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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

We have it on good authority that the ninties never went out of style. In fact, everyone from Bella Hadid to our favourite fashion bloggers has rocked a classic pair of adidas trainers or an oversized sporty tee with mini frames of late.   


One of the easiest ‘90s trends to channel, the sports luxe look pays homage to the likes of TLC, sporty spice and the off-duty style of powerhouses like Kate Moss and Naomi Campbell. 

Enduringly cool, comfortable and surprisingly sleek, here’s how to work the look while still looking chic and polished…   

Balance it

Unless it’s freezing out and you’ve got a killer handbag, avoid the full tracksuit. Instead opt for a pair of relaxed joggers and a cropped T-shirt or a zip-down jacket with vintage-style logo detailing with cool shorts or a mini skirt.  

Accessorise   

This look is all about accessories so whether you go for tinted shades, hoop earrings or a statement belt bag, forget the less is more rule and layer up – otherwise you might be mistaken for somebody on their way to the gym.   

Outside the box

Make the trend your own by teaming sporty trainers with a logo tee and a denim jacket or team a cute sports bra with a blazer. Knot your T-shirt, opt for statement socks and have a little fun with mixing and matching.  

Ready to channel your inner ninties IT-girl? Shop our edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Breaking a sweat shouldn’t mean compromising on style but all too often our choices for comfortable clothing to work out in are limited – a baggy T-shirt and a pair of old leggings might do the trick but they’re hardly inspiring. 

Luckily, brands everywhere have upped their activewear game, offering us a host of affordable and high-end options for every body type to help us look as good as that HIIT session or morning run makes us feel. 

With the likes of Sweaty Betty catering for all manner of activities and launching covetable designer collabs, and leading sneaker brands finally making fashion-forward trainers we can fall in love with, it’s easy to look our best while working on our bods. 

So, whether you favour gentle yoga stretches or full-on bootcamp vibes, we’ve rounded up some of the most gorgeous pieces to help you get your glow on. 

Browse our favourite workout looks above and scroll down for our Editors’ favourite activewear picks…


IMAGE CREDITS: Pinterest

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Marianna Nagy
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mariannanagy

What an amazing active wear! Do you like running? Do you do that sport? What clothes do you wear? Top, short combination or just a t-shirt with running leggings? Photo credit @runningterritory on #instagram #running #clothes #sporty #nike #activewear

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corina bello
mcorik17 added a look via the mobile app
mcorik17

ASOS has just launched their first activewear collection, which they have called 4505. In it, we can find everything. Literally. Look at my gallery for more inspiration. Credits: Asos

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

This outfit is so interesting the model is using a pretty workout set but the coat that she's wearing with it transforms the entire look from morning yoga to chic at work and beyond. Really love the mix between the black and the khaki, and the addition of the bracelets that made here even more event appropriate. Photo Credit: @telva on twitter #fashion #activewear #winter #outfit

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Shopcade
shopcade added a look via the mobile app
shopcade

Trust Ted Baker to start their end-of-season sale just when you need it most. You’ll get up to 50% off AW17’s menswear and womenswear collection highlights, along with admirable accessories and lifestyle items. Now these could make amazing gifts for your loved ones, if you haven’t got them all already, or you could treat yourself and set your ’new year, new look’ 2018 resolution in motion. 


Ted Baker sales are must-shop events because you won’t find pieces and lifestyle products quite like this anywhere else. From casual loungewear to black tie evening wear and daily essentials, they’re fun-packed with personality and boast quirky details and witty slogans. This stems from Ted himself, the very British persona that founder Ray Kelvin came up with to encapsulate the brand’s unique identity. Described as ‘a man whose ambition is to experience everything’ by Kelvin in an interview with Retail Focus, which explains the wide-ranging offering which include activewear, tech accessories and fragrance; the international fashion brand has grown impressively from a shirt stall in Glasgow. 

