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Lina Psaila
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Just like corduroy, another Americana mini trend is having a major moment: the cowboy boot. Wild West was big in Milan catwalks and street style hasn't been the same ever since. First seen at Fendi, in a multitude of colours and designs, an embellished version emerged at Dolce & Gabbana, while Emporio Armani employed it as one of the key trends for the new season. The great news is that cowboy boots are incredibly versatile and can be paired up with pretty much anything: From trousers or skirts they can be worn beautifully both in winter and in the warmer months of Spring and Summer. 


Scroll down below and find the one that's right for you:

STATEMENT HUE BOOT 

Fendi made a very clear statement by creating cowboy boots in bold prints and hues like mustard yellow, or blue. If you opt for an impressive boot aim to keep the rest of the outfit muted or pair it with an outfit that's in the same tonal family: deep browns, neutral hues like champagne and black. 

SEQUIN BOOT 

Dolce & Gabbana put a sparkly stamp on the original cowboy boot instantly elevating it from a day look to an evening glitter-party. If you want to make yours to work after dark, team it with a monochrome outfit, embellished with sequins. 

MIXED PRINT 

If you want a more casual trendy spin then take the Emporio Armani route of mixed colours and Americana trademarks like stars. Choose a few colours of the boot, for example, green and white and wear them with a green and white dress or stripped pantsuit. 

How will you be wearing your cowboy boots this Spring? Shop your favourite styles from our expert edit below! 

IMAGE CREDITS: VOGUE.com. 

Follow us on Instagram #ed1844">HERE for bite size style inspo! 

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Lina Psaila
linapsaila added a look via the mobile app

Although velvet is still having a moment in the spotlight, another seventies staple is taking centre stage: corduroy. And there's a large offering too for Spring, whether it's a jumpsuit, skirt or jacket. Contrary to popular belief, corduroy is not only a winter fabric. Like linen, it's quite adaptable to weather climate changes. The strong case for corduroy was made in the Prada show in Paris, while Isabel Marant also offered a touch of corduroy trousers with a 1980's twist. 


The tomboyish appeal of the texture was picked up by Alexa Chung who incorporated it into her Alexa Chung collection, while Lemaire showed a rusty cord trouser suit. Gucci that holds the helm historically over the corduroy trend threw out pink flares, floral suits, and signature flippers. The past few seasons we've noticed that there has been a huge resurgence of trends, so it came as no surprise when corduroy made its way back to the catwalks, street style and ultimately our wardrobe. The high street also took notice. The new Stockholm- based fashion brand, The Cords & Co focuses on this material alone making it the corduroy's haven. 

This fabric was extremely popular in the 70's especially by Jane Birkin and her bohemian - laissez-faire interpretation of the menswear staple. In the 70's resurgence of the late 90s corduroy was back in stock for both men and women. Nowadays we're seeing it not only in the form of trousers but also as a pinafore dress, and in many shades of pink, to burgundy, green, aquatic or in floral patterns.

STYLE TIPS 

Pair a luxe corduroy suit with a white graphic tee for a smart casual outfit that will turn heads all Spring long. 

Opt for a tonal approach by wearing a hoodie with a slightly lighter hue over your coloured corduroy trousers. 

For a bold look, do a head-to-toe corduroy look. If the full on corduroy look makes you uneasy, match a detail like your socks, sunnies or a shade of your T-Shirt with that of you corduroy trousers. 

Finally, you don’t have to settle for trousers alone. Choose a corduroy blazer, skirt, or even dungarees. 

Are you ready to sport your corduroy look? Head to our gallery for more inspiration and shop our edit below! 

IMAGE CREDITS: Pinterest, POPSUGAR. 

Follow us on Instagram #ed1844">HERE for bite size style inspo! 

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Lina Psaila
linapsaila added a look via the mobile app

After the recent fashion week shows in Paris, we noticed a trend happening in street style that relieves the burdens of a stressful week. What was it? Silk robe coats! What’s more, these luxe pieces were more often than not being paired with a T-shirt and jeans—and it was incredibly cool.This trend follows in the path paved by bralettes, corsets and of course the slip dress being worn out of the bedroom and into broad daylight. 


This underwear as outerwear trend or more specifically this private-wear goes public fixation has been taking place for quite a while now. From Madonna's cone bras and corsets to Rihanna's robe or pyjama look. Since now the mere mortals have caught on this seductive trend more designers are producing robes meant both for indoors and at a glamorous party. 

From Etro to a plethora of vibrant prints and colours at Roberto Cavalli to botanical garden inspiration at Alberta Ferretti or pure Americana vibes at Elie Saab. Then again you can never go wrong with a Coachella staple: The kimono. 

Whatever your style this season have a look at our exclusive edit below and you'll find the perfect cover-up for you! 

IMAGE CREDITS: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

Denim has historically been one of the most flattering fabrics for both men and women. It's also surprisingly versatile, adored by the high street and the high end alike. This season we are seeing more and more denim worn on top rather than just on the bottom. Infused with a touch of Americana and 70's western films, the denim shearling is having a serious moment! For SS18 denim is super playful unexpected and comfortable. This means no boring denim jackets but, lots of cutouts, embroidery, and patches.


