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STYLE & SHOPPING.

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beatrix taylor
btaylor added a look via the mobile app

According to Vogue: “Denmark is like the Italy of Scandinavia”, its the new Milan and capital of Scandi chic. With labels such as Ganni, Stine Goya, By Malene Birger and Saks Potts rising up in the fashion scene, the Scandinavian brands are taking the catwalk by storm.


On the streets, the Copenhagen girl is the new Parisian: a girl that exudes effortless and laid-back style. She cycles to work, so practicality is key, wearing beautiful long dresses with flats or ankle boots. These girls can be seen in the streets of Copenhagen, photographed by renowned street style photographers. Among them are famous bloggers Pernille Teisbaeck and Funda Christophersen.

To get the Copenhagen-chic look, pair some luxury items with more laid-back t-shirts or jeans to dress them down. Do wear long leave printed maxi dresses, denim jackets, checks, midi wrap dresses and sling-back shoes. There is an element of fun in the Copenhagen style, with lots of print and colour so don’t take it too seriously, just throw on what you enjoy and feel comfortable!

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Lina Psaila
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It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lea Petermeijer
lea added a look via the mobile app

Pandora Sykes is our ultimate summer inspiration.


She masters the effortless chic look, always looking elegant yet never over the top and we’re dying to get her style, especially as we’re packing our suitcases for the summer…

In fact, if we didn’t know she was from London, we’d probably think she was a French girl living in the heart of Provence. She always looks like she’s on her way to pick a baguette at the local market or off for evening drinks on the beach…

But since Pandora’s elegance doesn’t come naturally to most of us, we went through all her best looks and found that her style really boils down to a few simple steps that are easily followed.

Rule number one is to go for light flowy materials. Think wide striped blouses, cute frill tops and dreamy bohemian lace dresses.

The next step to Pandora’s style is getting yourself a basket bag. Whatever the occasion, Pandora makes it her go-to bag and we’re determined to make it ours as well. We’re talking minimalist crossbody bags or big printed tote bags with pompoms, everything goes!

Moving on to the most important part: shoes. Pandora wears espadrilles so often we sometimes wonder if she owns any other shoes. Heels or flats, it’s your pick, but try and go for tones that and pair up nicely with your new basket bag!

And last but certainly not least are Pandora’s signature statement earrings. She loves to go for big and bight geometric shapes like massive yellow circles or dangly green tassels. This last touch may seem trivial but it’s the key that really brings all of her outfits to life!

Now all you need is her bronzed skin and blond hair…

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Lea Petermeijer
lea added a look via the mobile app

The shoe of the summer is undeniably the mule. You should have seen it all over Instagram, but you can click through our gallery for a little refresher if you need to…


Mules come in all shapes and sizes, but whichever one you pick is sure to match almost any of your outfits. We’re talking denim trousers just as much as flowery dresses and pant suits. It’s the ultimate fashionista touch that’s sure to bring your outfit to life.

Oh, and if that wasn’t enough already, mules are incredibly comfortable. All you have to do is slip your foot into them and you’ll forget you’re even wearing them …. it’s like strutting around in slippers expect you’ll look a thousand times cooler.

So what are you waiting for? Choose from our great selection below. From Gucci loafers to the more affordable Mango slides, you’ll be sure to find something for you!

Warning: you may end up getting more than one…

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Lea Petermeijer
lea added a look via the mobile app
lea

The Summer Sales have finally hit and we all have one goal in mind: finding the best possible deals out there. The problem is, it can be a little tiring to look through entire old collections in the hope of finding a good buy.


Luckily, we made a selection of all the best deals regarding shoes. So whether you want a pair of heels, trainers or flats, we have you sorted with the most stylish models at the lowest prices. 

That way you don’t have to waste hours strolling through shops of navigating websites…

Now scroll down and get shopping before they’re all gone!

Photo Credit: Whowhatwear.

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beatrix taylor
btaylor added a look via the mobile app

Hello ladies! Its summertime, so prepare for a getaway and make sure to dress up in a pretty frock. With thousands of dresses to chose from we've made your life a little easier by selecting some of the best around!

Find our pretty florals, maxi dresses, bardot and off the shoulder dresses, jumpsuits with a modern twist. Look sophisticated and feminine and dress to kill- these dresses are our stand out summer pieces. And even better, they are versatile, can be effortlessly thrown on and  accessorised with flats or heels, dressed up or down. Winning! 


We've selected a few below and would recommend checking out the summer collection at Mango here. 

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Shopcade
shopcade added a look via the mobile app

Shopcade have found some gorgeous designs by Kurt Geiger to add a fun flair to your summer wardrobe. Introducing their new collection including wedges, espadrilles, slides, flats and mules....Which pairs will you pick to update your outfit?  


Classic espadrilles for an everyday casual look go with everything, add a bit of heel to lengthen those pins or some sequins to wear them in the evening! Wedges look fantastic with dresses, be bold with a pair of with gold robe and knots or pompom embellished sandals.

Without a doubt mules and slides are heading the trend this season. Kurt Geiger have introduced an array of styles including some embroidered lobsters, satin bows, pearls and fur! Some excellent names including Otter, Bloom, Sandy and Nala give each shoe a personality and if you're not careful you may start talking to them! 

