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STYLE & SHOPPING.

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Alya Barutoğlu
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alyabarutoglu

Makeup brands and fashion brands are inseparable nowadays. First L’Oreal and Balmain and now its Valentino. The famous Italian couture house has signed a deal with L’Oreal to launch a new makeup collection. With products ranging from lipsticks to palettes, Valentino is ready to takeover the beauty sector with the help of L’Oreal’s expertise. #loreal #valentino #makeup #beauty #collection #partnership

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Emily Beeson
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Whether you’re pro or anti yellow, there’s no denying the colour is everywhere this season. From Prada and Ganni to Balenciaga and Christopher Kane, the pop-bright tones of sunshine yellow, deep mustard, egg yolk and pale lemon dominated the runway for SS18. 


Even Beyonce put her spin on the colour in her custom Balmain stage outfits at Coachella this month while celebs from Gal Godot to Emma Stone have been spotted rocking sunflower tones both on the red carpet and off duty. 

We wouldn’t blame you for being hesitant to take the plunge into head-to-toe yellow – it’s an acquired taste after all – so our Editors have put together a round-up of the best pieces to help you nail the trend. 

From cool yellow accessories to simple stripes and statement jumpsuits, these are the best ways to rock the yellow trend day or night, whatever your style. 

Scroll down to shop our yellow edit and try the look for yourself… 

IMAGE CREDITS: Pinterest


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Emily Beeson
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Coachella weekend one may be over but the word on everyone’s lips is still ‘Beyonce’. The singer took to the stage in not one but five outfits for her headline performance on Saturday night and made history with her looks.


Bey collaborated with Olivier Rousteing, creative director of French fashion house Balmain for her performance on the Coachella main stage, creating bespoke outfits inspired by Balmain’s military-inspired AW collection.

We saw bright-yellow sweatshirts, glittering Balmain bodysuits, black and gold sequins and nods to the Black Panthers and Egyptian Queen, Nefertiti. Beyonce also rocked signature fishnets, denim cut-offs and bee accessories. 

We loved each and every one of ‘Yonce’s looks so we’ve put together an edit to help you steal her style. Whether you’re heading to a festival or prepping for a night out, these statement pieces will help you channel your inner Queen Bey.

Shop our Editors’ picks below… 

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Hattie Cotmore
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hattiecotmore

Okay so not only were we all too excited to cope when Beyoncé got Destiny's Child and Jay-Z up on stage at Coachella but hello let's talk about that outfit. Balmain is know for its sophisticated but sexy glamour and this look was of course no different. Beyoncé can obviously wear whatever she likes and look incredible but this is especially perfect for her figure. The hat and cape are lavish and Bey looks utterly regal. I am just obsessed with the Balmain glitz. Image: Beyonce's Instagram

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Isabelle Herring
I wish I went to Coachella!
Emily Beeson
emilylavinia added a look via the mobile app

Show us a girl who’s tired of denim, we’ll wait. Whether it’s your favourite pair of lived-in boyfriend jeans, a cool cropped jacket or a pair of classic cut-offs, denim will always be a wardrobe staple for day, night, casual workdays, the weekend and beyond. 


We love a fail-safe tee and jeans look but we’re also partial to a little statement flair. From printed skirts to ‘70s-style wide legs and ultra-distressed detailing, denim is having a moment on the SS18 runway and on the streets. From Balmain to Valentino, Off-White to APC, statement jeans and jackets reign.

Layer your favourite pieces to keep the spring chill at bay and go for full double denim in a pair of raw-hem jeans, an easy roll-neck sweater and an oversized denim jacket with eclectic embroidery at the shoulders. With a bodysuit underneath, this is the perfect ensemble to take you from day to night with ease. 

Mix and match your washes with deep blues, indigos and black rinses worn together, opt for straight-leg styles with extra embellishments or go bold with a printed denim shirt dress, heeled boots and flashes of gold-toned jewellery.

Whatever your vibe, we’ve created the ultimate denim edit of cool denim pieces to inspire you this season. Shop our favourites below... 


