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STYLE & SHOPPING.

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Shopcade
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The cold shoulder. What is it? The cold shoulder trend has been around for seasons and is still going strong!  You may have heard of the expressions: cold shoulder, off the shoulder, the one shoulder. Originating from the 1960s, the Bardot top, or off the shoulder top, has evolved into a modern staple. It can be seen on the runway from high end brands like Victoria Beckham and Ellery to Beaufille and Rosetta Getty who have modernised it and found varying innovative twists for the classic design. Here are 5 reasons why we love this trend and how to wear it well:


MADE TO FLATTER: Its flattering for everyone, all ages, body shapes and sizes. AND did you know that shoulders are one of the parts of your body that never age? 

VERSATILITY: The one shoulder can be seen in everyday staples, evening wear, streetwear, workwear even gowns and wedding dresses! 

DAY TO NIGHT Wear it to the office or on a night out! You can take the cold shoulder anywhere and wear it proudly! 

QUICK FASHION FIX: A statement trend, it is easily recognisable as a modern update your look! 

STYLE WITH: Tops can we worn with your favourite pair of trousers or jeans, skirts and dresses are great easy pieces to style up or down with shoes and accessories. Its basically really easy to wear! 

We are still loving the cold shoulder and will continue to in 2018, from white bardot shift dresses to off the shoulder crochet tops. Best of all you can find them on sale in our selection below! 

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Lea Petermeijer
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The warm weather has finally arrived and it looks like it’s here to stay. That means it’s time to update our wardrobes, and lucky for us, stripes are back in full force this year! So read on if you’re looking to adopt one of our all-time favourite trends in a 2017 kind of way.


This season, it’s all about vertical stripes, with a lot of off-the-shoulder shirts, deconstructed dresses and wide leg trousers. 

Ideal for those of you looking for a simple yet chic outfit, this trend is best combined with plain pieces and discreet jewellery. So next time you have a brunch or a dinner party, you know what to wear!

Click through the gallery for some inspiration, and then shop our favourite pieces below. From Mango shirts to Balenciaga dresses, you’ll be sure to find something for you!

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Shopcade
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shopcade-us

Summer is in full swing, and what better way to welcome it than in a fun, cheerful romper? Rompers are such good pieces to have in the heat for several reasons: No thought required, they're almost an outfit by themselves!  


Toss on your new romper, some sunnies and sneaks, and you're out the door! Also, they're always comfy to wear, but come in every pattern, from trendy athletic-style terrycloth rompers to burgundy silk little numbers that are totally suitable for work.

Photo Credit: Pinterest

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Amanda P
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amandapichel

Off-the-shoulder pieces are definitely the best option for summer days. They're undoubtedly sexy, show a little bit of skin, but they're still not too racy to wear to a casual lunch out with your parents. They're thankfully breezy, refreshing you on those hot days when the sun beats down on you, and still stylish enough to incorporate into a chic outfit. 


Nab these easy-breezy off-the-shoulder dresses, pair with a cute set of flats, a fringed purse, and you're ready for anything!

Photo Credit: Pinterest

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Lily Niu
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Thanks to Nobody's Child, Topshop, New Look, Gap and more, we're able to list the best 20 off the shoulder tops from the high street today! Now that the sun's out, it'd be silly not to indulge in one of summer's most versatile top styles. Whether it's the cold shoulder, peasant top or bardot top you're after, you can bet we've got it below...

Photo Credit: Pinterest

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Lily Niu
lilyniu added a look via the mobile app
lilyniu

If one must exit the safe confines of one's home in order to shop in person, here's how to survive the jungle that is one's shopping destination of choice - as long as the midseason sales are on...

DO bring a friend; there's safety in numbers and however heated exchanges might get with fellow shoppers, your pal/s will help you avoid playing tug of war with a stranger... like those chicks at the Balmain X H&M launch in Paris. #awks

DON'T teeter about in heels. Shopping is a serious business and can potentially count as LISS cardio (low intensity steady state) - we hope - so unless you're a pro in stilettos, don't injure yourself as you run to as many stores as you can on your hour lunch break. 

DO split sales rack recon with your friend/s. While your BFF hits the outerwear section to see if those up-to-75% off winter warmers are indeed warming, get your butt over to the accessories bin and dig deep!

DON'T buy the wrong size just because it's pretty and the last of it's kind. You're not offering it a good home if it hangs dormant in your wardrobe because it's either a potato sack or a stick insect's bodysuit.

DO plan out what you're on the lookout for. Sure, sometimes the best buys are spontaneous but if you have an idea of what you're needing to make up for in the wardrobe department, bargains will be easier to spot!

Photo Credit: Line Mag

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Amanda P
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Young actress/activist Amandla Stenberg is so inspiring! The Hunger Games star looked radiant in her shoot for ASOS Magazine - you could see how happy she was to be there! I love her positive and uncompromising attitude, to say nothing of her fashion sense! 


Her best outfit made the cover: a bitchin' raw-edged denim jacket plastered with cheerful patches and details, paired with a neon rainbow romper, and a hint of teal eyeshadow at the inner corners of her eyes, for a matching pop of color.

Amandla's definitely making her mark in her generation. She heads off to NYU to pursue film in the Fall! For now, shop our edit inspired by Amandla's look and watch her video for ASOS magazine!

Photo Credit: Fashion Gone Rogue
Video Credit: ASOS Magazine via Youtube

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Chanelle Laurence
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chanellelaurence

Whether it's a dress, romper or crop top, the off-the-shoulder look is HOT right now. I love pairing it with different combos and shoes and I've given a few different ways to wear it below. 


Shop one of Fall's hottest transitional pieces and style it with my edit below!

Photo Credit: Pinterest

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Tomi Otekunrin
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Shade London is a London based streetwear fashion brand that was created in 2012, Kylie Jenner and Rihanna are fans so this is definitely the brand for people with dope style.

A lot of the pieces in this collection are '90s styled, from the crop tops to the buckets hats but are designed with a unique modern twist.

It'd be hard not to look effortlessly cool when rocking one of Shade London pieces so don't waste anytime in checking out the collection down below.

Photo Credit: Shade London

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Sarah Saliba
sarahsaliba added a look via the mobile app
sarahsaliba
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Afroz Khan
Denise Hawksworth
zoe allsopp
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Jelly-baby Valentino
jelly-babyvalentino added a look via the mobile app
jelly-babyvalentino

#sinandwin#summerlovin#offtheshoulder#denimshorts#longchampbag#topshop#missguided#raybans

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