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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

With eclipses and retrogrades throwing the stars into disarray you’d be forgiven for feeling a little confused about what you want and what you need this month. Luckily, our style and star-gazing experts are here to help…   


We’re launching our series of shopping guides with a little help for you, Aries. You’re a fiery sign ruled by Mars so naturally warm, eye-catching tones are and always will your jam. You just look good in them.  

You’re also a lover of all things upbeat and upfront so your style is impossible to look past – think clashing tones and statement accessories. Don’t be shy.  

You’re naturally hot-headed and energetic so taking time to chill so you don’t burn out is a must. This might mean investing in some luxe loungewear or perhaps teaming that bold dress with comfy sneakers for when you’re jetting around.   

Finally, your creativity and need to be independent and unique draw you to one-of-a-kind pieces and styles that might be a little off-the-wall. There’s nothing wrong with indulging this but think carefully about how those pieces will serve you through the changing seasons.  

Shop for your sign from the exclusive edit below and treat your inner ram to a little R&R this month. You’ve earned it…  

Follow us on INSTAGRAM for more style and shopping inspiration.   

IMAGE CREDITS: Pinterest 

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Marianna Nagy
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mariannanagy

Be a unique and a pretty woman. This dress is very elegant, isn't it? Photo credit @_luxury_fashion_style on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset

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Marianna Nagy
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mariannanagy

Yellow is always a happy colour. This dress is nice, stylish. Photo credit @_luxury_fashion_style on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset

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Marianna Nagy
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mariannanagy

Roses and polka dots on a dress? Absolutely, yes! Why not? This is stylish, pretty, cool and not least timeless. Photo credit @_luxury_fashion_style on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset

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Alya Barutoğlu
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alyabarutoglu

Minimalism is so over! Everything is maximalist, oversized or glamorous this season. If you want to add a ‘wow’ factor to your style, embellished shoes should definitely be your go-to style. You can touch up your favourite little black dress or jeans and t-shirt combination with these jazzy shoes! #trend #embellishment #embellished #shoes #heels #streetstyle #style #fashion

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M.J Ortega
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moxbeauty

I really love that Miranda Kerr has such a beautiful natural and romantic style for fashion and beauty. She always has rosy cheeks and lips and a pretty dress on. Sometimes to look natural is to look better. Also, i heard that her skincare line kora organics is bomb. Any of you have tried her products? #beauty #skincare #koraorganics #summer. photo credit: @mirandakerr on Twitter

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Be an elegant woman, just wear a red dress, get your high heeled sandals and enjoy your whole night. ✨👠👗 Photo credit @_luxury_fashion_style on #instagram #highheels #reddress #blackbag #ootd #elegant #fashioninspo

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Just three words: timeless, beautiful and unique. This dress is awesome for your big day, or just an important party. You will be very nice in this dress. Photo credit @youyourwedding on #instagram #tulleskirt #whitedress #ootd #fashion

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Federica Caiazzo
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federicacaiazzo

Pink dress anyone? Here is how Jennifer Lopez wears the trend. And she definitely rocks it. #pink #dress

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Alya Barutoğlu
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alyabarutoglu

Tunic dresses are your saviour for summer. It’s too hot to wear jeans, even too hot to wear denim shorts. It just all sticks on you and turns into a nightmare to take off! Tunic dresses are a cute and flirty style that you can try out when there’s nothing to wear. Pair them with your mules or sneakers as they go with everything! #tunic #dress #style #summer #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

If you’re in search for a new photo for your Instagram, think flirty, think movement, think ruffles! Ruffles are always on trend. Either go full on crazy with head to toe ruffles, or pick the minimalist detailed dresses to try out this trend. #ruffles #dress #style #streetstyle #fashion #trend

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