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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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corina bello
mcorik17 added a look via the mobile app
mcorik17

One of my resolution this year is to run a marathon, so I need the accessories and the right clothes, of course, it helps if they are beautiful and they make me feel confident.Have a look at our gallery for more inspiration! .Credits: Pinterest

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Felicia Pennant
feliciapennant added a look via the mobile app

No more laughing at or looking down on the woman in the gym doing her workout with a full face of make-up. There’s always one and she’s actually way ahead of you in the fitness beauty game. So what if you’ve got the adorable outfit or the superior equipment, it’s time to catch up and the secret to her success goes far beyond the waterproof mascara you were imagining. Forward-thinking beauty brands like Clinique and Eyeko are now delivering definitive products to accompany and enhance your workout and restore your skin/muscles afterwards. 


Sweatproof make-up that will withstand a vigorous hour long spin class is a no brainer, along with a face powder that neutralises redness and a 24 hour mascara that you can use on rest days too. If workouts are a strictly makeup free zone for you, specially developed cleansing wipes will keep your skin on-point and prevent breakouts on the go, and there’s a mattifying moisturiser to eliminate shine. Then there are creams, oils and gels to soothe aching muscles and improve problem areas by firming the skin. 

Add the beauty saviours in our edit below to your routine pronto! 

Image credit: Pinterest.

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Felicia Pennant
feliciapennant added a look via the mobile app

It’s a fantastic time to be a beauty junkie as 2017 brought more diversity, superior products and major star power to make-up bags and bathroom shelves worldwide. From flawless foundations to cult compacts, nourishing beard oils and so much more, both women and men could release their inner makeup artist or groomer to perfect their personal routine. Everyone has their speciality: skin, nails, eyes, lips; so when it comes to gifting, there are three categories. The everyday essentials they’ll never want to run out of, the luxury treats they dream about but never buy, and the expert application equipment. 


If you’re going down the beauty gift route, some background intel will help you immensely. Any allergies and hell products need to be noted and avoided, and it’s also worth casting your mind back to anything beauty related they’ve mentioned unprompted. Consider their skin tone when purchasing anything coloured and don’t be afraid to ask a sales advisor or bring a photo for reference. Fragrances may seem like a safe bet by they're incredibly personal so it really depends on the person. If you’re going all out, blow the budget on a spa day or shaving experience for the both of you.  

Shop our best beauty gift buys in our exciting edit below. 

 Image credit: Pinterest.

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Felicia Pennant
feliciapennant added a look via the mobile app

Foodies are very easy to spot. They’re the friends and family members who are always checking out the hottest new restaurants, inviting you round for meals to road-test their cookbooks, and of course their instagram feed is chock-a-block with mouth-watering dishes you wish you could cook/devour (delete as applicable). The holidays are probably one of their favourite times of year because they can show off their superior food knowledge and/or cooking skills by critiquing the festive food they sample; and creating a delicious Christmas dinner with their own little twists. 


So, are they just an enthusiastic eater/drinker or do they actually cook too? That’s the thing to establish when picking a gift to ensure maximum enjoyment. Some foodies don’t want to spend ages in the kitchen which means they’ll appreciate the ready-made delights inside a food hamper and beautiful crockery. Leave the cooking equipment, recipe books and meal kits for the aspiring chefs. If you’re not sure either way, you can’t go wrong with some top notch tupperware, a decorative tray or, if you’re feeling really generous, a drinks trolley for entertaining. Cheers! 

Shop our expert gift edit below- hopefully they'll share. 

Image credit: Pinterest and Google.

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Shopcade
shopcade added a look via the mobile app

Getting the perfect Christmas gift can often be a daunting task. From clothing, to gadgets, to kitchenware or athletic equipment, nothing really compares to the personal and long-lasting effect of gifting jewellery. Taking the time to select the perfect piece for someone only emphasises the importance of the gift. 


Although it can be difficult to find a wide selection of jewellery styles all in one place, JewelStreet gives you the opportunity to handpick exceptionally crafted pieces from over 600 designers who consistently deliver on quality and design excellence. From personalised pendants to diamonds earrings, we guarantee you will find the perfect piece that will bring smiles to your loved ones on Christmas morning! 

To guide you even further, you'll have the valuable assistance of the Concierge team who will help you find the right gift, and ensure your order is tracked and delivered on time. Shop today and get free worldwide shipping, as well as free returns within 14 days. This Christmas it's time to indulge in decadent glamour without the hefty price tag! 

Have a look at our gallery for more inspiration and shop all your favourite styles from our exclusive edit below!

In partnership with JewelStreet

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corina bello
mcorik17 added a look via the mobile app
mcorik17

The right brush changes everything. A good makeup kit includes the use of high-quality products as well as a set of make-up brushes. This collection should be composed of all the elements that are used during the makeup process, from the transport of the equipment to the utensils to prepare the skin. We will show you a great variety of brushes, which you can get. The basis for a fantastic makeup goes through the correct choice of materials! Credits: Vogue

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Shopcade
shopcade added a look via the mobile app

Trilogy truly are the experts when it comes to denim. With careful research, they have found the best cuts and finishes for denim and selected iconic jeans brands you'll love. From long lasting colour to flattering shapes and styles, classic pieces and trend-led features: boot-leg, straight cut, skinnycropped... Trilogy have it all! 


