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Hasna Haidar
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Fashion-lovers rejoiced when Alexa Chung announced the release of her book ‘It’. “Finally!” we cried, “We finally get to steal her fashion secrets!” 


But, as she mentions in her book, it takes a lot of effort to look effortless. To make it easier for you, here are three things your outfit needs to have if you want to dress like Alexa Chung:

Oversized sweatshirt: Alexa often shows off her long legs in short skirts, shorts and dresses. But, to prevent the look from becoming too provocative, she always cover the rest of her body, often with an oversized sweatshirt or cardigan. 

Ankle boots: Whether teaming with skinny jeans or bare legs, Alexa has a healthy collection of ankle boots she wears to glitzy events like London Fashion Week or muddy ones like Glastonbury. 

Asymmetric layers: While Alexa’s known for her layered outfits, she manages to never look bulky by mixing up the lengths of her layers. Try teaming a short cardigan with a longer top and vice-versa, for example. 

Once you’ve got the outfit down, just add messy but clean hair, smudged eyeliner and soft pink or nude lips, and you might even get mistaken for Alexa next time you’re out in London!

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Pssst! Fancy winning a £1000 prize this London Fashion Week? Enter HERE!

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

If you partied away December celebrating Christmas and New Years Eve with as many groups of friends as possible, you might be feeling a bit groggy and dull as you enter 2016.


Give your skin a refreshing detox and bring life back to your complexion with these seven steps: 

1. Super cleanse
Cleanse away the grime and glitter of the holiday season with a great-smelling cleansing oil. An oil-based cleanser allows you to you to remove all the remnants of your oil-based make-up. Follow this up with your normal (sulfate-free) cleanser to give you a boost on your journey to a clearer complexion.

2. Exfoliate
Use a gentle exfoliator along with your cleansing routine to help buff away dead skin cells. We recommend soft konjac sponges which are perfect for baby soft skin.

3. Use a peel
Use a fruity peel to bring a vibrant freshness to your skin. Use it once or twice a week for best results and opt for a gentle, fragrant one to reduce irritation. 

4. Steam it up
A facial steam does wonders for clearing up skin, releasing toxins, dirt and debris from your face. DIY yours with a large bowl of just-boiled water, baking soda, apple cider vinegar and some herbs. 

5. Add a mask
Indulge in a face mask and give yourself some at-home pampering at the same time. Make sure to check the mask is suitable for your skin type - oil-balancing ones are great for those with combination skin while moisturising ones are best for those with very dry skin. 

6. Use a light moisturiser
To give your skin a break from the layers of Christmas and NYE make-up, use a light moisturiser to keep your skin looking radiant. This also helps lock-in all the benefits of steps 1 through 5. Use a tinted moisturiser if you’re looking for some coverage. 

7. Eat clean
Try to eliminate dairy, sugar and coffee (all of which can lead to break-outs, acne and other skin inflammations) from your diet to help your skin detox from the inside out.

Photo Credit: Pinterest

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

Flame-haired singing siren Florence Welch brings something different to the fashion table with her quirky take on 70s boho style. 


We’ve narrowed down her modern hippy style to the three essential elements you need if you want to dress like Florence Welch:

Florals
Florence loves her florals, including maxi dresses, floaty kimonos, jackets and patterned t-shirts and tops. Busy and colourful patterns are a great substitute for florals as they both create a similar effect.

Round-brimmed hat
Florence is often seen sporting a round-brimmed hat that matches the rest of her outfit. From magenta reds to muted blacks, and from small ones that just cover her head to large floppy hats that almost cover her face.

Boho necklaces
Add interest to your outfit with a selection of long necklaces laden with gems, rhinestones and beads. If you can’t find a suitable necklace, a pussybow blouse is a great alternative.

Photo Credit: Pinterest

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

Athletic body shapes tend to have broad shoulders, strong legs and arms, and little difference between the top and bottom half of the body.


If you have a muscular figure, bring balance by choosing soft outfits that create curves. 

