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STYLE & SHOPPING.

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Shopcade France
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Un mariage par ici, un dîner par là: au mois d’avril on sort de son hibernation, on se débarrasse de ses pulls sombres et on revêt les couleurs du printemps et les textures légères ! Vanessa Seward a pensé à toutes les occasions avec sa nouvelle collection pour la saison des beaux jours. Alors quel look adopter ? On vous explique tout:


Au bureau:
On opte pour la chemise Dear avec son imprimé fleuri et on l’accorde avec le jean Victoire pour un look élégant et discret. Et si vous souhaitez jouer avec les codes, alors la robe Daisy est faite pour vous ! Reprenant la coupe classique d’une chemise d’homme, elle tient toute sa féminité dans des details raffinés.

Dîner romantique:
On a le look parfait ! La robe Duncan avec son imprimé léopard pour libérer votre côté sauvage toute en douceur (littéralement, la crêpe de Chine dans laquelle elle a été coupée est si agréable à porter !) qu’on porte avec les sabots Danaé pour allonger ses gambettes. Et on sort le sac Désert pour emmener nos essentiels beauté. Vous allez faire fondre votre chéri à coup sûr ! 

Week-end jet set:
Aucun doute, on craque sur le combi-short Deia. Une soie lamée à motifs de plumes, on fait tourner toutes les têtes ! On le porte avec les sandales Delphine et on prend notre cabas imprimé Vanessa’s Way pour afficher notre caractère. C’est parti pour un week-end de folies !


Crédit Photo: Vanessa Seward
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Charlotte Bailly
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Cette année, le célèbre parfum Daisy de Marc Jacobs fête ses 10 ans ! Pour fêter l’événement et pour dépoussiérer son image, la marque a choisi Kaia Gerber - la fille de Cindy Crawford - comme nouvelle égérie. La jeune ado de 15 ans avait été annoncée comme le nouveau visage de Marc Jacobs Beauty l’année dernière.


La nouvelle campagne vidéo, shootée par Alasdair McLellan, met en scène Kaia avec les mannequins Sofia Mechetner et Dilia Martins en train de danser et jouer… dans un champs de marguerites, évidemment.

Regardez la vidéo ci-dessus et shoppez votre parfum ci-dessus !

Crédit Photo: Marc Jacobs
Crédit Vidéo: Marc Jacobs 
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Chloe Laws
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London Fashion Week well and truly kicked off yesterday! The Shopcade Editors headed over to the Freemasons and BFC spaces for a jam-packed day of shows/presentations. 


First up we headed to Angus Chiang for an eclectic show of vibrant and abstract menswear pieces. Next we dashed over to the RSA to see two gush-worth presentations from Minki and Judy Wu, where the beauty looks stole the show (wet-look hair and bleached eyebrows). 

Now early afternoon we ambled over to the BFC space, where we saw Marta Jakubowski's presentation (neon puffa jackets FTW). 

It was definitely time for a coffee-pit stop, social media update and natter before heading to the Ekaterina K. and Steven Tiu presentations. The stark contrast between them made for a pleasurable viewing, one overtly feminine and romantic, the other androgynous and minimalist. 

Early evening rolled around and we were excited for the highlight of day one- Ashely Williams. Perched on the front row, across from the likes of Pixie Geldof and Daisy Lowe, we saw an array of politically-driven, sports-luxe pieces. From cowgirl-chic to plush tracksuits, it was nothing short of inspiring.

19:30 hit and we made a final dash to the Rocky Star catwalk. From bridal pieces, to heavily embellished a-line skirts, old school glamour was definitely the order of the day from this designer.

Scroll the gallery above for the highlights, and shop what we wore on day 1 below...

Photo Credit: The Upcoming

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Charlotte Bailly
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Certaines célébrités sont prêtes à tout pour se faire remarquer et justifier leur côté “artistique”. Et parfois, c’est leur progéniture qui en fait les frais.


La tendance ? Affubler sa descendance d’un prénom à coucher dehors. Et même si ça nous amuse, on n’aimerait pas être à la place de ces pauvres âmes innocentes qui risquent de souffrir des blagues de leur congénères à l’école. Au moins, ils feront signe à leurs “haters” à bord de la Bentley de papa et maman. 

