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Nainika Agrawal
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The S/S '17 shows wrapped up way back in September/October 2016, so we all need a little refresher of the hottest trends set down by the fashion gods for this season! 


We've got the top 10 cutest and most wearable trends right here for you! 

Metallic Fabrics 
We're absolutely loving the futuristic, uber-cool trend of metallic fabrics that was all over the S/S '17 runways. Pair a metallic silver/gold skirt with a basic white button-down, a glitzy gold top with black skinny pants, or go the whole hog with a metallic dress—the world's your shiny oyster! 

Tie-dye 
There's nothing like a little throwback to help us fall in love with a fashion trend, so we naturally love this trend that reminds us of our craft classes back in school. If you're a fan of fun, colourful prints, this one is right up your alley. 

Ruffles 
Ruffles have been in and out of vogue for the past few seasons, and looks like they're planning to continue popping up every now and then! And we aren't complaining, because ruffles are super versatile. You can go super girly and cute with a ruffle-y dress, or office chic with a high-necked ruffle shirt and a pencil skirt. 

Pink all over 
Whether it's a dusty mauve, a fiery fuchsia, or a pleasant mid-tone pink, it's all on trend right now! Combine various shades of the same family of pink to put together the perfect pink ensemble from top to toe, and channel your inner girly girl. 

Boxy/Boyfriend Shirts 
Buh-bye, slim silhouettes—it's time to make room for the androgynous boxy boyfriend shirt. This shirt is perfect for casual outfits where you want to look cute without spending too much time wondering what to wear. Simply pair with a high-waisted pair of skinny jeans and some cool, basic sneakers to complete the look. 

Zebra print 
For those of you who love monochromatic prints, the zebra print is a good option this season for when you're feeling extra sexy. Wear a zebra print dress, or pair one zebra print piece with a plain white piece. 

Gingham 
It's time to go back to your school days with some classic gingham! This elegant yet cute print is perfect for office wear when you're bored of the basic neutral pieces. 

Emojis 
Who says that fashion trends stop at clothing and accessories? We believe in extending them to our decor too! Channel the S/S '17 emoji trend by funking up your house with a few emoji cushions. 

Denim dresses 
Last season, it was denim shirts. This season, they've switched it up to denim dresses! We absolutely love this trend for the simple reason that it's such a quick, no-brainer outfit to put on. No need to fuss with finding matching tops and bottoms that look trendy—just pop on a denim dress, throw on a pair of white sneakers, and you're good to go. 

Kitten heels 
Another trend that's great for you if you wear formals to office! Most women prefer wearing heels rather than flats, because they add a touch of glam to the outfit. But let's get real—it simply isn't practical or appealing to wear stilettos from 9 to 5! Here's where kitten heels save the day. They're cute as heck, but won't leave you craving a foot massage.

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Chloe Laws
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Yull was founded in 2011 by Sarah Watkinson-Yull whilst still at University, where she received funding from the Prince's Trust. It is one of the only independent shoe brands manufacturing high heels in Britain! 

They provide quintessentially British shoes that put a smile on your face, the vibrant colours and unique patterns make them statement pieces worth investing in.

The best part? Yull are giving Shopcade users an exclusive 15% off with the code YULL15

Photo Credit: Yull

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Shopcade
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London Fashion Week is just around the corner, and if there’s anything we’re willing to splurge on, it’s designer shoes. Our selection of on-trend, statement heels will make sure you get papped this LFW. 


Shop the styles below to find the ones for you. From Gucci block heels to Valentino stilettos, you’ll be sure to navigate the cobbles with the utmost elegance.

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Chloe Laws
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LFW is the time to bring out all those pieces in your wardrobe that you don't wear on the daily, and you should definitely let your fashion freak flag fly- because if not at fashion week, then where? Honestly it's more of a faux par to wear something boring then something quirky. But, there are some tips you should bare in mind...


1)  6 inch heels: Unless you can walk in them, in which case kudos/go for it, but if you're not a superhuman then opt for a lower heel. Fashion week involves a lot of queuing, walking around and standing at shows. Oh and uneven pavement. So don't wear brand new heels that will give you blisters and make you hobble like Bambi on ice. 

2)  Something unfashionable: This should be obvious, because why would you want to attend fashion week if you have no interest in fashion. Flip flops, boot-cut jeans and a white t-shirt won't cut it, plus it will make you stand out more than wearing a multicoloured faux fur coat would. 

3)  Night out attire: A body con dress, clutch bag and stilettos should be a look reserved for 16 year old girls trying to sneak into their local club underage. Not for LFW.

4)  Something you're not comfortable in: Even if you look amazing, if you're not comfortable then it isn't the right look. Doesn't matter how cute that structured crop top is, if you spend the whole day trying to hide your stomach, then you won't enjoy yourself. 

5) Something just to get papped in: As mentioned above, it's better to go garish then dull, but it's very obvious when someone is wearing something purely to get photographed in. If you love an OTT look, then it won't seem fake, but it'll be written all over your face if you don't. No one likes an attention seeker. 

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Looking for some inspiration for the new season? Then don’t look any further- this post is for you! Discover the latest arrivals at Topshop, featuring romantic florals, statement heels and staples that will take you straight through to spring.


Take home all your fave pieces before it’s too late… Shop NOW!

Photo Credit: Topshop

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Chloe Laws
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LFW is the fashion industry's favourite week of the year, but it is also the most frantic and exhausting. This combination of too much caffeine, not enough sleep, heels, queuing and dashing between shows means that Editors across the board have a lot of funny anecdotes. It's chaos. Often fun, glamorous chaos. Often not. It's not actually possible for Editors to be in five places at once, if we could we would. So this results in frantically running around Soho whilst trying to Snapchat, Instagram and write reports. While also trying to not be caught red face and puffing by street style photographers. 


