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STYLE & SHOPPING.

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Emily Beeson
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Véronique Forge-Karibian Founder of the French platform for female entrepreneurs, Business O Feminin, lets us in on her secrets to a healthy work/life balance, her go-to brands and how to succeed as a woman in business... 

Why did you create Business O Feminin? 

I had the chance to work on a show about women called Women of Exception for several years in which I interviewed women with like Christine Lagarde and Simone Veil but also business minds like Mathilde Thomas of Caudalie and artists like Dee Bridgewater. 

What fascinates me about all these women is their path in life, their thread and the entanglement of the circumstances that helped them find their way. Through Businessofeminin.com, I wanted to give all women the ability to fulfil their professional potential and develop their full personal potential. 

How do you juggle your personal life and your career? 

I am fortunate to have help with my two children who are still young. I also try to spare some time for myself – I lived in London for nine years and in that time I started playing a lot of sports, which I still love to do. In the mornings I have my rituals and begin the day by using the Calm app to meditate. It’s a great little app that helps teach a life-changing practice. 

What are the pieces in your wardrobe that make you feel most confident? 

I like to feel comfortable in my clothes and not be too overdressed. I'm pretty keen on suede jackets, especially from the brand Van Palma. I wear them with jeans by Closed or leather pants by Fête Impérial. I’m also a hat person and I love Estrée for these. 

What essentials do you always carry with you? 

I always carry a pouch that turns into an evening bag in my handbag and in terms of other essentials I really like Clio Goldbrenner's new chic and practical collection. As for beauty, I carry a survival kit comprised of Mademoiselle Saint Germain's eye cream with cucumber, Glossier's pink blush and my favourite, By Terry's rose balm for my lips. 

Long days at the office can take its toll on your skin. Tell us about your skincare routine…

Always remove make up before bed, apply a mask twice a week and stay hydrated. This season I’ve been road testing a cream by Raw Material and a pomegranate serum from Wisdom Cares. I also do a deep skin cleanse every month to maintain a healthy glow. 

Who inspires you? 

I have a lot of admiration for Arianna Huffington, the founder of the Huffington Post, whom I had the chance to meet in London. She is extremely intelligent, cultured and visionary and the proof is in her new project, Thrive Global, a media platform geared towards personal development. She has drawn on her own experiences of burn out in order to help people take a step back and enjoy the multiple aspects of their lives. 

What would you say is the secret recipe for becoming an accomplished businessperson? 
 
Finding a balance between personal and professional life and always saving a little time for yourself. Before you start, meet other entrepreneurs to exchange experiences, ideas and insights and join existing communities, like the Business O Feminine Club. We organise monthly meetings with entrepreneurs, coaches and leaders to share knowledge and give women the tools they need to succeed. 

What is your favourite motivational quote? 

I have two… "They did not know it was impossible, so they did it" – Mark Twain. "Well behaved women rarely make history." – Eleonor Roosevelt.

Browse and shop Veronique's edit below... 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

The beauty industry offers up new products every day and increasingly, we’re seeing a trend for personalization. We’re now able to add boosters to existing products, custom mix our own foundation and day cream, fill out questionnaires about our lifestyle, or receive tailored recommendations according to our individual needs. 


Even if you don't buy into filling out questionnaires or opt for DNA testing for your skin, you at least need to test a product before deciding whether it’s the best choice for you.  

So how can you personalize your beauty routine? Well, there are a few ways to make a start… 

Get a beauty box subscription 

If you don’t fancy scouring the stores for a range of  different beauty products to try, you can simply subscribe to a monthly beauty box service. There are plenty to choose from and you can opt for plans that last three, six or even 12 months. 

See an expert 

Once you’ve found brands and products you love with the help of a subscription box, hit up the professionals that work for and with those products. Book in to see a skincare expert and make-up artists who know the products inside out and get their advice on what’s right for you. 

Use an app 

Tech is blowing up the beauty industry and there are already a ton of apps that make it easy to figure out which products are right for you. Search the app store and download anything from foundation shade simulators to skin scanners. 

Benefit from a beauty routine that is designed for you by you without splashing your cash and discover our selection of the best affordable beauty subscription boxes now in the exclusive edit below... 

Follow us on INSTAGRAM for more beauty inspiration. 

IMAGE CREDITS: INSTAGRAM

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Lina Psaila
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It's a rare that bad lighting, the odd pimple or an eye make up mishap will keep us from uploading a selfie to Instagram. Thanks to an ever-evolving array of transformative filters and photo-editing apps. we’re able to creating perfect images in an instant. The latest craze in makeup is attempting to bridge the gap between the edit and reality. Your fave beauty bloggers are creating natural, luminous looks that can definitely get away with the #nofilter hashtag. 