Le top du pire:

-Gwyneth Paltrow et Chris Martin ont prénommé leur fille ainé Apple et leur fils Moses. En français, ça donne Pomme et Moïse.

-Évidemment, ils ne pouvaient pas passer à côté de ce classement, les enfants de Kim Kardashian et Kanye West: North (comme ça, ça fait Nord Ouest, génial) et Saint

-Ashlee Simpson et Pete Wentz, fans du Livre de la Jungle, ont prénommé leur garçon Bronx Mowgli. Parce que New-York c’est la jungle, tout ça…

-Peut être que Gwen Stefani était encore sous le coup de l’anesthésie quand elle a choisit de nommer ces enfants Kingston, Zuma Nesta Rock et Apollo Bowie Flynn…  

-Poppy Honey, Daisy Boo, Petal Blossom Rainbow et Buddy Bear peuvent dire merci à leur père Jamie Oliver pour avoir des prénoms dignes d’indiens dans Lucky Luke.

-Un peu mégalo’ Michael Jackson ? Il a quand même prénommé ces enfants Paris Katherine Michael, Michael Joseph Prince Jackson JR, et Prince Michael Jackson. Ça nous fait un peu penser à Jacobs by Marc Jacobs for Marc by Marc Jacobs. 

-Cher et Sony ont affublé leur fille du prénom de Chastity (Chasteté). Elle a ensuite changé de sexe et se fait désormais appeler Chaz Bono. On comprend. 

-Rumer, Scout et Tallulah doivent maudire leurs parents Bruce Willis er Demi Moore chaque jour pour leur avoir donné des prénoms pareils.

-Mention spéciale au chanteur du groupe McFly, Tom Fletcher, qui a appelé ces fils Buzz et Buddy

-Bon, ils sont originaux mais on avoue qu’ils nous plaisent bien: les enfants de Nicole Richie et Joel Madden se prénomment Harlow et Sparrow.

-Dans la famille Zappa, on voudrait les enfants: Moon, Ahmet, Diva et Dweezil.

-Beyoncé et Jay Z ont prénommé leur fille Blue Ivy, ça sonne plutôt bien, mais ça nous fait penser à un personnage de BD.

-On ne mentionnera pas les enfants des Pitt-Jolie, il y en a trop.

Crédit Photo: Pinterest 
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Shopcade
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Thank God It's FRIDAY! Get your weekend started early with our favorite picks of the week. As we officially move into the autumn season, we're adding more layers to our outfits. 


Knits are an obvious staple for fall - cushy, cable-knit sweaters and soft scarves, duh - but this year, we're seeing them spread, even to accessories! 

Instead of your grandma's hideous hand-knit pink fuzzy monstrosity, nab a cute sweater below. Our faves include daisy-printed (very 90's) and athletic-inspired stripes.

Photo Credit: Pinterest

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Lily Niu
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Last night's Teen Choice Awards ceremony saw It Girls - and boys! - from every corner of the entertainment industry gather in Inglewood, California to see who won what in the FOX hosted awards presentation.

Chloe Moretz, 19, was undoubtedly the evening's biggest winner. Scooping the title of Best Comedy Actress in front of surprise guest boyfriend Brooklyn Beckham for her role in Neighbours 2: Sorority Rising, the star took the opportunity to remind viewers to "Get out and vote," because "this election means a lot!" 

Clearly still on a buzz from her speech at the Democratic National Convention, the actress showed the world just whose side she was on in the Clinton Vs Trump battle while earning her [potential] future mother-in-law's blessing. Victoria Beckham shared an image of Chloe at the DNC captioned "That's what I'm talking about!!!!...Girl Power!!!! @chloegmoretz @hillaryclinton #ImWithHer X VB"

Justin Timberlake was given the first ever "Decade" award for his contribution to music and entertainment while others who took home surfboards include Dylan O'Brien, Leonardo DiCaprio, Jennifer Lawrence, and Daisy Ridley.

This year however, fans took to social to share how disappointed they were that the usual Teen Choice Awards crowd was noticeably missing from last night's festivities. Selena Gomez, Justin Bieber, the One Direction boys, and Demi Lovato were nowhere to be seen!

Scroll through our gallery above to see who definitely DID make an appearance at the 2016 Teen Choice Awards!