1. “Once, a colleague and I were queueing in the rain for a show that was running 40 minutes late. A faux fur clad lady in pointed satin slingbacks toting a mock croc handbag introduced herself to us as a freelance stylist and proceeded to regale us with tales about her assistant’s ability to worm her way backstage at any show. We swapped cards and later that evening, came across said stylist inside the show venue, crying as she sat on the steps of the main staircase.

She explained that she’d promised a PR contact she’d be at the show just gone but was refused entry on grounds that she was late and they were over capacity. She tearfully pleaded with us to send her photos of the show we’d snapped so she could pretend she’d been in attendance. We offered some kind words and sent her a couple of sub-par images but despite explaining that her PR contact probably [actually, MOST DEFINITELY] wouldn’t care she hadn’t made it, her tears ceased to flow the moment she downloaded the pictures. 

Pawing at her tear-streaked mascara, she suddenly stood upright at the arrival of her photographer beau, with whom she invited us to attend an after party. We politely declined and made our own way to dinner."

2. "What really annoys me are girls who have seats look at you like you're a peasant when you ask them to move up. You don't own the row of chairs"

3. "Every PR contact you've ever had will suddenly become your BFF. That woman you met once 2 years ago will send you five emails a day calling you 'babes' and saying how much they want to 'catch up'. You know they are just trying to fill out their event, but you go along with it because you know, goodie bags"

4. "Back in the days when I was an editor's assistant, she'd make me call around and plea for her to be seated on the FROW otherwise she wouldn't attend. It was very embarrassing, particularly because she wasn't as important as she liked to think. Very awks." 

5. "A friend of mine had handed her business card to a woman, and they had a chat about which shows they were going to attend. When my friend was told for the second time that she had already checked in somewhere she asked them to describe what the person looked like and pieced it together. This woman had been using my friend's business card to get into shows! Note to self: don't trust anyone, fashionistas can be cut throat". 

6) “While interning many LFW seasons ago, a friend and I were given two invites to attend a show for a well-known designer by our supervisor. Given that we were industry nobodies, we were unabashed at forcing our way through the crowds and plopped ourselves down in the second row so as to be on the receiving end of what appeared to be a substantial goodie bag. 

The goodie bag was substantial indeed. And while there were no new season sunglasses or iPods (goodie bags post 2010 just don’t compete), a vibrant embossed cushion featuring the fashion house’s name pleased us to no end. Squealing with delight, we plotted how to nab a few more of them before leaving. 

Those around us glanced our way with disapproving glares as we shoved cushions left, right, and centre into our tote bags from the empty chairs beside us (apparently, it’s FROW or nothing for some). Escaping from the clutches of any hawk-eyed PRs, we left quietly into the night. Months later, we saw the same embossed cushion being sold on eBay. If only we hadn’t grown attached to them in our shared flats…"

7) "There are so many crazy things I've witnessed at fashion week, but one that stands out is when a brawl almost started. If you're late to a show, you expect to stand as your seat has probably been taken. Some girls didn't take too well to this and began shoving the people in front of them, so they could see better (or, in other words, take better Instagram pics). This escalated as the girls in front, quite understandably, didn't like getting elbowed in the back. Security had to come over and ask them to calm it."


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Chloe Laws
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Get the look of love in this Valentine's Day special edit. With pieces inspired by romance, from pink and red hues to love heart detailing, there's a top pick for you!

From little red dresses, courtesy of Valfre and Missguided, and on-trend heels from Privilege Shoes, shop below now...

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Shopcade
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The 411: Zooshoo are constantly looking for the hottest products in the fashion industry that can't be found elsewhere, supported by unique individuals that grow their community. 


Why You Need Zooshoo: Want the latest footwear and fashion, with competitive pricing and lightning-fast shipping? Well, this is the brand for you. The Zooshoo girls are those "that never outgrew playing dress up". 

Our Fave Item: The mauve peep toe thigh high boots are Insta-worthy style-statements, that will keep your legs looking long and turn heads! 

Photo Credit: Zooshoo 

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Nainika Agrawal
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Airport looks are always super fun to look at because they have it all— from super casual to chic and dressy. So here are our favourite ones from the past week! 


Tamannah Bhatia  
Tamannah kept it super casual yet stylish with a ripped white top, simple jeans, and white sneakers. 

Jacqueline Fernandez 
Jacqueline is a regular in our best-dressed lists for a reason! This time around, she created an unusual yet fashionable combo with a Topshop LBD and a powder blue overcoat from AM>:PM, the brand she endorses. You finished off her look with an ultra cute owl purse. 

Huma Qureshi  
Now this is what you call a classic outfit! Huma paired ripped jeans with a black bomber jacket and an evergreen pair of aviator sunnies. 

Deepika Padukone 
Deepika's outfit showed us that you don't need to spend ages looking for matching tops and bottoms to look stylish! She absolutely killed it with this black satin jumpsuit and classic pointy-toed heels. 

Kangana Ranaut 
Kangana should write a book about how to effortlessly combine formal and casual wear for a super cool result! We loved the pinstriped pants and matching blazer which she teamed with a white tee and classic white sneakers.

Photo Credit: Instagram

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Valentine's day is etching closer and closer, make sure you're prepared with gorgeous gifts for the lady in your life. Shop our ultimate gift guide below, with picks from Topshop, Ted Baker and Gant. 

From classic watches that she'll treasure forever, statement heels she'll swoon over and jewellery she'll keep close to her heart. Because flowers and a card just won't cut it this year...

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