Our tips for dressing an athletic figure include: 

1. Create a waist 
Choose clothes that draw in at the waist to create a false waist and the illusion of curves. Flared skirts and fitted dresses would work for this, as would belted dresses, tops and coats. 

2. Try to downplay your shoulders
Avoid anything that highlights the shoulder area such as multiple straps or shoulder pads. Scoop and v-neck tops can divert attention away from your shoulders, as can halterneck tops. Boat necks and off-the-shoulder shirts look great on athletic figures despite their tendency to accentuate the shoulders. 

3. Reduce your squares 
You’ll probably have quite a square shape, so try to avoid square prints or straight lines which can make you look even more boxy. Try asymmetrical or rounded patterns, hemlines and necklines.

Cropped blazers can also make you look boxy. Instead, choose long-line blazers and duster coats that create length, making sure it doesn’t have built-in shoulder pads.

4. Go for lightweight fabrics. 
Lightweight fabrics are great for adding softness and femininity to your outfit. Lace, silk, chiffon and fabrics with natural draping or sheer finish are all great choices, as are outfits with embellishments and ruffles. 

5. Take advantage of your height. 
Opt for column dresses that create height, with cut-out sides to give you a waist and a mermaid tail to add curves. Dresses that skim across your shoulders and emphasise your waist are also a good option. 

Elongate your legs with high-waisted trousers or skirts, and opt for wide-legs to create balance and flatter your hips and thighs and midi-skirts with some stretch and peplum detailing at the hips to give the illusion of curves.

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar


The hourglass figure is characterised by a similar sized bust and hips, along with a narrower, defined waist.

Deemed by many (women and men) to be the ideal body type, dressing for the hourglass figure only requires a few tips and tricks. 

Read on for our top five tips to accentuate an hourglass figure. 

1. Go for fitted styles 
Choose fitted, tailored styles for everything from t-shirts, blouses to button-down shirts and dresses. This means you’ll need to start with a good bra that fits well and is supportive. 

For outerwear, go for belted jackets and trench-style coats that accentuate your waist. Short jackets that stop just above your hips are also flattering. 

Cinch in at your waist whenever possible with a dark skinny belt, and go for wrap-style blouses and dresses which again pull in at the waist (this works particularly well if you’re tall).

2. Choose materials carefully. 
Avoid stiff materials that can make you look boxy, and instead opt for stretchy materials that hug your curves and soft materials that drape over your body.

If your abdomen is slightly bulky, opt for supportive fabrics with structure to help you maintain a lean silhouette.

3. Don’t lose proportions. 
Try to keep your bust and hips at the same size by wearing bust-slimming necklines and avoiding bulky trousers and skirts.

Slim necklines you can choose from include v-necks, v-neck halters, sweetheart necklines and scoop necks which also have the added benefit of drawing attention to your narrow waist. Wide necklines such as boat necks and squares can make you lose proportion and look top heavy. 

You’ll also find that loose-fitting or bulky tops can add too much to your bust, so stay away from ruffles, bows and other details that can add volume.

4. Play with colour block. 
While solid colours are best for hourglass figures, feel free to play with colour blocking - having contrasting shades above and below your waist can look particularly good. 

If you’d rather give the impression of a slimmer frame, go for vertical stripes and dark colours. 

5. Play around with your skirts. 
Voluminous full-circle or tulip skirts in a high-waist style hug the hips and hang off them naturally, creating a flattering silhouette. A-line, peplum and pencil skirts also work well for hourglass figures and helps streamline your body. 

6. Go for flare when it comes to trousers. 
Choose flared, wide-leg or boot-cut styles when it comes to jeans and trousers as this can help keep your legs in proportion to your hips.

If you’d like to wear skinny jeans, try pairing it with high heels to add extra length and prevent your legs from looking short. 

For both options, choose mid-rise and high-rise styles that elongate the legs.

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

If you’re under 5’4" (162cm), you’ll probably be considered petite.