IMAGE CREDITS: Pinterest
 

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Thiara Collorec
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Gucci, Balenciaga, Chanel... les Fashion Week existent pour que les plus grandes marques nous inspirent, renouvellent nos envies, nous fassent rêver. Mais entre les podiums et notre garde-robe, il y a un monde. Et notre banquier. Si on aime découvrir et s'inspirer de ce que Balmain nous réserve, il est peu probable que cette robe importable à 4.000€ atterrisse dans notre dressing... 


Heureusement, il y a les marques qui créent pour les vraies femmes, dans la vraie vie. On pense à Isabel Marant bien sûr, mais aussi APC, Lacoste, Carven... des marques non seulement plus abordables mais aussi plus réalistes. Moins conceptuelles et donc immédiatement désirables. 

Ces marques font elles aussi les Fashion Week, et on avoue être ravis de les voir apporter un peu de normalité - sans sacrifier la créativité. Qui n'a pas envie de porter immédiatement chacune des silhouettes défilées par Isabel Marant ? Du vrai prêt-à-porter donc, présenté sur les podiums mais imaginé pour la rue. 

Découvrez notre sélection et shoppez vos favoris. 

Crédit Photo : Vogue
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Morgan Blanks
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morganblanks

Balmain runway at #parisfashionweek. Day 4 #fashionweek #Balmain Credit: Instagram

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Thiara Collorec
thiaracollorec added a look via the mobile app

Des soeurs Kardashian-Jenner à Rihanna, on peut dire que Olivier Rousteing, le jeune directeur artistique de la maison Balmain, sait s'entourer.


Amis, fans et égéries, le créateur réunit autour de lui une équipe de pois lourds des réseaux sociaux, devenue indissociable de la marque. On et off duty, les plus gros tops et influenceuses du moment font la team Balmain, aussi bien sur les shows que sur les campagnes.

Des muses qui ne cessent de l'inspirer, mais qui plutôt absentes en cette fashion Week. Sur les podiums, ni Gigi Hadid ni Kendall Jenner - que l'on n'a pas vu cette saison, d'ailleurs. Sur le front row, aucun signe de Rihanna, d'habitude fidèle au créateur, ni du clan Kardashian. Mais où sont-elles ?

Heureusement, Olivia Palermo, Helena Bordon et autres influenceuses de taille étaient bien là, pour le bonheur des photographes.

Inspirez-vous de leurs looks les plus emblématiques et shoppez les classiques Balmain dans notre sélection ci-dessus.
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#181920; background-color: #fcfbfb">Crédit Photo : Vogue
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Morgan Blanks
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morganblanks

These outfits are just wow! They are like something from a whole other time period, and yet they still make a statement now. Naomi, Rhianna and Iman all wear Balmain and look absolutely stunning, not to mention like powerful women. I'm loving the khaki green, and gold and black as they are colours that really compliment each other. #Balmain #khaki #gold Credit: mefeater Instagram

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Olivier Rousteing - creative director of Balmain - was the one who designed the pieces for the VS X BALMAIN show, with a clear intention to expose the female silhouette and denote a warrior attitude in those who use them. These garments are now on sale so that anyone can use a VS product with a Parisian Balmain odour.Have a look at our gallery for more inspiration! Credits: Fashionista

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

Victoria Secret is selling the gorgeous pieces we saw in the VS Fashion Show 17 from their collaboration with Balmain. the rules are simple: the sale is between 8 to 9 pm, you can get 2 per style per customer, while supplies last in select American stores and you can also buy them with an angel credit card if you want to. What are you waiting to become an angel too? Photo Credit: @victoriasecret in Twitter #vsfw17 #victoriasecretxbalmain #lingerie #fashion #victoriasecret

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

The queen is back! Veteran Angel @angelcandices did an amazing comeback on last night Victoria Secret Fashion Show in Shanghai.The new mother shows her increible post baby figure in a black and red plaid lingerie piece with silver touches from the brand collaboration with Balmain. As my favorite VS angel, i'm was so excited to see her back in action. What's your thoughts on this year show? Photo Credit: cosmopolitan.com #vsfashionshow17 #vs #candiceswanepoel #trend #fashion #lingerie

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