×
Shopping Cart
Stories Social
ESHOP
Deals Brands Lists Categories Top Interests Fashionistas
Blog
Terms of services Privacy policy

STYLE & SHOPPING.

Download the app and discover new brands, trends and exclusives.


Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Your favourite movies and tv shows are now a trend! The common small talk “What’s your favourite movie, show, music group etc.” is now a street style must. Brands have taken icons and movies to create wonderful t-shirts and sweatshirts. This vintage trend is inspired by the seventies band t-shirts yet with a modern take. Pair them with your boyfriend jeans and zebra print boots to look like a street style icon! #poster #movie #tvshow #music #trend #fashion #streetstyle #nostalgic #bandtshirts #tshirts #sweatshirts

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Olivier Rousteing is all about innovation. The young designer have teamed up with CGI and Shudu to create virtual supermodels. Creating two new faces for the brand, Balmain is aiming to emphasise diversity. Rousteing was inspired by his favourite icons like Michael Jackson, Tina Turner and David Bowie to create supermodels named Margot and Zhi. Zhi is inspired by Chinese beauty while Margot is Rousteing’s childhood imagination of a perfect French girl. What do you say, will these virtual gals replace our favourite supermodels? #supermodel #model #balmain #olivierrousteing #fashion

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Celine Dion is one of fashion’s favourite icons. The famous singer is literally killing it with all of her looks these past few years. One of the favourite of street style photographers in fashion weeks, Dion looks amazing in her latest music tour, Celine Dion Live 2018. The star looked absolutely stunning with her gold Schiaparelli Couture suit in Tokyo, Japan. Where can we get one of these?? #celinedion #gold #style #star #singer #celebrity #streetstyle #fashion #trend

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Gigi Hadid was a favourite of Tommy Hilfiger for years and now the American brand has taken on board new names to create a fashion frenzy. Hailey Baldwin and Winnie Harlow recently announced that they had become the new faces of the collection Tommy Hilfiger Icons. #tommyhilfiger #hilfiger #haileybaldwin #winnieharlow #gigihadid

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

Getting a pixie cut can be very scary at first, but take it from us, once you go for a shorter hairstyle you’ll never want to go back. It's a hassle-free way to look elegant at all times, and it's been an integral style element of icons like Audrey Hepburn and Twiggy. 


This is the perfect hairstyle to rock whether you have blonde, red, brunette even rainbow-toned hair and it will make your cheekbones pop while adding definition to your face. 

How to decide whether to get a pixie cut... 

Pixie cuts come in all shapes and sizes; from Katy Perry's fringed version, to Scarlett Johansson's quiff or Zoe Kravitz's side-sweeping look. 

If you have a round face, show off your features with a sleeker pixie crop like Michelle Williams' platinum blonde do. All you need is a simple cat eye and a bold lip and you're party-ready. 

For a square face shape go for Coco Rocha's quiff to offset your jaw and cheekbones. Mess with the front by adding a little product and go simple or bold depending on your mood. 

If you've more of a heart-shaped face, you'll need a pixie cut with a few layers to complement your face. Take Kate Hudson’s ultra-short hairstyle for inspiration. 

Are you bold enough to try the pixie cut this summer? 

Head to our gallery for some short-hair inspiration and shop all the essentials for achieving your look from our edit below... 

Follow us on INSTAGRAM for more hair style inspiration. 

IMAGE CREDITS:  HARPER'S BAZAAR

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
corina bello
mcorik17 added a look via the mobile app
mcorik17

In case you missed it, the madness for the logos is more significant than ever, guided by the same logos that we liked in the '90s and early' 00s. Credits: Pinterest

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Sarria Sambrook
sarriasambrook added a look via the mobile app

Brows define more than your face turning women into icons. For the past few years, the bigger the better: thanks to the likes of Cara Delevingne, Lily Collins and Kaia Gerber, thick eyebrows have never been more in vogue than they are right now. 


A throwback to the era of Audrey Hepburn and Elizabeth Taylor, thick brows give you a strong, sexy look and steal the show when paired with smokey eyes and a nude lip.  

However, for those of us who weren't blessed with such genes, this is where the problem starts. But thanks to the magic of make up, you can fake it till you make it! Here is a small brow guide to help you through finding your perfect shape:  

Natural brow 

Following Kaia Gerber, her big brow-spiritual sister Cara, we are up for this trend. Embrace your natural shape and enhance it.Trim it or live it unplucked, it’s up to you! You can use some brow gel to style it a bit.  

