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You searched for: #beauty
Chloe Laws
chloelaws added a look via the mobile app

We're all guilty of not changing our makeup brushes regularly enough, so we decided to compile a handy guide of the best makeup brushes out there this year, so you know exactly what to invest in. 

There's a brush for every use below, from contour to foundation and eyeshadow, by must-have brands like Morphe and Sigma...

Photo Credit: Pinterest 
Video Credit: Carli Bybel

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Chloe Laws
chloelaws added a look via the mobile app

Non-touring, it kinda does what it says on the tin. Contouring took the beauty world by storm a few years back, but now there's a movement against it and the millions of ways to contour...let me introduce you to non-touring. Instead of a heavy contour, non-touring is very light. It's the perfect balance between contouring and strobing. 


Use Kendall Jenner and Gigi Hadid as your inspiration, as they've got non-touring down.

The 3 Steps 

1) Start with a primer that has a luminous finish, like Tom Fords, and apply an even layer over your skin. 

2) Rather than using a full-coverage foundation, go for a BB cream or tinted moisturiser, and add concealer where needed. 

3) Now this is the important step. Apply your highlighter of choice, one that matches your skin tone (read this if you're unsure) to above the cheekbones, under the brow bone, down the bridge of your nose and on the cupids bow. Essentially, this technique will give the illusion of contour through the way the highlight contrasts with your natural skin tone. 

Shop the products you need below and watch the tutorial above...

Photo Credit: Pinterest, Byrdie 
Video Credit: Shaaanxo 

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Chloe Laws
chloelaws added a look via the mobile app

London Fashion Week well and truly kicked off yesterday! The Shopcade Editors headed over to the Freemasons and BFC spaces for a jam-packed day of shows/presentations. 


First up we headed to Angus Chiang for an eclectic show of vibrant and abstract menswear pieces. Next we dashed over to the RSA to see two gush-worth presentations from Minki and Judy Wu, where the beauty looks stole the show (wet-look hair and bleached eyebrows). 

Now early afternoon we ambled over to the BFC space, where we saw Marta Jakubowski's presentation (neon puffa jackets FTW). 

It was definitely time for a coffee-pit stop, social media update and natter before heading to the Ekaterina K. and Steven Tiu presentations. The stark contrast between them made for a pleasurable viewing, one overtly feminine and romantic, the other androgynous and minimalist. 

Early evening rolled around and we were excited for the highlight of day one- Ashely Williams. Perched on the front row, across from the likes of Pixie Geldof and Daisy Lowe, we saw an array of politically-driven, sports-luxe pieces. From cowgirl-chic to plush tracksuits, it was nothing short of inspiring.

19:30 hit and we made a final dash to the Rocky Star catwalk. From bridal pieces, to heavily embellished a-line skirts, old school glamour was definitely the order of the day from this designer.

Scroll the gallery above for the highlights, and shop what we wore on day 1 below...

Photo Credit: The Upcoming

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Chloe Laws
chloelaws added a look via the mobile app

Wearing false eyelashes can give your face an instant lift, they open up the eyes and can even make them brighter. So, the benefits are pretty big! Applying them can be tricky, but we've already created the ultimate guide for that HERE. 

But which ones should you be wearing? Just like any beauty product, not one size fits all you. You need to pick the lashes that cater to your eye shape, so you can get the best results. 

Read below to find out the lashes you should be going for to suit your eye shape and appear natural... 

Photo Credit: Pinterest 

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Chloe Laws
chloelaws added a look via the mobile app

Vogue's March 2017 cover has landed, entitled "Modern American Woman", featuring an eclectic group of models: Adwoa Aboah, Liu Wen, Ashley Graham, Vittoria Ceretti, Imaan Hammam, Gigi Hadid and Kendall Jenner. 


Vogue spoke about the editorial stating "each of these cover girls proudly inhabits her own particular gorgeousness in her own particular way. Together they represent a seismic social shift: The new beauty norm is no norm. And fashion, the industry that-yes-has historically done much to enforce beauty codes, is joining the movement". 

Adding "In a climate of immigration bans and building walls, the biggest names in 2017 make the case that there isn't just one type of American girl- nor has there ever been". 

However, some people aren't happy with the cover, accusing Vogue of photoshopping Gigi's arm to cover Ashley's waist, and making Ashley pose to cover her thigh. 

Ashely has taken to Instagram to banish these rumours stating "I chose to pose like that..no one told me to do anything". 

The cover isn't fully inclusive, nor is it leaping that far from beauty standards the industry continually enforces, but it is progress. Calling it a "beauty revolution" may be a little farfetched, but it's a step in the right direction. Baby steps people, baby steps. 

