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STYLE & SHOPPING.

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

Every winter wardrobe needs an ankle boot but no longer does this mean a black bootie, although a staple. The ankle boot is now platform for experimenting with statement. A bold block colour or a muted jacquard are the perfect accompaniment to skinny jeans. Image: Instagram @dune_london #fashion #ootd #aw17 #winterboots #ankleboots #autumnwardrobe #dune #fblogger #shoes #boots

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Shopcade
shopcade added a look via the mobile app

Join us in celebration of London Fashion Week at our Soho pop-up lounge! 

Enjoy FREE drinks, nibbles, a photo booth, manicures, and mobile charging station.

We're also giving out 200 gift bags with amazing products from brands like Lipcote (the original lipstick sealer), flamingo candles, Batiste dry shampoo and many many more...

Snap a selfie with our models outside the venue and upload it to the Shopcade app available from the App Store and Google Play. Show us your look upon arrival and WIN one of 200 stylish goodie bags!

Where...

Building 57B, Smith's Court, Soho, London W1D 7LR
(1 min from Brewer Street Car Park) 

When...

Thursday 15th Sep, 10am - 6pm
Friday 16th Sep, 10am - 8pm

Sponsored by...


Photo Credit: Shopcade

Follow us on Instagram HERE for bite size style inspo!

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Georgeta Popoiu
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Chloe Laws
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The only rule there should be in fashion is that there are no rules. The so-called 'Dos and Don'ts of fashion' are as outdates as the people who came up with them. Want to wear pink and red? Go for it. Slippers on a night out? Gigi does. Sequins in the daytime? YAS slay queen. 


My point is- It's the woman who wears the outfit not the other way around. So no matter how cheesy it sounds- confidence is what counts. If you feel comfortable, and love what you're wearing people around you will respond accordingly. 

Just own it. Look at Rihanna, literally everything she wears goes against the 'fashion rules', but does she give AF? Nope. Does she look amazing? Hell yes. 

Shop the edit below for our 4 favourite Don'ts that are actually Dos...

Photo Credit: Vogue, Pinterest

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Sarah Tippett
thefashionache added a look via the mobile app
thefashionache
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Lily Niu
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Need to liven up your YouTube feed? Scroll through our gallery to check out 5 new fashion, beauty and lifestyle vloggers to subscribe to!

Victoria Magrath of Inthefrow: This little lady isn't that new and certainly needs no introduction but follow her - it's worth it! Victoria's videos are just as fun and insightful as her blog content.

Katie Snooks of Katie's Beauty Blog: 27-year-old Katie is a London based fashion and beauty vlogger whose YouTube videos are starting to rake in the "likes" thanks to her gorgeous pastel pink hair and reviews on products such as Kylie Cosmetics Lip Kits!

Patricia Bright: This London girl has sent waves through the blogosphere thanks to an elegantly laid out site accompanied by her channel featuring videos on new motherhood, body confidence, make-up tips, style choices and more. 

Caroline Hirons: Got skincare woes? Skin technician and beauty industry consultant Caroline's videos detail just which beauty buys and routines are worth the fuss!

Emily Hartridge: Up and coming presenter Emily Hartridge is HILARIOUS. She may not be new on the vlogging scene but for those who haven't yet checked out her channel, it's time you did so!

Photo Credit: Instagram
Video Credit: Youtube

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Li Tian Zhang
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li-tianzhang

Sweet and summery by Coco's Tea Party! #fblogger #print

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Sarah Tippett
thefashionache added a look via the mobile app
thefashionache
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Sarah Tippett
thefashionache added a look via the mobile app
thefashionache
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Sarah Tippett
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Maria Neto
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Alpay Tutu
latelita added a look via the mobile app
latelita
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Alpay Tutu
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