It can be difficult to find outfits that fit your proportions, particularly if your chosen store doesn’t offer a petite line of clothing. 

Learn how to find clothes that lift you up rather than drag you down with our outfit tips below: 

1. Create length in the legs.
Straight-leg trousers and jeans will make your legs appear longer, while high-waisted trousers and skirts can add length to your legs and torso. 

High-waisted bottoms will split your body into the following halves: two-thirds of your lower body and one third of your upper body. This is said to be the most flattering proportions for petite figures. 

Another way to create length in the legs is going for a micro-hemline such as short shorts and mini-skirts. However, if you’d prefer a midi-skirt, opt for A-line styles that fall just below or on top of the knee. 

Whichever length you choose, use skinny (rather than wide) belts that match the colour of your trousers or skirt as this will help elongate your body.

2. Co-ordinate with colour schemes.
Stick with monochrome outfits or those without too many variations of colours (such as busy prints which can swamp your frame). Colour block outfits with four colours or less is best.

Choose simple, rather than elaborate accessories to ensure the flow of your outfit is uninterrupted. Also keep in mind that oversized bags and clutches can swamp you. 

3. Choose fitted outfits to avoid swamping your frame. 
Fitted blazers are a must-have for petite figures. Makes sure it fits well on your shoulders and feel free to experiment with cropped and longer styles.

Fitted tops and dresses are best, avoiding those with ruffles or lots of floaty fabric. Tuck in your shirts and blouses to give you a defined waist, and don’t be afraid of maxi dresses - simply pick one that has a slim-fitting bodice that nips in at your waist. 

4. Elongate with v-necks and verticals
Along with v-neck and scoop neck tops, elongate your body with vertical lines that let the eye travel along the length of your body. This could include vertical stripes, button-down shirt dresses, column dresses and pencil skirts.

A long scarf also gives illusion of length, but make sure to wear it vertically rather than around your neck. 

5. Wear heels 
The obvious solution to being short, choose platform heels for comfort, boots that stop just below the knee and nude heels which are a must-have as they elongate your legs - just make sure they don’t have a strap at the ankle which can break up your legs.

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

If you’re widest at the hips, you probably have a pear shaped body. 


 It’s one of the most common figure proportions for women, characterised by smaller breasts, a long waist and heavier legs.

Learn how to embrace and flatter your figure with these outfit tips: 

1. Create balance by accentuating your top half. 
Options include scarves, statement collar necklaces, pussybow blouses, embellished tops, wide sleeves, puffed sleeves, and low-back styles to show off your back. You can also choose tops in bright colours to draw attention to your torso. 

2. Choose wide necklines. 
When it comes to necklines, choose styles that broaden the shoulders and emphasise the bust. Wide necklines such as boat-necks, scoop necks, slashed necks and high necklines are all great choices. Choose sweetheart necklines if you’d like to enhance your bust and strapless tops and dresses to make your shoulders look wider. 

3. Slim your hips with dark colours.
Choose dark colours below the waist to slim down your hips as much as possible, including dark wash denim and black straight-leg jeans. Avoid cigarette-style trousers as they are the least flattering for pear shapes, as well as embellishments at the hip or rear.

4. Choose midi skirts. 
When it comes to skirts, try to keep the attention between your waist and knees - or between your waist and ankles. Anything shorter (such as mini-skirt) or longer (ending on the calf) can be unflattering. Avoid tight-fitting skirts and look for those with ruffles or beading along the bottom to draw attention away from bulky hips. 

5. A-line and Tulip dresses. 
Go for dresses that draw the eyes towards your torso, create a tight waistline and covers up your midsection. A-line and tulip or mermaid dresses are best for this, along with dresses that have bands around the waist.

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

An apple body shape is heaviest in the torso and above the waist. 


If you have a wide torso, broad shoulders, an average to fuller bust and an undefined waist, you probably have an apple shaped body. 

