of Twilly d’Hermes to be perfumed all day. I usually then have breakfast at work, which is either salmon on toast and a cappuccino or bread and Nutella. Life is too short to eat healthy all the time, especially in the mornings! 
#222222">
#222222">What projects are you working on now? Big projects are still TBC! So stay tuned to discover more in 2018! 

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Alya Barutoğlu
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alyabarutoglu

Fringes replaced frills. Are you thrilled yet? Fringes can be worn in many styles. Some sort of fringes give you the western vibe, some sort of fringes give you the elegant gatsby girl vibes. Either way fringes are having a huge moment for 2018 fashion. Spring Summer 2018 is going to be about the movement. Just imagine how wonderful it looks when you’re walking or in photos. The movement of the fringes just give your outfit an extra turn of heads. Go crazy with this trend from shoes, jackets to dresses. Tiers of fringes? Absolutely acceptable. Hems with fringes? Yep, that works too! Sleeves with fringes? Nailed it! #fringes #trend #frills #fashion #streetstyle #spring #summer

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Isabelle Herring
I love the fringe trend!
Hattie Cotmore
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hattiecotmore

I am truly obsessed with coats. I browse for a new jacket constantly and I really, definitely, don't need any more - especially faux furs. Whilst this is of course the season we dress head to toe in sparkles; dresses and skirts, something that jazzes an outfit up instantly is a sequin coat. Perfect for a Christmas cocktail high street and designer stores are stocking wonderful, embellished coats and jackets. Throw one of these on and any outfit is transformed. Image: Vogue.com

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Hattie Cotmore
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hattiecotmore

I have always loved #tartan. There is something about it that is just perfect in winter. It looks and feels cosy in bags, skirts, jackets - tartan works on everything in so many colours. Here Lucy Williams (photo from her Instagram @lucywilliams02) wears a #MatchesFashion bag which works perfectly with her faux fur and knitted polo neck. Winter perfection.

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Felicia Pennant
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Be honest: are you dreading your work Christmas party because you don’t want to make small talk with your boss or because you don’t know what to wear? The struggle is real on both counts because alcohol and colleagues don’t always mix and you can’t turn up to work dressed for a night out. Well maybe in fashion you could within reason. What you’ll actually be doing is a key factor- sky-high heels work for a sit-down dinner but not bowling; ditto a floor length gown. Guys have it so much easier: their outfits and shoes are already relatively smart, suit jackets and ties can be added and removed by dress code, and there’s no faffing around with makeup. The main thing for everyone to remember is keep it professional!  


We’ll help you nail your look this year with key pieces and time-saving products in our must-see edit below. 

Image credit: Pinterest and Google.

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