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STYLE & SHOPPING.

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Lina Psaila
linapsaila added a look via the mobile app

With temperatures dropping significantly and winter winds picking up, it's time to dig out those heavier coats. Imagine comfy balloon-like parkas in a multitude of bright colours. Or sleek biker jackets fit for all occasions and times of the day. Perhaps very few people enjoy the start of winter but it's time to change that attitude. It's time to give your body a break, move into comfier silhouettes and indulge in that second helping of spaghetti. The perfect winter coat is meant to maintain that fine line between elegance and snuggle feeling at low temperatures. We cannot imagine a better time for a coat upgrade. 


Doing comfy slouchy but remaining active with style requires a certain mastery in the field. So for AW17, we are lusting over the new HERO coats SUPERDRY campaign that combines all of the above. Uber cool, sleek, loose silhouettes, and an air of laissez-faire that will be ingrained in our psyche all winter long. We're crushing over this collarless biker jacket in a premium soft leather, featuring a zip fastening, four front pockets, and zipped cuffs. The jacket is fully lined and has one interior pocket with a leather trim. The Real Hero leather biker jacket is finished with a subtle metal Superdry logo badge on one sleeve. 

For a casual night out, pair the leather jacket with your fave mini party dress, thigh-high sock boots, and a cute crossbody chain. Voilà! Your Superdry party outfit sorted! 

Discover our favorite pieces in the selection below or shop Superdry's entire Men's and Women's HERO collection!

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Hattie Cotmore
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hattiecotmore

I love Fearne Cotton's style. She always looks effortlessly cool in biker jackets and oversized knits. Her outfit here is classic Fearne and I am obsessed. The striped blue jacket is far enough away from the leopard print boots to work as a fun clash. This looks particularly great with block black jeans separating the patterns. Her loose hair is perfect for a cosy autumn afternoon.

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Hattie Cotmore
Image: @fearnecotton Instagram
Shopcade
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Rock your winter look with stunning puffer jackets and coats, and try something new with the shearling, camo and faux fur trends on the horizon. You'll be ready to fend off those winter chills in no time! 


Shopcade boasts a variety of millennial-focused brands offering strong pieces for winter, including ever-practical and trendy puffer jackets, camouflage coats, faux-furs, and shearling-lined leather jackets. 

Manière de Voir have upped their game with the perfect selection of outerwear including an elevated range of jackets and coats. Season after season, this brand never fails to impress! 

Each design has been carefully considered and perfectly developed by a skilled team to be both stylish and functional. These coats and jackets will leave you warm, cosy and fashionably-ready for the upcoming winter! 

Get a taste of luxury with a Satin Double Layer Puffer Jacket in khaki or burgundy. For a classic biker jacket, opt for the zip-detail shearling Biker in black. The camouflage Puffer jacket in silver and orange/black reversible Puffer jackets are bound to turn heads! 

We've got some amazing styles and view the full collection here. Watch MDV video here for inspiration!

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Lina Psaila
linapsaila added a look via the mobile app

The weather has shifted and we're officially entering -dare we say it- winter. Which means it's time to invest on a few key items like a light leather jacket, a parka and a going out more sleek coat. Biker jackets are perfect for days out with girlfriends, or a afterwork drinks paired with a skirt and ankle boots - assimilating that rocker chic vibe. 


Shearling jackets are quite similar in function - meaning they 're the go-to jacket for Autumn and give out a slightly more classic vibe. You can pair it with anything from leggings and trainers on your way to the gym or with your favourite party dress on a night out. If you're looking for a proper GOC you need something elegant with slim elongating lines that skim the floor. Pick one with a fastened belt to accentuate your waist. 

If there's one coat though that is going to stick by you through thick and thin, rain and snow, mud and cold that is the parka. An added faux fur in the hoodie will instantly give it an ultra feminine and chic element adding many points of oomph to a very hardwearing jacket. Practical and stylish is really the best of both worlds. 

Budgeting for jackets can be tough so we thought we'd treat you to a little sale! From luxe shearling coats at M&S to faux fur parkas from Topshop, extra cool biker jackets at Boohoo and elegant long check coats we definitely have something for you.

TOPSHOP up to 50% off, offer ends October 20th 

M&S up to 60% off, offer ends October 13th 

Ralph Lauren up to 20% off, offer ends October 11th

Boohoo up to 50% off, offer ends October 10th


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Shopcade
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CALVIN KLEIN's new collection has arrived, and now with Raf Simons at the helm, be prepared to invest in some iconic pieces from the legendary 1990s designers. Only a few days ago, we saw American beauty Kaia Gerber walking the Calvin SS18 catwalk in New York, and coincidentally the CALVIN KLEIN 205W39NYC first pieces have landed on ShopcadeWhen Raf Simons took over CALVIN KLEIN for Fall 2017, he was commended by the fashion scene. 


The show garnered a star-studded front row including A$AP Rocky, Sarah Jessica Parker, Gwyneth Paltrow and Sofia Coppola. With a cinematic feel to the collection, David Bowie's lyrics “This is not America” opened the first show, and models graced the runway in Western shirts, cowboy boots, and Quaker-style oversized parkas. The Bowie lyrics from the show have been used to inspire SSENSE’s editorial shoot for the brand. The “wet” Editorial, shot and styled by Ana and Dank Steiner, also explains that the designer’s debut collection “does not ask to be defined. It is an alloy of work-wear, decadence, and functionality.

”The critically acclaimed Belgian designer has reinvented the all-American label and reinterpreted it to the modern America we know today, getting to the heart of the brand’s DNA. The new ready-to-wear line celebrates the diversity of America, cohabiting cross cultures, and reflects the environments and the coming together of different characters and cultures. Renamed CALVIN KLEIN 05W39NYC, the clothes stick to the original CALVIN KLEIN aesthetic, are simple and minimal, with classic underwear and denim. 

