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STYLE & SHOPPING.

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Thiara Collorec
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Quoi porter à un entretien d'embauche pour décrocher le job de ses rêves ? Certes l'habit ne fait fait pas le moine et la veste parfaite ne fera pas de vous PDG par magie. Mais le succès d'entretien d'embauche ne dépend pas que du CV. 


Le choix de la bonne tenue donne de l'assurance, de la prestance, et envoie inévitablement un message à votre interlocuteur. Quel message ? Tout dépendra du type de poste et d'entreprise, mais quelques règles de base vous permettent de faire la différence en toutes circonstances. 

1. La règle du 80/20 

Autrement dit, 80% classique, 20% personnel. Il est important de montrer qu'on comprend les codes du monde du travail et de l'entreprise, mais aussi qu'on a une personnalité. Pour vous démarquer sans vous imposer, une paire de chaussures un peu mode ou des bijoux intéressants sont parfaits. 

2. Ok pour le tailleur, mais à votre sauce 

Ne vous sentez surtout pas obligée de porter un tailleur parce que vous pensez que c'est ce qu'il faut faire. Laissez les tailleurs mal coupés achetés la veille aux autres candidats. Allez plutôt vers quelque chose qui vous ressemble, comme un ensemble pantalon veste dépareillé, une robe ou une veste légèrement oversize. À moins que le tailleur soit vraiment votre style, bien sûr. 

3. Portez des chaussures dans lesquelles vous êtes à l'aise 

Aucune règle ne vous interdit de porter du plat, si c'est ce que vous aimez. Des escarpins plats ou des mocassins noir vernis vous permettront de traverser les couloirs avec panache, plutôt que de trébucher sur des talons de 12cm. 

4. Le professionnalisme avant tout 

Ce que vous portez à un entretien est bien plus important que ce que vous pensez. C'est sur quoi vous serez jugée en premier, avant même de dire un mot. N'essayez pas d'être trop stylée, même por un job créatif. Vous êtes là pour travailler, pas pour être prise en photo pour un blog de street style. 

5. Préparez votre tenue la veille 

Avoir une idée claire de ce que vous allez porter vous permettra d'avoir l'esprit libre le jour J. Assurez-vous que tout est propre, sans tâches, et parfaitement repassé. Et n'oubliez pas les sous-vêtements, pour éviter de mauvaises surprises.

Besoin qu'on vous mâche le travail ? Découvrez notre sélection et trouvez votre tenue de working girl idéale.

Crédit Photo : Pinterest 
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Hattie Cotmore
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hattiecotmore

In light of the New Year I wanted to share a few of my favourite style crushes of 2017. They are in no particular order but the first - Megan Ellaby - is definitely up there as a long-standing fave. Manc gal Megan never fails to give me wardrobe envy. Megan makes clashing, bold patterns work. Colours and textures from velvet to heavy sequins are what Megan is all about. I would definitely recommend giving her blog and YouTube channel a go. Image credit: Instagram @meganellaby

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Isabelle Herring
I am obsessed with Megan's style at the moment!
Lina Psaila
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This week Shopcade profiles Giorgina Clavarino, the influencer with the very poignant blog name entitled “Giorgina With an Eye”. The former Business school student talks to us about her dream closet, her collab with the playful Mira Mikati brand as she takes us through her morning routine and the elements that define her eclectic sense of personal style.


