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STYLE & SHOPPING.

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Charuta Yadav
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charutayadav

Wedding scenes from 2014. Wait for the wedding post that goes up tomorrow on www.modayalda.com #modayalda

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Lily Niu
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Now that we're seeing the back of yet another season of London Fashion Week, let's take a moment to reflect on which shows over the years have captured the hearts and imaginations of everyone around the globe!

Scroll through our gallery above to see videos and imagery from shows of yesteryear.

From Alexander McQueen's Voss show in which Kate Moss and fellow models performed within a giant glass box (the finale is also quite spectacular!) to the time Prince performed on the catwalk at Matthew Williamson's SS08 show, take a peak at which designers did what to carve their mark on LFW...

Photo Credit: Popsugar, Marie Claire, Hunger TV, Civilian Global, Bandits Production, Grazia
Video Credit: Yukikoandthe, Matthew Williamson, Selfridges

Follow us on Instagram HERE for bite size style inspo!

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Shopcade
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Join us in celebration of London Fashion Week at our Soho pop-up lounge! 

Enjoy FREE drinks, nibbles, a photo booth, manicures, and mobile charging station.

We're also giving out 200 gift bags with amazing products from brands like Lipcote (the original lipstick sealer), flamingo candles, Batiste dry shampoo and many many more...

Snap a selfie with our models outside the venue and upload it to the Shopcade app available from the App Store and Google Play. Show us your look upon arrival and WIN one of 200 stylish goodie bags!

Where...

Building 57B, Smith's Court, Soho, London W1D 7LR
(1 min from Brewer Street Car Park) 

When...

Thursday 15th Sep, 10am - 6pm
Friday 16th Sep, 10am - 8pm

Sponsored by...


Photo Credit: Shopcade

Follow us on Instagram HERE for bite size style inspo!

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Georgeta Popoiu
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Chloe Laws
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Street style spotting is a favourite pastime of ours during LFW, although we love getting inspiration for SS17 during the shows, we also love getting inspired by what attendees are wearing for the current season. Bloggers, editors, and IT girls are always providing us with endless lust worthy looks, and because they are often more wearable than what you can see on the catwalk, they can be easier to draw upon. 

From Yasmin Sewell, to Eleonora Carisi and Chloe Helen Miles, there's a street style star for everyone to get inspired by!

Scroll the above gallery for all our favourite picks, and who you should be looking out for this coming week at Brewer Street. 

Photo Credit: Instagram

Follow us on Instagram HERE for bite size style inspo!

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Monifa Browne
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monifabrowne

Off the shoulder tops, denim shorts and wedges...hello 90s #ootd #90s #fashion #fbloggers

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Sahar Mahdavian
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saharmahdavian1

Summer inspo to the max! Tasha & Devin 🙌🏼 #Fbloggers #Swimwear #Summer

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Sahar Mahdavian
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saharmahdavian1

Love this dress! Modelled by Roxy Horner. #Fashion #Fbloggers #Style #Summer

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Sahar Mahdavian
saharmahdavian1 added a look via the mobile app
saharmahdavian1

Love this look! #vibes #casual #fbloggers

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Michelle Eldeen
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michelleeldeen
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Shopcade
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shopcade

Fancy having your outfit showcased alongside the likes of Kendall Jenner or Gigi Hadid? Impossible you say? Well, that's just what we're offering you!

All you need to do is upload your latest look daily on the app for a chance to see your name up in shining lights on the Shopcade homepage.

Every week we'll pick our favourite outfit to showcase you and your incredible style. You'll have pride of place ahead of all our trending celebs- even the Kardashian's will play second fiddle to you! 

Don't waste your perfectly co-ordinated, so-on-trend-it-hurts outfit for only a handful of people to see, make sure it's celebrated by uploading it on the app and invite your friends to like and comment. 

Bought killer new trainers- show us, perfected the art of two tone nails- brag about it. We want to hear from you and see what you're up to- it's not ALL about us and our content, you know!

So, what are you waiting for? No really, we have a space to fill on our homepage and you could be the very person to fill it...

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Lily Niu
lilyniu added a look via the mobile app

You're up, you've showered and you've just gotten dressed. Checking your reflection in the mirror before you head out, you're feeling pretty damn good about what you see. That is, until those rich b*tches at the office stroll in like they've spent your entire month's pay packet on a pair of heels.

Survive life in the lipstick jungle with our handy edit below which helps you fake it 'til you make it! Elevate the look and feel of your wardrobe to blend in and make a statement with the in-crowd without breaking the bank!

Scroll down to shop high-end looks at highs-street prices as well as mix and match pieces catering to business and pleasure...

Photo Credit: Pinterest

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Lily Niu
lilyniu added a look via the mobile app

As NYFW's AW16 showcase draws to a close, we take a look at what trends have already and continue to make an impact on collections both high-street and high-end in new and surprising ways!

Fantasy Florals: We've been bombarded by florals for as long as we can remember but the dark, romantic fantasy florals on the Rodarte runway have really captured our imaginations. Other designers working a re-vamped floral theme (be it print or texture orientated) include Tommy Hilfiger and Michael Kors.

Reach For The Thigh: Fenty Puma by Rihanna's show not only impressed the hell out of Kanye but all those with a penchant for anything thigh high - boots, hold-ups etc. On and off the runway, thigh high boots are the shoes that rule the roost!

Velvet [Not So] Underground: Velvet packs a luxe look and feel that appeals to even the pickiest of fashionistas. We've yet to have our fill of velvet ankle boots and blazers but designers such as M. Martin and Monse are using the fabric for boiler suits and beautiful sweeping gowns.

Scroll down to shop these looks from our edits!

Photo Credit: Tumblr, Vogue

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