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STYLE & SHOPPING.

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Chloe Laws
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Brows, they have transformed from the least important facial feature to the main focus in the last few years. Brows can frame your face, but be careful, depending on your face shape you may need to go for a different brow. When reshaping your brows, make sure not to over pluck. 


For oval faces 

Oval face shapes suit most looks, but a classic well balanced brow is best. Go for a soft angle, with a slight arch. Because an oval face is already well balanced, you don't need a strong brow to frame. 

For heart-shaped faces 

Sorry heart shaped ladies, but the bushy brow trend donned by the likes of Cara Delevingne and Emilia Calrke isn't for you. Your small jaw means that you want to emphasise the upper half of your face, therefore a well groomed brow is a must for you. Thin brows are never cute, but overgrown ones aren't for you either- you need to find the perfect balance. 

For long faces

Most brow experts will tell you that the brow should end parallel to the corner of your eye, which is true for every other face shape, but not for you long ladies. You want to extend your features horizontally because naturally they are vertically stretched. Therefore, extend the brow past the corner of your eye, and go for for a flatter eyebrow shape. 

For square faces

Your strong jawline should be matched by a strong brow. The stronger the jaw, the greater the angle. Angelina Jolie is a good woman to look to for inspiration, her brows make her features (even more) striking. 

For round faces 

In order to counteract the roundness of your face, you want your brows to give your face more definition. Thus, an angled brow, with a higher arch is best suited to you! 

For diamond-shaped faces 

You gals want to go for a soft, curved brow because your temple is the widest part of your face and you don't want to accentuate that by having an angular shape. With all this brow knowledge, you can now go forth and conquer the eyebrow game. 


IMAGE CREDITS: Pinterest

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Annie Walton Doyle
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anniewalton-doyle

By @jamesmolloymakeupartist

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Alya Barutoğlu
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alyabarutoglu

The famous British Actress Helen Mirren admitted that she has been struggling with her confidence for a lifetime. It is quite shocking how a successful actress like Mirren could have doubt of herself! But Mirren showed us that she is just like us! The actress told that microblading changed her self esteemed in a recent interview. After seeing her friend try this beauty treatment, the actress thought, “at least when I wake up I will have my eyebrows done.” Small things can cause huge impacts and this is yet another proof. #microblading #helenmirren #beauty #treatment #celebrity #advice

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Lina Psaila
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After the long prominence of mom jeans and dad sneakers, it's time for dad jeans to take over as the new trend of questionable aesthetic (see: "ugly" trainers). Think of those light blue roomy jeans that your dad couldn't get enough of in the nineties. Now, this specific style is translated for womenswear and adopted by hard-core fans ranging from Victoria Beckham to Kendall Jenner and Rita Ora. Despite its unflattering silhouette dad jeans can be styled in a way that compliments the figure by balancing volume and belting. 


Dad Jeans are quite versatile as you can wear them with almost anything that's already hanging in your closet. Try a slim fit top tucked in with an oversized teddy bear coat or a vinyl trench. Finish your look with a pair of crimson red booties and a clutch. 

Opt for Victoria Beckham's approach by juxtaposing the slouchy shape of the jeans with a fitted and sleek rollneck, a leather messenger bag and black leather mules. Put your hair up in a messy bun and don't forget your oversized sunnies for an XXL approach to smart daywear. Go for a dad head-to-toe look like Kendall Jenner. 

Pair your distressed jeans with "ugly" dad trainers, an oversized sweatshirt, a dad grey check coat and matching scarf and a pair of tiny 90s sunglasses. The end result may raise a few eyebrows in terms of elegance but you have to give it points for comfort. 

So what do you think? Yes or no to dad jeans? Still undecided? 

Head to our gallery for more "dad" inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.

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Sarria Sambrook
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Brows define more than your face turning women into icons. For the past few years, the bigger the better: thanks to the likes of Cara Delevingne, Lily Collins and Kaia Gerber, thick eyebrows have never been more in vogue than they are right now. 


A throwback to the era of Audrey Hepburn and Elizabeth Taylor, thick brows give you a strong, sexy look and steal the show when paired with smokey eyes and a nude lip.  

However, for those of us who weren't blessed with such genes, this is where the problem starts. But thanks to the magic of make up, you can fake it till you make it! Here is a small brow guide to help you through finding your perfect shape:  

Natural brow 

Following Kaia Gerber, her big brow-spiritual sister Cara, we are up for this trend. Embrace your natural shape and enhance it.Trim it or live it unplucked, it’s up to you! You can use some brow gel to style it a bit.  

Curved 

Far away from the '90s over-plucked version, this brow version has been popular on Youtube for a full glam look or a more natural one. Perfect for diamond shaped faces, the brows have a soft curve upward and taper at the end. To style it, go for a brow pencil featuring a squared off stiff. 

Straight 

Naturally arched or not, you can achieve this look. Great for oval face shapes, or thick brows, this shape is the Instagram one we have seen everywhere. Head for a brow pomade to get the look. 

