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STYLE & SHOPPING.

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Lina Psaila
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Kate Moss turned 44 today, and for more than 20 years she has been infusing the fashion industry with her unique sense of grunge and boho style, her edge and her overall completely effortlessly elegant aesthetic. The truth is that she has had an excellent training of top designers, stylists and fellow models that have worked with her. So she has developed her unique formula of Kate Moss style that relies on a few simple style rules. Shopcade investigates.


1. Go for an edgy denim 

We 've always associated denim with Kate Moss but she's always gone for the denim underdog - the styles that weren't on trend at the time. From low-cut skinny jeans to wide -legged jeans and animal print she's worn all kind of styles and it has always been ahead of their time. Kudos! 

2. Quality 

Moss is not a fan of the high street. Even though she has launched many successful fashion lines with Topshop she always goes for quality. One of her favourite past times is discovering second-hand clothing from Portobello market. 

3. Timeless Prints 

 You could say that Moss is a print queen. She loves her leopard print, polka dots and a few 70s funky patterns. But she always goes for the ones with classic appeal. She would never go too crazy which explains her effortless yet edgy look.

4. Jewellery 

When she wants to draw attention from the clothes she turns to jewellery and diamonds to be exact. From 19th-century drop earrings to sapphire and ruby bangles she knows how to make any dab outfit spark. 

 Head to our gallery for Kate Moss best style moments and shop her essentials from our expert edit below!

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Felicia Pennant
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We wouldn’t believe that it’s Kate Moss’ 44th birthday today if the British supermodel’s DOB wasn’t common knowledge. And she’s aged extraordinarily well, ripping up the rulebook on the old ‘mutton dress as lamb’ adage with a public style file littered with iconic looks that work at any age. There were the nearly naked slip dresses in the 90s, the now ubiquitous Glastonbury or festival look anchored by teeny-tiny denim cut-offs and skinny scarves, and she definitely helped spearhead the boho look that caught on around the mid Noughties. Previous fashion don’ts like skinny jeans, Uggs and leopard coats became dos and cool as soon as she was spotted wearing them and who could forget her sell-out Topshop collaborations or all-out birthday party outfits? 


When breaking down her looks, which are actually pretty simple and personalised with her favourite accessories, you’ll have little luck figuring out why she made them so damn covetable. Could it really just be her gorgeous feline features which have graced countless campaigns and 30 British Vogue covers? Or the rock’n’roll edge she manages to imbue even the prettiest tea dress with or the fact that she wears everything just so nonchalantly. We’ll never know. She just has ‘it’, whatever ‘it’ is, and the chameleonic ability to make anything look great- check out her new Stuart Weitzman campaign with Gigi Hadid. It’s what makes her an incredible model (still in-demand after 30 years in the industry and founder of the Kate Moss Agency) and an even better style icon. 

Check out some of her most famous looks in the gallery above then shop Moss' wardrobe essentials and still available fashion collaborations in our edit below. Happy birthday Kate! 

Image credit: Pinterest.

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Felicia Pennant
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It’s reportedly Blue Monday today (the most depressing day of the year) and whether you believe that or not, our round up of this week's fantastic deals is bound to cheer you up regardless. Many of your favourite fashion retailers are topping up their sales with further discounts to get your wardrobe on point for the cold weather and events ahead. From ready-to-wear to underwear and homewear, Clinique are even giving away a 6-piece gift set with purchases. Perfect for treating yourself or honouring a loved one’s upcoming birthday. 

Shop our best buys below as soon as you can as some deals end today. 

ENDS TODAY 
AX Paris: 20% off everything including sale. Code: 20ALL.
STYLEBOP.com: Extra 10% off. 
Coast: Extra 20% off. Code: SALE20. 
Gap: Extra 10% off. Code: WEARGAP. 

ENDS TOMORROW 
Oasis: Extra 20% off. Code: SALE20. 
Coggles: Extra 20% off. Code EXTRA20.  

ENDS WEDNESDAY 
Miss Selfridge: 20% off student discount. 
Tommy Hilfiger: Up to 50% off. 

ENDING THURSDAY 
Clinique: free 6-piece gift. Code: GIFT. 

ENDS FRIDAY 
Boux Avenue: Up to to 70% off + extra 20% off. 
Karen Millen: Extra 20% off. 
House of Fraser: Up to 60% off. 
Hugo Boss: Up to 50% off. 
MATCHESFASHION: Up to 70% off. 
Warehouse: Up to 70% off.

Image credit: Instagram.

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Hattie Cotmore
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hattiecotmore

Last Thursday the Hadid clan were caught in New York celebrating Yolanda's, mother of models and all round it-girls Bella and Gigi, birthday. Harking back to the societies, Yo's birth decade, Bella's outfit was on point. The leather burgundy complete with turtle neck and contrasting zip looks gorgeous on Bella. Of course, these bright white boots are the perfect go-go-esque complement. Image: Vogue

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Felicia Pennant
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Chainmail made its latest epic comeback in the finale of the Versace Spring Summer 18 show back in September. Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen, five of the original supermodels, dazzled in shimmering gold chainmail gowns and strutted down the runaway hand-in-hand with Donatella Versace in tribute to the designer’s late brother Gianni. Besides breaking the internet as the most instagrammed moment of fashion month, gold or ‘goddess’ chainmail entered the spotlight. 


