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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Every month we round up the pieces we’ve been loving, trends we’re crazy about and the designer pieces we’re lusting after. So, here’s what we’ve been wearing and wishing for in the SC office this month…   


We saw rain and a little chilly weather disrupt the heatwave so the sweaters came out. Did that mean we opted for sensible shoes? Absolutely not. Fun sliders, sandals and sneakers are still the order of August. Along with polkadots and leopard print – arguably the biggest trends of the summer so far.   

We’ve also been loving iconic accessories by Gucci as seen on Instagram – see IT-bags and sunnies – simple denim by M.i.H Jeans and of course, those easy breezy boho vibes.   

Simple cotton and linen shirts have been top of our menswear list and when it comes to colour trends yellow tones have been top of our list with everyone rocking a pop of sunshine at least once a week.   

Want to nail summer dressing just like our editors? Shop the edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Before you squeeze three different handbags into a suitcase for your summer holidays, consider this… Opting for one bag that complements every outfit in your vacay line-up and leaves you hand free is far less hassle.   


Does such a bag exist? Of course it does and it’s been dominating the catwalks since last autumn. The belt bag is a holiday staple that goes with just about everything.  

Don’t believe us? Try styling it with denim shorts and a cute top, or a swimsuit and platform espadrilles by the pool. Put yours to the test with heeled sandals and a wrap skirt or team it with a simple linen trousers and tee ensemble. See? It works with everything.   

We’ve selected our favourite styles for every budget, so whether you’re heading to a pool party in Ibiza or jetting off to Paris for a mini city break, these pieces will hold all your essentials and ensure you’re looking 100 for the summer.   

Shop the edit below and try the hand-free accessories trend for yourself…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

I think that an essential piece for summer is a denim skirt. It's girly, comfy to wear and you can transition your whole look from day to night with the right pair of shoes. Are you a denim lover too? #fashion #look #outfit #ootd

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M.J Ortega
Photo credit: @whowhatwear on Twitter
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Have you heard about the latest fashion trend? Yes, you guessed it right, it is definitely a retro trend… Back from the eighties these super high waist jeans are going to be one of your favourite vintage moment. Set on the slimmest part of your waist, these jeans are called ‘Pinch-Waist Jeans.’ Elongating your legs and slimming your waist, these jeans will be the star of your style. #style #jeans #denim #trend #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Are you in search for a beach cover-up. Yes sarongs are in, yes you can literally just wear your denim shorts. But why not try kaftans? These flowy and colourful style will spice up your beach style. #kaftan #coverup #beach #summer #style #fashion #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Raffia bags, wicker bags, straw bags clogs… It’s all au naturale! Now I’m super into woven mules. I’m imagining myself wearing them with ripped boyfriend jeans and a white blouse. But you can style them with anything. From denim skirts, daisy dukes to dresses or printed overalls. Woven mules are our new white sneakers! #woven #mule #mules #trend #shoes #style #slides #streetstyle #summer #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

What is summer’s most sought out look? Mini skirts and t-shirts. You have so many options. You can do classic denim skirt with white t-shirt. Band t-shirts with ripped denim skirts and many more. There is so much room to play with. Change your shoes, jewellery and bag and wear the t-shirt and mini skirt look over and over again. #skirt #miniskirt #tshirt #style #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Combat boots? Cowboy boots? Beige suede boots? Yes! You can wear them all during the summer. Especially with dresses, denim skirts and shorts, boots look quite chic. If you’re all for the rebellious look then boots boots boots! As long as you’re fine with wearing boots in hot weather, everything is perfect! #boots #trend #summer #summerboots #style #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Shine on ladies. If sequins are not your thing but you still want to shimmer, metallics should be your go-to trend. Metallic shoes, jackets or bags, the perfect item to jazz up your summer look. Pair your metallics with denim to get a cool look or style them with prints to get the blogger styles! #metallics #style #streetstyle #fashion #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Tunic dresses are your saviour for summer. It’s too hot to wear jeans, even too hot to wear denim shorts. It just all sticks on you and turns into a nightmare to take off! Tunic dresses are a cute and flirty style that you can try out when there’s nothing to wear. Pair them with your mules or sneakers as they go with everything! #tunic #dress #style #summer #streetstyle #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

From Gucci to Marni luxury labels have been gifting us with far-out prints in statement colors for SS18 and beyond. These pieces look gorgeous when paired on a catwalk but what about when it comes to the practicalities of dressing for every day?   


Clashing prints is a tricky trend to master, especially if you want to look chic for work, meetings and brunches with friends. There’s a fine line between effortless beauty and bag lady but fret not, we’re here to help.  

Whatever your budget, take stock of our Editors’ tips and browse our picks below to look like a bonafide member of the Gucci gang day and night…  

Keep it tonal

Keeping your pieces in the same color family, or clashing complementary colors will help to keep the look chic. Don’t go too matchy matchy but always keep your palette in mind.   

Scale is everything   

Too many oversized print pieces will drown you so remember to balance your silhouette. Team boxy jackets with voluminous skirts and pants and opt for slouchy tops and sweaters with mini skirts and tapered pants.   

Mix fabrics 

To accentuate the contrast between your prints, opt for clashing fabrics too. Mix silk with jacquards and crepe with denim and beading for a next-level look.   

Accessories rules  

Less is more with this trend so keep your shoes sleek and opt for simple earrings and rings. A single statement necklace always works well but keep it classic with a gold-toned chain or simple chunky knotted style.   

Want to try the look for yourself? Shop the edit below for our favourite clashing pieces…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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