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STYLE & SHOPPING.

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

Lucia Pieroni was the mind behind the make up at Christopher Kane this year. He described it as 'wintry fresh', it was totally natural and gorgeous with blushed cheeks and sleek eyebrows. Lips were rosy and eyes were nude to create a really relaxed look. Hair by Guido Palau echoed this. Natural textures were enhanced, this was all about accentuating the model's features, not changing her or covering her up. Image: Indigital

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Oh, I adored this makeup look from Chloe Morello. Even if Chloe recently tattooed her eyebrows and lips, and has eyelash extension. she's is the best example on how to make this procedure look really natural. Enhancing what she has, with minimal makeup products to make her face look fresh and youthful and not too made up. Photo Credit: @chloemorello on Twitter #beauty #makeup #youtuber #eyelashextensions

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Federica Caiazzo
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federicacaiazzo

Shake the happiness, it’s (almost) Christmas! Instagram influencers are having their say and the beauty trend rocking this Christmas is Christmas tree inspired eyebrows! 🎄 #beauty #makeup #beads

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Model of the year, Adwoa Aboah is one of the few people that suit bleached eyebrows so, so well. Could be her sunkissed skin or her famous freckles, but the bleached eyebrow look can really make her features stand out more. I think you need to have really strong and defined features, in order to suit the bleached look. Would you try this trend? Photo Credit: intothegloss.com #bleachedeyebrows #fashion #holidays #makeup #trend

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Lea Petermeijer
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Bold eyebrows have now been around for quite a while and they’re here to stay. Some of us are lucky enough to have them naturally by just easing off the waxing and threading but for others, it doesn’t come as easy. 


If you recognise yourself in that second category, or simply want to have even bigger eyebrows, we finally have a great solution.

Because let’s face it, there’s only so much you can achieve with an eyebrow pencil. You don’t want to look like a cheap painting and let people question whether you even have any real brows underneath the make up at all…

So forget brow make up, it’s all about microblading. This technique consists of semi-permanently tattooing very thin lines that look like hairs. The result is super realistic and lasts up to three years. You usually choose how bold you want to go, and the lines will first be drawn on to make you sure you really like them, the procedure will then take about two hours and then you’ll ready as soon as you leave!

Not only will this make your new eyebrows look as natural as possible, it’ll also save you a lot of time. Forget spending hours applying your brow liner in the morning and taking it off at night, you’ll wake up looking flawless.

So what are you waiting for? 

Photo Credit: Pinterest 

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Chloe Laws
chloelaws added a look via the mobile app

There's a fake tan product out there for everyone, whether you have fair, medium or dark skin, we've got the products you need to get that glow. 


For a successful tan make sure you prep your skin correctly: exfoliate, moisturise (especially elbows, knees and other tricky areas), use an applicator mitt, add vaseline to your eyebrows and finally buff. Scroll down to see which products you need and how you should be fake tanning for your skin tone... 

Photo Credit: Pinterest 
Video Credit: Lydia Elise Millen YouTube 

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Chloe Laws
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Brows, they have transformed from the least important facial feature to the main focus in the last few years. Brows can frame your face, but be careful, depending on your face shape you may need to go for a different brow. When reshaping your brows, make sure not to over pluck. Over plucking is the worst thing you can do to your brows, no-one wants to relive their 14 year old self's brow look. And definitely don't do a Suki Waterhouse "When I was 14, I couldn't be bothered to tweeze my eyebrows, so I would shave them in-between. One time, my hand slipped, and I had half an eyebrow". We've all been there Suki, We've all been there...


1. Oval

Oval face shapes suit most looks, but a classic well balanced brow is best. Go for a soft angle, with a slight arch. Because an oval face is already well balanced, you don't need a strong brow to frame. 

2. Heart 

Soz heart shaped ladies, but the bushy brow trend donned by the likes of Cara Delevingne and Emilia Calrke isn't for you. Your small jaw means that you want to emphasise the upper half of your face, therefore a well groomed brow is a must for you. Thin brows are never cute, but overgrown ones aren't for you either- you need to find the perfect balance. 

3. Long

Most brow experts will tell you that the brow should end parallel to the corner of your eye, which is true for every other face shape, but not for you long ladies. You want to extend your features horizontally because naturally they are vertically stretched. Therefore, extend the brow past the corner of your eye, and go for for a flatter eyebrow shape. 