Photo Credit: Daily Mail, Just Jared, Tumblr
Video Credit: Clevver News

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Amanda P
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Denim cutoffs are the perfect summer staple for more than a couple of reasons: These shorts never go out of style, they're easy to mix and match, and they look good on LITERALLY everybody! 


There's no right color, cut, or length - you choose whatever looks best on you! Find your cutoff inspo, whether it's classic Daisy Dukes, or more recent looks from stars like Vanessa Hudgens, Alessandra Ambrosio, or Miley Cyrus. Scope out some of our best finds below!

Photo Credit: Pinterest

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Nainika Agrawal
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Movie premieres are always a star-studded affair, and Sarbjit was no exception. Out of the stars who attended the premiere, here are our favourite outfits of the evening: 


Aishwarya Rai-Bachchan 
Ash looked pretty in a black and silver Theia Couture gown, and her hair styled in soft waves. 

Richa Chadha 
Richa went the strapless gown way too, like Aishwarya. We really liked her grey dress with floral embroidery on it. 

Kajal Aggarwal 
Kajal donned a gold pantsuit, adding a break to the shine with a long, tunic-style white top under her blazer. 

Daisy Shah 
We love that Daisy was on trend with the cold shoulders, i.e, the biggest trend of this season. Bonus points for the classic nude pumps!

Photo Credit: Viral Bhayani

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Lily Niu
lilyniu added a look via the mobile app

Veteran beauty vlogger Carli Bybel has debuted her first ever cruelty free look and for those who've been dying to try brown smokey eyes, watch the full video above for how to get her brown and copper glitter smokey eyes!

Followed each of her steps and wanna touch up your look when you're out and about? Scroll down to shop eye palettes to keep your eyes fresh as a daisy with a trip to the powder room...

Photo Credit: Carli Bybel
Video Credit: Carli Bybel

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Shopcade
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In case you were in any doubt, spring has officially sprung, which means it's time to update your wardrobe with new season essentials.

Step forward Aeterna Style with their gorgeous collection full of blooming florals, bright prints, white dresses and so much more to tantalise you!

We've taken some fashion inspo from our fave celeb icons and created an edit of all our Aeterna Style must-haves so you can rock these key trends for spring with ease.

Look to Kate Mara for crisp white and stylish dresses, Rooney Mara is the go-to for glam goth styling and Alexa Chung is the queen of a ditzy floral print.

Newcomers to our style hall of fame- Alicia Vikander and Daisy Ridley pull off tricky prints with aplomb and have really nailed the laid back and red carpet looks this season. 

Check out our edit of all the latest trends from Aeterna Style below and look to our five style icons in the gallery for inspo on how to wear. Spring starts here!  

Photo Credit: Pinterest

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Lily Niu
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On the very last day of LFW, tired bloggers, buyers, editors and celebs piled into the dingy recesses of Brewer Street Car Park for the Toga show at 9am. As several of us witnessed the night before at Vin + Omi's after-party, this green juice downing crowd were probably way more exhausted from snapping pics for social than partying up a storm.


Wearily checking out Yasuko Futura’s second ever LFW show, we can no doubt expect some variation of the collection’s knitted flares, tulle skirts, studded dungarees and marabou feather coat hanging on high street rails come September.

Mother of Pearl kicked off at Claridge’s Hotel and showed love for high waisted garments, florals and sports luxe detailing. Soon after, the Christopher Raeburn presentation debuted a collaboration with Woolmark featuring upcycled military uniforms.

A neutral colour palette, slick tailoring, touches of leather and faux fur detailing dominated at the Amanda Wakeley show and with Hackney based Marques’ Almeida showing colourful, pillowy quilted coats we’re relieved to see designers creating clothes to shield even the skinniest of models and fashionistas from the harsh, cold winter!

Later on at Hotel Cafe Royal, Emilio de la Morena showed his collection with plenty of coloured lace in classic cuts. Gracing the venue with their exalted presence, Daisy Lowe, Ella Eyre, Tallia Storm and a rumoured former girlfriend of Jude Law were in attendance.

Sad that LFW is over? Get your fill of fashion and fun with our competition in which you can win a £1000 trip to London with a BFF!

Photo Credit: Twitter
Video Credit: British Fashion Council

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Laura Roberts
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Daisy & Alexa hit up Charlotte Olympia #seventiesstyle #FashionMonth

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