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Lea Petermeijer
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We’re becoming increasingly conscious of both our health and the environment, and this has produced a move towards more ethical products, whether it’s for food, clothes or even beauty products. 


Because let’s face it, there’s just something about putting organic products on our face that makes us feel cleaner, not to mention leaving us with a better conscience.

But next time you proudly purchase an ‘organic’ face cream or blush, don’t blindly trust the label. In the UK, there are no regulations for qualifying products as organic which means that many companies are labelling their cosmetics as natural or organic without containing the slightest organic ingredient.

Lobbyists are actively fight this, but in the meantime, if you aren’t sure whether you’re buying an organically made product, check its label and look out for Cosmos, NaTrue and NSF-ANSI certified products. They are independent companies that verify the whole process and can be trusted. 

And if you don't feel like waste time reading labels, we did the work for you so all you have to do is shop our list of truly organic beauty products below! You’re welcome.

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Lea Petermeijer
lea added a look via the mobile app

Bold eyebrows have now been around for quite a while and they’re here to stay. Some of us are lucky enough to have them naturally by just easing off the waxing and threading but for others, it doesn’t come as easy. 


If you recognise yourself in that second category, or simply want to have even bigger eyebrows, we finally have a great solution.

Because let’s face it, there’s only so much you can achieve with an eyebrow pencil. You don’t want to look like a cheap painting and let people question whether you even have any real brows underneath the make up at all…

So forget brow make up, it’s all about microblading. This technique consists of semi-permanently tattooing very thin lines that look like hairs. The result is super realistic and lasts up to three years. You usually choose how bold you want to go, and the lines will first be drawn on to make you sure you really like them, the procedure will then take about two hours and then you’ll ready as soon as you leave!

Not only will this make your new eyebrows look as natural as possible, it’ll also save you a lot of time. Forget spending hours applying your brow liner in the morning and taking it off at night, you’ll wake up looking flawless.

So what are you waiting for? 

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Lea Petermeijer
lea added a look via the mobile app
lea

Easter just ended and most of us have had just a little too much chocolate these past few days… So, if you feel like the excess is starting to make your skin break out, we have the substances you should look for in products for a full skin detox!


The first obvious ingredients that you should look for in beauty products are antioxidants which play a huge role in detoxing.

Then, if you’re looking for thick make we recommend charcoal, which works by drawing out all the dirt out of the pores. Soft clay also works in the same way with the added benefit of containing moisturising botanical oils which hydrate the skin.

Finally, algae based products are great at protecting the skin by stimulating blood flow, and also contain many very healthy and detoxifying minerals! 

Scroll down to shop our picks of the best detox products below…

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Charlotte Bailly
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Cette année, le célèbre parfum Daisy de Marc Jacobs fête ses 10 ans ! Pour fêter l’événement et pour dépoussiérer son image, la marque a choisi Kaia Gerber - la fille de Cindy Crawford - comme nouvelle égérie. La jeune ado de 15 ans avait été annoncée comme le nouveau visage de Marc Jacobs Beauty l’année dernière.


La nouvelle campagne vidéo, shootée par Alasdair McLellan, met en scène Kaia avec les mannequins Sofia Mechetner et Dilia Martins en train de danser et jouer… dans un champs de marguerites, évidemment.

Regardez la vidéo ci-dessus et shoppez votre parfum ci-dessus !

Crédit Photo: Marc Jacobs
Crédit Vidéo: Marc Jacobs 
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Lea Petermeijer
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The Beauty and the Beast film hits the cinemas on the 17th of March and the hype over it is huge.


This time though, the craze is not contained to Disney fanatics but hit the entire world by storm. Its influence is surprisingly far reaching, from Beauty and the Best themed afternoon tea at London hotels to primark chip purses as well as a capsule collection from the collaboration between the jewellery designer Alex Monroe and Disney. 

And if that wasn’t enough, the film even influenced luxury labelsl! The renowned London designer Christopher Kane has just released a limited edition capsule collection of ready-to-wear pieces and accessories inspired by the film. The designer said he has always loved Disney movies, and was particularly inspired by the Beauty and Beast for its “strong female voice”. 

The collection contains many enchanted rose designs printed on clothes and teacups on many of the jewellery pieces. The colours, such as the fairy blue, are inspired by the Beast’s castle interiors and his face is even printed on the more sporty merchandise. 

The capsule will launch online and in stores on 16th March, but you can already get a sneak peak of the designs by scrolling through the gallery! 


Photo Credit: Refinery29 

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Shopcade
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shopcade

The news... 


Hello Shopcade Community, we have some seriously exciting news! Our platform has partnered with one of Europe’s biggest media groups, Lagardère Active. We're adding Elle.fr and Public.fr as two new networks to Shopcade, which means you'll be able to shop your fave brands via their platforms. The dream combination- world class editors selecting their must-have pieces from the best brands, now made shoppable! 

Denis Olivennes, President of Lagardère Active, commented “Thanks to this acquisition, Lagardère Active will add a new string to its digital expertise, generate new sources of income for its premium brands, and offer an always more customised content to its audience. The Shopcade acquisition marks a new step in our strategy of diversification of the income sources of our websites and in the acceleration of the digital.” 

Nathalie Gaveau, Co-founder of Shopcade is just as excited “Lagardère Active is the perfect partner for us. Shopcade is the platform to follow and buy all the best beauty and fashion trends. Now we are going to multiply the commercial possibilities and the value of Shopcade algorithms thanks to the striking force and quality traffic of Lagardère Active websites!” 