It was Paco Rabanne who helped popularise the fierce, futuristic fabric in the ’60s as part of the Space Age movement, although none of his dresses were as naked as Paris Hilton’s at her 21st birthday party in 2002. The heiress’ cowl neck silver chainmail mini dress was previously pop culture’s most enduring image of chainmail, chicly recreated by Kendall Jenner at her own 21st birthday celebrations last year. Defined as a flexible armour of small metal rings linked together, allowing tantalising peeks of skin, it’s the perfect attention-seeking material for a New Year Eve’s party outfit. No-one will be able to tear their eyes away from you as you shimmer your way around the room. Now that the age-defying supers have proved that chainmail doesn’t have to be silver or only worn by pretty young things, try it out. It’s a much cooler way to do metallics, glittering without actual glitter specks, and there’s a rainbow of shades now available. 

Check out our inspiration gallery above and then pick your most flattering cut or piece from our ready-to-shop edit below. 

You’ll bring in the new year with a bang! 

Image credit: Pinterest and Google.

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corina bello
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mcorik17

For Christmas or his birthday, our pets deserve an exceptional detail, but what kind of detail or funny gift can we make without it being the typical gift of always? Whoever has a pet will know that both they and we like to experience new things. Give them something useful or something that you think they might like.Have a look at our gallery for more inspiration. Credits: Pinterest

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Marianna Nagy
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mariannanagy

I'm in love with the colours and glitters of the eye shadows. I wear on my eyes, if it's celebration (birthday, Christmas, parties, dinners, company's party...etc). If you use them, you can create a smoky eyes and you can make your eyes more sparkling. Do you wear them? Do you like it? At the moment, I wear some black and grey, and glitter nude colours on my eyes. It's so perfect and elegant for this Christmas Eve.

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Shopcade
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KIMSU is putting Berlin’s jewellery scene on the map. Launched there in October 2017 after less than a year of development, founders Sue Woo Kim and Roberto Bertinetti deliver sophisticated handcrafted jewellery but they also strive to empower women and be respectful to the environment as they do so. Every KIMSU piece works on different levels: they’re designed to be aesthetically pleasing and to help the woman wearing it find her strength and confidently get in touch with her feminine side. The original and sometimes abstract geometric forms of the earrings, necklaces and rings imitate strong symbols of strength and have an intriguing architectural air. And only recycled silver is used by the self-described ethical and socially responsible brand, along with the finest coloured gemstones and a unique and exclusive shade of gold.  


KIMSU definitely plays to and expresses its founders’ strengths and passions as well. Creative Director Kim received a gold ring for her first birthday, as per Korean tradition, which sparked her personal passion for jewellery; and her interior design and architecture background is very evident in the visual aesthetic, graphics and the jewellery itself which she designs. Business and marketing is Bertinetti's forte and focus as brand CEO following years of working in digital marketing and being part of an entrepreneurial family. Based on the belief that the tiniest symbols and gestures can ignite a passion within, dynamic triangles, circles and rectangles all star in KIMSU’s standout debut collection. We’ve got our eye on one of the layered circle rings or the dramatic drop earrings we’ll be tucking our hair behind our ears to show off.  

We’re predicting big things for KIMSU so shop our edit of key styles below to be able to smugly say you owned it first. 

In partnership with KIMSU

Image credit: KIMSU.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

For my birthday I make a list of everything I want to be given to me. Have a look at our gallery for more inspiration! Credits: Pinterest

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Shopcade
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You know it was a match made in heaven when Coach announced it’s partnership with Selena Gomez earlier this year with a collection to follow! Gomez has yet to part ways with her beloved Coach bag after she designed a collection in collaboration with Coach Creative Director, Stuart Vevers, for Fall 2017. She has a natural affinity for effortless style, so teaming up with Coach seemed very fitting.

The American singer and actress has transformed her image from teen Disney star to accredited style guru. After celebrating her 25th birthday in July, Selena's style took a more mature and elegant turn. Shopcade has an amazing selection of Coach bags, in different colours and styles.

Choose from the selection of Swagger and Rogue styles below.

Find the full of Coach bags here.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

One of the most desired items of this season is the Niki boots by Yves Saint Laurent. More desired and more expensive. High, decorated with Swarovski crystals and for sale for nothing more and nothing less than 8,000 euros. And one of the responsibilities for turning them into the footwear of the year has been Kendall Jenner, who already chose them for the commented outfit of his 22nd birthday, and who has put them back to go an NBA basketball. Credits: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

Kaia Gerber is proving herself as one of fashion's most successful young celebrities after walking in the Calvin Klein and Alexander Wang SS18 shows during NYFW. She has already landed a cover of VOGUE and a beauty campaign with Marc Jacobs even though she has barely celebrated her 16th birthday. Not bad for the teenage model. 


With a few accomplishments under her belt we’re noticing that she has developed has developed her own sense of style which is quite similar to her mother's Cindy Crawford - a blend of uber cool and laid back americana with a few touches of glam like sheer LBDs or a smoking suit blazer. 

Nowadays we're likely to see her in anything from a matching crop top set to tea dresses and bulky black ankle boots like Kate Moss circa 00’s. She might be still in high school but it's quite evident that she has inherited a great sense of style and access to a few of the coolest designers. We wonder if she's allowed to access her mother’s flawless closet too.
 
We've rounded up the most stylish moments of Kaia Gerber plus you can discover all of her favourite items below!


IMAGE CREDITS: VOGUE.com, Instagram

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