The cool thing about shearling is that it's your perfect transition weather jacket. It's still denim - in other words, meant for the upcoming Spring season but is embellished with touches or shearling lining for those colder nights in the city. It's also super versatile! You do a double denim look, pair it with a romantic dress for a first date, with tights and sneakers for a weekend getaway, or simply with your khaki shorts and boots for a cool day look alternative! 

Check our exclusive edit of our favourite denim shearling jackets on the market right now!

IMAGE CREDITS: Pinterest, Daily Mail

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Lina Psaila
linapsaila added a look via the mobile app

The Super Bowl has long been associated with being more than just a game. It's a US national holiday that celebrates everything truly American: football, TV and advertising. It's a super showcase that sets advertisers back $5 million per second. On football's biggest night, the New England Patriots faced off the Philadelphia Eagles on one of the coldest games in history. The Eagles were able to defeat the Patriots with a final score of 41-33 winning their first ever Super Bowl championship. 

During the much-anticipated halftime show, Pink sang the "Star Spangled Banner" before her favourite team, the Eagles, flooded the stage. Then Timberlake took to the stage for the first time after the controversial performance with Janet Jackson in 2004. He began in a basement of a nightclub which turned out to be the foundations of the stage. After making a few grimaces to his dancers he emerged off the ground with a medley of his 00's hits: Rock Your Body, Seniorita, SexyBack and many more. 

JT then covered "I Would Die 4 U" as a tribute to the Purple Rain singer alongside a video of the late singer. The visual wasn't exactly a hologram and for good reason. Back in 1998, Prince had compared the idea of him being presented on stage as a hologram "demonic". Sheila E. had confirmed via Twitter that Timberlake would avoid performing with a hologram. The projected image though of Prince performing in the back caused a Twitter uproar. From comments to jokes, it was a Twitter rampage. One user pointed out that they preferred "Odell Beckham and Eli Manning covering Dirty Dancing" to JT's performance. 

Watch the full Pepsi Super Bown LII Halftime Show. 

His outfit was head-to-toe Stella McCartney, in keeping with his latest Americana rebrand. And he's not the only one. The Western Americana styling has been making the rounds as one of the biggest trends of the season. Kendall Jenner, Bella Hadid and sister Gigi have been spotted many Americana items from pearl embellished denim jackets to western style boots, distressed jeans or leather biker jackets. 

Want to get in on the Western style trend? Shop the best items on the market now from our expert edit below! 

IMAGE CREDITS: CNN, Instagram  

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Hattie Cotmore
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hattiecotmore

A new trend on the scene is the Americana, nothing to do with the similarly named coffee. This trend borrows Aztec prints and vivid colours. Think about pairing these knits and jackets with dark colours, suedes and denims. Heavy materials and textures with chunky boots keep this trend in winter. Heading in to spring shed a few layers and this print is equally fabulous. Image: @sheerluxe Instagram

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Shopcade
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Never fear, the Superdry sale is here to get your smart-casual uniform on point. Get up to 50% off the slick outerwear, brilliant basics and more that the British streetwear brand does so well in its own distinctive way. Spotted on everyone from David Beckham and Leonardo DiCaprio to Pippa Middleton and Kristen Stewart, on-trend Americana is very much a part of Superdry’s design DNA, only the hand-drawn graphics are Japanese-inspired and the whole aesthetic is tailored and pulled together in a diverse way. Factor in the premium fabrics, intricate details and the fact some styles are inherently unisex as well, and you have a collection of wardrobe superheroes every season. 


It’s obvious that co-founders and creative collaborators Julian Dunkerton and James Holder are always thinking ‘how can we do this differently’ because Superdry continues to innovate and stay ahead of the curve. Don’t be surprised to find body con dresses and contemporary Chelsea boots among the womenswear, while fresh new logos and modern motifs transform otherwise simple tops for men that are worth collecting. Every style is universally appealing but still manages to feel exclusive which is no mean feat.  

’Tis the party season after all and Superdry is the ultimate antidote to all the try-hard glamour. The shimmering silver dress is an effortless entrance-maker in its own right, just like a perfectly shaped pair of brown boots. And if you’re still looking for a winning winter hat or last minute Christmas gift, one of the colourful logo beanies will fit the bill. 

Check out the collection highlights above and shop your favourites in our must-buy edit below.  

In partnership with Superdry

Image credit: Superdry.

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Lina Psaila
linapsaila added a look via the mobile app

Cardigans are an excellent way to elevate any casual outfit without much effort and more style than a stale hoodie or blazer. #fcfbfb">One of the oldest documented garments on record moving from the courtroom to the church, to the boxing ring and the boudoir the coverup's fluidity is not only in form but also in purpose. More specifically, over the past few seasons, robes, coverups and their comfy relative the cardigan, are being incorporated into our everyday wardrobes without the granny-chic connotation. 


From Etro to a plethora of vibrant prints and colours at Roberto Cavalli to botanical garden inspiration at Alberta Ferretti pure Americana vibes at Elie Saab, the runways were filled with coverup inspiration. Looking for the classic style of cashmere? Lord & Taylor has a fantastic selection that is also quite affordable as part of their pre-Black Friday sales! 

