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STYLE & SHOPPING.

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Shopcade
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In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

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Emily Beeson
emilylavinia added a look via the mobile app

It’s not often we get to honour a design legend in his lifetime but this year attendees at New York Fashion week witnessed a huge anniversary show celebrating 50 years of Ralph Lauren.   


Since 1967 Ralph Lauren has shaped the fashion landscape with its all-American aesthetic and relatable collections for women, men, children and home. Ralph Lauren fragrances have become a staple synonymous with no-frills luxury and the iconic Polo collection is instantly recognisable the world over.    

A star-studded audience with attendees including Oprah paid homage to the great designer at the NYFW show. “Ralph is the holy grail.” Said Alexander Wang. “Whether he’s selling a suit, a paint colour, or a hamburger, he is always designing a dream.”  

Commemorative coffee table books containing never-before-seen photographs and the story of the Ralph Lauren brand as told by the designer himself have been released and we’re celebrating 50 years of an icon with our favourite picks from the Ralph Lauren collections.   

Browse and shop the edit below…  

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Shopcade
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When it comes to injecting your home with color, purple probably isn’t the most obvious choice. But ever since Pantone announced Ultra Violet as the color of the year, the shade has been popping up on Pinterest and Instagram more than ever. 


Described as a blue-based purple, Ultra Violet is associated with iconic musicians such as Prince, David Bowie and Jimi Hendrix, and this particular shade has always had a mystical or spiritual quality. 

It's also a deeply calming hue. Purple-toned lighting is often used in meditation spaces, so it’s the perfect color to work into your everyday living space.

If you’re looking to add subtle hints of Ultra Violet, try cushions, candles and coffee table books throughout the room. Bed linen is also an easy way to try the trend – break up the color with pillows in different tones.

Incorporate the color in your kitchen by teaming purple chairs with a natural wood table, or invest in a single armchair in plush velvet – it will look great with gold and marble finishes.  

Shop the edit below for our favourite ways to take on the trend, whatever your budget…  

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Emily Beeson
emilylavinia added a look via the mobile app

Goodbye sunshine yellow, farewell millennial pink – AW18 is all about muted earthy tones. Things are about to look a little softer with muted hues set to be the biggest interiors trend to drop for the new season…   


We’re certainly not mad about the onset of warm peach colours and autumnal burnt oranges dominating our cosy homes just before the weather turns.   

The only problem is, these sorts of colours do run the risk of looking a little dull if not styled properly. But don’t fret because we have a few tips to help you nail the trend with little to no effort required.   

Firstly, always clash your colours and textures. This will help to showcase the subtle beauty of the tones you’ve chosen.   

Opt for larger pieces like rugs and soft furnishings such as your sofa or armchair in neutral putty and string tones and jazz things up with contrasting cushions and throws.   

Use accent tones like metallics, greys, off whites and yellows to add even more interest. Accessories are a great way to do this so think carefully about artworks, coffee table books and unique objects to add to the mix.   

Finally, perfect the warm earthy glow with salt lamps, candles and yellow bulbs and create a space that’s equal parts cosy and chic for the season ahead.  

Try the trend for yourself with a few exclusive pieces from our earth tone edit below…   

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

If like us you’re green with envy at the sight of your favourite influencers’ homes, fear not because we have a few quick hacks to help you style your space.  


An easy way to lend a room a touch of luxe is to style your surfaces. Whether you’re working with a desk, a shelf or a coffee table, styling up a surface will instantly make a room look high-end and considered. There are just three simple rules to follow…   

Books

Stack your books and stack ‘em high. This is an opportunity to display a mix of your favourite reads and beautiful coffee table titles. Stack according to size and stick to one color palette for a deisgn-led look.   

Quirks

Houseplants and flowers are your friends so be sure to include at least one in your set up. Unique objects add interest and luxe scented candles are always a winner.   