New opportunities... 

Big changes bring new chances, and this is no different! Whether you're a brand looking to share your products with a new market, a blogger wanting to work with global players or a customer looking for new sartorial inspiration, Shopcade x Lagardère has a wealth of opportunities available. For brands joining or continuing with us in this venture, you'll be given the opportunity to communicate new collections, seasonal sales and collabs to a diverse and large audience due to Elle and Public's formidable followings! 

Email #0000ff">partnerships@shopcade.com for any enquiries 

Follow us on Instagram HERE for bite size style inspo!

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Suki Waterhousefan
Shopcade
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shopcade-us

The news... 


Hello Shopcade Community, we have some seriously exciting news! Our platform has partnered with one of Europe’s biggest media groups, Lagardère Active. We're adding Elle.frand Public.fr, as two new networks to Shopcade, which means you'll be able to shop your fave brands via their platforms. The dream combination- world class editors selecting their must-have pieces from the best brands, now made shopable! 

Denis Olivennes, President of Lagardère Active, commented “Thanks to this acquisition, Lagardère Active will add a new string to its digital expertise, generate new sources of income for its premium brands, and offer an always more customised content to its audience. The Shopcade acquisition marks a new step in our strategy of diversification of the income sources of our websites and in the acceleration of the digital.” 

Nathalie Gaveau, Co-founder of Shopcade is just as excited “Lagardère Active is the perfect partner for us. Shopcade is the platform to follow and buy all the best beauty and fashion trends. Now we are going to multiply the commercial possibilities and the value of Shopcade algorithms thanks to the striking force and quality traffic of Lagardère Active websites!” 

New opportunities... 

Big changes bring new chances, and this is no different! Whether you're a brand looking to share your products with a new market, a blogger wanting to work with global players or a customer looking for new sartorial inspiration, Shopcade x Lagardère has a wealth of opportunities available. For brands joining or continuing with us in this venture, you'll be given the opportunity to communicate new collections, seasonal sales and collabs to a diverse and large audience due to Elle and Public's formidable followings! 

Email #0000ff">partnerships@shopcade.com for any enquiries 

Follow us on Instagram HERE for bite size style inspo!

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Chloe Laws
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Ashely Graham is a girl after our hearts- seriously, we love her, and this Vogue video just confirmed it. 


From beauty tips, to wardrobe tricks and personal confessions, Ashley spilt all. She says that the best fashion advice she's been given is "beauty comes in all shapes and sizes. Rock your confidence". 

Watch the vid above and shop her must have products below...

Photo Credit: Pinterest
Video Credit: Vogue 

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Chloe Laws
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Hair woes getting you down? Not sure what products you should be using to get luscious locks and save your scalp? Well, we're here to save the day, with help from Onira Organics.


If you haven't heard of Onira Organics, firstly- where have you been hiding? And secondly, prepare for them to be your new favourite brand. They're passionate about beauty, but above all their ethos surrounds health, wellbeing and preserving nature. Free from toxins and chemicals, you can get consistently radiant hair without the damage.

Scroll below to discover what products you should be using, depending on your hair type...

Photo Credit: Onira Organics 

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Lea Petermeijer
lea added a look via the mobile app

Get ready for some (more) Kardashian drama.


Kylie Jenner and her cosmetic brand are getting some serious competition from no other than her brother-in-law Kanye West. It seems like the music and fashion industry just aren’t enough for Kanye, who just filed legal documents to launch DONDA makeup. 

The brand, named after his late mother, will include perfumes, lotions and cosmetics. We wonder why the cosmetics market seems so appealing to him given that Kylie’s company earned only a modest $18 million in 2016… 

Now this only question is, who are we buying our next lip gloss from? We’re getting both of course!

Photo Credit: GQ, Instagram

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Chloe Laws
chloelaws added a look via the mobile app

We all use beauty products that we have no idea what they're made of. All our serums, masks and moisturisers contain a hundred ingredients we've never heard of. Like does anyone actually know what toner is? Should you really be slathering chemicals on your face? Wouldn't it make you feel better if the products you use on the surface wouldn't hurt your insides? 

Natural ingredients like coconut, avocado, honey, pomegranate and more all have beauty benefits, and will be kind on your skin. Shop the products below for products that are good enough to eat...literally. 

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Chloe Laws
chloelaws added a look via the mobile app

Every season a new beauty trend comes out of left field. Cast your mind back to 2015, when contouring was non-existent, then 2016 when strobing came on the scene- these beauty trends, which are now cemented in our routines were once brand-spanking new. 


The AW17 shows have seen a new beauty must-have technique rise to prominence, the on-purpose smudged lip look. From Preen to Topshop, makeup artists have been emulating post-nightout lips. Yes, they may look like you've just devoured cheesy chips after six tequilas, or kissed a random hottie but this "just-snogged" effect is here to stay. 

Val Garland spoke about this look he created at Preen, telling Vogue backstage that "It's about kissing and snogging. This girl goes clubbing, she's confident and she loves kissing. I'm using MAC's Lip Mix and smudging out the line, using a larger brush and buffing it out, and then applying gloss within the lip line but not outside it". 

We're all for it. Next time you smudge your lippy whilst applying it on the tube, leave it, and confidently tell people it's on purpose. 'Cus if Preen gives it the seal of approval, then who are we to argue? 

Photo Credit: Topshop, Preen, Vogue 

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