4. Square

Your strong jawline should be matched by a strong brow. The stronger the jaw, the greater the angle. Angelina Jolie is a good woman to look to for inspiration, her brows make her features (even more) striking. 

5. Round

In order to counteract the roundness of your face, you want your brows to give your face more definition. Thus, an angled brow, with a higher arch is best suited to you! 

6. Diamond 

You gals want to go for a soft, curved brow because your temple is the widest part of your face and you don't want to accentuate that by having an angular shape! 

With all this brow knowledge, you can now go forth and conquer the eyebrow game. Hence forth with the SLAYage...

Photo Credit: Buzzfeed, Pinterest

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Chloe Laws
chloelaws added a look via the mobile app

London Fashion Week well and truly kicked off yesterday! The Shopcade Editors headed over to the Freemasons and BFC spaces for a jam-packed day of shows/presentations. 


First up we headed to Angus Chiang for an eclectic show of vibrant and abstract menswear pieces. Next we dashed over to the RSA to see two gush-worth presentations from Minki and Judy Wu, where the beauty looks stole the show (wet-look hair and bleached eyebrows). 

Now early afternoon we ambled over to the BFC space, where we saw Marta Jakubowski's presentation (neon puffa jackets FTW). 

It was definitely time for a coffee-pit stop, social media update and natter before heading to the Ekaterina K. and Steven Tiu presentations. The stark contrast between them made for a pleasurable viewing, one overtly feminine and romantic, the other androgynous and minimalist. 

Early evening rolled around and we were excited for the highlight of day one- Ashely Williams. Perched on the front row, across from the likes of Pixie Geldof and Daisy Lowe, we saw an array of politically-driven, sports-luxe pieces. From cowgirl-chic to plush tracksuits, it was nothing short of inspiring.

19:30 hit and we made a final dash to the Rocky Star catwalk. From bridal pieces, to heavily embellished a-line skirts, old school glamour was definitely the order of the day from this designer.

Scroll the gallery above for the highlights, and shop what we wore on day 1 below...

Photo Credit: The Upcoming

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Chloe Laws
chloelaws added a look via the mobile app

The glitter brow trend has come out of left field, and we're not complaining. Give us all the glitter. But the full on glitter brows aren't very wearable for the everyday, great for Coachella not so great for after work drinks. Plus you'll be trying to get glitter out of your brows for days to come. The solution? Glitter lined brows!


How to get the look:

1) Go for a neutral matt base, you want the glitter to be the star of the show so stay away from the highlighter. Hard I know, but trust us. 

2) Brush your eyebrows through, shape them and fill them in. Do your usual eyebrow routine, so whether you use a pencil, gel or powder, it doesn't matter. 

3) Using an eyeliner in the colour you want the glitter, i.e blue, sketch a faint line that follows your arch. 

4) Using a glitter eyeliner go over the line you made. 

5) If you want even more sparkle, use a fine brush to add glitter on top of the eyeliner. Work quickly though, you want the eyeliner to work as a glue so make sure it doesn't dry.

Taaa-daaa, a easy but super effective makeup look. 

If Gigi loves it, we love it. Also, glitter. Who doesn't love glitter?!

Shop the products you need in the Edit below...

Photo Credit: Pinterest 
Video Credit: Rylie Lane

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Nainika Agrawal
nainikaagrawal added a look via the mobile app

Makeup is a huge rage on social media now, and seeing hundreds of beauty YouTubers and Instagrammers recommending scores of products can definitely be overwhelming if you're a beginner to the beauty world. So we decided to put together a makeup guide specially for beginners! Here are all the essentials you need. (We have them all in our edit below for you to buy!) 


Base 
A flawless base is the beginning of a great makeup look, so make sure to pay attention to it. The first step towards this is to clean and moisturise your face, and then put on a primer. Your skin type is an important factor in choosing what kind of base to use. 

If your skin is oily, opt for a powder foundation or a liquid foundation with a matte finish. For dry to combo skin, choose a liquid foundation with a dewy finish. 

Normal skin looks great with mousse foundation. 

For daily use, BB cream is a good lighter alternative to foundation. 

To apply liquid foundation, use a dense flat-top brush for full coverage or a damp sponge for natural coverage. If you are using a liquid foundation, it is important to set it with powder. But in order to avoid it looking cakey, don't set it with a powder foundation—use a translucent powder. Powder should be applied with a large fluffy powder brush. 