Raf Simons mixes workwear with tailoring, western wear, and marching band uniforms, forming a parade and cross-section of America’s uniqueness. Innovative pieces include coats with plastic coated protection and varsity rib-knit sleeves severed from their sweaters. Following SSENSE’s editorial, the Canadian retailer has launched a capsule collection of CALVIN KLEIN 205W39NYC pieces including purple knit sleeves, a grey & pink cropped colour block sweater, and a cool black leather biker jacket

Available on Shopcade selected below, or see the full collection here.

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Lina Psaila
linapsaila added a look via the mobile app

There are not many things that can make us feel excited about Fall but this might be it: More than a few of the most stylish street style stars have been sporting ruffles with vinyl and chunky shoes and lifting vinyl to super trend status. Jessie Bush made a case for a sporty, oversized coat in the material during London Fashion Week while Alexa Chung styled hers with a slogan jumper and Barbour for an ideal Glastonbury look. 


Look to Gizelle who found a fresh way to add a punk edge to her ensemble by adding a biker jacket or keeping her vinyl trousers low-key, by teaming them with a casual grey jumper. Style maven Rihanna worked a high-waisted vinyl red skirt with a grey t-shirt and a long denim jacket. Finally, Bella Hadid chose the head-to-toe black vinyl - Matrix type of outfit. 

Whatever your inspiration this Fall be sure to rock at least one piece of vinyl and incorporate it into your personal style! Have a look at our favourite vinyl items for Autumn 2017!

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Shopcade
shopcade added a look via the mobile app

With so many bloggers and influencers out there, it is often difficult to choose who to follow. However, there is the rare occasion when we come across someone who really stands out above the rest: meet Lucy Williams. If haven't come across her on social media, follow this style star, she has taken Instagram by storm! 


With a relaxed and down to earth attitude towards fashion, Lucy’s style is both classic and simple. With an interest in all things design, It’s clear that her keen eye for detail and aesthetics transcends into other other areas of her life. Lucy is a keen photographer and takes snaps with her 35 mm film camera wherever she goes. 

Describing her blog as a “personal moodpboard” Lucy’s inspiration takes us all around the world, from Italy to Mexico, Sri Lanka and L.A. Her followers are taken on a aesthetic journey through breathtaking scenery with the ideal outfits to match! 

Get Lucy’s signature look: a biker jacket, and cut-off denim shorts, or a basic tee and cropped jeans. We’ve found some great pieces below to recreate her look. Follow her personal blog here.



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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lea Petermeijer
lea added a look via the mobile app

The 90’s were a great time for pop culture and music, but its fashion trends are often underrated. Luckily, many of them are making a comeback and we’re loving it. 


Chokers have made the biggest comeback of them all. In fact, we’d even say that they’re bigger now than they were back in the 90’s. 

The slip dress, one of the greatest going out trend of that decade, is also back  and we like it just as much as we used to: either alone, or on top of a t-shirt for a more laid back look.

One of the most memorable 90’s trends is definitely the all-denim look. And while just five years ago, wearing this would have totally unacceptable, it’s not anymore so we’re taking advantage of it!

Another one of our 90’s favourites are dungarees, this trend is a little riskier to adopt, but it’s perfect if you’re looking for a comfortable outfit to wear during the day.

Bomber jackets are also back. They have been for a while now and we suspect they’re here to stay. You can opt for a sporty piece during the day, or a a silk or velvet piece for when you’re going out.

Platforms trainers might not be as high they used to be, but they’re also back and definitely a lot easier to wear.

Finally, the last trend we’re stealing from the 90’s is the leather biker jacket because we just love the way it adds an edge to literally any outfit.

Click through the gallery to see the trends as they were back in the 90s and how they are worn today, and then scroll down to shop your favourite looks!

Photo Credit: Pinterest

Follow us on Instagram HERE for bite size style inspo! 

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Shopcade
shopcade added a look via the mobile app

The 411: Launched in 2006 it is now a firmly established brand, sold across the UK in their own independent stores. They are known for their style, which blends British Victorian with vintage military and contemporary British street style. 


Why You Need Bolongaro Trevor: Have you seen the pieces? You can't find anything cooler! If you love to push boundaries, this brand is a must-have for you. 

Or Fave Item: The ace biker jacket- we're in love and lust with it. 

Photo Credit: Bolongaro Trevor 

Follow us on Instagram HERE for bite size style inspo!

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Nainika Agrawal
nainikaagrawal added a look via the mobile app

London Fashion Week began last week in the UK capital, and we couldn't be more excited to talk to you about the SS '17 collections being showcased there! 


Here are all the trends at LFW so far that we're loving. 

Rock chic @ Versus Versace 
Versus Versace's collection was all about the black leather, bad biker girl aesthetic. Uber cool!

Converse All Stars @ Shrimps 
We love how designer Hannah Weiland's clothing pieces were all feminine and gingham, and were paired with something totally unexpected—Converse All Star sneakers. 

Florals & lace @ Teatum Jones 
Catherine Teatum and Rob Jones are a hot new designer duo on the block, and we're huge fans of discovering new designers! We love how their SS '17 collection was multidimensional, and two of our favourites in her show were lace and floral dresses. 

Maxi dresses @ DAKS and Bora Aksu 
We've developed a strong love for maxi dresses this year and aren't quite ready to say goodbye yet, so it was good to see a lot of maxi dresses at LFW SS '17 from these two fashion houses. They're here to stay for at least another half year!

Photo Credit: E online, Tumblr, Telegraph UK, The Upcoming

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