Here's how to create that Face Tune result minus the photo-editing app… 

Customise your base 

In order to create a natural base all you need is to add a little moisturiser to your foundation. For an even dewier result add a cream with a lighter, luminescent tone and enjoy the glowing finish. 

Hold back on the concealer

It might be tempting to go crazy on the concealer considering you will not be applying much make up, but this will probably not help with your desired result. Avoid ashy under eyes and apply concealer sparingly. 

Go for natural shades 

Build up an army of neutral shades with alternative uses. Employ your eye shadow as a bronzer and smudge a glossy lip balm to give your cheeks a healthy glow. 

Enjoy the natural look 

Invest in low-key lashes and frame your face with bushy, boyish brows a lá Cara. 

Fluff your lipstick 

Matte lipstick in a natural shade is a huge trend. For a softer finish dampen a small fluffy makeup brush into your powder and use it to create a long lasting matte lip. 

Ready to rock your selfie sans filter? 

Head to our gallery for more inspiration and shop all the #nofilter essentials from our exclusive edit below... 

IMAGE CREDITS: Instagram

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Alya Barutoğlu
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alyabarutoglu

Birkenstock is the go-to footwear of summer, the most comfy option ever! And now the renowned brand has launched a collaboration with Opening Ceremony and its perfect to try with the KiraKira app. With pink and silver glitter options, these sandals will be your favourite for summer. #glitter #sparkle #openingceremony #birkenstock #slipper #sandals

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Lina Psaila
linapsaila added a look via the mobile app

Just around Springtime, we all think of a little weekend retreat. It's the perfect way to have some fun and relax without breaking the bank. So now you've booked the flights, and can't wait to enjoy your newly reserved Airbnb or hotel room. But, before all of that, you need to go through the tedious task of packing. Unfortunately, packing for a quick getaway might be more daunting than a longer trip as you have to fit all of your essentials in a small travel bag. In other words, packing smart and making the most out of limited space is of the essence. 


Here are the five essentials you'll need for a quick getaway: 

CLOTHES 

Take advantage of an app like AccuWeather and check the following 7 days. Then, you can plan ahead for the exact outfits you'll need instead of guessing if you'll need a coat for example or a light denim jacket. Open your closet and choose your favourite day and slip dress, shorts, t-shirts, and sleepwear. 

SHOES 

It's true that many times we tend to pack items that we don't even take out of the suitcase and that usually involves high stilettos that are too uncomfortable for holiday life. Instead, go for a pair of sliders if you're going to a warmer climate or trainers. Try smart pointy flats, ancient Greek sandals or a pair of your comfiest mid-heel ankle boots.

SWIMWEAR 

If you are going to a summer holiday resort, you should pack at least two pairs of bathing suits. Try a bikini and a one piece for variety. Pack a sarong wrap or a comfy skirt that you can sport to the nearby cafe after your morning dip.

ACCESSORIES 

Regardless of the climate go for a pair of classic black sunnies with a good UV filter, and add a super stylish and practical sunhat. We absolutely love the woven straw sunhat that you can buy upon your arrival. There's no need to pack a hat in a confined space that will only get squashed in the end. 

BAGS 

As for bags, go for a simple beach bag (the straw version is more classic while you can also go for a plastic edition which is on trend and more waterproof). Pack a small clutch for your evening outings and a cross body bag for sight-seeing and roaming the undiscovered city. Ready to start packing? Shop all of the essentials from our expert edit below!

IMAGE CREDITS: Instagram

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

KiraKira is collaborating with Swarovski. I can’t think a better partnership than this! The filter app of sparkle collaborates with the daily sparkle, Swarovski. Coming to make your fashion week month ‘brilliant’, the filter will be available whole month for you to add sparkle to your Fashion Week posts. The filter is called ‘brilliant,’ if you didn’t notice it! #brilliant #brilliance #kirakira #swarovski #fashionweek #fashion #sparkle

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade turns to influencer and author of the blog 'Ninety Percent Stardust' Rachel Reaney, for an instant fashion and beauty boost. Her blog chronicles her daily life, trends, travels and enviable skin beauty treatments. We caught up with the busy blogger, influencer and Communications professional to talk about creativity, morning routines and exotic destinations. 


What compelled you to start your own blog and Instagram account? 

I've always chosen photography and fashion as a medium to express myself and Instagram provides the perfect visual platform to do that. Multiple accounts on the platform have not only inspired me personally but have inspired me to start creating and sharing my own content and things that I love.  

What do you enjoy most about the creative process? 

For me, I really enjoy and find it relaxing to edit photos. I use VSCO to add the final touches to my photos such as adding a vintage grain or warmer tones using a filter. I use an app called Mosaico to plan the layout of my content. 

What are the challenges and also the benefits of being a freelance content creator and influencer? 