Soft arch 

Great on everyone, this is probably the safest choice when it comes to picking a shape. With a thin tip pencil, you will have more control on your styling.  

High arch 

This shape will be the perfect choice for round faces, giving definition both to your face and thick eyebrows. Use some concealer to define the brow shape to its best. 

While there are plenty of “how to” videos, we picked the Alexis Kaymor's step by step tutorial in the video above. A reference in the brow game, she will give you serious brow envy! 

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IMAGE CREDITS: Pinterest
VIDEO CREDITS: alexiskaymor

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Li Tian Zhang
Jealous of her brows...
Hattie Cotmore
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hattiecotmore

Lucia Pieroni was the mind behind the make up at Christopher Kane this year. He described it as 'wintry fresh', it was totally natural and gorgeous with blushed cheeks and sleek eyebrows. Lips were rosy and eyes were nude to create a really relaxed look. Hair by Guido Palau echoed this. Natural textures were enhanced, this was all about accentuating the model's features, not changing her or covering her up. Image: Indigital

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M.J Ortega
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moxbeauty

Oh, I adored this makeup look from Chloe Morello. Even if Chloe recently tattooed her eyebrows and lips, and has eyelash extension. she's is the best example on how to make this procedure look really natural. Enhancing what she has, with minimal makeup products to make her face look fresh and youthful and not too made up. Photo Credit: @chloemorello on Twitter #beauty #makeup #youtuber #eyelashextensions

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Federica Caiazzo
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federicacaiazzo

Shake the happiness, it’s (almost) Christmas! Instagram influencers are having their say and the beauty trend rocking this Christmas is Christmas tree inspired eyebrows! 🎄 #beauty #makeup #beads

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Model of the year, Adwoa Aboah is one of the few people that suit bleached eyebrows so, so well. Could be her sunkissed skin or her famous freckles, but the bleached eyebrow look can really make her features stand out more. I think you need to have really strong and defined features, in order to suit the bleached look. Would you try this trend? Photo Credit: intothegloss.com #bleachedeyebrows #fashion #holidays #makeup #trend

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Lea Petermeijer
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Bold eyebrows have now been around for quite a while and they’re here to stay. Some of us are lucky enough to have them naturally by just easing off the waxing and threading but for others, it doesn’t come as easy. 


If you recognise yourself in that second category, or simply want to have even bigger eyebrows, we finally have a great solution.

Because let’s face it, there’s only so much you can achieve with an eyebrow pencil. You don’t want to look like a cheap painting and let people question whether you even have any real brows underneath the make up at all…

So forget brow make up, it’s all about microblading. This technique consists of semi-permanently tattooing very thin lines that look like hairs. The result is super realistic and lasts up to three years. You usually choose how bold you want to go, and the lines will first be drawn on to make you sure you really like them, the procedure will then take about two hours and then you’ll ready as soon as you leave!

Not only will this make your new eyebrows look as natural as possible, it’ll also save you a lot of time. Forget spending hours applying your brow liner in the morning and taking it off at night, you’ll wake up looking flawless.

So what are you waiting for? 

Photo Credit: Pinterest 

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Chloe Laws
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There's a fake tan product out there for everyone, whether you have fair, medium or dark skin, we've got the products you need to get that glow. 


For a successful tan make sure you prep your skin correctly: exfoliate, moisturise (especially elbows, knees and other tricky areas), use an applicator mitt, add vaseline to your eyebrows and finally buff. Scroll down to see which products you need and how you should be fake tanning for your skin tone... 

Photo Credit: Pinterest 
Video Credit: Lydia Elise Millen YouTube 

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Chloe Laws
chloelaws added a look via the mobile app

London Fashion Week well and truly kicked off yesterday! The Shopcade Editors headed over to the Freemasons and BFC spaces for a jam-packed day of shows/presentations. 


First up we headed to Angus Chiang for an eclectic show of vibrant and abstract menswear pieces. Next we dashed over to the RSA to see two gush-worth presentations from Minki and Judy Wu, where the beauty looks stole the show (wet-look hair and bleached eyebrows). 

Now early afternoon we ambled over to the BFC space, where we saw Marta Jakubowski's presentation (neon puffa jackets FTW). 

It was definitely time for a coffee-pit stop, social media update and natter before heading to the Ekaterina K. and Steven Tiu presentations. The stark contrast between them made for a pleasurable viewing, one overtly feminine and romantic, the other androgynous and minimalist. 

Early evening rolled around and we were excited for the highlight of day one- Ashely Williams. Perched on the front row, across from the likes of Pixie Geldof and Daisy Lowe, we saw an array of politically-driven, sports-luxe pieces. From cowgirl-chic to plush tracksuits, it was nothing short of inspiring.

19:30 hit and we made a final dash to the Rocky Star catwalk. From bridal pieces, to heavily embellished a-line skirts, old school glamour was definitely the order of the day from this designer.

Scroll the gallery above for the highlights, and shop what we wore on day 1 below...

Photo Credit: The Upcoming

Follow us on Instagram HERE for bite size style inspo!

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