What compelled you to start a blog? I’m a hyperactive person, so unless I have 100 things to do I am not satisfied with what I have accomplished at the end of the day. The search for new challenges is what made me start my Fashion blog. In 2014, I was finishing my studies at Cass Business School in London and had lots of spare time, so I decided I would actively fill it up with something I was passionate about. I knew my studies at Cass were important because I’ve always dreamed of starting a business of my own one day. I also missed being more creative and having an outlet where I could just share what I loved, which is what my blog became. I had been following The Sartorialist for quite some time, and I loved how he shared photographs of street style in NY and loved how inspirational it was. I think this is what gave me the inspiration and the courage to test myself by starting a blog of my own, to share what I loved too!
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? I grew up in Milan, so fashion flows in everyone’s blood there. When you grow up in a city which is one of the world’s fashion capitals, you are indoctrinated with fashion from a young age. This probably explains why I was so into fashion since I was about 5. There is always the expectation to be flawless and up to speed with trends all the time. #222222">I think that the person that influenced my style the most however, has been my mother. She has always been a bit of a hippie, which is why since I was 10 I’ve loved wearing Minnetonka, boot cut jeans and have messy beachy hair. #222222">I remember my mother always used to buy stacks of magazines we would flick through together and rip off everything we loved and then make huge collages that I still have hanging in my bedroom in Milan. This then led to me creating my own scrap books, which I considered to be my own bespoke ‘Vogue’ editions, that my friends loved flicking through. The blog was then the evolution #222222">of the scrap book – a virtual version that I could share with more people. What keeps me going is my love for fashion. I know it sounds cheesy but it’s the truth. The creativity, the work, the influences that go behind the fashion industry, the way that you brand your products, the packaging, how you photograph it, the visions of the designers, the styling of the stylists, all the processes from beginning to end inspire me daily and are what motivates me to turn on my blog for a couple of hours a day and write something personal that made me think, laugh, smile, inspired that I want to share with other people. 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow? When I moved to London my style changed a lot. I love Italian style, but it’s often too timeless and never too daring. Exactly the opposite of what I am, I always love wearing flamboyant clothes, whether it’s wearing a funky hat, a colourful pair of trousers, glittery shoes, or socks. In London you are more liberal, you can experiment with styles and are constantly influenced by different street styles, which in fact are my major influence. I love what people are wearing in the streets, I look at photographs and often attempt to recreate with my twist on what they are wearing. I love doing lots of stuff myself too, whether #222222">its dissembling an old pair of Levi’s, or sewing things onto jackets, designing my own jewellery. My other influences are Frida Kahlo, because I loved how colourful and exuberant her style was. She wasn’t afraid of being different, or better, of being herself. Jane Birkin, as she taught me how to look effortlessly cool with a simple pair of jeans and blouse. Kate Moss, because she always risked and wore the sickest clothes, from leather pants to colourful coats. And finally, to be more contemporary, #222222">I love ‘The Man Repeller’ and Leandra Medine. It’s an account I closely follow on Instagram, as I love how she combines clothes and never takes herself too seriously.
#222222">
#222222">What do you enjoy most about mixing and matching high street with high-end clothing?Proving that style goes beyond the brands you are wearing.  
#222222">
#222222">How did the collab with Mira Mikati come about in Winter Wonderland? What are your favourite items from the latest collection and how would you style them? When I saw the collection I immediately imagined them to be captured in Winter Wonderland. Her clothes are so colourful that I wanted to put them in a fun and #222222">cool environment, that I could camouflage myself in. Every piece of Mira Mikati is very exuberant and colourful, so I would style them as I did on Instagram, with a simple pair of jeans to make the coats and jumpers stand out. I love colours in winter, but you must find a balance, so that the focus goes on the hero piece you are wearing e.g. the faux rainbow coat, or a yellow coat. 
#222222">
#222222">Can you give us 3 styling rules that you abide by? 
#222222">
#222222">1. Mom jeans 

2. A pair of ‘70s converse that will go with almost everything 

3. A lipstick that lifts every outfit 
#222222">
#222222">Whose closet would you raid if you had the chance? Probably Leandra Medine. 
#222222">
#222222">What's the biggest misconception about having your own blog? That it’s easy! 
#222222">
#222222">What's your morning routine? I never wear lots of make-up, as I am too lazy and always too late to spend too much time on it. When I wake up though I always wash my face with Clinique Anti-Blemish Solution face wash, then clean my face with Kiehl’s Cucumber Herbal Toner and apply Clinique Anti-Blemish hydrant visage. I then add a very thin layer of Light Wonder by Charlotte Tilbury to give that fresh glow for the day and a bit of waterproof mascara by Eyeko. To finish I spray a bit of Twilly d’Hermes to be perfumed all day. I usually then have breakfast at work, which is either salmon on toast and a cappuccino or bread and Nutella. Life is too short to eat healthy all the time, especially in the mornings! 
#222222">
#222222">What projects are you working on now? Big projects are still TBC! So stay tuned to discover more in 2018! 

