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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Every year new season collections drop and the high street makes way for a fresh wave of affordable fashion. We're all guilty of stocking up on cheap pieces and replacing them with new garments time and time again and saving our designer threads for best, but all that's about to change...


In the UK, Girl Meets Dress's founder, Anna Bance, says rental fashion is the future. "Already renting clothing its not just for special occasions," She says increasingly customers view it as a "frictionless" service alongside shopping for new clothes, but one that gives them access to higher quality and designer items. She thinks we could eventually be spending half of our clothes budgets on renting rather than buying.

As fashion rental companies make higher profits the more a garment is rented, a shift towards renting also forecasts a shift to shoppers going for higher quality products that will last longer, meaning they can be worn and loved for years to come, rather than for just a single season.

Browse and shop the edit below for our favourite picks from Girl Meets Dress...

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Emily Beeson
emilylavinia added a look via the mobile app

Véronique Forge-Karibian Founder of the French platform for female entrepreneurs, Business O Feminin, lets us in on her secrets to a healthy work/life balance, her go-to brands and how to succeed as a woman in business... 

Why did you create Business O Feminin? 

I had the chance to work on a show about women called Women of Exception for several years in which I interviewed women with like Christine Lagarde and Simone Veil but also business minds like Mathilde Thomas of Caudalie and artists like Dee Bridgewater. 

What fascinates me about all these women is their path in life, their thread and the entanglement of the circumstances that helped them find their way. Through Businessofeminin.com, I wanted to give all women the ability to fulfil their professional potential and develop their full personal potential. 

How do you juggle your personal life and your career? 

I am fortunate to have help with my two children who are still young. I also try to spare some time for myself – I lived in London for nine years and in that time I started playing a lot of sports, which I still love to do. In the mornings I have my rituals and begin the day by using the Calm app to meditate. It’s a great little app that helps teach a life-changing practice. 

What are the pieces in your wardrobe that make you feel most confident? 

I like to feel comfortable in my clothes and not be too overdressed. I'm pretty keen on suede jackets, especially from the brand Van Palma. I wear them with jeans by Closed or leather pants by Fête Impérial. I’m also a hat person and I love Estrée for these. 

What essentials do you always carry with you? 

I always carry a pouch that turns into an evening bag in my handbag and in terms of other essentials I really like Clio Goldbrenner's new chic and practical collection. As for beauty, I carry a survival kit comprised of Mademoiselle Saint Germain's eye cream with cucumber, Glossier's pink blush and my favourite, By Terry's rose balm for my lips. 

Long days at the office can take its toll on your skin. Tell us about your skincare routine…

Always remove make up before bed, apply a mask twice a week and stay hydrated. This season I’ve been road testing a cream by Raw Material and a pomegranate serum from Wisdom Cares. I also do a deep skin cleanse every month to maintain a healthy glow. 

Who inspires you? 

I have a lot of admiration for Arianna Huffington, the founder of the Huffington Post, whom I had the chance to meet in London. She is extremely intelligent, cultured and visionary and the proof is in her new project, Thrive Global, a media platform geared towards personal development. She has drawn on her own experiences of burn out in order to help people take a step back and enjoy the multiple aspects of their lives. 

What would you say is the secret recipe for becoming an accomplished businessperson? 
 
Finding a balance between personal and professional life and always saving a little time for yourself. Before you start, meet other entrepreneurs to exchange experiences, ideas and insights and join existing communities, like the Business O Feminine Club. We organise monthly meetings with entrepreneurs, coaches and leaders to share knowledge and give women the tools they need to succeed. 

What is your favourite motivational quote? 

I have two… "They did not know it was impossible, so they did it" – Mark Twain. "Well behaved women rarely make history." – Eleonor Roosevelt.

Browse and shop Veronique's edit below... 

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Shopcade
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So, you’ve got the ready-to-wear trends down for the new season – now it’s time to brush up on the best beauty looks from the FW18 runways. Here’s what was hot and how to rock it this season...


