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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

When we’re on the lookout for new-season pieces from cutting-edge brands there’s usually one store that springs to mind. W Concept is our go-to for anything from high-end streetwear to IT-bags and to our delight, their new-season lines have just dropped...  


Suiting is huge for fall – you only need to check the coverage from this month’s Fashion Week Events to see that – so naturally, we’ve got our eye on the Drama Collection by FRONTROW, a tailored line-up crafted using innovative tech fabric.    

The label has applied its flair for garment technology to a collection of cool, androgynous pieces for season ahead – think sleek pants, statement blazers and block-color separates as seen all over the style set’s Instagram feeds.

The Drama Collection is all about boyfriend styles so expect ultra-flattering cuts in lightweight stretch-fabric that hang perfectly on the body. No bunching, no draping, just cool oversized jackets and a choice of slim, flared or voluminous pants.    

Classic gray and black, rust-toned brick and autumnal camel tap into this season’s biggest color trends, meaning it’s easy to mix and match these simple separates to turn your look up or down.    

There’s nothing cooler than a woman in a well-fitting suit, so we’re taking cues from cool ‘70s layering and androgynous ‘80s styling to raise our game this season.   

Browse our gallery for styling inspiration from our favourite influencers and shop the collection below…   

In partnership with W Concept   

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Emily Beeson
emilylavinia added a look via the mobile app

Move over mini, take a hike maxi – the midi is fashion's go-to skirt silhouette this season. Long enough to shield your pins from those cool October breezes but short enough to showcase your ultra-cool autumn boots and a well-chosen sock – if that's your jam – the midi skirt is the perfect low-effort piece to rock now. 


Plus, with styles in satin, tulle, animal print and metallics with ruffles, wrap fronts and pleats to choose from, it's easy to switch up your skirt for any occasion. We suggest rocking yours with a simple black jumper, layered necklaces and a cool biker jacket. 

For night, team your midi skirt with a silky camisole and complete the look with block-heeled sandals and a statement clutch in mock crock or with jazzy embellishments. 

Want to try the look for yourself? We've picked out the best midi skirts for every budget. Browse the edit below to save and shop your favourites... 

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Thiara Collorec
thiaracollorec added a look via the mobile app

Si le sac à main reste le maître des accessoires, celui dans lequel on investit sans scrupule parce qu'il définit à lui seul une allure, l'ère des it bags à tout prix est bel et bien fini.


Des nouvelles marques comme Mansur Gabriel, Cult Gaia, Manu Atelier ou Building Block ont su créer le buzz et se faire une place de choix au milieu des grands noms de la maroquinerie de luxe avec une recette simple : des modèles hautement désirables, une qualité irréprochable et des prix  abordables.

Le coté émergent et confidentiel, plutôt que les desservir, ne fait qu'ajouter plus de personnalité à l'image de ces nouvelles marques. Incontournables sur Instagram, on les voit partout mais on ne s'en lasse pas.

Normal. Avec leur design épuré et leurs couleurs sobres, ils correspondent exactement à l'idée du luxe aujourd'hui : intelligent, intemporel, personnel. Découvrez notre sélection pour investir sans hésiter.
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Emily Beeson
emilylavinia added a look via the mobile app

Having the perfect outfit on hand for every occasion is something most of us only dream of. Let’s face it, most of the time it takes careful planning to nail the perfect look. But what if we told you that effortless dressing is easier than you might think?   


They key is having a line-up of all-purpose dresses in your wardrobe. Now, these styles would look just as at home at brunch or on vacation as they would on a night out with the girls or a wedding.   

Easy to style up or down, these pieces are guaranteed to become the backbone of your wardrobe, solving those ‘nothing to wear’ dilemmas in seconds.   

Our edit features simple styles, block colours, classic florals and asymmetric designs to suit every body type, and the best bit? Every piece is under $100.  

Shop the edit below and start building your all-purpose line-up. Dressing for day to night has never been simpler…   

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Emily Beeson
emilylavinia added a look via the mobile app

Cool, cool electric blue, that’s the colour of my room. Well, it can be if you know how to follow a few simple interior design rules. Blue is a difficult hue because it’s a bold and sometimes brooding tone that has the potential to dominate a space…   


The trick with any shade of blue is to opt for statement blocks of colour rather than small accents – like you might with pinks and metallic tones.   

First, find your preferred shade of blue. Teal is having a moment right now but of blue-green isn’t your thing, consider a luxe navy or a bright electric blue.   

Then consider how you’re going to incorporate a blue block into your space. You can paint an accent wall – this is great to making any room look instantly more high-end but be sure to stick to a single wall as deep blues can make a small space look smaller.  

If you’re not quite ready to crack out the paintbrushes, opt for a swathe of blue by way of a rug, a decadent velvet sofa or a boxy armchair. In the bedroom, blue headboards, throws and curtains are winners too.   

Ready to try the trend for yourself? Shop the edit below for our favourite blue pieces for every room in your home…   

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Emily Beeson
emilylavinia added a look via the mobile app

Garden parties, polo, family barbeques and reunions – the summer months are chock-full of events and wearing the same dress to more than one is a serious faux pas. 


Then again, there’s no rule that says you have to splurge on a line-up of designer dresses or opt for something over the top… 

We looked to a line-up of affordable brands for a selection of wardrobe heroes, perfect for those summer occasions filling up your calendar – think florals, lace, flowing maxi silhouettes and cute embroidered numbers in simple styles.   

