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STYLE & SHOPPING.

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Jennifer Warren
jenniferwarren added a look via the mobile app

Olivia Palermo cut an elegant figure as she stepped out to take her beloved Mr. Butler on a walk! Dressed in a smart grey coat over a grey sweater and black leather jeans, the style icon looked effortlessly cool in her off duty wardrobe. 


Adding to her look with a printed red scarf and a pair of sunglasses, the blonde starlet sported a burgundy bag and a pair of suede trainers. Steal her style via the below edit!

Scroll right to WATCH Olivia back in the day on The City, when she constantly rubbed Elle's Director of PR Erin Kaplan the wrong way...

Photo Credit: Got Celeb
Video Credit: fanscapetelevision

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Laura Roberts
lauraroberts added a look via the mobile app

If you really don't know who is currently sitting pretty at the top of the app store right now, you must be living on another planet. 

Yes, Kylie Jenner has once again smashed it with the release of her new app and it's a particularly sweet victory for the youngest member of the clan, as her sisters all released their apps on the same day.

In their latest attempt to break the internet and gain maximum exposure, all five sisters attended a Q&A at the Apple store in Soho yesterday to promote their new venture. 

Leading the answers was Kim who looked like a PR pro on the stage and helpfully answered questions when the other girls all turned shy. Yes, it did happen on occasion. 

The apps will all highlight their individual interests (honestly, they're not all the same you know!) with Kourtney's contribution mysteriously being released at a later date. 

Our money is on Kylie continuing to dominate, although with the huge launch of Kim's new website featuring everything from tutorials and fashion tips, to behind the scenes access on her photoshoots, Kylie may well have some stiff competition in the coming days. Watch this space...

Photo Credit: Instagram, Vanity Fair
Video Credit: StormShadow Crew

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Shopcade
shopcade added a look via the mobile app

Get your kicks for the Autumn/ Winter season! We've been searching for the best boots out there. Its time to ditch those summery sandals and swap them for some booties.


Opt for some fancy Vetements and Balenciaga boots! Red, leopard print or metallic boots are great for show-stopping styles from Topshop pr Mango; or buckle up with the latest multi-buckle styles from Toga or Carvela. Find our selection below of great styles for your Autumn/ Winter wardrobe.

IMAGE CREDITS: TOPSHOP, PINTEREST & INSTAGRAM

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Shannon Jennings
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As summer comes to a close we all feel like renewing ourselves, whether it be a juice detox or a morning walk. For DKNY, it's going to extreme levels in a new winter awakening.


Two weeks ago DKNY shocked the fashion world by erasing all social media posts and left Instagram captioned as “work in progress 9.16.15."

Shortly after it was revealed the deletion was on purpose, following the news Aliza Licht, who was behind the brand’s popular ‘DKNY PR Girl’ account, is leaving the fashion label. 

Sources have confirmed the brand is receiving a new image and of course the first person to deliver the new AW15 lookbook for DNKY is Cara Delevingne. 

The collaboration stars Cara dressed in cosy knitwear, an over sized embellished coat and a strong blue splashed into the monochrome and beige style. 

Pushing the boundaries from menswear androgyny to erasing all social media posts, the DKNY detox just got serious and all eyes are on them…what's next Delevingne KNY ?

Swipe right to see the full campaign...

Photo credit: Fashion Gone Rogue
 
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Laura Roberts
lauraroberts added a look via the mobile app

It's got a list of celeb fans including Olivia Palermo, Kim Kardashian and Victoria Beckham, but could the classic Hermes Birkin be heading for the chopping block?


According to reports this morning, Jane Birkin, whom the iconic bag is named after, has asked the brand to remove her name, after a video from PETA was released showing the practices used in crocodile farms to supply luxury retailers.

The British actress said in a statement: "I have asked Hermes to rename the Birkin Croco until they adopt better practices that meet international standards for the production of this bag," 

The luxury brand responded: "Hermes respects and shares her (Jane Birkin's) emotions and was also shocked by the images recently broadcast." 