Space

Be sure not to overcrowd your surface and keep your arrangement minimal. Play with high and low points across the table or shelf and have fun mixing it up.   

Want to try styling your coffee table just like a blogger? Browse our picks from the edit below and shop your favourite pieces…   

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Ever spend hours scrolling through gorgeous homes on Pinterest wishing you could totally transform your space? You’re not alone. Whether you rent or own your home there’s always room for improvement but nailing that luxe look can be expensive.  


Any interior designer knows that it’s not about the space itself but how you dress it so to save you time, money and to spare you those jealous feelings, we looked to our panel of design experts for five fail-safe home hacks to elevate your space in a matter of minutes…  

Monochrome

Black and white colour schemes are considered classic for a reason. Sleek, simple and enduringly stylish, opting for striking furniture, artworks and accessories in fresh white, grey and black tones is an easy way to make your home look luxe.  

Metallics  

Equally, a few shimmering accents in gold, silver and copper have the power to lift a monochrome colour scheme and lend a room an opulent feel without being too over the top. Keep things pared back and opt for metallic lighting, picture frames or accessories like vases and candles for a luxurious finish.   

Artwork

Never underestimate the power of art. No matter the size or style of your space, a gallery wall can totally transform a room. Group a few framed prints of varying sizes that play on a single palette together and dot a few around the room for an effortlessly polished look.   

Accessories 

If your furniture’s a little on the boring side, you can luxe things up with a few well-placed accessories in no time. Stack beautiful books on your coffee table, fill stylish vases with fresh flowers and scatter plush cushions on your sofa.  

Minimalism

Finally, remember the rule that less is more. It’s easy to assume that filling your space with beautiful things will make it look fancier, but in reality, the sleeker, sparser and tidier a space, the more luxurious it looks. Keep things minimal always.   

Want to elevate your space in minutes? Shop our favourite homeware and accessories from the edit below…   

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IMAGES: Pinterest  

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Lina Psaila
linapsaila added a look via the mobile app

It’s amazing what you can do with a simple photo. A little editing, a forgiving  filter and you can create the perfect shot. Apart from the odd OOTD, flatlay, food snaps and gorgeous travel shots, the focus on Instagram has shifted massively towards home decor and interiors this year with the shelfie replacing the selfie.  Here are a few ways to create the perfect shelfie... 


Speak your style One of the most obvious ways is to look at your shelf as a curated IRL feed of your favorite items. Books, memorabilia, plants and artworks are a great place  to start. 

Mix and match 

Be playful with your shelves by arranging a random array of bits and pieces you have collected over the years and arrange them by similarities in color or by general aesthetic. Then opt for cool clashes to make your shelf stand out. 

Symmetry and asymmetry 

It's all about striking the perfect balance by opting for at least a few items with clean lines and opting for a visually striking display by playing with symmetry and asymmetry. 

Color code 

Find a main tonal theme to follow; dark, moody, warm or colorful? Take your pick. 

Go green 

Adding a few plants here and there can really set the mood for a great shelfie. Add a few white posters and candles for effect. 

Ready to create the perfect shelfie? Find all of your essentials in our edit below... 

Follow us on INSTAGRAM for more home inspiration. 

IMAGE CREDITS: Instagram

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Morgan Blanks
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morganblanks

The weather may be up and down at the moment, but that means that it is the best time to enjoy a bit of ‘me time.’ So why not have a day in with your favourite book and just enjoy being content by yourself. #metime #books #home Credit: Writers Edit Instagram

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Lily Niu
lilyniu added a look via the mobile app

Whether for business or pleasure, we're flying more than ever and our questions for the women who board and disembark each flight looking nothing less than exceptional only keep growing.


There are models, editors and industry mavens who are more than happy to share their in-flight beauty tricks but to keep things simple, we've summed up some of the most efficient: 

Cleanse your skin before starting any beauty routine. 
To avoid dehydration, sensitivity and tired skin, don't forget to cleanse. Your skin will thank you at the end of the trip.  