Just add a pair of luxe earrings and a pair of simple stilettos or block-heeled sandals with any one of these event-ready dresses for a winning summer ensemble with minimal effort.

Browse our picks and shop your favourite summer occasion looks below…    

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Emily Beeson
emilylavinia added a look via the mobile app

In summer, pared-down basics are everything and boy do we love a bodysuit. Sleek, simple and perfect for pretty much every occasion, the bodysuit sits somewhere between your best-fitting top and feel-good lingerie. 


Got a night out with the girls planned? A wrap skirt and long-sleeved bodysuit is a fail-safe look for desk to dark – just change from flats to a pair of block-heeled sandals and add a stack of bangles. 

For your holiday wardrobe, it’s all about simple sleeveless styles in bold colours and textures. Think ribbed one-pieces with halter-necks and deep V-necks to pair with cut-off denim shorts and boho-inspired wide-leg trousers. 

For the weekend, a simple black or white number with jeans and a designer tote is guaranteed to become your go-to – simply add oversized sunnies for instant cool. 

Want to add a bodysuit to your summer line-up? Shop our favourites for every budget from the edit below… 

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Emily Beeson
emilylavinia added a look via the mobile app

Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

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Emily Beeson
emilylavinia added a look via the mobile app

There’s only one thing that can ruin a killer summer outfit and that’s uncomfortable shoes. Yep, those sky-high sandals might look incredible but they certainly weren’t made for walking the city’s uneven streets on a hot day. 


So what on earth are we supposed to wear when we want to look great and feel comfy?   

We looked to a selection of our favourite designer brands for essential summer shoes that both look and feel amazing. Think butter-soft mules with cool block-heel detailing, easy loafers and elevated trainers in statement sunny-weather tones.   

You’ll find no stilettos, straps or ultra pointed toes here, just a round up of our favourite low-key and luxurious designs – great for heading to the office and on to dinner, drinks and busy weekend plans.      

Browse the edit below for summer shoe heroes from our favourite brands…   

Follow us on INSTAGRAM for more style and shopping inspiration.   

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Emily Beeson
emilylavinia added a look via the mobile app

You know how some things simply work well together, no questions asked? Like peanut butter and jelly, gin and tonic and of course, all-white ensembles and summer days…  


There's something about nailing an all-white outfit that makes you feel and look extra elegant despite the heat. White is our go-to during the summer months and the head-to-toe look is having a moment right now, which is great, if you can get it right. Read on for our tips on how to nail the trend with ease…

White denim  

A white pair of jeans is the ideal base, allowing you to experiment with a whole host of options. Opt for faithful cuts that you’d usually rock in blue or black washes and team with a white tee or a silk blouse. Too hot for jeans? Try pressed denim culottes or a distressed off-white skirt for a rock’n’roll twist on the look.  

White shoes 

White mules were basically invented for summer but if you don’t fancy wearing a heel for your day-to-day, opt for a cool pair of pool slides and pair them with a white summer dress or your jeans.  

Plain white tee

You just can't go wrong with a white tee at any time of year. Tuck yours into your jeans or a cool white skirt complete with a wrap front or ruffles. The trick with all white is to break up your profile a little so don’t be afraid to go bold.  

White tailoring 

A white suit jacket is a stock piece that won’t let you down. Use yours to jazz up your jeans, toughen a skirt or give a maxi dress a little more of an edge. Nothing beats a classic pantsuit so rock the matching white pants with a cool cami top and block heels for desk-to-dark flair.   

Ready to try all white? Shop everything you'll need from our edit below...  

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Ahh block heels! My favourite kind of heels… Not comfortable as flats but not painful as stiletto heels. Block heels are the perfect shoe for any summer party or event. Think about all the times you tried to save your pointy heels from the grass during a party. Or the times you wanted to throw away your heels and walk barefoot. Well if you were wearing block heels you would’ve never had this kind of problem. Especially in mid-heels, this style looks great with anything. Want to spice up your day look? Add some block heels without being scared. Want to wear cute heels to a summer party? Add some block heels and you’re ready to go! #heels #blockheels #style #party #summer #trend #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you're hitting the beach in an exotic location or just stopping by your local pool, looking your best is a must. So throw out the dad shorts, do away with those ill-fitting speedos and try these cool, casual swimwear trends for summer…


Tropical times

You can never go wrong with a tropical print but opting for the right style is essential with this trend. Opt for boxy styles that sit higher on the leg – too much excess fabric when paired with a print is never a good look. Go for blue and green shades to emphasize your tan and finish your look with a pair of mirrored sunglasses.  

Riviera rules

Opt for a classic look with a pair of block-color swim shorts with subtle logo detailing at the leg or a contrasting drawcord. Pair them with a white polo-shirt, fedora hat and simple Ray Bans for an effortlessly cool Gallic-inspired vacation look.

‘80s statement

Infuse your summer swimwear line-up with a cool old-school aesthetic is by sporting stripes. Invest in a colourful design with a vertical stripe and add pared-down round sunnies for a vintage-inspired finish.  

Playful print

Now’s your time to shine – whether you opt for a pineapple print, on-trend lobsters or a simple graphic design, a stylish print has the power to elevate your look to new heights. Opt for repeat patterns in modern silhouettes and avoid anything too long or loose – the secret to pulling off a print is tailoring. Pair with a neutral tee and you’re good to go. Now, which way to the beach?  

Shop every trend in our summer round up from our high-end and affordable edit below…

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