Luckily, I already work in social media so I feel the combination of working with brands as both a consultant and an influencer is very useful, as you can really understand both sides of the equation and how they can partner together in a collaborative way. 

What are your non-negotiables regarding your wellness routine? 

I'm a skincare junkie and for me feeling good about myself extends to how my skin is behaving. I try to eat lots of vegetables and drink as much water as I can but once a week I'll set aside some time to have some me-only pamper time. I'm currently a fan of beauty brands including Le Labo, The Ouai, Glossier, Nuxe and Rodin. 

How would you describe your personal style? Do you have any favourite brands? 

For me, I aspire to look low-key yet effortlessly put together. When it comes to my wardrobe I like to mix pieces from high-end designers on Yoox Netaporter such as Acne Studios, Staud and Nanuska with high street staples from Topshop, H&M or the occasional vintage find. 

Which are your staples when it comes to dressing up in the morning? It's important to me to be comfortable in whatever I put on. 

I tend to favour a good pair of jeans paired with a nude top or ruffled sleeved blouse. I'll then dress this up with gold jewellery and a statement bag. 

You're always travelling. Which one of your recent destinations was the most memorable to you and why? 

It sounds like a cliche but Oia in Santorini is one of the most beautiful and photogenic places I've ever been to. My next bucket-list destination is a hot air balloon ride over Cappadocia. 

What are you working on at the moment? Do you have any specific goals for 2018? 

Keep on improving! I've recently upgraded my camera and am excited to take my photos to the next level. On a personal note, my goal is also to enjoy the little moments and joys that life brings - most often or not these aren't planned!

IMAGE CREDITS: Instagram @rachlondon. 

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Federica Caiazzo
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federicacaiazzo

Have you checked Claudia Canova bags here on Shopcade? Here is the one I got using the app and I can’t live without this bag now! Very big and comfortable, ready to attend all my business meetings! #handbag #bag #accessory

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Isabelle Herring
Lina Psaila
linapsaila added a look via the mobile app

As we welcome 2018, we tend to make plans about the goals we want to achieve in the new year. It's time to be more organised, more productive and less burnout. Which is why we have compiled a list of the best productivity hacks you can employ straight away. 


Get on the App Game 

If you want a quick productivity boost you can start by downloading a few apps. From todoist, calendly, and task rabbit you can track habits, make notes, set up reminders and track your progress!

Follow the 10 x 5 *2 Rule 

This is not a complicated Mathematical formula you need to solve. The (10+2)*5 simply means 10 minutes work + 2 minutes break multiplied by 5, completing 1 hour. Set a timetable Purchase a notebook and start making a strict schedule not allowing time for social media, turn off all email notifications and set time for a break too. 

Do a ten-minute workout 

Try an easy short workout in the morning. Exercise releases "endorphin" a happy hormone that can make you feel more relaxed and prone to focus. 

What are you planning to achieve this year? Get a cool organiser or notebook from our expert edit below and start your journey to success! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Yes, we are very near Christmas and the New Year. One of the most prolific moments of cementing the holiday season is by finding that perfect NYE dress or outfit that will make the transition from one year to the next even more glamorous. Some would go as far as thinking that extra attention must be placed to welcome the new year with open arms! Hopefully sparkly ones.


Thanks to the resurgence of 80s opulence and no hesitation decadence we 've been treated to a wide array of sparkly dresses and glam pantsuits that will make your Kira Kira+ app blush. From the infamous Grace dress by Attico, to velvet numbers at Roland Mouret and Ganni to more affordable versions at & other stories, River Island, Topshop and Forever 21. 

Have a look at our gallery for more holiday inspiration and shop your perfect NYE sparkly dress from our expert edit below!

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Shopcade
shopcade added a look via the mobile app

Arguably the best thing about Thanksgiving, besides the food and family time, is the spectacular sale shopping weekend. From Black Friday to Cyber Monday, our brands are offering amazing deals so you can snap up a few treats for yourself, get a head start on your Christmas gift shopping or head-turning NYE look, and shop all the key AW17 trends.

Plus It's even easier to indulge on Shopcade because you can shop whenever and wherever you want, via the website and mobile app, beating the crowds.

We've been eyeing up a cuddly emerald green faux-fur jacket at Saks Fifth Avenue 40% off, that's sure to turn heads, for ages. And we're finally investing in the trends that will stylishly crossover into 2018 like a chic check day-to-night dress by Preen (60% off) or sock boots with clear heels (47% off) by Forever 21. And don't forget accessories as they'll transform an outfit instantly. Try a leather beret by Steve Madden at Macy's (25% off) and backpacks, especially styles by cool-girl favourite Coach (26% off) are big news right now.

Check out our expert edit below and our Facebook gallery for more inspiration

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