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Shopcade
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Are you daring enough to dye your hair bright blue or green? Do it like Fendi.


Models Gigi Hadid, Bella Hadid, Kendall Jenner and Kaia Gerber graced the Fendi Spring/ Summer 2018 catwalk with brightly coloured tones of electric blue and emerald green in sharp angular cuts. 

We're digging this trend so why not try something new and striking. We've got some fantastic colours to try. Or maybe save it Halloween, right? Whatever the occasion, you'll be sure to turn a few heads...

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Lina Psaila
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As much as we hate to admit the early 00's era of Paris Hilton in pink Juicy track suits, double denim x2 Justin and Britney, Christina Aguilera's dirty braided locks, oversized hoops and motorcross gear loving songstress Pink are all trending for 2017. Even though some of those trends especially worn in the early 00's period make us cringe slightly, incorporating a few items here with a 2017  approach will work wonders for your wardrobe this season!


Read on for the latest throwback staples of the season! 

1. Velour Track Suit Ensemble 

Before the rise of athleisure the velour tracksuit was a no-fail staple. Combined with an oversized bag, a Starbucks venti Latte and a miniature dog it was the celebrity uniform adorned by most starlets of the time. Many years after it's inevitable demise the velour tracksuit is having a come back. Vetement's collaboration with Juicy Couture for SS17 should have given us a hint. Kanye's YEEZY and Chloe are also adding this naughts staple into their collections. You can probably thank or cringe at Rihanna and Kylie Jenner for putting it back on the Insta Fash pack radar. 

2. Trucker Cap 

In the heyday of paparazzi and celebrity culture which was the early naughts they had to be accompanied by some much needed streetwear and paparazzi-proof attire. Black sunnies have always been favourable but headgear is also quite integral. For the early 00's that attire included the trucker cap. The ubiquitous accessory for every 20-something celebrity from Pharrell to Ashton Kutcher or Britney Spears. It was Hedi Slimane who resurfaced the the polarizing accessory for Saint Lauren's SS16 show. Nowadays, Gigi Hadid and Kylie and Kendall Jenner have all been spotted with the infamous cap.#2e2e2e"> 

3. Hot Pink 

As fashion recycles every 20 years the early naughts adopted the early 80's trend of pastel pink. When it came to the early naughts Paris Hilton not only brought the flirty colour back but basically built her brand by sporting bold non apologetic fuchia-pink. Around the same time that Legally Blonde premiered by the way. And even though we have been drowning in pastel pink for the past few seasons you can attribute the rise of bold pink to Ballenciaga's SS17 collection. Just wondering when Paris Hilton's come back is due? 

4. Motorcross Gear 

The rise of early aughties hip-hop is undeniable and it quickly infused the fashion runways too. From Pharell Williams, to Pink, EVE, or Christina Aguilera's Dirrty video and most rappers of the time donning heavy leather tracksuits and jackets usually styled with braided hair and lots of 'bling' or 'bling-bling' if you're truly old - school. Nowadays, labels like Maison Margiela, Alyx Studio, Supreme and of course Rihanna's Fenty x Puma SS18 collection at NYFW are completely in racing-inspired gear mode. 

5. Candy Coloured Sunglasses 

Colorful sunglasses were everywhere in early 00's and adored by women and men equally. From Sisqo to Justin Timberlake Eve and the Olsen Twins (they've gone a long way we know), all 00's stars were sporting this trend. Nowadays you'll find the likes of Gigi Hadid and her entourage in similar rose coloured glasses. 


6. Oversized Hoops 

The oversized hoops are a symbol of RnB and Hip Hop music. From Lauren Hill, to Missy Elliot, and EVE it's the accessory that goes hand in hand with a bandana, baseball cap or sleek back pony tail. In the aughts the trend went more mainstream and was adored by many including Victoria Beckham.These days, you can see anyone from Kendall Jenner, to the Hadid sisters or Rihanna rocking those giant gold hoops from designers like Area or minimal ones from Lombardi and Nandi Naya. 

7. Fishnets 

We're not saying you should go full-on Avril Lavigne and "Hollaback Girl"-era Gwen Stefani, necessarily, but there's definitely something about this pop version of post punk fashion that us bubbling back up all over social media. Usually worn underneath low rise wide legged ripped jeans and peaking from the waist and calves. And of course, the fishnet top is a great way to add some interest under a slip dress—or just over a bandeau bra, for a fun flirty look.

