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STYLE & SHOPPING.

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Lily Niu
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Need to liven up your YouTube feed? Scroll through our gallery to check out 5 new fashion, beauty and lifestyle vloggers to subscribe to!

Victoria Magrath of Inthefrow: This little lady isn't that new and certainly needs no introduction but follow her - it's worth it! Victoria's videos are just as fun and insightful as her blog content.

Katie Snooks of Katie's Beauty Blog: 27-year-old Katie is a London based fashion and beauty vlogger whose YouTube videos are starting to rake in the "likes" thanks to her gorgeous pastel pink hair and reviews on products such as Kylie Cosmetics Lip Kits!

Patricia Bright: This London girl has sent waves through the blogosphere thanks to an elegantly laid out site accompanied by her channel featuring videos on new motherhood, body confidence, make-up tips, style choices and more. 

Caroline Hirons: Got skincare woes? Skin technician and beauty industry consultant Caroline's videos detail just which beauty buys and routines are worth the fuss!

Emily Hartridge: Up and coming presenter Emily Hartridge is HILARIOUS. She may not be new on the vlogging scene but for those who haven't yet checked out her channel, it's time you did so!

Photo Credit: Instagram
Video Credit: Youtube

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Levinia Brady
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leviniabrady
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Shannon Jennings
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Watch out beauty bloggers, there’s a new girl in town! Miss Katniss Everdeen, formally known as Jennifer Lawrence; a lady of a fearless attitude, who has recently been announced as the new face of Dior Beauty.


You may think you're a beauty pro but just in case, Dior has decided to present you with a little refresher to help you achieve the perfect pout through a bright pink lipstick. They want you to expand the horizons of your lipstick zones!

As Lawrence summarises ‘Don’t be shy, shine.” As we all know from Halloween to Christmas nights out, winter is the perfect time to explore the boundaries of the perfect lippy!  So don’t be shy - shop the look...

Photo Credit: Fashion gone Rogue 
Video Credit: Fashion Commercials 

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Shannon Jennings
shannonjennings added a look via the mobile app

Want to know how to look natural this summer? It's the question we all want the answer to!

When the sun is shining and your make-up is melting (gross, but so true!) we’re all in need of some lightweight Summer beauty tips. 

From looking good on the seashore to hitting the dance floor, we have you covered. Here's two of this Summer's easiest and hottest lightweight looks...

Look 1: The first look is a simple yet daring red lip. Keeping the eye palette plain with a simple black lash, which allows for you to place strong emphasis on the lip. In the Summer it is recommended you choose a red lipstick with an orange tone, as it adds a warm complexion to the overall face, giving you that summer glow ladies!

Look 2: The second look is all about that eye. If you have blue eyes choose an orange tone to make your eyes shine brighter and for brown eyes choose a cranberry shade. Drawing attention to your eyes will never be easier!

The overall secret is to make it look as simple as possible- If people are going to stare, make them believe it’s all natural.

Swipe right to see some more simple summer make-up looks and shop the products you need to recreate the looks below.

Photo Credit: Pinterest

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Shannon Jennings
shannonjennings added a look via the mobile app

The key to good skin isn’t a good foundation, it’s skin care! In the midst of summer, between office air-con and sunny weekends in the park, we are all in need of that perfect skin fix. Yet if you suffer with sensitive skin, it can be a real struggle to find the best products! 


Here at Shopcade we understand the importance of looking after your skin in order to feel good inside and out ( make-up/or make-up free). Therefore, we have composed a list of our product must-haves for sensitive skin strugglers. 

Look summer and photograph ready; it's not rocket science, its skin care!

Photo Credit: Pinterest

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Shannon Jennings
shannonjennings added a look via the mobile app

A stroke of rosy pink blusher used to be the only make-up technique I used. Now, the 21st century has brought with it some amazing face-sculpting techniques from contouring to strobing. Here is why YOU need to get involved with clown contouring...


Clown Contouring was intended as a joke, a light hearted dig at all the haters of Instagram contouring...but then again, “Haters gonna hate!" Yet beauty buffs began to fall in love with the concept. 

The multiple colours and tones used enhances your cheekbones and gives shape to your overall face. The stars of clown contouring are Bella ( aka Esther Isabel Amado Romo) and makeupby_alo. These two beauty queens have collaborated to show that no matter how silly their make-up looks, it's a magical technique used by many girls.

The best part of clown contouring? It's shown we need to rise above hateful comments on social media. Yes - to - CLOWN POWER and contouring!

Photo Credit: Beautistas, Youbeauty
Video Credit: belladelune

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Sarah Tippett
thefashionache added a look via the mobile app
thefashionache
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Sarah Tippett
@amiraward they're from Roberto Cavalli x
Amira Ward
Where do I get sunglasses I love um x
Sarah Tippett
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thefashionache
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Sarah Tippett
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thefashionache
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WeSpeakFashion Blog
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wespeakfashionblog

Khaki Culotte Co ord! #fashion #blogger #fblogger #bblogger

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Caroli Ravioli
WeSpeakFashion Blog
@caroliravioli thank you! Theyre from Topshop :)
Caroli Ravioli
Love the culotte!! where are them from?
Nina Daubenhauser
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ninadaubenhauser

NYE dress💯👑💅🎊🎉🎈🍺🍸🍹 #forever21 #nye #fblogger #bblogger

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Kelly Monaghan
kellymonaghan1 added a look via the mobile app
kellymonaghan1

#Glitterativip Grecian/Gatsby inspired #DorothyPerkins dress with #NewLook clutch and Kate Moss for Rimmel deep #red lip. @shopcade @barry-m @barrymcosmetics #glamorous #gold #black #party #christmas #glitter #glittery #fashion #blogger #bblogger

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