Don't load up on make-up to wear throughout the entirety of your flight 
Once cleansed, moisturise to stay fresh-faced with supple, hydrated skin. Treat your lips to some first-class service Moisturise often your dried-out air-con lips with a rich lip balm. 

Save bag space for things that'll stave off boredom  
If you're on a long haul flight, choose what you pack with care (we recommend iPad, headphones, books etc), avoid bringing your entire make-up collection to touch up with before reaching your destination. Load up retractable brushes with bronzer and brush prior to leaving home!  

Give your hair the care it deserves 
Compact Tangle Teezers and dry shampoo are your new best friend! Get some help for a stress-free flight Essential oils can help you restore your energy and sleep better, for a natural glow at disembarking. 

And last, but not least... Drink all the water you can! 
Aim for at least 1/2 liter per hour on board. 

With all products available in 100ml or less, shop below for everything from cleansing wipes to heavy duty moisturisers and dry shampoo to quick-fix make-up items!  


Photo Credit: Pinterest 

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Lina Psaila
linapsaila added a look via the mobile app

As we keep our track on our New Year New You content organising and planning for a more fruitful and productive year, we couldn't leave out the amazing Japanese organizing consultant and author Marie Kondo. Her bestselling book "The ", had helped myriads of men and women to tidy up their house, environment even their personal and professional lives. Here are a few of her secrets to success: 


Lesson 1 Tackle Categories, Not Rooms 

Even though we tend to take on one room at a time Kondo's advice is to tidy by category and deal with each category separately, for example, tackle all your books at once. Begin with clothing, go through more emotional items later such as books and old photographs. 

Lesson 2 Respect Your Ownership 

One of the best ways to avoid messiness is to truly value each item. You wouldn't leave that dress on the floor if you really respect it right? 

Lesson 3 Get Over Nostalgia 

Make two categories of things that are worth saving such as your sentimental memorabilia and the ones that are kept by habit or laziness. Throw the second category away and start storing the first. 

Lesson 4 Purge is Good 

One of her best rules is to keep only what gives you joy and it's much easier than you think. Start by putting on some music that makes you equally joyful. 

Lesson 5 Go for the fold not the hang 

Once the purge session is over it's time for storing. Rather than folding Kondo thinks a lot of our clothing would be "happier" folded in a dresser.

Lesson 6 The Fold 

Her vertical folding technique makes everything easy to spot and hard to mess up. FOlded this way clothing looks like fabric origami ready to line your drawers in neat rows. 

Ready to try the Marie Kondo's way? Shop your organising essentials below and get to work 

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Lina Psaila
linapsaila added a look via the mobile app

January means resolutions, plans and hopes for a more productive and successful new year, regardless of our individual definition of success. The old Greek proverb goes "A Healthy Mind in a Healthy Body", so this month we're going to help you tackle the "body" part and the mind subsequently by giving detox a go. 


There's no better time for a detox than January. After weeks of festivities numerous delicacies and alcohol, the body needs to recharge and reboot. We're not going to bother you with complex recipes and food plans that take hours of preparation and shopping. Instead, we're going to give you a list, of things to avoid for the month of January. 

Without further ado, here's what you need to keep out of your diet for at least two weeks: 
Caffeine, Alcohol, Dairy, Gluten, Corn, Soy, Refined Sugar, Shellfish, Tomatoes, Potatoes, White Rice and Eggs. 

Add a ten-minute meditation to your morning routine and a commitment to an easy exercise plan even if it's choosing to walk instead of taking the car to work. 

In our shopping edit below you'll find a great selection of recipe books with easy-to-do meals for every day. Happy January! 

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corina bello
mcorik17 added a look via the mobile app
mcorik17

To understand fashion, it is necessary to have an extensive knowledge of it and be open to new proposals regardless of the designer, style or price. And what better way to study fashion than with books? Have a look at our gallery for more inspiration. Credits: Pinterest

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