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STYLE & SHOPPING.

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Lina Psaila
linapsaila added a look via the mobile app

As we move closer towards winter months and brace ourselves for chilly weather, less daylight and more time indoors sipping a hot cup of coffee or wine - our wardrobes also transition. During this time of changing seasons we want to feel comfortable, yet elegant and stylish - oversized sweaters and all of that hygge feeling! 

Winter is really about individual style, as more materials require greater stylistic flair. The good thing is you can find the best selection of premium quality products all under one roof. YOOX, provides without fail a wide choice of hard-to-find clothing and accessories from the most prestigious designers. 


From beautifully crafted mules and cross-body bags at Prada, to party dresses at CELINE, to a plethora of bold patterns at Emilio Pucci, to severe diva vibes at Balmain and all your athleisure essentials at Rick Owens and Stella McCartney. 

PARTY LOOK 

You can pair a sleek Alaia dress with a faux fur leopard print coat, high stilleto heels and a bold lip for a night out with the girls. 

COMFY LUXE 

Cashmere, velvet and leather as well as luxe chunky knitwear are very on trend for this winter. You can dress them down with a classic pair of denim jeans and ankle boots or pair a chunky knit with a leather skirt and thigh high boots for party look that is both chic yet relaxed. 

STATEMENT COATS 

This season it's all about statement coats that keep us warm and are utterly chic at the same time. Think a long streamlined brown CELINE coat for a trenchcoat alternative, a cool bomber jacket from Emilio Pucci or go for a romantic cape from CHLOE. 

SUITED UP 

From Stella McCartney to Victoria Beckham the suiting trend is inspired by power women especially Hillary Rodham Clinton and has made a serious comeback. From checks, to white sleek suits from Moschino and Jil Sander to buttoned-ups with tie at Roberto Cavalli, there's no way you can go wrong with the 2017's version of the power working girl. 

Winter is all about spending quality time with loved ones and we think it's time to treat them to a little gift. We're pleased to announce that from Sunday October 29th through Tuesday October 31st, YOOX is offering up to 25% off your favorite designer styles.



IMAGE CREDITS: YOOX.com

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Lina Psaila
linapsaila added a look via the mobile app

As we've reached mid November our minds are already in Christmas mood. Pre-Christmas period is the best time to indulge in picking party wear that we can sport all season long! From sparkly dresses, to sequinned tops, floor skimming skirts and embellished blazers we're constantly coming up with new ways to don holiday party wear. 


Styling is key for party dressing. Try investing in one party dress that you fell in love with, while playing with different styling ideas. You can belt it and add definition to your waist, wear it with a pair of chunky ankle boots sparkly accessories and tights. Try a velvet party dress in an emerald tone, one of the most prominent trends of the season with kitten heels and a cute little blazer. Opt for a sequinned flapper dress and pair it with a structured coat and thigh high leather boots for a killer party season look. 

Whatever your style this holiday season, remember to wear your most flattering accessory, your smile, and have an amazing time. So make sure you're comfortable in addition to looking fab and elegant. 

Have a look at our gallery for more inspiration and shop your favourite party dresses today!

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Hattie Cotmore
The best time of the year for dresses 🙌🙌
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

I love the all-red look that is getting more and more popular this season. This is me trying on the trend on a daily outing! Wearing red jeans and a red hoodie is a way to channel this style for a comfortable and casual outfit. It made me feel confident and bold! It is a look worth trying… #red #redoutfit #allred #colour #style #trend #mystyle

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Socks and heels were not favoured by many fashion critics in the past. Yet now it is the most hyped look in fashion. During this cold weather socks are our best friends. Heels may  be lovely but they are hard to wear and style during winter… So pairing it with socks are just the perfect couple. Weather you find it attractive are not, you can pass by wearing socks with heels this season! #socksandheels #socks #heels #trend #style

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Bringing the 70s right back to you! Hair accessories are a big trend at the moment and tying scarfs as headbands are the coolest ones I saw so far. This 70s style is colourful, fun and filled with energy. Tie a patterned colourful scarf around your head, pair it with your flared jeans and platform heels. You’re gonna love it! #scarfs #headband #hairstyle #hairaccessories

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Bringing the 70s right back to you! Hair accessories are a big trend at the moment and tying scarfs as headbands are the coolest ones I saw so far. This 70s style is colourful, fun and filled with energy. Tie a patterned colourful scarf around your head, pair it with your flared jeans and platform heels. You’re gonna love it! #scarfs #headband #hairstyle #hairaccessories

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Maxi skirt, heels and a Chanel bag. Cliché? Not at all. Simply being smart. #chanel#bag

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

What a really unique and a special design! >> High heels with butterfly - would you wear it? 👠 #butterfly #highheels #inspo #unique #design

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Sweatpants have escaped the gym and Saturday afternoons lying at home doing nothing. Now it is a pledge that does not intend us to do sports with it. Instead, we look at our outfits more casual and athleisure. Celebrities like Gigi, Bella, Kendall or Rihanna wear it up with heels. It has rediscovered his reef in catwalks and street style, even in haute couture! We cannot resist, we better take note of how to make it with style. Credits : Pinterest