The struggle against winter wardrobe fatigue is real, especially in the face of a glitzy party season. Although Ted does have some dazzling dresses and standout suits for any New Year’s Eve parties ahead on sale plus the awe-inspiring accompaniments to take your look to the next level. And wonderful winter coats, cosy knitwear and statement-making separates to elevate your everyday outfits that you can snap up for less. 

Shop our Ted Baker sale edit below. Terms and conditions apply. 

In partnership with Ted Baker

Image credit: Ted Baker.

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Felicia Pennant
feliciapennant added a look via the mobile app

If you’re starting 2018 on a health kick or simply picking up where you left off after the holidays, some new workout wear and accessories will help you get into your groove. Brands who offer activewear continue to step up their game by fusing fashion and fitness in exciting ways. The resulting styles are designed to perform well inside and outside of the gym as athleisure is still a thing. When picking your new gear, consider what you plan to do in it as different activities demand different things of your body and your clothing.  


Discover #fitnessinspo above and our essential edits for five of the best workouts below. 

Image credit: Pinterest.

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Felicia Pennant
feliciapennant added a look via the mobile app

We’ve got to give it to Gap. Getting some of our favourite instagrammers to rock their rainbow stripe styles as part in their #12daysofcrazystripe campaign pre Christmas was a stroke of genius. Monica Ainley teamed her knit with white jeans and a khaki coat; @andfinally_ founders Anna Vitiello and Florrie Thomas’ cropped shots featured eye-catching jewellery and a beret; while the @belleandbunty girls wore theirs with mini skirts. Not only did the reinvigorated brand succeed in pushing rainbow stripes back on our radar with stellar styling inspiration, they also created this winter’s it pattern. 


Sadly Gap’s crazy stripe styles are largely sold out but you’ll find that plenty of your favourite brands and retailers have been lining up to push this colourful trend forward. From trophy tops to dazzling dresses, standout shoes and even activewear and swimwear- there are so many ways to lift your cold weather wardrobe and your spirits. It’s worth noting that the description ‘rainbow’ has been used rather loosely to encompass all bold and kaleidoscopic multi-colour combinations. And despite that, these stripes are just as timeless as their classic Breton counterparts and surprisingly versatile too. Trust us. 

Shop our riotous rainbow stripe edit below. 

Image credit: Instagram and Pinterest.

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Hattie Cotmore
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hattiecotmore

Carly Rowena has popped up on my feed here before. Known for her fitness tips she also always works out in style. I've never really been an activewear person but there are certain brands that just get it. Here Carly (image from her Instagram @carlyrowena) looks fab in #SweatyBetty thermals. I love the deep blue and burgundy colours and simple pattern. These would be perfect and cosy for a ski holiday.

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Shopcade
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Work out in style with Ted Baker's innovative activewear. The collection fuses sports fabrications with silhouette-scultiping designs to ensure a supportive but stylish workout. Swoon! 


With three brand-new designs to pick from, it's time to step up your workout wardrobe with Ted's high-performance activewear collection. Whether you're a pilates babe or a cross-fit junkie, this collection will work for your fitness regime...

Pick your tribe with the feminine and flirty Oriental Blossom collection, or go for the bold and beautiful Blue Lagoon collection. Into something more understated? Opt for the scalloped hem collection! With an array of pieces, like cropped leggings, mesh insert sports bras, and padded jackets, you're guaranteed to find everything you need to get Fit to a T. 

The best motivation to work out is cute activewear, and we've never seen such on-trend and functional styles like these! Shop below for our top picks of Ted Baker's sportswear...

Photo Credit: Ted Baker

Follow us on Instagram HERE for bite size style inspo! 

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Shopcade
shopcade added a look via the mobile app

This week's most sought-after pieces are all sports luxe, you guys sure know what you want! From Ellesse to Adidas, the top 10 top pieces are all of the athleisure genre.

Style them up and incorporate these into your every day looks, or stick to the basics and work out in them...just in time for the new year! 

Photo Credit: Pinterest

Follow us on Instagram HERE for bite size style inspo! 

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