Electric eyes 

Neon hues are huge this fall, but it wasn’t just the clothes that were bright on the FW runways. The models at Prada and Marni wore electric eyeshadow, while at Dries Van Noten neon lashes reigned. Try accenting your usual black liner with a bold color in the inner corner of your eyes, or give your lashes a swipe of blue mascara.

Brushed brows

Another season, another brow trend. This time, make up artists kept them natural and feathery. All you need to nail the trend is a tinted brow gel –  or keep it clear if you’re blessed with full brows – and softly brush the hair upwards.

Retro lashes

Valentino and Givenchy embraced ‘60s-inspired beauty, coating models’ eyelashes in plenty of mascara for a retro feel. The trick to keeping this trend modern is to leave the rest of your face as natural as possible – think dewy skin and a just a dab of lip balm.

Punk liner

The runways were awash with rebellious clothes, and there was plenty of make up to match. Max Mara opted for a glam-punk look, with Gigi Hadid and Kaia Gerber sporting dramatic smoky eyes in the show. Don’t worry about getting it perfect – the smudgier, the better.

Want to try the looks for yourself? Shop our essentials from the edit below...

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Emily Beeson
emilylavinia added a look via the mobile app

Self care is cropping up in conversation a lot recently, and while there may be much more to it than pampering yourself, sometimes it’s important to take some much-needed time out to do whatever makes you feel good. 


With the start of #selfimprovementmonth upon us, there’s no better time to treat yourself – whether that’s taking a long bath with luxurious products, burning your favorite scented candle or buying something you really want but (probably) don’t need.  

If you consider sleep a luxury and really value your eight hours a night, a pair of new pajamas and an eye mask will do wonders. Look for natural cotton and linen fabrics or lightweight silk blends and you’ll sleep better in no time.   

Buying new workout clothes and hitting the gym may be your favorite feel-good activity, but if relaxing at home is more your thing, make sure you surround yourself with things you love – that could be new bed sheets, fluffy cushions or anti-stress scented candles.

From beauty products and stationery to homeware and accessories, browse our pick of the best self care essentials...

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Why do we love menswear so much, I don’t know. Maybe its because the clothes are super comfy and baggy. But after boyfriend jeans, mens shirts is having its moment! Especially shirts with bold prints and colours are loved by street style bloggers. Opt for a baggy shirt with your daisy dukes or even better wear it as a dress in the last days of summer. #mensshirts #menswear #streetstyle #trend #fashion

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

For me, pairing red lipstick with red clothes is one of the most sexiest ways to wear the color. I really love how beauty blogger Chloe Morello pair the lip with a soft cat eye and the top with that long beautiful necklace. what is your favorite way to wear red? photo credit: @chloemorello on Twitter #beauty #fashion #look #red

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Be an adidas lady! Do you like this brand's products? What is your favourite adidas clothes? #adidas #ootd #sporty

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Okay… So I don’t quite feel awesome about this new Tommy Hilfiger collection. We’re already being monitored 24/7 with our phones, tablets and laptops, so I don’t think we need more. Brands know where you are, what you are doing and how much you are doing what you’re doing. So this new collection is just a tad too much! The bluetooth chips in the new merchandise, Tommy has created can track where you are and what you’re doing. The brand literally will know how much you wear their clothing. Moreover when you walk past a Tommy store, you get points and then rewarded with gig tickets or discounts. I don’t know about you but I’d rather stay discount-less than being tracked with the clothes I wear! #tommyhilfiger #tommy #tommyjeans #tracking #bluetooth #technology #wearabletech

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

My favourite colour is navy. This is elegant, girly, cool and chic. You can combine these blue clothes with each other. Photo credit @womens.look on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset #navy

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Okay, this woman's look is so funny, but I have to say this is stylish as well. Be honest, would you wear it? I think the watermelon's clothes are cool. Photo credit @womens.look on #instagram #ootd #funny #watermelon #set

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

My favourite clothes are jumpsuits this summer. These ones are fashionable, girly, cool. Photo credit @fashionnova on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Dita Von Teese is the epitome of vintage style done right. You can always catch her with beautiful vintage and classic clothes even when she's wearing more relaxed pieces like the dress from this picture. photo credit: @ditavonteese. #ditavonteese #vintage #fashion #beauty

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