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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

We get it, ok? Swimwear shopping can be a daunting task at this time of year – so many styles, so many occasions to wear them. Whether you’re heading off on a sunny vacation, chilling at home, hitting the beach for volleyball and windsurfing or heading to a next-level pool party, you’re going to need at least a few options.  


Luckily for you, we’ve selected the hottest swimwear trends of the summer and how and when to rock them…  

Stripes  

It’s all about big, bold stripes this summer, especially in rainbow tones – hello Pride Month. Invest in a high-leg one piece with lace-up detailing or a classic triangle bikini to rock this swimwear trend. Add cat-eye sunnies, gold-toned accessories and comfy mules. This look was made for fun vacations and parties so live it up.  

Ruffles

Romantic Latin-inspired vibes reign this summer so a one-piece adorned with ruffles is a must-have. Opt for a monochrome style and add hoop earrings, layered necklaces, a wicker bag and a huge fedora hat for extra sun protection. This chic ensemble is perfect for poolside lounging and sashaying around that yacht deck. 

Sporty vibes

Made ultra-covetable by the likes of Tommy Hilfiger and Calvin Klein, nothing beats a sporty two-piece. A sports bra-style top and simple bikini bottoms are perfect for hitting the beach for a morning run or afternoon surf. Team yours with a classic white tee and complete the look with chunky Ray Bans.   

Boho babe

The trend that inevitably rolls back around every summer because it’s just too cute and classic to pack away, crochet bikinis and monokinis with tasselled cords are the order of 2018. Up your game by opting for something besides the classic off-white style and team with a cool kimono, pool slides and round vintage-style sunnies.  

Ready to rock these looks for yourself? Shop everything from our edit below...

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

What’s better to stand out in the beach than printed bikinis. Everyone is either wearing classic black bikinis or monochromatic swimsuits. Where is the fun? Printed bikinis are great. I recently bought a leopard print bikini from New Look and I’m planning on wearing it with confidence. Beach may be a laid back place but it doesn’t mean you have to give in from your style! Fashionable in the city fashionable on the beach! #print #pattern #bikini #swimsuit #style #beach #summer #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Bandanas are perfect for your beach style! Pair them with your bikinis during your vacation and then take them home to wear them with your jean and white blouse look. I love colourful bandanas as they spice up your look. This season its all about the hair bling, and bandanas are one of my favourites! #bandana #hair #hairaccessories #style #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Eighties exercise videos. Do I even have to add on? Neon is a controversial style in fashion. It either looks like the eighties aerobics or quite trendy, there is no in between. If you love neons, you should be careful because some styles can look quite tacky. If you’re not quite sure what to wear, try neon swimsuits and bikinis, that definitely looks hot! #neon #summer #trend #fashion #streetstyle #eighties

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Emily Beeson
emilylavinia added a look via the mobile app

LA-based brand CULT GAIA made Instagram history last summer with their iconic bamboo bags. Toted by a horde of influencers and celebrities and rocked with anything from tough street style looks to bronzed limbs and bikinis on tropical beaches, there was one design that stood out from the rest. 


You’ve probably seen the CULT GAIA Ark bag popping up all over the place and now, we’re giving you the chance to win one of your own. Simply head over to our Instagram and follow the steps on the competition post to enter. 

Who knows, you could be channelling your inner boho babe and rocking the IT-bag of the summer sooner than you think.

Take a look at our edit below for inspiration on how to style your Ark bag...

Terms & Conditions

This competition is open to UK residents aged 18 or over. Employees of Shopvolution are not eligible to enter. Competition closes on June 1 at 9.00am. If we are unable to make contact with you to arrange your prize within 72 hours, we reserve the right to draw an alternative winner. The prize cannot be exchanged for cash and is non-transferable. This promotion is in no way sponsored, endorsed or administered by Instagram. 

IMAGE CREDITS: Pinterest

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Federica Caiazzo
I love that bag, it's becoming so popular!!!
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

It's never too early to prepare for your summer vacation. Check out the season's hottest swimwear to get your hands on the cutest bikinis and swimsuits of the season. #swimwear #swimsuit #bikini #summer #vacation #trend #style #streetstyle

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Lina Psaila
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We're always excited to discover  the tiny details set to make this season stand out from the last. This summer the fash pack has agreed in absentia on a mini detail that’s perfect for channeling the carefree spirit of summer. 


Smocking is a technique that gathers fabric giving it the ability to stretch and is absolutely dominating our feed now. If you haven't already started shopping for summer essentials, you'll soon discover it on tops, dresses and bikinis. This detail is what makes an outfit 2018-ready and oh-so-summery.

If you don't believe us just take a look at the queen of summer dressing, Emily Ratajkowski sporting an array of smocked styles. We fell in love with Ganni’s selection of printed pieces bandeau tops and denim cut-offs looks. 

As for swimwear, you can't go wrong with the offering at Moda Operandi, and our Editors love Tory Burch’s latest selection of bikinis too.. 

Want to try the look for yourself this summer? Browse our gallery for more inspiration and shop your favourite styles below... 

Follow us on INSTAGRAM for more style inspo! 

IMAGE CREDITS: Instagram

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Federica Caiazzo
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federicacaiazzo

Are you ready? Here is Italian fashion blogger Chiara Ferragni on a boat trip around Capri. I can’t wait to start buying new bikinis! #bikini Photocourtesy of Chiara Ferragni

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Beach, sun and pool are all we want now that the high temperatures arrived. It is the moment of glory of bikinis and full bathing suits, and we want to show off with the most beautiful and stylish. Credits: Pinterest

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Morgan Blanks
morganblanks added a look via the mobile app
morganblanks

The countdown to Summer has already began for most of us and we’re 100% ready to get in our newly bought crop tops and bikinis. Let’s hope this year’s a hot one! #summer #croptop #bikini Credit: Elle UK

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Felicia Pennant
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The sun-drenched snaps on Instagram featuring our favourite it-girls and actresses enjoying sunny holidays instead of a wintery work commute like us is leaving us green with envy. We really wish we were there and the scallop trim Marysia Swim Antibes bikinis some have been sporting is only making it worse. Millie Mackintosh wore a grey one on her girls getaway this past weekend and looked fantastic in it, no other accessories besides sunglasses needed. And award-winning actress Tracee Ellis Ross proved that the top could stun beyond the beach as an adorable bra-top by teaming hers with high waisted black trousers not long ago. We expect to see Dua Lipa in one soon.  


Forget about the unusual tan lines for a sec, and consider how glamorously modern the strapless tops are, although they are undeniably for smaller busts that don’t require underwire support. Lupita Nyong’o has worn this style in the past, along with models Bar Refaeli and Behati Prinsloo, and they’re available in the kind of punchy shades that really pop with a tan. Curiously, none of the women wearing this bikini appear to have risked getting it wet! Now it is pricy but worth it and we’ve also found some alternatives that may be more in line with your budget. Here’s hoping that we’ll be able to recreate these enviable shots before too long.  

Shop your favourite colour in our Marysia Swim Antibes bikini edits below.  

Image credit: Instagram.

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Hattie Cotmore
hattiecotmore added a look via the mobile app
hattiecotmore

#EmilyRatajkowski has just launched her swimwear line #Inamorata. The collection encompasses three bikinis and three one-pieces. I love the balance of retro and contemporary. The off the shoulder style looks chic and the bows make for pretty detailing. Polka dots, leopard print and block colours are all sleek and fun. Prices start at $75 so I might be sticking to the high street brands for now but if I could splurge I'd be packing this in my suitcase next summer.

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