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STYLE & SHOPPING.

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Felicia Pennant
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How are you celebrating Chinese New Year? Because some of your favourite brands have released limited edition products so you can kick off the Year of the Dog in great style. Naturally canines have been unleashed on everything from cool t-shirts, to trophy bags, phone cases and contemporary jewellery, most adorably by Radley; and cult cartoon Betty Boop’s dog Pudgy is the star of Moschino's capsule pieces. Red, a colour synonymous with good fortune and joy for the Chinese (traits that hopefully transfer to the wearer), has been incorporated however possible. We particularly like how the hue breathes new life into Adidas’ Tubular trainers and Kenzo’s streetstyle approved tiger motif. That mini backpack would be an enviable addition to any wardrobe.  


Men, or women who prefer a sloucher fit, can take their pick from the vibrant hoodies and sweatshirts that are guaranteed to lift your everyday uniform. And for special occasions and suit-loving dandies, there are eye-catching pocket squares ready and waiting. Beauty buffs can snap up YSL’s thematic lip vault of 12 desirable shades, while Giorgio Armani’s satin-like powder gives every tone an illuminating glow, and Origins and Clinique have rolled out decorative new packaging. 

Shop our top Year of the Dog picks below. 

Image credit: Pinterest.

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Lina Psaila
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There’s something very appealing about the backpack. It’s compact, practical and ultra chic! Kendall Jenner Emily Ratajkowski and Hayley Baldwin are only a few of the influencers that got behind the trend. It’s Kendall and Kylie after all who created backpacks with faux fur embellishments as part of their eponymous collection.


The popularity of the trend depends heavily on its versatility. More than any other season the backpack has exceeded our expectations. Yes, you can still fill it with all your athletic gear on your way to the gym. 

You can also wear a smart luxe backpack to the office or you can opt for a sleek backpack mini on a night out. We've seen Gigi Hadid sporting hers so now it's time to get your mitts on yours! From Luxury Saint Laurent and Givenchy fashion packs to practical Knomo office bags and roll top Herschel bags, we've got the edit for him, her, adult, teens and kids! 

Head to our gallery for more backpack style inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Alya Barutoğlu
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alyabarutoglu

Trends are being bombarded us everywhere we look. So you might’ve come across this trend. Louis Vuitton mini backpacks are having a quite special moment. Not worn as a traditional backpack, these mini bags are worn as a shoulder back. Who doesn’t love a versatile bag? With multiple ways of styling these backpacks are the new it-bag of the season. Don’t worry, there are many affordable options too! Don’t be late to hop on this cute trend. #trend #backpack #louisvuitton #streetstyle #style #bag #itbag

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Isabelle Herring
Love this look!
Hattie Cotmore
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hattiecotmore

Following the cutest Louis V mini backpack post I also had to share this Gucci. I love the washed denim look, perfect as we start to browse for spring/summer. Whilst the classic Gucci logo is seen the bag isn't covered in the monogram so it's a little more understated than the Louis Vuitton choice. The pearl detail is very on trend and brings classy to casual here. A fun balance of chic and cute. Image: Elle

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Federica Caiazzo
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federicacaiazzo

Ok. This is the backpack of my dreams. Tiny and stylish! How cute is it, girls? Don’t you wish you had one if you haven’t got one yet?!?! #louisvuitton #backpack

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Hattie Cotmore
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hattiecotmore

For quite some time the coveted handbag has been anything oversized. One that can carry the kitchen sink, ten lipsticks, whose keys are these? For once, however, less is seemingly more. Celebs especially have come out in force showcasing the mini backpack. You'll only be able to carry the essentials but really what more do you need? Small and cute this bag could never ruin your outfit, it is an immediate extension of it. Image: Louis Vuitton

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Federica Caiazzo
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federicacaiazzo

This outfit was made possible thanks to my shopping through Shopcade! Finding this bright pink scarf on ASOS and black backpack from Claudia Canova was easy thanks to my Shopcade shopping experience! #shopping #ootd #scarf #backpack

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Federica Caiazzo
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federicacaiazzo

The accessory I am obsessed with at the moment is this: Louis Vuitton backpack. It’s vintage attire and practical concept makes it the perfect accessory for contemporary women. #backpack #louisvuitton #musthave

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Isabelle Herring
I dream of owning a LV bag one day!
Federica Caiazzo
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federicacaiazzo

I could avoid taking this picture as the colour if my puffa jacket perfectly patches the graffiti ⚡️ #zara #red #puffajacket #backpack #sneakers

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corina bello
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mcorik17

The impulse of the week: a unique backpack.It is one of the accessories of the moment. The backpack loses its student philosophy to become a more bag for day to day.Credits: Pinterest

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Lina Psaila
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A well-crafted bag is the perfect day accessory for men that are always on the go. Lately, the bags have become increasingly more sleek meaning that you can instantly amp up your outfit without trying too hard. This is why we've combined the ultimate guide to men's bags - so you don't have to! 


Go for a black leather backpack for a casual day outfit that you can sport with ease from the office to the gym. Opt for a bag with different compartments so that you can safely store your laptop away from your other essentials. 

For a more classic look, choose a briefcase in a demure colour that will be the most versatile according to your business wardrobe. 

If you're more in the creative field or simply want something funkier, go for a messenger bag that you can easily hold from classes to the gym or drinks at the pub.

Head to our gallery for more inspiration and shop the best styles in our expert edit below. 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

If there's one prominent trend that emerged this season it was without a doubt the fluffy trend. Blame it one LOVE magazine's long and impressive photo spread of models sharing the lens with muppets and fluffy accessories. You can even blame it on Kylie and Kendall's collection featuring a faux fur white backpack. You can also simply say that faux fur, and fluffy items are the perfect winter accessory to stay cosy and chic. 


In this guide we have featured the best items you can find for that girl who loves this trend - which by the way is every girl! 

 Check out our gallery for more inspiration and shop your favourite items from our exclusive edit below!

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