8. Pointy slingback pumps 

You can pinpoint this trend to the late 90's who resurfaced the super pointy kitten heel. It was in the early 00's though that the silhouette became more relaxed and transformed into a more elegant and feminine slingback pump with a mid-height lift. Doesn't Sophia Coppola's outfit look truly timeless? 

There you have it! The eight 00's trends that are coming back in a major way. Which ones will you be sporting this season? Check out our exclusive edit of all the items that will give you that extra aughts edge!

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Lina Psaila
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Thursday, September 7th 


Although the past few seasons seemed to have belonged to the Hadid sisters this time around it was all about Kaia Gerber's debut. The daughter of supermodel Cindy made her NYFW appearance at Calvin Klein. Raf Simons showed his second collection for Calvin Klein in front of an A-list crowd in the front row, including Lupita Nyong'o, Jake Gyllenhaal, Kate Bosworth, and Millie Bobby Brown. 

Heidi Klum launched her first collection Esmara, for Lidl. Alongside her were Zac Posen, Louise Roe and Nina Garcia for the supermarket fashion line launch. 

Kim Kardashian West, Andreas Kronthaler and Pamela Anderson were amongst the many A-List guests who celebrated the Vivienne Westwood x Juergen Teller exhibition opening. 

Friday, September 8th 

The Tory Burch SS18 show took place in an open New York space in front of a busy front row including British actresses Vanessa Kirby and Emily Blunt. 

Jeremy Scott spring/summer 2018 show comprised of a greatest-hits medley as the star marks 20 years on the fashion scene. 

Saturday, September 9th 

Irina Shayk and Adriana Lima opened and closed the Philipp Plein show before Dita Von Teese appeared in a massive Martini glass. Live music is important to Phillip Plein so he employed Future with guest appearances by Nicki Minaj, Tiana Taylor and Snoop Dog. The braided massive locks that required 7 packets of hair per head were a concept of haid guru Tina Outen. 

Eckhaus Latta's casting was heralded as "the most exciting thing to watch at NYFW now" featuring a range of bodies, sexualities, genders, diversity, and races. 

Alexander Wang's, Wangfest, saw him driving around a bus in New York making 3 stops two of which were for the public—on Lafayette and Astor Place. Kaia Gerber opened the show. 

Sunday, September 10th 

In Jonathan Saunder's third season as the Chief Creative Officer of the DVF brand, he presented a decidedly Seventies aesthetic. 

Rihanna arrived at her Fenty x Puma show on a motorbike. Later on model of the moment Adwoa Aboah walked in her show filled with heavy sportswear with a millenial take. 

Monday, September 11th 

Two days after their Monse show, designers Laura Kim and Fernando Garcia prepared for the Oscar de la Renta show. 

The Helmut Lang SS18 show was hailed as the most anticipated of New York Fashion week as it marked the debut of designer Shayne Oliver behind the creative realms of the fashion brand. 

The Carolina Herrera show was staged at the Museum of Modern Art and it was the first time that the venue allowed for a fashion presentation.

Shop all the Top Designers from NYFW SS18 below!

IMAGE CREDITS: Instagram, VOGUE.com

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Lina Psaila
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Thursday, September 7th 


Kaia Gerber, the daughter of supermodel Cindy made her NYFW appearance at Calvin Klein. Raf Simons showed his second collection for Calvin Klein in front of an A-list crowd in the front row, including Lupita Nyong'o, Jake Gyllenhaal, Kate Bosworth, and Millie Bobby Brown. 

Heidi Klum launched her first collection Esmara, for Lidl. Alongside her were Zac Posen, Louise Roe and Nina Garcia for the supermarket fashion line launch. 

Kim Kardashian West, Andreas Kronthaler and Pamela Anderson were amongst the many A-List guests who celebrated the Vivienne Westwood x Juergen Teller exhibition opening. 

Friday, September 8th 

The Tory Burch SS18 show took place in an open New York space in front of a busy front row including British actresses Vanessa Kirby and Emily Blunt. 

Jeremy Scott spring/summer 2018 show comprised of a greatest-hits medley as the star marks 20 years on the fashion scene. 

Saturday, September 9th 

Irina Shayk and Adriana Lima opened and closed the Philipp Plein show before Dita Von Teese appeared in a massive Martini glass. Live music is important to Phillip Plein so he employed Future with guest appearances by Nicki Minaj, Tiana Taylor and Snoop Dog. The braided massive locks that required 7 packets of hair per head were a concept of haid guru Tina Outen. 

Eckhaus Latta's casting was heralded as "the most exciting thing to watch at NYFW now" featuring a range of bodies, sexualities, genders, diversity, and races. 