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Charlotte Bailly
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C’est déjà la semaine de Noël ! Il ne vous reste donc plus que quelques jours pour préparer votre look de fêtes…


Alors après notre guide robes et chaussures, on s’attaque maintenant au maquillage. Et oui, c’est le jour de l’année où tous les excès sont permis: paillettes, lèvres rouges ou eyeliner doré, NO LIMIT ! 

On vous propose de suivre 3 vidéos tuto maquillage très facile à realiser soi-même.

Le Liner Doré, pour un peu d’originalité, le look glamour si vous voulez rester dans la simplicité et évidemment, le maquillage paillettes ! 

Retrouvez tout le nécessaire ci-dessous et les vidéos en faisant défiler la galerie. 

Crédit Photo: Pinterest
Crédit Vidéo: Big Blog Beauté, EnjoyPhoenix, beautéblog
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Lina Psaila
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NYC born, Carolyn Compres is the author and Founder the C Statement and a contributor to Taste The Style. She's a Fashion Merchandising student, wife and mama of two who feeds on chocolate and vino. She's an amazing example of a young mum with an exquisite sense of style and our Influencer Focus this week! We caught up with Carolyn and talked about current go-to items, her personal style and all that behind-the-scenes-work that goes in maintaining a blog today.


What compelled you to start a blog?#500050"> 

I had always wanted to do it but it wasn’t until I gave birth to my first daughter and had to spend a lot of my time at home that I did it. I didn’t feel like I could be at an office from 9-5 because my daughter was too young and I just couldn’t do leave her (first baby problems). Doing this really made me think of things I could do from home and that I was still passionate about, and it occurred to me that I had always wanted to blog. I had a lot of fears, especially the fear of being judged but I got passed them and did it. I am extremely glad I did because I couldn’t be happier with what I have accomplished in a year.#500050"> 

What's your relationship with fashion? How did it start and what motivates you to keep at it?

Ever since I was a little girl I was extremely passionate about dressing up. I guess it started by seeing my mom and looking at her dress up, it just made me really interested in fashion. I used to collect Vogue Magazines back when I lived in the Dominican Republic and I knew I wanted to dress like those people I saw on the magazines. It’s not hard to keep motivated at it because I feel it comes naturally but sometimes I get a ‘fashion block’ just like writers do and that’s when it becomes a little harder.#500050"> 

How would you define your personal style? Do you have any icons people accounts that you follow?#500050"> 

I don’t have a definition for my personal style. I would like to think I am a chameleon, I am willing to try anything at all and I guess that what makes my style. When it comes to inspiration, my biggest inspiration is everyone and everything I see on the streets of NY. Instagram accounts that inspire me are @alwaysjudging and @mirandamakaroff. Both very different styles, but they inspire me in so many ways on a daily basis.#500050"> 

What do you enjoy most about mixing and matching high street with high end clothing i.e. from YOOX?#500050"> 

To me, it has always been about the clothing. It doesn’t matter what brands I am shopping or how much does it cost, all that matters is that I like it and I think that’s what I love about it. Using clothes that you are genuinely proud of wearing and not because someone is paying you or because it is socially acceptable to wear it.#500050"> 

Can you give us 3 styling rules that you abide by?#500050"> 

I don’t think there are any rules in fashion and that’s what I love about it. You should wear whatever you feel like wearing and forget about the rules.#500050"> 

What are your current go-to items when getting ready in the morning?#500050"> 

My current go-to items in the morning are my white Mango boots, my Gucci belt, and my Tory Burch sweater (Its freezing in NY).#500050"> 

What's the biggest misconception about having your own blog?#500050"> 

I think the biggest misconception about having a blog is that you need to wear certain items, or that you need to follow certain rules. Be yourself, be confident, and don’t give a shit about what others think.#500050"> 

What's your morning routine? (makeup beauty styling breakfast)#500050"> 

I love skin care, and it’s something I want to talk a lot more about with my audience. Although it might sound vain, but your face is so important because everything you do with it people will see. There is no covering up, although makeup helps it isn’t magic. That’s why having a good beauty routine is important, I am still learning about my face therefor not claiming to know anything about it but the most important thing about my morning routine is my skincare routine, I wash my face with Avène : Cleanance Gel, then I tone with Caudalie: Beauty Elixir, then I essence with SK-II: Facial Treatment Essence, then I use a serum from the Glossier 3 pack and then moisturize with Avène: Cleanance Expert, and finish with Milk Makeup’s: Cooling Water for under eye puffiness and  Sunshine Skin Tint which contains both SPF and a little bit of preservative free foundation. I am not a breakfast person but I always have a Starbucks Grande Nonfat Capuccino to go!