"Her comments do not in any way influence the friendship and confidence that we have shared for so many years." Interesting. 

The Birkin is arguably the most sought after bag in the world, with prices starting at £14,000 and a wait list as long as your arm, so we doubt this blip will get them down for long- after all the bag is a CLASSIC. 

Even TV shows aren't immune to its power; remember when Samantha used her celeb collections to score a Birkin in SATC? Brilliantly shot down by the sales rep and then ripped off my Lucy Liu, even PR gurus can't have it all!

Photo Credit: Pinterest
Video Credit: YouTube

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Rachel Cadman
rachelcadman1992 added a look via the mobile app

Wow, it's been an eventful past 3 days! With Nicki Minaj calling out MTV, followed by Taylor Swift calling out Nicki, Katy Perry piping up to drag Rihanna into the mix yadda yadda yadda - the list goes on. And all because of one big twerky jerky ass video!


But for the first time in like forever, Tay Tay has apologised to Nicki Minaj (it only took her a day) stating on Twitter; "I thought I was being called out. I missed the point, I misunderstood, then misspoke. I'm sorry, Nicki". 

So there we have it, the almighty Swifty has backed down after all the drams. We can't help but think some encouragement from her PR team may have been a factor...

Shake it off Taylor! Scroll right to WATCH her video ;)

Photo Credit: Tumblr

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Sahar Mahdavian
@ameliahowe3 agreed! it was silly anyway
Amelia Howe
Glad it's over 😅😅
Lily Niu
lilyniu added a look via the mobile app
lilyniu

Today, faces both new and ostentatiously familiar (think Made in Chelsea dropout Kimberley Garner, topknot sporting model/dancer Ramario Chevoy and that lady with the orange tan who loves big hats) ducked in and out of the rain for a barrage of shows for Day 2 of London Fashion Week.


Taking to the busy streets of our capital first thing to make Fashion Scout’s Ones To Watch, Team Shopcade were treated to PVC touches by Fengyi Tan, Edda's monochrome trompe-l’oeil garments and the melting pot collaboration between Dian Pelangi, Nelly Rose and Odette Steele.

Next, RTW knitwear queen SABINNA gifted us hand crochet brooches which @lauraroberts correctly predicted will have become a comeback accessory and @saharmahdavian1 hit up Julien Macdonald. There she witnessed the unveiling of his children’s clothing line with Mothercare as the show’s grand finale.

Running late AF, Ashley Isham’s AW16 show which we fought tooth and nail with the fash pack to grab a good view of - sorry not sorry - packed a fantastical punch with models sporting Monkey King headdresses and Phillis Cohen’s Face Lace. Oh, and the clothes weren’t bad either for those who want to know.

Eager to then spend the next hour of our day getting manicures done courtesy of The Body Shop, @cecegautier and I were momentarily saddened when suddenly ushered by a disheveled PR exec into the Gallery Suite to witness Leaf Xia whose show began ON TIME. 

Elsewhere, @charlottebailly headed to the Sadie Clayton presentation after taking in softly utilitarian looks and feathered textures at Judy Wu.

With more shows on the agenda tomorrow, Team Shopcade is READY!

Photo Credit: Tumblr
Video Credit: British Fashion Council

Pssst! Fancy winning a £1000 prize this London Fashion Week? Enter HERE!

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Elyse Cannon
Julien Macdonald simply amazing 🙌🏻
Lina Psaila
linapsaila added a look via the mobile app

Happy Friday! We introduce you to a new instalment at Shopcade. Every week we will present an influencer, content creator or fashion muse that we find inspiring. #222222">This week we sat down with blogger and creator of Hues of White, Santina Harisson to talk about creating a blog in 2017, inspiration, morning routines and how to style denim! 

#222222">
#222222">What compelled you to start a blog? 

I founded huesofwhite.com in October 2016 as a way to express my love of Art, Beauty, Fashion and Lifestyle. You will find chronicles of my daily musings and personal styling on huesofwhite.com. I also want to make people feel beautiful, confident in what they are wearing and inspire my readers through visual content and affordable clothing. My blog for me, represents who I am, a colourful, fun, likes to try anything kind of girl! 
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? 

