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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   
Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

Utility cool   

JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   

Industrial outerwear

Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   

Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway. 

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Would’ve you guessed that kebabs will be the next trend in fashion? No? Well, recently Diesel has wowed us with a new collaboration. As a Turkish gal, this has made me super duper proud! It’s actually funny how our iconic meal has become a trend amongst millennials. Diesel has teamed up with Berlin’s most famous street food stall Mustafa’s Gemüse Kebab! The two brands have created a capsule collection full of tshirts, caps and hoodies! Yay kebabs yay Mustafa yay Diesel! #turkish #turkey #kebab #diesel #trend #fashion #streetstyle #style

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Lina Psaila
linapsaila added a look via the mobile app

We love those rare moments of pure fashion optimism, like the one we're seeing now: designers are presenting bold colourful rainbow patterns in defiance of all-black everything. From '70s - inspired T-shirts and hoodies to technicolor skirts and show-stopping striped dresses. So during your spring clean this season, consider an influx of rainbow-patterned pieces to update your look and put a smile on your face. 


Wondering what rainbow-inspired items to buy? 

We've compiled a comprehensive checklist with all the colourful pieces to shop now... 

Straight from the runway

Take cues from Peter Pilotto and Dolce & Gabbana SS18 and adopt a bold, bright rainbow-hued wardrobe full of statement dresses, T-shirts and accessories. 

The knit 

Invest in a rainbow knit that will take you from the colder temperatures into spring and summer with ease. 

The pants 

Go for a sporty iteration with a pair of white trousers with flattering rainbow-hued stripes – a cool twist on the trending tuxedo pant of last year. 

The technicolor skirt 

For an extra dose of swag go for a sparkly version of a rainbow shaded skirt. We agree the with Alice + Olivia's motto that The World Needs More Sparkle, indeed. 

That '70s tee 

Opt for a rainbow striped t-shirt or a bright patterned piece for colourful retro vibes. 

The unapologetic bag 

Who says a handbag has to be monochrome? Instead, use your bag as a decorative accessory featuring rainbow stripes – the bolder the better. 

A spectrum of hues 

Heading off on an early summer vacay? Invest in a colourful striped one-piece swimsuit and make it pop by adding white accessories. 

Editor's choice: Hesitant to try the trend? Then go for some rainbow-inspired accessories – earrings, pendants, bracelets and rings that will infuse your look with playful attitude. 

Head to our gallery for more inspiration and shop your fave pieces from our exclusive edit below... 

IMAGE CREDITS: Instagram.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Comfy fashion is becoming more and more popular and I'm loving it! Hoodies are a perfect saviour when you don't want to bother styling your look. Just wear an oversized hoodie and you've got you whole outfit complete. Your loungewear is transforming into the most stylish look of street styles! #style #streetstyle #hoodies #hoodie #sweatshirt #jumper #trend #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

As Virgil Abloh shocks the fashion world with the news of becoming the Creative Director of Louis Vuitton, ‘90s street style is becoming even more major! Hip-hop vibes with baggy sweatpants and thick soled trainers were already a huge trend for Spring 2018. Now to top things up we are loving baggy hoodies that basically are your ultimate go-to outfit. Hoodies are my favourite saviour. These comfy option is now styled with pencil skirts and heels. Hence, hoodies will be taken from day to night. #hoodies #sweatshirt #hiphop #streetstyle #virgilabloh #offwhite #louisvuitton #nineties #trend #style #steet #fashion

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

I'm not the most avid gym-goer, my motivation comes in waves. That said I always get excited by new sportswear brands and collaborations. The recent Adidas and Selena Gomez ballet inspired range was fabulous. The most recent sportswear partnership I am loving is Bodyism and Emilia Wickstead. Bodyism's James Duigan and Wickstead have supported each other for years. From the beginning of their fashion careers they would share ideas and test products which is why they say this collab was a no brained. The collection is just 13 pieces, ranging from hoodies to leggings and it is insanely cute. Duigan knows the technical necessities and what fabric will get is moving whilst Emilia sprinkled feminine florals through the line and a turtleneck here and there. A sports line we're going to look great in and feel great working out in too. Image: Vogue/brand

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Lina Psaila
linapsaila added a look via the mobile app

Emma Watson, Stella McCartney and Olivia Wilde don't have to convince you about the benefits of embracing ethical fashion. Sustainable fashion means making ethical decisions throughout the entire production process.  


This is an issue gaining global attention especially after the Rana Plaza factory in 2013 injuring at least 2,500 workers. Now there's a deeper demand for transparency and more sustainable options have become available as a result. This expansion in product offerings includes athletic wear. #000000">For example brands like Alternative Apparel and YOOXYGEN brands like Studio 189 and PRABAL GURUNG. 

Super-cosy hoodies, slacks and leggings that you can sport confidently knowing that they are made ethically. Make sure the brand that you support is committed to a traceable supply chain, ethical trade and sustainable materials, and that all garments are made in eco-label approved factories. 