We caught up with Trilogy and their expertise on how to style the latest collections for their Winter edit. They have some amazing tips on how to put things together to really update your look. The cold days are lingering and many festivities and holidays are fast approaching. 

Cashmere, velvet, and leather are must haves for this winter, as well as luxe knitwear and statement coats. The dressed up denim edit has tips on the best jeans to buy for the season, including glamorous velvet styles and party wear with a touch of shine. Find our tips for the latest trends below and look amazing this winter. 

DRESSED UP DENIM 

Trilogy host some of the best designers and trusted jeans brands such as J Brand, FRAME denim, and Re/Done. With careful research and consideration, they’ve nailed it in the denim department and found perfect solutions to wearing the new denim styles. 

A LUXURY FEEL 

This winter is all about velvet. Available in beautiful colors and textures velvet jeans will give your wardrobe an instant update and give your look a luxurious feel. Ideal for special occasions, nights out, they create an effortless touch of glamour! 

HOW TO STYLE LEATHER 

Invest in a pair of leather jeans. J Brand is leading the way with their introduction to the classic cropped boot Selena and new girl Maude cigarette cut jeans. Dress effortlessly and wear with trainers or knitwear. Dress up with heels, and a pretty blouse for contrasting textures. 

THE WINTER KNIT: LAYER IT 

Find some beautiful printed pieces by Rixo, Equipment and Rebecca Taylor. Look out for special pieces that will make you stand out, or more subtle everyday must-haves to update the winter wardrobe.

ALPINE CHIC 

Let your jumper do the talking and style effortlessly with jeans or cords. Ideal for skiwear or for the upcoming Christmas jumper day, everybody needs one of these for the winter festivities and holidays ahead. 

MAKE A STATEMENT: PRINTED VELVET & FAUX FUR 

Overcome the cold and layer up with coats, outerwear, and knitwear. Discover the key pieces to invest in for the season, keeping warm and staying stylish. For perfect party dressing, go for show-stopping styles from velvet to a faux-fur coat. 

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Lily Niu
lilyniu added a look via the mobile app
lilyniu

Do you want a Kim Kardashian butt or a Kylie Minogue butt? As much as the trend for big and small booties have alternated with extreme frequency over the past 2 decades, one thing is clear: whatever size or shape bum you have, keeping it toned and taut shows off just how proud you are of the derriere you were born with! Look to our tips below on how you too can have a gluteus maximus that's magnificent to behold...

1) There are many butt enhancing exercises one can do with no equipment at all! In time and with discipline, you can easily achieve the bum of your dreams. For example, a single-leg glute bridge entails lying on your back with bent knees (feet flat on the ground), extending one leg, squeezing your butt cheeks as you exhale, then pushing your hips upward. Lower your hips slowly until hovering just above the floor - and repeat!

2) There's some overlap between keeping a fit bum and keeping strong, toned thighs. Check our our Beach Body Blitz: Leg Day post for info on squats and lunges! "I simply don't have the time!" is a feeble excuse not to get your booty in shape; you reckon Gigi Hadid sits around on her arse all day? Just like kegel exercises which can be done anytime, anywhere (SATC's Samantha admitted to doing them at lunch), you can easily work out those butt muscles by clenching the crap outta them at your desk. 

3) Still searching for an intensive butt firming solution? Rock out with a twerkout! In all seriousness: if you've had enough of running and cycling to make your derriere stand out, twerking can make your bum a thing of beauty. 

+ Watch the above video for how you can get a butt like a Victoria's Secret Angel!

Photo Credit: Pinterest
Video Credit: Victoria's Secret

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Laura Roberts
lauraroberts added a look via the mobile app

Despite what the weather is saying (rain/snow/baking heat all in one week?!) summer is officially here, which depending on your outlook, either fills you with dread or joy.


Lets assume you fall into the latter camp and think summer is the perfect time to get fit, especially since these days, you don't even need to join a gym anymore- you can do it all from the comfort of your home.

Trust me, there's nothing more motivating than watching Masterchef whilst you're on a cross trainer! Here's our edit of the best home gym equipment for you to save or splurge on this season.

Photo Credit: Pinterest

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Astrid Lavigne
astridlavigne added a look via the mobile app

Have you ever dreamed that you could dress like Kate Moss? Well, the Kate Moss for Equipment collaboration has just been released and your dreams have therefore become reality.


The supermodel is on the cover of the the June edition of The Edit from Net-a-porter, wearing her exclusive collection. She was photographed by Chris Colls and styled by George Cortina in her house in the Cotswolds, where she escapes every weekend.

The style of this new collaboration is so enticing: from silk pyjamas style bottoms to leopard-print coats, she recreated her own day-to-day closet, so we can all steal her inimitable style. In the interview, she says that her new collection “is kind of that tomboy but sexy dressing I feel comfortable in for the day”.

Photo Credit: Fashion Gone Rogue
Video Credit: NET-A-PORTER

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James Newton
goopenbox added a look via the mobile app
goopenbox

Outdoor Power Equipment

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