Alexander Wang's, Wangfest, saw him driving around a bus in New York making 3 stops two of which were for the public—on Lafayette and Astor Place. Kaia Gerber opened the show. 

Sunday, September 10th 

In Jonathan Saunder's third season as the Chief Creative Officer of the DVF brand, he presented a decidedly Seventies aesthetic. 

Rihanna arrived at her Fenty x Puma show on a motorbike. Later on model of the moment Adwoa Aboah walked in her show filled with heavy sportswear with a millenial take. 

Monday, September 11th 

Two days after their Monse show, designers Laura Kim and Fernando Garcia prepared for the Oscar de la Renta show. 

The Helmut Lang SS18 show was hailed as the most anticipated of New York Fashion week as it marked the debut of designer Shayne Oliver behind the creative realms of the fashion brand. 

The Carolina Herrera show was staged at the Museum of Modern Art and it was the first time that the venue allowed for a fashion presentation. 

Shop all the Top Designers from NYFW SS18 below!

Image Credits: Instagram, VOGUE.com

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Betty Krugg
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bettykrugg

Ramp up your beach look

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Lina Psaila
linapsaila added a look via the mobile app

Nail art-is trending on Instagram and these influencers are the reason why: From your typical mani- pedis to whimsical designs, editorial looks and red carpet showstoppers nail art bloggers are ruling currently. So whether you're looking for some newfound inspiration for tonight's outfit, researching the new nail art trends or simply gaining a first look into nail artistry, we have you covered. Find out below who are the best nail influencers right now! 


Poole is an editorial manicurist with credits that include Refinery29, Vogue.com, V Magazine, American Vogue and InStyle. Not an easy feat but quite an accomplishment for Sally Hanson's former Global Colour Ambassador! 


Real name Kelly Marissa made a blog out of her passion for nail polish. Even though she doesn't blog anymore she's dedicated her YouTube channel on providing tutorials for nail-art with DIY products and beauty product reviews. 


Lisa is an accountant living in San Fransisco with her boyfriend and son. She's also the blogger behind Cosmetic Sanctuary. An online destination covering cosmetics and hair care and a very dedicated section on nail polish. 


Although an LA engineer by day, Janelle Estep is a very successful self-taught nail artist and vlogger. She's also the author of the book Awesome Nails that features prints for nail decals and nail-stickers. If you're looking for freebies, DIY's and reviews head to her channel now! 


Chelsea King is a nail art superstar. She has tended to the nails of celebrities like Katy Perry and Jessie J, while she was named Global Nail Artist for Revlon last year. She started her career initially as a hobby, and her blog became her launching vehicle that led to tutorial and design gigs for the likes of MTV and Refinery29! 


According to enthusiast Kylie Jenner, Jessica Washick "uses color and negative space like no one else". Apart from being a celebrity and session nail tech, and a contributor to NAILPRO she's also a Color Designer for Nike and the creator of the U Don't A Man, U Need A Manicure Tumblr, where you can find her work. 


Although you can find her tutorials and howtos on her YouTube, this nail art insider showcases her craft on Facebook. Her niche artwork is intricate gradients and complex marbling. The impressive thing about Collete is that she's self-taught and encourages her followers to keep learning with her. Go Colette! 

For your ultimate nail art inspo look through our gallery and grab all of your nail essentials from our curated edit below!

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Lina Psaila
linapsaila added a look via the mobile app

These talented influencers know more than a thing or two about the art of nail polish: From your typical mani- pedis to whimsical designs, editorial looks and red carpet showstoppers you'll find it in their Insta accounts. So whether you're looking for some newfound inspiration for tonight's outfit, researching the new nail art trends or simply gaining a first look into nail artistry, we have you covered. 


Find out below who are the best nail influencers right now! 


Poole is an editorial manicurist with credits that include Refinery29, Vogue.com, V Magazine, American Vogue and InStyle. Not an easy feat but quite an accomplishment for Sally Hanson's former Global Colour Ambassador! 


Real name Kelly Marissa made a blog out of her passion for nail polish. Even though she doesn't blog anymore she's dedicated her YouTube channel on providing tutorials for nail-art with DIY products and beauty product reviews. 


Lisa is an accountant living in San Fransisco with her boyfriend and son. She's also the blogger behind Cosmetic Sanctuary. An online destination covering cosmetics and hair care and a very dedicated section on nail polish. 


Although an LA engineer by day, Janelle Estep is a very successful self-taught nail artist and vlogger. She's also the author of the book Awesome Nails that features prints for nail decals and nail-stickers. If you're looking for freebies, DIY's and reviews head to her channel now! 