What projects are you working on now?#500050"> 

There are many exciting projects on the works. A lot of brand collaborations coming at the end of the month and then there are other personal projects I am little too superstitious to tell just yet.


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Lina Psaila
linapsaila added a look via the mobile app

NYC born, Carolyn Compres is the author and Founder of the C Statement and a contributor to Taste The Style. She's a Fashion Merchandising student, wife and mama of two who feeds on chocolate and vino. She's an amazing example of a young mum with an exquisite sense of style and our Influencer Focus this week! We caught up with Carolyn and talked about current go-to items, her personal style and all that behind-the-scenes-work that goes in maintaing a blog today.


What compelled you to start a blog?#500050"> 

I had always wanted to do it but it wasn’t until I gave birth to my first daughter and had to spend a lot of my time at home that I did it. I didn’t feel like I could be at an office from 9-5 because my daughter was too young and I just couldn’t do leave her (first baby problems). Doing this really made me think of things I could do from home and that I was still passionate about, and it occurred to me that I had always wanted to blog. I had a lot of fears, especially the fear of being judged but I got passed them and did it. I am extremely glad I did because I couldn’t be happier with what I have accomplished in a year.#500050"> 

What's your relationship with fashion? How did it start and what motivates you to keep at it?

Ever since I was a little girl I was extremely passionate about dressing up. I guess it started by seeing my mom and looking at her dress up, it just made me really interested in fashion. I used to collect Vogue Magazines back when I lived in the Dominican Republic and I knew I wanted to dress like those people I saw on the magazines. It’s not hard to keep motivated at it because I feel it comes naturally but sometimes I get a ‘fashion block’ just like writers do and that’s when it becomes a little harder.#500050"> 

How would you define your personal style? Do you have any icons people accounts that you follow?#500050"> 

I don’t have a definition for my personal style. I would like to think I am a chameleon, I am willing to try anything at all and I guess that what makes my style. When it comes to inspiration, my biggest inspiration is everyone and everything I see on the streets of NY. Instagram accounts that inspire me are @alwaysjudging and @mirandamakaroff. Both very different styles, but they inspire me in so many ways on a daily basis.#500050"> 

What do you enjoy most about mixing and matching high street with high end clothing i.e. from YOOX?#500050"> 

To me, it has always been about the clothing. It doesn’t matter what brands I am shopping or how much does it cost, all that matters is that I like it and I think that’s what I love about it. Using clothes that you are genuinely proud of wearing and not because someone is paying you or because it is socially acceptable to wear it.#500050"> 

Can you give us 3 styling rules that you abide by?#500050"> 

I don’t think there are any rules in fashion and that’s what I love about it. You should wear whatever you feel like wearing and forget about the rules.#500050"> 

What are your current go-to items when getting ready in the morning?#500050"> 

My current go-to items in the morning are my white Mango boots, my Gucci belt, and my Tory Burch sweater (Its freezing in NY).#500050"> 

What's the biggest misconception about having your own blog?#500050"> 

I think the biggest misconception about having a blog is that you need to wear certain items, or that you need to follow certain rules. Be yourself, be confident, and don’t give a shit about what others think.#500050"> 

What's your morning routine? (makeup beauty styling breakfast)#500050"> 

I love skin care, and it’s something I want to talk a lot more about with my audience. Although it might sound vain, but your face is so important because everything you do with it people will see. There is no covering up, although makeup helps it isn’t magic. That’s why having a good beauty routine is important, I am still learning about my face therefor not claiming to know anything about it but the most important thing about my morning routine is my skincare routine, I wash my face with Avène : Cleanance Gel, then I tone with Caudalie: Beauty Elixir, then I essence with SK-II: Facial Treatment Essence, then I use a serum from the Glossier 3 pack and then moisturize with Avène: Cleanance Expert, and finish with Milk Makeup’s: Cooling Water for under eye puffiness and  Sunshine Skin Tint which contains both SPF and a little bit of preservative free foundation. I am not a breakfast person but I always have a Starbucks Grande Nonfat Capuccino to go!