I’ve always admired fashion from a young age and use to really enjoy trying on my mum’s vintage clothing and putting a little of her Chanel red lipstick on and thinking just how much I loved clothes! As I’ve always been interested in fashion and interior, I wanted to create an outlet where I could express my love for this industry. So whilst talking to my friend in PR early last year, the concept of Hues of White came about and I haven’t looked back since! 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow?

My personal style is always evolving and the older I’m getting the better my decisions! I love to admire street styles and take note from these kind of girls. For me styling is all about working with what you currently have in your wardrobe whilst pushing yourself out of your comfort zone. My icons for inspiration are Lucy Williams, Aimee Song and Alexandra Spencer (she’s created the eclectic brand Realisation Par). Three different styles, three different takes on fashion but they wear things that identify to their personality! 

You have an affinity for denim. What makes it special? And what do you look for in a quality denim purchase? 

It’s no secret that I am a super huge fan of denim and they form an important piece to my wardrobe - I basically live in them if I’m honest! But what I think makes denim so special is that you can constantly find new ways to wear them. They are super versatile so I can wear the same pair in the day for a casual relaxed look and then completely transform them for an evening look, like these PAIGE jeans I am wearing from TRILOGY store, in London. I genuinely haven’t been able to take them off! The straight cut with raw hem is perfect for the AW17 trend and the quality of these are super sturdy so they don’t lose their fit. Which for me is the most important thing I look for when I purchase any kind of denim. 
#222222">
#222222">Can you give us 3 ways to style denim? 

To me, denim is the perfect base with which to pair anything that shows a little more or pushes you out of your comfort zone.
 

Going to work? Pair your jeans with a railroad-striped blazer and a T-shirt. It’s the perfect outfit equation for starting your day off right like I have here in my Paige Jeans from Trilogy Store. 

For a casual look, try pairing bold accessories like a red scarf or bag, plus a printed top. It’s a sure fire way to make your jeans feel fresh. 

Date Night? Slip on a pair of your statement heels teamed with either your favourite skinny or boyfriend style jeans, a lace top and you’re ready to start the night off right! 
#222222">
#222222">What's the biggest misconception about having your own blog? 

That it’s the easiest job in the world, because it’s far from that- it requires a lot of creative work and hours! 
#222222">
#222222">What's your morning routine like? 

Mornings at home are my favourite, and I love that I get to start the day how I want (it’s the only part of the day where I can slow down and enjoy my time!) My morning ritual normally includes playing a little music to get the day started off positively and I love making my own breakfast which tends to be a super bowl of ACAI in some form, mixed with fruit and granola (which my kids love!) whilst sipping a cup or two of coffee! I don’t wear a lot of makeup, and always try to keep it to a minimum but my morning routine is generally made up of tried-and-true look of natural makeup and gently waved hair and prepping my skin with REN’s gentle cleansing gel and supplement moisturising cream. I can’t live without these and pop them along in my bag wherever I go. 
#222222">
#222222">What projects are you working on now? 

Every time I get approached for a collaboration or get offered a job, I feel like it's a stamp of approval because it means my opinion matters so the products I have been working on mean the world to me. I have just finished working with Trilogy Stores on the perfect pair of Denim Pants for AW17 (here) but I am currently working with DUNE London to show you three ways to wear this season’s hottest boot trend and three ways to dress up sneakers! I am also currently working on something super special with REN and Olivia Rubin. So watch this space!


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Hattie Cotmore
Love this new feature! And I am obsessed with this outfit
Hasna Haidar
hasnahaidar added a look via the mobile app
hasnahaidar

If this your first time at London Fashion Week, then here's how you blag it like a seasoned pro! 


1. Prep Is Key: One month before LFW, download the PR contacts and start requesting tickets. If you don’t hear from them, try sending an email a couple of days or even the day before the show - you’d be surprised how many last minute cancellations come up! 