Blush and Bronzer 
Adding blush to your cheeks and bronzer on the hollows of your cheeks and the perimeters of your face help to give dimension so that your foundation doesn't make your face look totally flat. Plus, it gives you a nice, sun-kissed look! So make sure not to skimp out on these. Blush and bronzer go on best with a brush that is large, fluffy, and angled. 

Eyeliner 
Liquid eyeliner can be quite intimidating even to someone experienced with makeup, so don't insist on using it if you're not confident with it. Instead, use a soft kajal liner in a colour of your choice to line your lashline, and smudge it out slightly with a small eyeshadow brush. This will give a sultry and pretty look to your eyes. 

Mascara 
Mascara is a must! It helps open up your eyes and make your lashes look good. Choose any mascara you like. 

Eyebrows 
Eyebrows, though often overlooked by non-professionals, can add a lot to your face if filled in properly. As a beginner, your best bet is an eyebrow powder, as it is quite forgiving and gives a natural finish. Use it with a flat, angled brush, and blend out with an eyebrow brush. 

Lipstick 
Nudes and light pinks are good for day-to-day wear, and reds, plums, and bright pinks are good for more fancy occasions. To ensure a perfect application of lipstick, make sure to apply lip balm first.

Photo Credit: Pinterest

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becky pidgeon
beckypidgeon added a look via the mobile app
beckypidgeon

#3D #eyelashes # eyebrows done

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Chloe Laws
chloelaws added a look via the mobile app

Makeup shaming, sigh , it's a product of our deeply misogynistic society. You know, where women are told that they should be 'pretty', to then be told how much prettier they'd be without makeup, to then be met with distain when they go bare faced. We can't win. If you love makeup, you're vain or materialistic, if you don't own any you're not a 'real woman'- it's like Goldilocks- society wants us to wear *just* the right amount of makeup, not too much and not too little. 


It's not just men who makeup shame, women are guilty too. A lot of women think it's vulgar to apply makeup in public, why? Is it because they think we're giving away a female 'secret' and destroying the mystery? This angers me greatly, because a) anyone who thinks women naturally have gold eyelids and red lips deserve to have their bubble burst, b) makeup is not a secret, and it shouldn't be seen as a tool of disguise but more one of fun and confidence, c) who doesn't love watching a woman on the tube do her makeup? It's like a live Youtube beauty tutorial! 

In August the campaigns #ThePowerOfMakeup and #MakeupShaming kicked off after NikkieTutorials shared a half made-up/ half natural tutorial. Women clapped back at the makeup shamers who think women wear it because they're insecure, want male attention or don't love themselves. They showed that they wear it because it's a fun, creative method of self expression, it gives you a little confidence boost and also that it's no one's f*cking business what a woman choses to do with her face. 

Makeup shaming was brought to my attention again a couple of weeks ago, when Tokyo Corp, a Japanese railway operator released a video imploring female commuters to refrain from applying their makeup on their journey. The video shows a young woman confronting two commuters who are doing their makeup, she speaks to the camera "Women in the city are all pretty, but can be ugly sometimes. Why can't you do that before you leave home? Your eyebrows restored and eyelashes multiplied, your transformation has been witnessed". 

There is a plethora of things wrong with this campaign. Firstly, it's outrageously sexist. Secondly, applying makeup on your commute is a bloody efficient use of time. Why would I get up twenty minutes earlier to do my makeup, when I could utilise my hour commute? Thirdly, why on earth are people so bothered?! Surely, there are much bigger issues that this transport operator could be dealing with, like sexual harassment or pickpocketing. But no, apparently a woman applying some mascara on the train needs attention. 

A year ago 'My Pale Skin' (aka Em Ford) released a video entitled 'You Look Disgusting' which responded to the thousands of comments she'd received on makeup free images she had posted on social media. The message, was "I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing- you ARE beautiful". 

Makeup shaming, in both veins (shaming those who wear makeup and those who don't) is completely wrong. You are not ugly if you wear makeup, you are not ugly if you don't wear makeup, but you are ugly if you shame and troll others. Beauty isn't skin deep. Moreover, if you makeup shame have a little reevaluation- why do you give a sh*t? Really? How does a woman's choice on how she presents herself have any impact on you? Does it make you feel better about yourself to tear someone else down?

I'll end with a Mean Girls quote, because a Mean Girls quote is ALWAYS relevant. "Calling someone fat won't make you any skinner. Calling someone stupid doesn't make you any smarter. Ruining someone's life won't make yours any better". 

Photo Credit: Pinterest
Video Credit: My Pale Skin, Nikkietutorials 

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