What projects are you working on now?#500050"> 

There are many exciting projects on the works. A lot of brand collaborations coming at the end of the month and then there are other personal projects I am little too superstitious to tell just yet.


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Lina Psaila
linapsaila added a look via the mobile app

One of the most prominent International bloggers and street style stars featured in WWD and Glamour, is a girl that really knows how to play to her fashion strengths. The Singapore street style star is a regular at fashion shows with her long brown locks usually sporting some kind of cool structured jacket minimal make up and a very easily flowing sense of style. 


Her blog, Yoyo Kulala has become one of Singapore's must read. Last year she became the first fashion blogger to appear on Elle Singapore cover. Yayo is also a very successful designer and owner of the label Exhibit. Her latest endeavour is a collaboration with Matches Fashion, styling 12 shoppable looks alongside the likes of Leandra Medine and Garance Dore. 

Her blog is expanding too. She's on the hunt for a regular staff of writers, videographers, and columnists to grow the site. What makes her style so enviable is that it's simple, elegant with modern touches that inform trends instead of following them. Want to incorporate her style? Look through our gallery for inspiration and shop her outfits in our edit below. 

IMAGE CREDITS: WWD.com

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Lina Psaila
linapsaila added a look via the mobile app

Happy Friday! We introduce you to a new instalment at Shopcade. Every week we will present an influencer, content creator or fashion muse that we find inspiring. #222222">This week we sat down with blogger and creator of Hues of White, Santina Harisson to talk about creating a blog in 2017, inspiration, morning routines and how to style denim! 

#222222">
#222222">What compelled you to start a blog? 

I founded huesofwhite.com in October 2016 as a way to express my love of Art, Beauty, Fashion and Lifestyle. You will find chronicles of my daily musings and personal styling on huesofwhite.com. I also want to make people feel beautiful, confident in what they are wearing and inspire my readers through visual content and affordable clothing. My blog for me, represents who I am, a colourful, fun, likes to try anything kind of girl! 
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? 

I’ve always admired fashion from a young age and use to really enjoy trying on my mum’s vintage clothing and putting a little of her Chanel red lipstick on and thinking just how much I loved clothes! As I’ve always been interested in fashion and interior, I wanted to create an outlet where I could express my love for this industry. So whilst talking to my friend in PR early last year, the concept of Hues of White came about and I haven’t looked back since! 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow?

My personal style is always evolving and the older I’m getting the better my decisions! I love to admire street styles and take note from these kind of girls. For me styling is all about working with what you currently have in your wardrobe whilst pushing yourself out of your comfort zone. My icons for inspiration are Lucy Williams, Aimee Song and Alexandra Spencer (she’s created the eclectic brand Realisation Par). Three different styles, three different takes on fashion but they wear things that identify to their personality! 

You have an affinity for denim. What makes it special? And what do you look for in a quality denim purchase? 

It’s no secret that I am a super huge fan of denim and they form an important piece to my wardrobe - I basically live in them if I’m honest! But what I think makes denim so special is that you can constantly find new ways to wear them. They are super versatile so I can wear the same pair in the day for a casual relaxed look and then completely transform them for an evening look, like these PAIGE jeans I am wearing from TRILOGY store, in London. I genuinely haven’t been able to take them off! The straight cut with raw hem is perfect for the AW17 trend and the quality of these are super sturdy so they don’t lose their fit. Which for me is the most important thing I look for when I purchase any kind of denim. 
#222222">
#222222">Can you give us 3 ways to style denim? 

To me, denim is the perfect base with which to pair anything that shows a little more or pushes you out of your comfort zone.
 

Going to work? Pair your jeans with a railroad-striped blazer and a T-shirt. It’s the perfect outfit equation for starting your day off right like I have here in my Paige Jeans from Trilogy Store. 

For a casual look, try pairing bold accessories like a red scarf or bag, plus a printed top. It’s a sure fire way to make your jeans feel fresh. 