Curved 

Far away from the '90s over-plucked version, this brow version has been popular on Youtube for a full glam look or a more natural one. Perfect for diamond shaped faces, the brows have a soft curve upward and taper at the end. To style it, go for a brow pencil featuring a squared off stiff. 

Straight 

Naturally arched or not, you can achieve this look. Great for oval face shapes, or thick brows, this shape is the Instagram one we have seen everywhere. Head for a brow pomade to get the look. 

Soft arch 

Great on everyone, this is probably the safest choice when it comes to picking a shape. With a thin tip pencil, you will have more control on your styling.  

High arch 

This shape will be the perfect choice for round faces, giving definition both to your face and thick eyebrows. Use some concealer to define the brow shape to its best. 

While there are plenty of “how to” videos, we picked the Alexis Kaymor's step by step tutorial in the video above. A reference in the brow game, she will give you serious brow envy! 

Like this post? Hit the heart to save to your profile for later...

IMAGE CREDITS: Pinterest
VIDEO CREDITS: alexiskaymor

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Li Tian Zhang
Jealous of her brows...
Lina Psaila
linapsaila added a look via the mobile app

One of most popular items of last year was the fanny pack rounding up to 57.000 sales. This year is no different, with sales only increasing for Spring 2018. There are few reasons why the fanny pack has made such a notable comeback. The retro accessory which had received such a faux-pas connotation in the past, got a resurgence when male icons started sporting it: from Kanye West to Virgil Abloh and A$AP Rocky. 


Female fashion influencers like Kendall Jenner, Bella Hadid and fashion editors such as Lisa Aiken donned Louis Vuitton, Gucci and Balenciaga fanny packs in multiple street style snaps. The truth is the 2017-18 version has little to do with the dad on vacation look of the 90s. The packs are worn cross-body instead of around the waist with many designer options as well as high-street offerings. By all accounts, fanny packs are selling out like crazy and have yet to reach their peak. 

As we enter the era of less bulky outerwear it’s time to bring out the belt bag and wear it over sweaters, shirts, and light denim jackets. For an evening look, choose a long fitted rollneck dress and use the bag to hold your absolute essentials but also to give some definition to your silhouette. Finish the look with a pair of mid-heel ankle boots, a black leather jacket and a chunky necklace. For a daytime look, go fan oversized sweater and wear the belt bang hung loose on the side. Add a floor-skimming skirt, dad trainers and put your hair in a messy bun. 

Head to our gallery for more fanny pack inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this Spring?


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this Spring!

IMAGE CREDITS: Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Nathalie Gaveau
Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

For me the Kardashians aren't exactly fashion icons. Whilst I do find myself drawn to many of their fashion choices there are few I would emulate myself. That said I've been scanning their 'grams of their recent trip to Japan and I've been very pleasantly surprised. I love what Kourtney is wearing here, you can't go wrong with a denim co-ord and this dark blue denim looks great on Kourt. Khloe looks sassy in pink - I absolutely adore this coat. Her shirt is smart but her trainers are totally tourist casj. Image: Kourtney Kardashian's Instagram

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
Lina Psaila
linapsaila added a look via the mobile app

Berets are seriously trending at the moment but the truth is that they have been around for a long time. They are one of those undeniable timeless pieces and have long been associated with style icons like Brigitte Bardot and Twiggy. 


Nowadays style influencers like Pandora Sykes, Yoyo Cao and Miroslava Dumas as well as big time celebrities like Rihanna and Adwoa Aboah are bringing back and thus cementing the popularity of the beret. The beret has also been linked to the French elegance and sense of style but this time the Parisian je ne sais quoi got a makeover. 

A surge of berets has popped up recently from designers and high street retailers alike. Take Maria Grazia Chiuri, for example, the Creative Director at Dior who commissioned milliner Stephen Jones to design leather berets. 

Berets have also become sort of a staple piece at Gucci. Alessandro Michele has expanded on the classic black beret by introducing a variety of bright colours, and most unlikely textures. And even after this season's Cybord extravaganza the classic allure of the beret remained stronger than ever

Whatever your style and mood this season amp up your look with a cool sleek beret. 

Browse through our exclusive edit of the best high street and designer berets on the market below!

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
corina bello
mcorik17 added a look via the mobile app
mcorik17

This film is not only one of the favourites of fashion lovers, but it also has the Scottish character as the protagonist, an utterly timeless print that will never be forgotten.Cher Horowitz, who taught the world the importance of Alaïa, will always be one of the most celebrated icons of the movies. Credits: De-cuto

Drag Photos here Drop Photo
Press Enter to post.
×
Delete post?
See More Loading...