2. Request Backstage Access: Not only do you get some great behind-the-scenes shots, it also helps you sneak into the show if you didn’t manage to score a ticket.

3. Dress Like You're Meant To Be There: On trend, but not OTT (being ostentatious is now frowned upon). Think relaxed tailoring, trainers and oversized specs - plus your Macbook, iPhone and iPad! 

4. Be Cheeky: Invites addressed to someone else? No problem - they rarely ask for ID so just pretend it’s yours and go enjoy the show! 

5. Befriend The Interns: Make them your BFFs for the duration of LFW. They have access to pretty much everywhere, and will probably turn a blind eye to you casually strolling past them and into a show if you're Mrs Friendly. 

Photo Credit: Pinterest

Pssst! Fancy winning a £1000 prize this London Fashion Week? Enter HERE!

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Lily Niu
lilyniu added a look via the mobile app

It may be the holidays but the Kardashian rumour mill just don't quit! Sharing a picture of herself wearing a gigantic diamond ring to her 13 million followers on Twitter on Christmas day, Kylie Jenner fuelled gossip that she is indeed engaged to rapper boyfriend Tyga.

Driving the media conversation purposefully towards an "are they/aren't they engaged" orientated drama, Kylie shows she's picked up her mother Kris Jenner's PR prowess. Shooting down rumours of her committing to marry Tyga with a "NO, I'm not engaged", it's clear this 18-year-old reality star is willing to go to serious lengths to keep being talked about!

In other Kardashian news, Christmas with the K's appears to be all fun and games - just watch the snapchat compilation above to see! 

Kanye has reportedly surprised his 2nd time baby mama Kim Kardashian with 150 Christmas presents! How did the rapper pull it off? He sent his assistant to Italy and did the shopping over Skype; among the gifts are a Prada jumpsuit and a Louis Vuitton dress.

Photo Credit: Instagram, Gossip Cop
Video Credit: Kylizzle Snapchizzle

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Laura Roberts
lauraroberts added a look via the mobile app

Crack open the Pimms, it's that time of year again! Wimbledon is here, which a) signals the start of summer (despite what the weather is saying) and b) panics PR people into sending us Christmas invites. We know, this year has proceeded at an alarming rate, but come on... it's JUNE!


Anyway, back to the matter at hand; cheering Andy Murray on to victory. He did it in 2013, can he be champion again? Whatever the outcome, we're guaranteed two weeks of wonderfully Wimbledon approved outfits to lust over whilst he slogs it out. 

The dress code for the court is officially #allwhiteeverything, and the spectators seem to take this to heart every year as well. In an event so steeped in British traditions, we've spotted the odd boater and blazer combo too, but Wimbledon whites just has such a nice ring to it!

Check out our all white edit below and get ready for the best sporting event of the summer (Sorry, football fans...)

Photo Credit: Pinterest

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Lily Niu
lilyniu added a look via the mobile app

NYFW is kicking off and for better or worse, we're in for eight full days of AW16 debuts, a non-stop barrage of blogger streetstyle pics and hitting our heads against the wall over sample size celeb outfits our pizza and pop filled diets won't let us fit into. Ever. 

Love FROW watching or as some call it, Celebrity Safari? The Kardashian-Jenner clan have been descending upon all the major shows at fashion month since reality TV became trendy and this season is no exception! With Kanye's Yeezy Season 3 and the release of Waves happening tonight, there's bound to be some E! News worthy drama.

As glorious as NYFW is, there are always pranksters on the loose. For anyone who's unwittingly fallen deep into the fashion week spirit, be aware that it's better to admit you're not familiar with a trend or designer than mumbling incoherently or being a pretentious twit. 

Lastly, fashion week is host to a plethora of carefully curated outfits on everyone from bloggers and PR interns to editors and celebrity guests An occasion for everyone to showcase their style, keep a lookout for weird and wonderful looks you wouldn't normally see out on the streets!

Photo Credit: Tumblr

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