Many brands ethos means using natural resources responsibly by reusing and recycling materials even coffee. Yes, there are leggings made of recycled coffee waste mesh fabric that you would never think twice about the origin of the material. The odour can give it away but after a few washes, you'll never even know that your perfect pair of workout leggings were made from coffee. 
#fcfbfb">
#fcfbfb">So, if you want to make a contribution to an ethical and sustainable future while enjoying your workout, head to our expert edit below and shop your favourite styles! 

IMAGE CREDITS: VOGUE Follow us on Instagram #e4af0a">HERE for bite size style inspo! 

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Felicia Pennant
feliciapennant added a look via the mobile app

If you’ve found yourself sweating in your winter coat recently or soaked through after a sudden downpour, it may be time to get a raincoat. Not an umbrella that’s easily lost on the tube and stands no chance in gale force winds; plus they’re also kind of annoying to hold when wet and sans bag to stash it in. Indeed, these lightweight saviours may be better associated with festival style but they really come into their own at this time of year when it’s still cold but slightly too warm for heavy outerwear. As lovely and cuddly as faux fur is, it definitely isn’t waterproof and can shed coloured hair all over your all-black look. 


These raincoats are thin, waterproof outer layers that sit on top of all of the others- statement knits, hoodies, thermals, even a leather jacket- to keep you dry rather than warm. And better yet, some of them can even fold into small bags that fit into your handbag. We see no reason not to wear a raincoat everywhere as we transition into Spring and how we’re doing it this season is outlined below. 

Shop our favourite raincoats for work, weekend and wedding below. 

Image credit: Pinterest.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Oh dear nineties, thank you for coming back! I’m obsessed with this retro trend. Ugly dad shoes, sweatpants, oversized hoodies, branded t-shirts… It’s all too good to be true. The thing about nineties hip-hop sportswear trend is that, it’s super comfortable. Think stepping out of your house with pyjamas yet you look super cool. Fila, Champion, Supreme, Kappa and many more are having their moment nowadays. Anything that was cool in the nineties are even more popular now! Wear those oversized hoodies before its too late! #hoodies #sweatshirts #sweatpants #tracksuits #nineties #trend #popular

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Felicia Pennant
feliciapennant added a look via the mobile app

How are you celebrating Chinese New Year? Because some of your favourite brands have released limited edition products so you can kick off the Year of the Dog in great style. Naturally canines have been unleashed on everything from cool t-shirts, to trophy bags, phone cases and contemporary jewellery, most adorably by Radley; and cult cartoon Betty Boop’s dog Pudgy is the star of Moschino's capsule pieces. Red, a colour synonymous with good fortune and joy for the Chinese (traits that hopefully transfer to the wearer), has been incorporated however possible. We particularly like how the hue breathes new life into Adidas’ Tubular trainers and Kenzo’s streetstyle approved tiger motif. That mini backpack would be an enviable addition to any wardrobe.  


Men, or women who prefer a sloucher fit, can take their pick from the vibrant hoodies and sweatshirts that are guaranteed to lift your everyday uniform. And for special occasions and suit-loving dandies, there are eye-catching pocket squares ready and waiting. Beauty buffs can snap up YSL’s thematic lip vault of 12 desirable shades, while Giorgio Armani’s satin-like powder gives every tone an illuminating glow, and Origins and Clinique have rolled out decorative new packaging. 

Shop our top Year of the Dog picks below. 

Image credit: Pinterest.

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Lina Psaila
linapsaila added a look via the mobile app

Just before we welcome this season's London Fashion Week, we take a look at models with the most enviable off-duty style.The model-off-duty style emerged as a great power player in fashion. The focus expanded from the front-rows and catwalk to the streets shaping trends at the same time. Kendall Jenner has been offering with impressive street style moments for the past few years while It girl newcomer Kaia Gerber has really nailed understated cool. 


We are in awe of their accessible looks with a few items here and there that look effortless but are actually are the strategic work of hard-working celebrity stylists like Monica Rose and Maeve Reilly and Karla Welch. 

KENDAL JENNER AMERICANA

To incorporate her key style elements you may want to stock up on statement boots, fishnet touches, vinyl pants and many a pair of distressed jeans. Whether it's Kendal Jenner's tracksuit and Yeezy Season 4 stiletto boots, or her beloved sparkly CHANEL boots and jeans combo the oversized boot is a Kendall favourite. 

GIGI HADID ATHLEISURE 

No one wears athleisure like Gigi Hadid. Is has truly mastered the art of living elegantly in sweats, plain or bedazzled cashmere. Her favourite look comprises of leggings, a cropped sweatshirt and a hoodie tied around her waist to emphasize her toned abs. To elevate her basic sports look to athleisure status she opts for a tote instead of a gym bag and a faux fur coat instead of a parka.

KAIA GERBER PLAYFUL

Gerber's off-duty look is an interesting combination of minimal yet playful elements resulting in a unique street style approach. Her ensembles always catch our eye without being overly bold. After appearing in the premium denim brand's campaign of Hudson's she began sporting classic jeans with tops - often cropped and a range of hoodies. When it comes to footwear, she's obsessed with classic Chuck Taylor Converse high tops. 

Head to our gallery now for more off-duty street style moments and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: VOGUE.com, Instagram.

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