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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

In celebration of 30 years of affordable trend-led fashion River Island has just dropped a birthday collection showcasing the best of the brand...  


The British brand is always ahead of the curve and this limited edition line-up is no exception to the rule. The RI30 collection made up of premium pieces for men, women and kids with RI’s signature bold prints, embellishments and functional silhouettes for every occasion in your calendar.   

Paying homage to the brand’s most popular designs over the last three decades, the collection features luxe statement tracksuits, sparkling studded boots and bodysuits and sleek blazer and pant combos.  

Discover your favourite pieces from the collection and from River Island’s AW18 collection, save your favourites for later and shop the collection before it sells out.   

Browse and shop the edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration…  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Finally, our horoscopes are starting to throw some better news our way. We’re sliding out of retrograde central and hey, if you’re a Virgo, it’s birthday season…  


Ultra reliable you know what you like and you’re the master of a fail-safe line-up of outfits perfect for every occasion in your calendar. Nonetheless, we could all use a little help from time to time, so we looked to the experts for a few tips on what you should be shopping for – or adding to your wish list.

Virgo's perfectionism means you tend to lean towards symmetrical silhouettes and fine details so opt for A-line and maxi skirts, boxy tees and luxe embroidered jackets to see you from summer into autumn with ease.  

An earth sign ruled by Mercury your go-to colours are browns and greens in muted hues. Golden wheat tones are your jam and you always look effortlessly cool in neutrals so stocking up on these is always a good idea.  

The last star sign of the summer months and a stickler for being prepared, you’re a pro at transitional dressing. Light layers are your best friend so consider that classic tan trench and ultra-light cashmere sweaters worthy investments.   

When it comes to accessories, you’re so on-trend right now. Those gold-toned and tortoiseshell pieces are everywhere and straw bags were practically invented for you.  

Shop for your sign from the exclusive edit below and treat yourself to a one or two treats to showcase your personality this month. It is your birthday after all.   

Follow us on INSTAGRAM for more style and shopping inspiration.     

IMAGE CREDITS: Pinterest  

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Federica Caiazzo
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federicacaiazzo

Happy birthday Cara! The British fashion model and actress has just turned 26. Let’s wish her all the best! #cara

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Emily Beeson
emilylavinia added a look via the mobile app

The Duchess of Sussex Meghan Markle celebrated her birthday this month and as usual her outfits were on point. A pro at styling her looks to suit her royal engagements, Meghan Markle always manages to look flawless.  


Usually sticking to flattering neutral tones, sleek tailored silhouettes and simple accessories, we love how she manages to look elegant and still rock trending designers and styles.   

In honour of Meghan’s effortless style, we’ve created an affordable edit inspired by the Duchess so you can channel her looks for work, the weekend and beyond – think chic heels, pastel tones and that signature tailoring.   

Shop the edit below and save your favourites for later…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Happy birthday to HRH the Duchess of Sussex who turns 37 today! Can’t wait to know what Harry bought her as a present! #meghanmarkle

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Federica Caiazzo
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Prince George turned 5 last week and the royal family has recently departed for their private holidays at the Carrebean. Happy birthday! #royalfamily

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Morgan Blanks
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It’s Anja Rubik’s birthday today and here she is shot in August 2013 as a two-sided sovereign, styled by Emmanuelle Alt. Everyone deserves to be a Queen on their birthday! #royal #queen #anjarubik #birthday Credit: Vogue Paris

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
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Kate Middleton was criticized for recycling her look, that she had already worn at Charlotte’s Christening and the Queen’s Birthday. Don’t you think she wore her Alexander McQueen coat just to say: “Hey, nothing new here! Watch the bride!”???? #katemiddleton #alexandermcqueen #royalwedding

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Federica Caiazzo
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federicacaiazzo

In a week full of events and appointments, Miuccia Prada celebrated her birth this week! Let’s wish her to keep creating outstanding collections to make us dream! #prada

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Lina Psaila
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Bella Thorne is known for her unique fashion sense. Despite fashion's tantrums and changes of heart Bella stays true to her niche sense of style. The actress who became popular from her roles in TV shows such as Shake it up and Famous in love, knows how to put her own touch on any outfit. 


She hit  the carpet at the age of ten in 2008. Now just before her 20th birthday her style has evolved dramatically. Glitter, mesh and bold make-up are among her go-to choices when stepping out on the red carpet. 

To emulate her red carpet style opt for a long dress  in burgundy with mesh detailing. Choose minimal silver jewelllery and heavy make up including a bold lip and a cat eye with thick eyelashes. 

To infuse some of Bella's off-duty wisdom go for slogan tee, denim cut-offs, designers sneakers and oversized shirt. 

Ready to rock some of Bella's most memorable looks? Visit our gallery for inspiration and scroll down to shop our Editors' picks below… 

Follow us on INSTAGRAM for more fashion inspo! 

IMAGE CREDITS: Instagram

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
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Kristen Dunst has recently celebrated her latest birthday! Let’s get the chance to have a look at her incredible style. May I say one of the queens of the red carpet? #hollywoodstyle

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