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STYLE & SHOPPING.

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Shopcade
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shopcade

This week's Friday Fashion Fix champions shoes for going out out! With the party season already having kicked off a few weeks prior with Halloween and Bonfire Night, if you haven't already started building a dependable, on-trend party wardrobe, we're here to help!

Look to our edit below for shoes that'll easily keep you the belle of the ball; shop styles from caged heels to shoe boots and thigh high boots to mid heels!

You'll find each of the varied styles you need to stride into the evening with pride...

Photo Credit: Pinterest

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Shopcade
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shopcade

Get an exclusive 15% off all our marketplace items this London Fashion Week including AW16 looks from Rare London, Aeterna Style, Mod Dolly, and more! Simply use the code SHOPCADELFW16 at the checkout. But hurry - you've only until Friday 23rd!

Ready, get set, shop!

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Shopcade
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Join us in celebration of London Fashion Week at our Soho pop-up lounge! 

Enjoy FREE drinks, nibbles, a photo booth, manicures, and mobile charging station.

We're also giving out 200 gift bags with amazing products from brands like Lipcote (the original lipstick sealer), flamingo candles, Batiste dry shampoo and many many more...

Snap a selfie with our models outside the venue and upload it to the Shopcade app available from the App Store and Google Play. Show us your look upon arrival and WIN one of 200 stylish goodie bags!

Where...

Building 57B, Smith's Court, Soho, London W1D 7LR
(1 min from Brewer Street Car Park) 

When...

Thursday 15th Sep, 10am - 6pm
Friday 16th Sep, 10am - 8pm

Sponsored by...


Photo Credit: Shopcade

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Lily Niu
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Bored at work and in desperate need of a mental pick-me-up? From tips on determining your level of Facebook stalking to plenty of celebrity news (think Orlando Bloom's big paddle boarding reveal), Shopcade is here to amuse and inspire you - wherever you may be! 

If that happens to be at work, here are ways you can work smarter, not harder at getting away with browsing NSFW content without getting fired...

1) Do it on your phone, duh.  If you're in an environment where you're able to pretend reading an urgent message from a loved one (this works particularly well if you have children) or shove in a pair of earphones to appear like you're FaceTiming an ageing relative, you're all good to go!

2) Work in an office? Here are some keyboard shortcuts for hiding tabs and windows (assuming you've joined the rest of the world in using Chrome)...

PC - Close current tab (Ctrl + w or Ctrl + F4) Minimise current window (Alt + Space + n)
Mac - Close current tab or pop-up (Cmd + w) Minimise window (Cmd + Shift + w)

3) Can't get onto Facebook or any other site that's even remotely interesting? If your workplace has blocked access to all your favourite sites, check out Hide My Ass Proxy to reclaim the web!

4) Need to erase all traces of having wasted your employer's precious time and resources? Use Incognito Mode on Chrome - Ctrl + Shift + n on PC or Cmd + Shift + n on Mac! Depending on how sneaky your employer is (heh heh), they might have installed software on company computers/laptops to monitor your activity...in which case you're better off making an excuse to go outside and check your phone!

5) If you're convinced no-one in the office will have thought to install spyware on your computer, be assured that the majority of sites are now "https://" vs "http://" The "S" stands for "secure", which means your employer can't see what it is you've done/looked at/searched for on that particular site.

7) Perhaps the most important rule of all when browsing NSFW videos or posts at work is to maintain a neutral or serious facial expression at all times. This may be hard if you're staring at yet another Kardashian nude selfie, watching a video of cats flushing toilets, or scrolling through memes on Twitter but ultimately, what's more satisfying to you: getting away with being paid to kill time or being caught out by the boss man/lady? (Rhetorical.) 

8) If you're going to misbehave, make sure you misbehave with confidence. Like everyone between the ages of 12-18 knows, when being caught out, showing no surprise whatsoever can actually work in your favour. Acting like you're doing nothing wrong can potentially disarm your supervisor and convince them you're just doing what you were supposed to all along.

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Navin Kumar
This post will cost the post brexit economy a lot of money :-(
Shopcade
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shopcade

This is quite possibly the easiest way to shop, ever. You don't even have to leave your bed. All you need is our app or site, and you're sorted. We've done all the hard work, and found the best sale items around, so that you can shop in just 1 click directly from Shopcade. 


No scouring the intent for deals, no more wishing all the sales were in one place. From brands like Rare London, Aeterna Style and Mod Dolly ...

Photo Credit: Pinterest 

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Shopcade
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shopcade

Available to order in 1 click from Shopcade, Aeterna Style boasts on-trend SS16 pieces from brands like For Love & Lemons, Custommade, and Iroo! We get up close and personal with Angela and Geeta of Aeterna Style to find out more about their fashion ethos and more...

Describe Aeterna Style in 3 words...

- Unique, contemporary, and timeless.

Where do you get your inspiration from?

- Travelling, design, Vogue, and inspirational women.

Which pieces from Aeterna Style do you most enjoy wearing?

- Angela: I like the Lilly Pastel Pink Dress from So Nice because it's unique and timeless. It has the cutest print ever on the fabric and you can dress it up with pastel pink pumps or easily dress it down with white sneakers. It's the ultimate versatile piece for your summer wardrobe!

- Geeta: I love the Emelia Mini Dress by For Love And Lemons because it's so feminine and elegant. It's perfect for summer events and very different to other dresses out there.

How would you sum up the Aeterna Style customer?