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Hattie Cotmore
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hattiecotmore

Kendall's #YSL disco ball-esque boots are jaw-dropping. The most glam of the winter knee-high boots. Okay so, Kenny's are priced at a staggering 7K but head to the high street and you'll find shimmering boots galore. #Zara have some fabulous metallic heels as do #PublicDesire. For an affordable but glittering sock boots try #NewLook and strut from day to night.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Wrap dresses… Thanks to Diane von Furstenberg we were introduced to this practical dress. Whenever you’re too lazy to dress up in the morning wrap up this dress to nail the Fall trends while looking elegant. This dress is oddly suitable for all occasions. Wear it with boots for a day chic look or style it with strappy heels to wear it for a night out. Wrap dresses are just perfect anywhere anytime! #wrapdress #dress #trends

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Hattie Cotmore
I love that the shoes here don't perfectly match. A stylish, subtle clash of animal print.
Lina Psaila
linapsaila added a look via the mobile app

Happy Friday! We introduce you to a new instalment at Shopcade. Every week we will present an influencer, content creator or fashion muse that we find inspiring. #222222">This week we sat down with blogger and creator of Hues of White, Santina Harisson to talk about creating a blog in 2017, inspiration, morning routines and how to style denim! 

#222222">
#222222">What compelled you to start a blog? 

I founded huesofwhite.com in October 2016 as a way to express my love of Art, Beauty, Fashion and Lifestyle. You will find chronicles of my daily musings and personal styling on huesofwhite.com. I also want to make people feel beautiful, confident in what they are wearing and inspire my readers through visual content and affordable clothing. My blog for me, represents who I am, a colourful, fun, likes to try anything kind of girl! 
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? 

I’ve always admired fashion from a young age and use to really enjoy trying on my mum’s vintage clothing and putting a little of her Chanel red lipstick on and thinking just how much I loved clothes! As I’ve always been interested in fashion and interior, I wanted to create an outlet where I could express my love for this industry. So whilst talking to my friend in PR early last year, the concept of Hues of White came about and I haven’t looked back since! 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow?

My personal style is always evolving and the older I’m getting the better my decisions! I love to admire street styles and take note from these kind of girls. For me styling is all about working with what you currently have in your wardrobe whilst pushing yourself out of your comfort zone. My icons for inspiration are Lucy Williams, Aimee Song and Alexandra Spencer (she’s created the eclectic brand Realisation Par). Three different styles, three different takes on fashion but they wear things that identify to their personality! 

You have an affinity for denim. What makes it special? And what do you look for in a quality denim purchase? 

It’s no secret that I am a super huge fan of denim and they form an important piece to my wardrobe - I basically live in them if I’m honest! But what I think makes denim so special is that you can constantly find new ways to wear them. They are super versatile so I can wear the same pair in the day for a casual relaxed look and then completely transform them for an evening look, like these PAIGE jeans I am wearing from TRILOGY store, in London. I genuinely haven’t been able to take them off! The straight cut with raw hem is perfect for the AW17 trend and the quality of these are super sturdy so they don’t lose their fit. Which for me is the most important thing I look for when I purchase any kind of denim. 
#222222">
#222222">Can you give us 3 ways to style denim? 

To me, denim is the perfect base with which to pair anything that shows a little more or pushes you out of your comfort zone.
 

Going to work? Pair your jeans with a railroad-striped blazer and a T-shirt. It’s the perfect outfit equation for starting your day off right like I have here in my Paige Jeans from Trilogy Store. 

For a casual look, try pairing bold accessories like a red scarf or bag, plus a printed top. It’s a sure fire way to make your jeans feel fresh. 

Date Night? Slip on a pair of your statement heels teamed with either your favourite skinny or boyfriend style jeans, a lace top and you’re ready to start the night off right! 
#222222">
#222222">What's the biggest misconception about having your own blog? 

That it’s the easiest job in the world, because it’s far from that- it requires a lot of creative work and hours! 
#222222">
#222222">What's your morning routine like? 

Mornings at home are my favourite, and I love that I get to start the day how I want (it’s the only part of the day where I can slow down and enjoy my time!) My morning ritual normally includes playing a little music to get the day started off positively and I love making my own breakfast which tends to be a super bowl of ACAI in some form, mixed with fruit and granola (which my kids love!) whilst sipping a cup or two of coffee! I don’t wear a lot of makeup, and always try to keep it to a minimum but my morning routine is generally made up of tried-and-true look of natural makeup and gently waved hair and prepping my skin with REN’s gentle cleansing gel and supplement moisturising cream. I can’t live without these and pop them along in my bag wherever I go. 
#222222">
#222222">What projects are you working on now? 

Every time I get approached for a collaboration or get offered a job, I feel like it's a stamp of approval because it means my opinion matters so the products I have been working on mean the world to me. I have just finished working with Trilogy Stores on the perfect pair of Denim Pants for AW17 (here) but I am currently working with DUNE London to show you three ways to wear this season’s hottest boot trend and three ways to dress up sneakers! I am also currently working on something super special with REN and Olivia Rubin. So watch this space!


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Hattie Cotmore
Love this new feature! And I am obsessed with this outfit
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