Date Night? Slip on a pair of your statement heels teamed with either your favourite skinny or boyfriend style jeans, a lace top and you’re ready to start the night off right! 
#222222">
#222222">What's the biggest misconception about having your own blog? 

That it’s the easiest job in the world, because it’s far from that- it requires a lot of creative work and hours! 
#222222">
#222222">What's your morning routine like? 

Mornings at home are my favourite, and I love that I get to start the day how I want (it’s the only part of the day where I can slow down and enjoy my time!) My morning ritual normally includes playing a little music to get the day started off positively and I love making my own breakfast which tends to be a super bowl of ACAI in some form, mixed with fruit and granola (which my kids love!) whilst sipping a cup or two of coffee! I don’t wear a lot of makeup, and always try to keep it to a minimum but my morning routine is generally made up of tried-and-true look of natural makeup and gently waved hair and prepping my skin with REN’s gentle cleansing gel and supplement moisturising cream. I can’t live without these and pop them along in my bag wherever I go. 
#222222">
#222222">What projects are you working on now? 

Every time I get approached for a collaboration or get offered a job, I feel like it's a stamp of approval because it means my opinion matters so the products I have been working on mean the world to me. I have just finished working with Trilogy Stores on the perfect pair of Denim Pants for AW17 (here) but I am currently working with DUNE London to show you three ways to wear this season’s hottest boot trend and three ways to dress up sneakers! I am also currently working on something super special with REN and Olivia Rubin. So watch this space!


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Hattie Cotmore
Love this new feature! And I am obsessed with this outfit
Lina Psaila
linapsaila added a look via the mobile app

Lisa Aiken is more than Net-A-Porter's Fashion Director and style star. She regularly scouts new and emerging brands from across the globe for the e-comm mega-retailer, and works closely with the buying team to update that coveted list. The Simon Miller Bonsai It-bag, those red boots? Lisa Aiken was probably among the people who made those items so popular. Amidst flying overseas for fashion week, attending international meetings and managing Net-A-Porter's buying team, Lisa Aiken also launched her own blog, featuring her thoughts on current trends, and a glimpse of her immaculate sense of style. 


Her work schedule varies from attending runway shows, collection reviews in showrooms and press appointments. While at the office, content and commerce keep her busy all day long with meetings with creative teams, to PR, marketing, buying, styling and social. Her sense of style is eclectic, youthful and on trend. She has a unique talent of mixing and matching emerging and establishes brands, with an eye on trending themes like check patterns and statement sleeves, always sporting an It-bag and her favourite sunnies of the moment. 

 Want more Lisa Aiken #inspo? Head to our gallery and then shop the looks from our exclusive edit below!

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Lina Psaila
linapsaila added a look via the mobile app

Lisa Aiken is more than Net-A-Porter's Fashion Director and style star. She regularly scouts new and emerging brands from across the globe for the e-comm mega retailer, and works closely with the buying team to update that coveted list. The Simon Miller Bonsai It-bag, those red boots? Lisa Aiken was probably among the people who made those items so popular. 


Amidst flying overseas for fashion week, attending international meetings and managing Net-A-Porter's buying team, Lisa Aiken also launched her own blog, featuring her thoughts on current trends, and a glimpse of her immaculate sense of style. Her work schedule varies from attending runway shows, collection reviews in showrooms and press appointments. While at the office, content and commerce keep her busy all day long with meetings with creative teams, to PR, marketing, buying, styling and social.

Her sense of style is eclectic, youthful and on trend. She has a unique talent of mixing and matching emerging and establishes brands, with an eye on trending themes like check patterns and statement sleeves, always sporting an It-bag and her favourite sunnies of the moment. 

Want more Lisa Aiken #inspo? Head to our gallery and then shop the looks from our exclusive edit below!

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Charlotte Bailly
charlottebailly added a look via the mobile app
charlottebailly

Comment devient-on blogueur ? 


Vous aimez écrire, et vous êtes passionné par un sujet en particulier. Vous avez donc décidé de partager votre opinion, vos expériences, vos découvertes avec le monde entier. Le meilleur moyen de se faire entendre est de lancer un blog. 

En plus d’être un tremplin pour votre carrière professionnelle (c’est un bon argument lors d’un entretien: il prouve que vous savez gérer une communauté, que vous avez des connaissances dans le digital et que vous êtes du genre passionné), il peut aussi, à long terme, devenir votre gagne pain.