Pair them with a cool denim pair of trousers, or a skirt, or opt for the uber cool version of a floor-length velvet robe and wear it over your favourite LBD with over the knee boots for the perfect going out look! 

Whatever your style this season have a look at our exclusive edit below and you'll find the perfect cover-up for you!

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Lina Psaila
linapsaila added a look via the mobile app

Get ready to embrace your inner cowgirl this season, one of the hottest trends this Fall. This Western-based trend has been around since last season but this Fall it's even more interesting as it's including winter items like shearling leather and denim coats, denim rhinestone jackets and dare we say cowboy boots? 


The fashion girls are also in one the western trend. Take Kendal Jenner for example. She went for a very cowgirl themed look on Calvin Klein’s Spring 2018 runway, where Raf Simons took the Easy-Rider era Dennis Hopper for a very explicit inspiration. Jenner buttoned up a very sleek vintage silk shirt conveying an undeniable Americana vibe. Her top was piped at the pockets and embellished with sparkly sequins morphing a flower motif. Her high-waisted faded jeans were done in a straight fit leg reminiscent of 90s mom jeans. She topped the look off with a pair of equally scrumptiously 90s pointy black leather boots - that were equal parts elegant and witchcraft prone. Overall a perfect way to add cowgirl details to an otherwise muted outfit for emphasis.

The best way to incorporate this look with your current wardrobe is by following Kendall's example and opt for subtle embellishments instead of a head-to-toe cowgirl costume. There are many options to blend this trend with items already hanging in your closet: Go for a rhinestone denim jacket, a pair of studded flared trousers, a pointed-toe modified cowboy boot, a bandana around your neck or wrist, a large heavy belt over a floral maxi dress, and you'll instantly get that cowgirl Americana edge. Just don't sport them all at once unless you're still not over Halloween! 

Browse through our gallery for more Western cowgirl inspiration and shop all your favourite looks from our exclusive edit below!

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Lina Psaila
linapsaila added a look via the mobile app

After the AW17 Prada show in Paris, it was very clear that the mood for fall would call for the corduroy, the ultimate vintage 70s Americana fabric! Isabel Marant also offered a touch of corduroy trousers with a 1980's twist. The tomboyish appeal of the texture was picked up by Alexa Chung who incorporated it into her Alexachung collection, while Lemaire showed a rusty cord trouser suit. Gucci that holds the helm historically over the corduroy trend threw out pink flares, floral suits, and signature flippers.


The past few seasons we've noticed that there has been a huge resurgence of trends of the past, so it came as no surprise when corduroy made its way back to the catwalks, streetstyle and ultimately our wardrobe. This fabric was extremely popular in the 70's especially by Jane Birkin and her bohemian - laissez faire interpretation of the menswear staple. In the 70's resurgence of the late 90s corduroy was back in stock for both men and women. Nowadays we're seeing it not only in the form of trousers but also as a pinafore dress, and in many shades of pink, to burgundy, green, aquatic or in floral patterns. 

Check out our selection of corduroy items in our edit below! 

IMAGE CREDITS: Pinterest, Popsugar.


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Lina Psaila
linapsaila added a look via the mobile app

Kaia Gerber is proving herself as one of fashion's most successful young celebrities after walking in the Calvin Klein and Alexander Wang SS18 shows during NYFW. She has already landed a cover of VOGUE and a beauty campaign with Marc Jacobs even though she has barely celebrated her 16th birthday. Not bad for the teenage model. 


With a few accomplishments under her belt we’re noticing that she has developed has developed her own sense of style which is quite similar to her mother's Cindy Crawford - a blend of uber cool and laid back americana with a few touches of glam like sheer LBDs or a smoking suit blazer. 

Nowadays we're likely to see her in anything from a matching crop top set to tea dresses and bulky black ankle boots like Kate Moss circa 00’s. She might be still in high school but it's quite evident that she has inherited a great sense of style and access to a few of the coolest designers. We wonder if she's allowed to access her mother’s flawless closet too.
 
We've rounded up the most stylish moments of Kaia Gerber plus you can discover all of her favourite items below!


IMAGE CREDITS: VOGUE.com, Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Kaia Gerber cemented herself as one of fashion industry's successful young celebrities after walking in the Calvin Klein and Alexander Wang SS18 shows. Even though she just celebrated her 16th birthday she has already landed a cover of VOGUE and a beauty campaign with Marc Jacobs. Not bad for the teenage model. She has already developed her own sense of style which is quite similar to her mother's Cindy Crawford - a blend of uber cool and laid back Americana with a few touches of glam like sheer LBDs or a smoking suit blazer. 


Nowadays we're likely to see her in anything from a matching crop top set to tea dresses and bulky black ankle boots. She might be still in high school but it's quite evident that she has inherited a great sense of style and access to a few of the coolest designers. We wonder if she's allowed to access her mother's flawless closet too. 

We've rounded up the most stylish moments of Kaia Gerber plus you can discover all of her favourite items below! 

IMAGE CREDITS: VOGUE.com, Instagram

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