Chelsea King is a nail art superstar. She has tended to the nails of celebrities like Katy Perry and Jessie J, while she was named Global Nail Artist for Revlon last year. She started her career initially as a hobby, and her blog became her launching vehicle that led to tutorial and design gigs for the likes of MTV and Refinery29! 


According to enthusiast Kylie Jenner, Jessica Washick "uses color and negative space like no one else". Apart from being a celebrity and session nail tech, and a contributor to NAILPRO she's also a Color Designer for Nike and the creator of the U Don't A Man, U Need A Manicure Tumblr, where you can find her work. 


Although you can find her tutorials and howtos on her YouTube, this nail art insider showcases her craft on Facebook. Her niche artwork is intricate gradients and complex marbling. The impressive thing about Collete is that she's self-taught and encourages her followers to keep learning with her. Go Colette! 

For your ultimate nail art inspo look through our gallery and grab all of your nail essentials from our curated edit below!

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Lina Psaila
linapsaila added a look via the mobile app

Summer is about taking things slow, enjoying life some well deserved stress-free time. This nonchalance translates into hair upkeep. From sexy tousled hair, to easy buns, straight pony tails, and braids, we have the quickest and easiest hairdo's that you can rock this summer! 

Double Buns 

If you're off to a summer festival the double buns (or Sailor moon version) is the hairstyle for you. Simply separate your hair equally into two big strands and wrap them in an invisible diagonal line across your ears as high (hey samurai!) or low (hi prima ballerina!) as you want! Add a floral glitter head band and now that you've secured your perfect look you're ready for some head banging at your favourite summer festival! 

High Ponytail with Braid 

If you're more into showing off your face in a high ponytail but you want to upgrade the look, you can easily add a few braids for effect. For example, a few random one- inch plaits are perfect to frame your face just like Ariana Grande. Once you have set your tail. wrap a strand of hair around the hair elastic, so it's completely covered. 

Half up Bun

This hairstyle looks as great on a short bob as it does with mermaid -long hair. After you separate the top part of the hair, simply pick two strands of hair and loosely put them in a bun. If you want extra hold, add a few bobby pins, and a mild hair spray. This model off-duty look is adored from Kendall, to Gigi and Bella Hadid, it's super chic and easy to do. 

Sexy Tousled Hair 

If you're looking for a very laissez-faire just got out of bed look all you need is some hairspray a brush and some styling wax. Make sure to warm the wax between your fingers and then twist and form your hair the way you want them to look like. We suggest the Shu Uemura Art of Hair Shape Paste. 

Look through our gallery for more #hairinspiration and scroll down for all your holiday hair essentials!

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Lina Psaila
linapsaila added a look via the mobile app

Summer is about taking things slow, enjoying life and relishing a few moments of pure serenity and stress-free time. This includes hair upkeep. Sexy tousled hair, easy buns, straight pony tails, and braids, are a few of the quick and chic hairstyles you can rock this summer in 4 minutes. Yes we've timed them! 


Sexy Tousled Hair 

If you're looking for a very laissez-faire just got out of bed look all you need is some hairspray a brush and some styling wax. Make sure to warm the wax between your fingers and then twist and form your hair the way you want them to look like. We suggest the Shu Uemura Art of Hair Shape Paste. 

High Ponytail with Braid

If you're more into showing off your face in a high ponytail but you want to upgrade the look, you can easily add a few braids for effect. For example, a few random one- inch plaits are perfect to frame your face just like Ariana Grande. Once you have set your tail. wrap a strand of hair around the hair elastic, so it's completely covered. 

Half up half down 

This hairstyle looks as great on a short bob as it does with mermaid -long hair. After you separate the top part of the hair, simply pick two strands of hair and loosely put them in a bun. If you want extra hold, add a few bobby pins, and a mild hair spray. This model off-duty look is adored from Kendall, to Gigi and Bella Hadid, it's super chic and easy to do. 

Double Buns 

If you're off to a summer festival but are still hesitant about pulling yet another braid -do then the double buns (or Sailor moon version) is the hairstyle for you. As with the previous do, simply separate your hair equally into two big strands and wrap them in an invisible diagonal line across your ears as high (hey samurai!) or low (hi prima ballerina!) as you want! Add a floral glitter head band and now that you've secured your perfect look you're ready for some head banging at your favourite summer festival!