Voici quelques conseils pour partir du bon pied !

Apprenez à coder
Ne vous inquiétez pas, on ne vous parle pas d’avoir le niveau d’un ingénieur de la Défence Nationale. Mais il est essentiel d’avoir quelques bases pour donner vie à votre plateforme. Vous trouverez des cours en ligne gratuits pour vous aider.

Investissez-vous
Personne n’aime ceux qui se la jouent solo. Alors soutenez les autres blogueurs en leur laissant des commentaires, en partageant leur contenu.. Non seulement cela vous donne une meilleure visibilité, mais en plus, le karma vous le rendra.

Soyez consistent
Gardez de la consistence sur votre blog pour éviter de perdre votre audience. Par exemple, postez toujours le même jour à la même heure, cela évite à vos lecteurs de se perdre… Imaginez si vous aviez à deviner quand votre épisode du Meilleur Pâtissier serait diffusé chaque semaine…

Créativité
Il y a tellement de blogueurs sur la toile ! Pour vous démarquer, vous devez trouver ce qui vous rend unique, un point de différenciation, et vous y tenir. Si vous êtes un blogueur beauté, on ne veux pas d’une énième wannabe Kylie Jenner… 

Passion
C’est cliché, mais ça marche. Ne bloguez pas pour la célébrité ou l’argent, mais parce que vous voulez partager vos talents, découvertes, passions et votre point de vue unique sur le monde. Restez fidèle à vous-même, sinon, quel est l’intérêt ? 

Soyez professionel
Vous allez vite vous rendre compte si votre blog a du succès. Vous allez commencer à recevoir des e-mails de marques, éditeurs, journalistes… Alors faites en sorte de garder un blog toujours au top avec surtout des photos de qualité.

Soyez sympa
Bloguer ce n’est pas le lycée, il y a une tolérance zéro pour la méchanceté. Traitez toujours vos lecteurs avec gentillesse et respect. Encouragez, ne critiquez pas. 

Misez sur le social
N’hésitez pas à décliner votre blog sur les réseaux sociaux: Facebook, Twitter, Instagram, Pinterest… tout est bon à prendre. Facile à utiliser et à promouvoir, ils permettent de vous faire repérer plus facilement et de partager votre contenu à plus grande échelle. 

À vous de vous lancer ! 

Et si vous n’êtes pas encore prêt à voler de vos propres ailes ou que vous souhaitez vous diversifier, devenez blogueurs invité sur Shopcade ! Envoyez un email à charlotte@shopvolution.com pour avoir plus de détails sur un partenariat.

Crédit Photo: Pinterest 
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Shopcade France
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Dès que la saison des Fashion Weeks démarre, impossible de passer à coté de la folie Street Style qui s'empare des magazines et de tous les réseaux sociaux confondus. 


Oui mais, quand on n'a pas l'intention de se faire prendre en photo pour son blog perso, peut-on encore s'inspirer des looks vus à l'entré des défilés ?

La réponse est oui. Les vrais gens de la mode parient sur des astuces simples, des classiques qui font toujours leur effet.

Le sac qui claque : Pour la London Fashion Week, rien de mieux qu'un créateur Anglais. Le J W Anderson en rouge pétant remplie toutes les cases.

Le total look rose : Pas flashy, voyons. L'allure de la est faussement basique, un très nineties, sans prise de tête.

Les grosses boucles d'oreille : l'astuce qui marche à tous les coups, pour réveiller un haut noir tout simple et une queue de cheval vite-faite. Plus c'est gros, mieux c'est !

Le trench long : Avec quelques centimetres de plus, ce classique gagne en et modernité et change toute une allure.

Les imprimés : celui de la saison, est celui à carreaux. Sur une veste, un manteau ou un trench, il n'en faut pas plus pour actualiser un look.

L'improbable assumé : une fausse fourrure vintage, un pantalon qui sort de l'ordinaire, un mélange de styles ou de matières. Pour sortir de l'ordinaire sans effort, on mise sur des pièces fortes, uniques et beaucoup de personnalité !

Découvrez notre sélection pour investir sans hésiter.

Crédit Photo : Vogue
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