Photo Credit: Vogue
Video Credit: Vogue

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Chloe Laws
chloelaws added a look via the mobile app

You need to SLAY Valentine's Day this year, whether you're off for a romantic date or a Galentine's night out. Pick pink and red hues to truly get the romantic feelings flowing. 


Follow Holly Boon's tutorial above for inspo, and shop our must-have beauty picks below to recreate this look...

Photo Credit: Pinterest
Video Credit: Holly Boon

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Chloe Laws
chloelaws added a look via the mobile app

Valentine's Day is fast approaching, and what you need is a serious pamper session before the big day. Scroll the gallery above for our top nail inspo, from cute hearts, X's & O's, pink hues and statement sheens, there's a style for everyone! 

Share the love and shop below for all the perfectly romantic polishes, to get those nails on fleek this Valentine's Day...

Photo Credit: Pinterest
Video Credit: Nails By Jemma

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Chloe Laws
chloelaws added a look via the mobile app

Chapped lips are the bane of every beauty lover's life during winter. With Valentine's day fast approaching, how can you ensure soft, pouty lips? We've got all the answers and products you'll need! 

You need to balm, exfoliate, mask and hydrate those puckers to fight chap. Watch the video above and shop our must-have products below...

Photo Credit: Pinterest
Video Credit: Jennifer Chiu  

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Chloe Laws
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W Mag's new shoot, entitled 'Salute To 5 Powerful Women' includes JLO, Donatella Versace, Kate Moss, Taraji P. Henson and Jessica Chastain. And it's everything. See the incredible images above and read below for the interview highlights... 


JLO: Women Get More Confident As They Get Older 

"I have no patience for anything that's not real, just no bulls*t"

"I think living and pushing outside your comfort zone is the only way to be happy, ultimately."

"I've gotten comfortable knowing what I am good at, and how to do it" 

"Men in their 20s are very confident and cocky, and women are super insecure. And then it flips: men get super insecure, and women get comfortable in their own skin, in a way that makes them more beautiful....I just appreciate myself in a way I didn't when I was that age. And it's not about perfection. I like the scars I have". 

Kate Moss is Proudly Naked at 42 

"From the beginning, photographers always got me to take my clothes off, even though I don't like my body at all. I just had to get comfortable with being naked". 

"Fashion can be cutthroat, but we love it" "I want to please the person behind the camera. I'm a hard worker. And I like the process of creating an image". 

Taraji On Success in Her Forties 

"It's supposed to be over for me at 46, but here I am. I'm a late bloomer, and I'm okay with that. Know why? Late bloomers last loooong" 

"Growing up, math and science was for boys. I wasn't allowed to have that dream. I don't want another little girl believing she can't be a rocket scientist. Fuck that!" 

Donatella On the Power of Fashion 

"The power to keep on going forward. I have to succeed in showing women that we can do more, that we are stronger than men." 

"I cast different models on my catwalk because there is not just one kind of woman. You can't make a revolution for just one woman!" 

Jessica Chastain is the Heroine Women Deserve

"In our society, women are valued for their sexual attraction. I'd like to get away from the sex symbol idea of what beauty is. Actually, that's probably the farthest thing form beauty, because it's makeup and hair, it's pouty lips- it's not real" 

"We're not supposed to be ambitious, we're not supposed to be 'over prepared'" 

Photo Credit: W Mag

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Chloe Laws
chloelaws added a look via the mobile app

Want love-inducing luscious locks? Of course you do. We've compiled the most romantic hair styles out there for your viewing pleasure. 


Scroll the gallery above to get inspired by beautiful braids and heart-shaped buns. Plus, shop below for our 101 of everything you'll need to recreate these Pinterest-worthy looks... 

Photo Credit: Pinterest 
Video Credit: Carli Babel 

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Shopcade
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We ate, drank and danced our way into January. After the Christmas parties, New Year's Eve celebrations and too many mince pies, this is the perfect month to implement a new beauty routines!


We're thrilled to introduce to you Onira Organics, expert in natural hair care products. Re-discover the potential of your hair with the 28 day detox. Rid your hair of chemicals and toxins and unleash its true shine, character and radiance.

Fancy a deluxe treatment? Shop NOW our selection below!

Photo Credit: Onira Organics

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Chloe Laws
chloelaws added a look via the mobile app
chloelaws

The final trailer for the live-action Beauty and the Beast has landed, and it's spellbinding. Plus it debuted during The Bachelor (lol), which is basically just a load of beauties dating one beast. 


The trailer features the iconic scene of Belle dancing with the Beast in *that* yellow ball gown, accompanied by the new song sung by Ariana Grande and John Legend. 

Our fave part? When Luke Evans, playing Gaston, looks into the mirror exclaiming "you are the most gorgeous thing I have ever seen. Nobody deserves you".

Photo Credit: Walt Disney Studios
Video Credit: Disney Movie Trailers 

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