We’ve come up with these five tips to help you find outfits that will flatter your figure: 

1. Create the illusion of a waist. 
Add definition to your figure and give yourself a waist through tops and dresses that have a tie or skinny belt at the waist. Tops and dresses that flow downward from your bust are best, such as those with a high waistline, an empire waist or A-line outfits. That being said, be wary of outfits with a built-in waistline as it might not fall at the right place on your body.

2. Highlight your cleavage.
Your upper body is likely to be slightly slimmer than your torso, particularly right underneath your bust. Use a good-fitting bra to give your breasts lift and use v-neck tops or dresses with plunge or scoop necklines to break up the size of your chest and create length. 

That being said, using statement necklaces that end on your bust or wearing tops with embellishments near the neck will bring extra attention to your bust that might make you look top heavy. Try smaller necklaces that end above your cleavage.

3. Create vertical lines. 
Give yourself a longer, leaner silhouette with long cardigans, jackets and sleeveless vests as outerwear, long tops (they should end just below the hip bone), and simply outfits with vertical stripes. 

An open jacket that’s fitted at the waist is also good for this, as well as colour blocked tops and dresses where there is a darker colour at both sides, and a lighter colour in the middle. 

4. Draw attention away from your torso. Try tops that draw attention to your arms, whether you opt for lace or embroidered sleeves, fluted, cuff or flared sleeves or sleeves in a contrasting material or colour. 

Draw attention to your legs by wearing flared or bootcut trousers, or those with wide legs. A high-waisted pair of shorts or trousers is also a good option, as long as it creates definition at the waist. 

You can also adopt several techniques to hide your torso including using patterned tops which camouflage your body, tops that are ruched in the middle, and tops that aren’t too clingy. 

5. Show off your legs. 
When it comes to shoes, emphasise your legs with platform shoes, wedges, calf-length boots, ballet flats and strappy sandals. Make sure your feet don’t end up looking too big as this can draw attention away from your legs, making them look smaller and in turn making your hips look wider.

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

While Rihanna exudes sensuality and femininity on stage and on magazine covers, she opts for a distinctly more tomboyish look when she’s off duty. 


Add these four items to your wardrobe to pull off Rihanna’s tomboy chic style: 

Cap
Whether you’re wearing it backwards or forwards, a large cap is essential to pull off Rihanna’s tomboyish look. If you can find one with a quirky slogan, all the better! 

Slogan tee
Match your hat with a slogan tee or illustrated tee. Whether she’s supporting a favourite clothing brand, making an anti-school statement or showing her love for a certain serrated plant, Rihanna often lets her t-shirt do the talking.

Slouchy oversized jacket
Raid your boyfriend’s wardrobe for a slouchy, oversized jacket, preferably in black or camouflage print. You can wear your jacket draped over your shoulders, or zipped up and just falling off them. 

Short shorts or loose jeans
Rihanna is often seen in either short denim shorts with plenty of frayed edges, or loose jeans with no belt. For the latter, ditch the belt and let your jeans hang low on your hips (flash of lacy underwear optional).

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Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

Victoria’s Secret and Sports Illustrated model Lily Aldridge oozes sensuality in her modelling campaigns and runway appearances.


When she’s off-duty, however, Lily sports a more casual look but still manages to look amazingly put-together.

If you want to dress like Lily Aldridge, you’ll need these four essentials: 

White v-neck t-shirt, tucked in
Whether she goes for a slightly see-through white v-neck or one that’s a bit thicker, you’ve probably seen Lily rocking this look more than once. 

Dark skinny jeans
Lily often tucks in her white v-neck into dark skinny jeans, whether that’s black leather or a dark denim wash. 

Sunglasses
A must-have in sunny Tennessee, Lily is often seen in dark sunglasses that perfectly frame her face. If you can add shiny, tousled, blow-dried hair to this look, all the better!

Boots
Finish off your Lily look with ankle-length boots, preferably ones with buckles or an eye-catching pattern.

Photo Credit: Tumblr

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