- She is a woman who wants to look different from the high street and from her peers. She wants to invest in quality timeless pieces that she can wear again and again. But most of all, she wants to look and feel confident in life and in everything she does. This will resonate in her unique style.

Which celebrities best resemble the Aeterna Style aesthetic?

- Cate Blanchett, Olivia Palermo, and Jennifer Connelly. 

What's next for Aeterna Style?

- As we are an online boutique we thought it would be to give our customers the opportunity to see our beautiful collections up close and in person in London at the Stylist Live event held from October 13th-16th. 

Why the name "Aeterna Style"?

- We love the concept of our brand name, Aeterna, which means "Timeless" in Latin. However, not the smart linguists we'd like to be, we are still not 100% sure what's the correct way of pronouncing Aeterna other than saying it with a very Aussie accent!

Look to our edit below to shop high summer and transitional looks from Aeterna Style!

Photo Credit: Aeterna Style

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Lily Niu
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Don't be a wallflower this wedding season or at any other spring/summer event for that matter! Proudly flaunt your knack for occasion dressing with help from our clothing, accessories and shoe edits below and never sip champagne alone again...

Photo Credit: Pinterest

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Lily Niu
lilyniu added a look via the mobile app
lilyniu

Stay on par with the global style pack and make sure that this spring/summer, you've got the super luxe pieces everyone's envious of! Adorn yourself with ultra slick bags, clutches, watches, sunglasses and more thanks to Belstaff, Shoeaholics, Monnier Freres and Aeterna Style from our edit below...

Photo Credit: Pinterest

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Lily Niu
lilyniu added a look via the mobile app
lilyniu

If one must exit the safe confines of one's home in order to shop in person, here's how to survive the jungle that is one's shopping destination of choice - as long as the midseason sales are on...

DO bring a friend; there's safety in numbers and however heated exchanges might get with fellow shoppers, your pal/s will help you avoid playing tug of war with a stranger... like those chicks at the Balmain X H&M launch in Paris. #awks

DON'T teeter about in heels. Shopping is a serious business and can potentially count as LISS cardio (low intensity steady state) - we hope - so unless you're a pro in stilettos, don't injure yourself as you run to as many stores as you can on your hour lunch break. 

DO split sales rack recon with your friend/s. While your BFF hits the outerwear section to see if those up-to-75% off winter warmers are indeed warming, get your butt over to the accessories bin and dig deep!

DON'T buy the wrong size just because it's pretty and the last of it's kind. You're not offering it a good home if it hangs dormant in your wardrobe because it's either a potato sack or a stick insect's bodysuit.

DO plan out what you're on the lookout for. Sure, sometimes the best buys are spontaneous but if you have an idea of what you're needing to make up for in the wardrobe department, bargains will be easier to spot!

Photo Credit: Line Mag

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Shopcade
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In case you were in any doubt, spring has officially sprung, which means it's time to update your wardrobe with new season essentials.

Step forward Aeterna Style with their gorgeous collection full of blooming florals, bright prints, white dresses and so much more to tantalise you!

We've taken some fashion inspo from our fave celeb icons and created an edit of all our Aeterna Style must-haves so you can rock these key trends for spring with ease.

Look to Kate Mara for crisp white and stylish dresses, Rooney Mara is the go-to for glam goth styling and Alexa Chung is the queen of a ditzy floral print.

Newcomers to our style hall of fame- Alicia Vikander and Daisy Ridley pull off tricky prints with aplomb and have really nailed the laid back and red carpet looks this season. 

Check out our edit of all the latest trends from Aeterna Style below and look to our five style icons in the gallery for inspo on how to wear. Spring starts here!  

Photo Credit: Pinterest

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Laura Roberts
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lauraroberts

Planning that perfect Saturday night outfit can be one of the most stressful moments of an otherwise extremely peaceful weekend. 


What usually goes through my mind before I head out on a Saturday night is just how much tanning I can get away with doing. Long sleeved dress? Perfect- just my hands and face then!

Chances are you are way more thorough than I (I blame the fact that I'm approaching 30 and children in clubs today scare me) which is why I've decided to share my go to label for fresh original fashion- in other words my saviour for weekend styling. 

We've had Aeterna Style on our Marketplace for a couple of weeks now and it's like a breath of fresh air. Interchangeable pieces with a carefully curated edit of must-haves for the season from a range of different designers. 

My selection for this weekend? A khaki cami top (huge for SS16) a black leather mini skirt (a classic- need I say more?) statement heels and a cross body bag (bigger than a clutch, smaller than a handbag- a happy medium!).

Check out the full range from Aeterna Style, or shop my outfit pick in just one click below! 

Photo Credit: Aeterna Style

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Shopcade
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Fast track the gift buying process for Mother's Day with some of our favourite fashion, accessories, beauty and homeware pieces you can take home in just 1 click directly from Shopcade!

Whether or not you're planning on surprising your ma with breakfast in bed, it never hurts to bring in a gift - or two - to REALLY make her day. 

With classic yet trend-led fashion pieces she'll actually want to wear from Aeterna Style, Wolf & Whistle and Araminta in our clothing edit below, making sure you've got the most stylish mum on the block is easy.

Top-up pressies in the accessories, beauty and homeware department are bound to make her feel ultra appreciated; especially when you can choose from Ray-Ban aviators, luxury nail polish by Manucurist Paris and Kouamo lampshades and cushions!

Photo Credit: Pinterest

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