We're in love with this collection, if offers something for everyone, for day and night. Try the latest trends here first and find you ideal pair of shoes for the summer. Shop the full collection here. 




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Nainika Agrawal
nainikaagrawal added a look via the mobile app

The S/S '17 shows wrapped up way back in September/October 2016, so we all need a little refresher of the hottest trends set down by the fashion gods for this season! 


We've got the top 10 cutest and most wearable trends right here for you! 

Metallic Fabrics 
We're absolutely loving the futuristic, uber-cool trend of metallic fabrics that was all over the S/S '17 runways. Pair a metallic silver/gold skirt with a basic white button-down, a glitzy gold top with black skinny pants, or go the whole hog with a metallic dress—the world's your shiny oyster! 

Tie-dye 
There's nothing like a little throwback to help us fall in love with a fashion trend, so we naturally love this trend that reminds us of our craft classes back in school. If you're a fan of fun, colourful prints, this one is right up your alley. 

Ruffles 
Ruffles have been in and out of vogue for the past few seasons, and looks like they're planning to continue popping up every now and then! And we aren't complaining, because ruffles are super versatile. You can go super girly and cute with a ruffle-y dress, or office chic with a high-necked ruffle shirt and a pencil skirt. 

Pink all over 
Whether it's a dusty mauve, a fiery fuchsia, or a pleasant mid-tone pink, it's all on trend right now! Combine various shades of the same family of pink to put together the perfect pink ensemble from top to toe, and channel your inner girly girl. 

Boxy/Boyfriend Shirts 
Buh-bye, slim silhouettes—it's time to make room for the androgynous boxy boyfriend shirt. This shirt is perfect for casual outfits where you want to look cute without spending too much time wondering what to wear. Simply pair with a high-waisted pair of skinny jeans and some cool, basic sneakers to complete the look. 

Zebra print 
For those of you who love monochromatic prints, the zebra print is a good option this season for when you're feeling extra sexy. Wear a zebra print dress, or pair one zebra print piece with a plain white piece. 

Gingham 
It's time to go back to your school days with some classic gingham! This elegant yet cute print is perfect for office wear when you're bored of the basic neutral pieces. 

Emojis 
Who says that fashion trends stop at clothing and accessories? We believe in extending them to our decor too! Channel the S/S '17 emoji trend by funking up your house with a few emoji cushions. 

Denim dresses 
Last season, it was denim shirts. This season, they've switched it up to denim dresses! We absolutely love this trend for the simple reason that it's such a quick, no-brainer outfit to put on. No need to fuss with finding matching tops and bottoms that look trendy—just pop on a denim dress, throw on a pair of white sneakers, and you're good to go. 

Kitten heels 
Another trend that's great for you if you wear formals to office! Most women prefer wearing heels rather than flats, because they add a touch of glam to the outfit. But let's get real—it simply isn't practical or appealing to wear stilettos from 9 to 5! Here's where kitten heels save the day. They're cute as heck, but won't leave you craving a foot massage.

Photo Credit: Tumblr

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Chloe Laws
chloelaws added a look via the mobile app

Step into spring with this season's must-have footwear trends! Gianvito Rossi has championed the ankle tie trend, with Stella McCartney taking metallic pumps to a whole new level. 


Miu Miu have reinvented the slides, adding extravagant embellishment and feathering- more Cannes than pool side staples. Fendi dropped SS17's biggest boot trend, the sock boot, and now we can't think about owning anything else. Seriously, we don't want these, we NEED these. 

Shop below for SS17's must-have shoes...

Photo Credit: Tumblr, Vogue

Follow us on Instagram HERE for bite size style inspo! 

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Chloe Laws
chloelaws added a look via the mobile app

LFW is the fashion industry's favourite week of the year, but it is also the most frantic and exhausting. This combination of too much caffeine, not enough sleep, heels, queuing and dashing between shows means that Editors across the board have a lot of funny anecdotes. It's chaos. Often fun, glamorous chaos. Often not. It's not actually possible for Editors to be in five places at once, if we could we would. So this results in frantically running around Soho whilst trying to Snapchat, Instagram and write reports. While also trying to not be caught red face and puffing by street style photographers. 


1. “Once, a colleague and I were queueing in the rain for a show that was running 40 minutes late. A faux fur clad lady in pointed satin slingbacks toting a mock croc handbag introduced herself to us as a freelance stylist and proceeded to regale us with tales about her assistant’s ability to worm her way backstage at any show. We swapped cards and later that evening, came across said stylist inside the show venue, crying as she sat on the steps of the main staircase.

She explained that she’d promised a PR contact she’d be at the show just gone but was refused entry on grounds that she was late and they were over capacity. She tearfully pleaded with us to send her photos of the show we’d snapped so she could pretend she’d been in attendance. We offered some kind words and sent her a couple of sub-par images but despite explaining that her PR contact probably [actually, MOST DEFINITELY] wouldn’t care she hadn’t made it, her tears ceased to flow the moment she downloaded the pictures. 