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Lina Psaila
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You know you’re blooming in pure optimism when head-to-toe yellow is not only encouraged but considered one of the best selling trends for this summer. The great news is that yellow miraculously compliments tanned skin and extremely fair tones as well. Let's just take a moment to think of the big 'yellow' moments of this year. From Beyonce's infamous Cavalli (when she's Lemonading, of course) Emma Stone in La La Land or Emma Watson in Beauty and the Beast. But yellow is not only a big Hollywood hit (although it does remind us of gold, so Oscars and Golden Globes). The shade featured on the S/S 17 runways at Acne Studios, Chloé, Mulberry and Jil Sander. It's also very popular day wear. Let's look at the key ways to wear yellow this summer! 


Yellow Romantic 

If you want to emulate the ultimate European summer day outfit, look no further than the mustard yellow day dress. It is elegant and comfortable enough to walk around and discover the city. Its perfect companion is a straw basket bag and a pair of sleek and comfy mules. Finish the look with a pair of oversized sunnies for the ultimate Italian actress goes incognito look. 

Yellow Blend 

For the yellow sceptic, we have a great solution. Opt for the biggest trend, yellow wide legged pants, and style them with a muted colour palette top if you want to ease into the yellow trend (white, black. eggshell). If you're feeling bolder tie in the yellow with a completely unexpected and oh-so-optimistic colour like ciel blue (check Leandra Medine's version in the gallery) or a bright purple or fuchsia. Finish your look with a similar colour high heel sandal and an uber cool mini clutch. 

Yellow Gingham 

Why do one trend this summer when you can have two? The romanticism of the gingham pattern beautifully pairs with the pure zest for life of the yellow and the two can create some super cool outfits. From an off the shoulder top, mini summer dress, a scarf. bag or even a little blazer. Pair them with white denim jeans, sandals, oval sunnies and a basket bag. Your summer day outfit is ready. 

Vintage Yellow Glam 

There's an undeniable power in yellow dresses it's not by chance that most stars opt for this colour when posing on the red carpet. Who can forget Rene Zellweger in 2001 Oscars, wearing vintage Jean Desses, Michelle Williams in that gorgeous ruffle gown by Vera Wang in 2006 or Alicia Vikander's custom made Louis Vuitton at last years Oscars? Try a maxi yellow slip dress with tousled hair red lip and gold accessories. Pair the dress with high heels and a chic clutch for the perfect summer going out look. 

Browse through our gallery for more yellow inspiration and scroll down to see our selection of all the yellow items you need to own!


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Lina Psaila
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It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Lina Psaila
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Hoorah! The summer holidays are fast approaching while packing for warmer climates and exotic sceneries is already on the agenda. After picking a swimsuit, summer dresses and a floppy hat deciding on kaftans and sunnies the attention quickly turns to summer beauty essentials. From bronzer to Day Cream with SPF here is your complete checklist of the best beauty products to pack this summer.


GETTING THERE 

We don't know exactly where you're off to but we'd like to imagine it's somewhere exotic and plane travel is involved. So your beauty emergency travel kit should always be at hand. Face mask, ear plugs, day cream and lip balm will get you a long way when you're traveling. Also, a water- based face mist will leave your skin rejuvenated and awake even on the longest flight. 

YOUR SUN PROTECTION KIT 

There's no need to stress the harmful consequences of UV rays and the importance of investing in quality products for sun protection. That being said summer is about having fun so keep a small see through bag with your SPF essentials and enjoy yourself. Your plastic bag should include a face sunscreen with 30 minimum SPF and body sunscreen. You can start at a 25 SPF and lower as you feel more comfortable under the sun. Your lips also will need a boost so make sure you carry a fresh and moisturising lip balm, while a sun protective hair spray will do wonders for your locks that can be damaged from pool chlorine or sea water. 

AT THE HOTEL 

So you've enjoyed a full day at the beach and assuming that body gel and shampoo are provided at the hotel you should have a good after sun face and body moisturiser. For an extra hydrating and soothing effect splurge on body oil to show off that beautiful tan. When it comes to hair if you're tired of the straight hair dried look, pack your curler and salt spray. With only a few touches you can nail a very nonchalant beach tousled look.

YOUR MAKE UP 

Your make up bag should consist of a tinted moisturizer, a slightly darker concealer and a highlighter or bronzer. No matter what your skin tone is, we all have to go a few tones darker when opting for makeup in the summer. There's nothing worst than reverse panda eyes due to a light concealer. You can keep the rest of your products the same as you use in the winter i.e. mascara, eye liner, eyebrow pencil and blush. You can also go for brighter bolder colours for your lipstick such as ginger, red, or flirty pink as they beautifully compliment sun kissed skin.

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