Pawing at her tear-streaked mascara, she suddenly stood upright at the arrival of her photographer beau, with whom she invited us to attend an after party. We politely declined and made our own way to dinner."

2. "What really annoys me are girls who have seats look at you like you're a peasant when you ask them to move up. You don't own the row of chairs"

3. "Every PR contact you've ever had will suddenly become your BFF. That woman you met once 2 years ago will send you five emails a day calling you 'babes' and saying how much they want to 'catch up'. You know they are just trying to fill out their event, but you go along with it because you know, goodie bags"

4. "Back in the days when I was an editor's assistant, she'd make me call around and plea for her to be seated on the FROW otherwise she wouldn't attend. It was very embarrassing, particularly because she wasn't as important as she liked to think. Very awks." 

5. "A friend of mine had handed her business card to a woman, and they had a chat about which shows they were going to attend. When my friend was told for the second time that she had already checked in somewhere she asked them to describe what the person looked like and pieced it together. This woman had been using my friend's business card to get into shows! Note to self: don't trust anyone, fashionistas can be cut throat". 

6) “While interning many LFW seasons ago, a friend and I were given two invites to attend a show for a well-known designer by our supervisor. Given that we were industry nobodies, we were unabashed at forcing our way through the crowds and plopped ourselves down in the second row so as to be on the receiving end of what appeared to be a substantial goodie bag. 

The goodie bag was substantial indeed. And while there were no new season sunglasses or iPods (goodie bags post 2010 just don’t compete), a vibrant embossed cushion featuring the fashion house’s name pleased us to no end. Squealing with delight, we plotted how to nab a few more of them before leaving. 

Those around us glanced our way with disapproving glares as we shoved cushions left, right, and centre into our tote bags from the empty chairs beside us (apparently, it’s FROW or nothing for some). Escaping from the clutches of any hawk-eyed PRs, we left quietly into the night. Months later, we saw the same embossed cushion being sold on eBay. If only we hadn’t grown attached to them in our shared flats…"

7) "There are so many crazy things I've witnessed at fashion week, but one that stands out is when a brawl almost started. If you're late to a show, you expect to stand as your seat has probably been taken. Some girls didn't take too well to this and began shoving the people in front of them, so they could see better (or, in other words, take better Instagram pics). This escalated as the girls in front, quite understandably, didn't like getting elbowed in the back. Security had to come over and ask them to calm it."


Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

Aside from your charming personality and your widest smile, a killer outfit is arguably the most important thing to bring to a date. And if it's a Valentine's Day date, the stakes are even higher. Your outfit is not only going to boost your confidence, but it'll also have your date's eyes glued to you all night! 


If you are facing some trouble finding this perfect outfit, then you have come to the right place. We have put together five foolproof outfit ideas that can suit pretty much any occasion! Whether it's a casual evening or a fancy affair, you just might find something to suit your needs. 

1) A romper: 
A romper can be easy, low-fuss, and still be high fashion if you need it to be. Opt for a tailored black or white piece for something upscale, or tone it down with prints and sandals for a casual date. 

2) A midi skirt: 
This skirt can again be made extra glam but with minimal effort. Pair any midi skirt, whether fitted or loose, with a white tank top and some heels. Don't forget a cute little structured bag to amp it up! 

3) Jeans and heels: 
Denim is something that you can pretty much never go wrong with. Put on your comfiest skinny jeans, and tuck a loose printed blouse or top into it. Pair this with some black pumps and an oversized bag for a casual glam look. 

4) Culotte pants: 
Culottes are on trend this season, and this look can fit any date vibe. Pair it with a fitted crop top for some contrast, and tie up shoes (both heels and flats work) for some eyecatching goodness.

5) A shirt dress: 
For another easygoing yet chic piece, you can put on a shirt dress with a waistbelt to add some shape to your look. Whether paired with sandals and no makeup or a statement lip and strappy heels, you'll have a winner on your hands no matter what.

Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

Bollywood's celebs are queens at looking amazing everywhere they go. With the new year bringing in new films and new fashion, it seems like the perfect opportunity for these beauties to flaunt their new personal styles! Here's the creme de la creme of this week - 


1) Shraddha Kapoor: This stunner has been promoting her new film OK Jaanu all over the place, and has been sporting some beautiful outfits in the process! Our favourite of the week was an easy and breezy blue number, complete with some black pumps and lace accents to match. 

2) Alia Bhatt: Our undying crush on her style was reinforced after we saw her in this chic and casual outfit on Instagram. Nothing can beat a ripped jeans-cami-heels look, but Alia made it pop with the addition of a metallic olive green trench coat. We think she looks amazing! 

3) Deepika Padukone: Deepika is back in town to promote her new film XXX, and we're elated to have her home! She was spotted with Ranveer Singh in an adorable glittery red number, which was giving us serious flapper girl vibes. Flaunt those collarbones, girl! 

4) Parineeti Chopra: Little Miss Chopra embraced the minimalist aesthetic this week, and shared a photo of herself in a stunning white bodycon dress! She paired her dress with some nude flats and bright pink sunglasses, giving her look a feminine touch.

Photo Credit: Instagram

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