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Morgan Blanks
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morganblanks

Burberry never fails to impress and this time they have unveiled a new collection fronted by the beautifully talented Cara Delevingne. The new collection comes just in time for the Autumnal season! This fabulous new collection includes a cashmere trench coat, tartan wool shirt, Melange wool sweater, check wool tunic dress and many, many more! To shop all of the collection visit the Burberry website at: uk.burberry.com Photo credit: @alasdairmclellan

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Alya Barutoğlu
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alyabarutoglu

Burberry checks are back! The style which was hidden inside trenchcoats are right back out. Once considered to be tacky, and also Burberry's nightmare with the unwanted connotations, the checks are back. If you are following Hadid sisters and Rihanna, you've probably seen the famous checks. I don't know what you think about the new trend but prepared to see more of it! #Burberry #Checks #trend

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Lina Psaila
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One of the most immediate trends to emerge from fashion month was anything and everything plastic. Whether it was see-through opac black made of PVC or vinyl, plastic interpretations were appearing everywhere during SS18. 


Think long practical rain coats at Burberry, moto futurism at Valentino or Chanel's chic 1960's see-through version including capes and boots. Even Yeeze caught in on the trend and presented thigh-high tubular boots. Most designers were looking at the trend ironically, attempting to elevate the plastic fabric which is associated with food preservation to a fashion trend. Kind of like 2010's obsession with trash bags. 

It was Karl Lagerfeld who truly gave PVC an haute couture dimension not only by the artistry with which he crafted the clothes but also by styling them with modern Chanel tweed suits. They were word under feminine hooded rain capes in plastic, denim jackets and skirts were trimmed with plastic fringe while he created low-heeled boots in clear plastic as a luxury alternative to our common rain boot. Similarly Demna Gvasalia and Acne Studios opted for sleek plastic raincoats. 

Browse through our gallery for more plastic-fantastic inspiration from fashion month and scroll below for our edit of the most eclectic plastic items you need to own! 

IMAGE CREDITS: ELLE.com, Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

One of the most immediate trends to emerge from fashion month was anything and everything plastic. Whether it was see-through opac black made of PVC or vinyl, plastic interpretations were appearing everywhere during SS18. Think long practical rain coats at Burberry, moto futurism at Valentino or Chanel's chic 1960's see-through version including capes and boots. Even Yeeze caught in on the trend and presented thigh-high tubular boots. 


Most designers were looking at the trend ironically, attempting to elevate the plastic fabric which is associated with food preservation to a fashion trend. Kind of like 2010's obsession with trash bags. It was Karl Lagerfeld who truly gave PVC an haute couture dimension not only by the artistry with which he crafted the clothes but also by styling them with modern Chanel tweed suits. They were word under feminine hooded rain capes in plastic, denim jackets and skirts were trimmed with plastic fringe while he created low-heeled boots in clear plastic as a luxury alternative to our common rain boot. Similarly Demna Gvasalia and Acne Studios opted for sleek plastic raincoats. 

Browse through our gallery for more plastic-fantastic inspiration from fashion month and scroll below for our edit of the most eclectic plastic items you need to own! 

IMAGE CREDITS: ELLE.com, Instagram.

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Shopcade
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Are you obsessing with earrings? Hot and fresh from the Catwalk, the crystal chandelier earrings first started in Isabel Marant's AW17 show and have transcended into next season. 

With the party season just around the corner, crystal earrings are uber glamorous and give that statement sparkle for an evening event. Wear them for everyday events and save them for a special occasion during the Christmas and New Year season. 

Kaia Gerber, Adwoa Aboah and the rest of the Burberry gang were adorned with gorgeous glittering jewels in the Burberry SS18 catwalk, confirming the trend for next year! 

There is no better time to invest on a pair of crystal clear earrings! Find our selected of showstoppers below or search for much more on Shopcade. 



IMAGE CREDITS: VOGUE.COM, ISABEL MARANT, INSTAGRAM

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Lina Psaila
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As we close on yet another brilliant London Fashion Week we round up the most fashionable, jaw dropping and exquisitely chic moments of the past few days. LFW which opened on Friday, has featured more than 100 designers and included high profile shows. 


For example, it was the first time Giorgio Armani had staged a catwalk event in London for more than 10 years. The 83-year-old designer said he had chosen London "for its "dynamism, energy and cosmopolitanism". 

Donatella Versace showcased her younger range, Versus, which featured plenty of checks, bikinis and cowgirl-themed pieces. It wouldn't be London Fashion Week without a bit of avant garde. Hussein Chalayan's models took to the catwalk in very unusual and surreal headdresses. 

As usual, London Fashion week attracted the rich, famous and, of course, beautiful - model Daisy Lowe arrived wearing a blue kimono, accompanied by her much-loved pooch. But it hasn't been glamour all the way. Dozens of anti-fur protestors gathered ahead of shows including Burberry. Speaking of Burberry the check pattern is now back minus the cheesy associations of the early naughts. This was all due to the brilliant styling that infused a new feel to the brand: look out for mismatched earrings. Christopher Bailey also followed in the footsteps of Dior and curated an exhibition in conjunction with the show - opening the brand to a much wider audience. 
#222222">
#222222">On the other hand, designer Gareth Pugh’s creations were informed by the "inescapable forces of the cultural landscape" as he described them. Pugh's collection, took place at an old music hall in north London, to abide by the "ambiguous and troubling" overall feel. 
#222222">
#222222">One of the most anticipated collections was without a doubt came from Topshop that followed the see-now, buy-now principle allowing items to be directly shoppable immediately after the catwalk show, on Topshop.com. The show was a vintage Soho inspired extravaganza featuring old school coats, crystal details and wonderful metallics. British supermodel Jourdan Dunn closed Topshop's show in a barely-there chiffon maxi dress complete with the ubiquitous ruffles that have been a theme across the week. You can snap your own party girl look from £39, with the upper echelon reaching £395. 
#222222">
#222222">We couldn’t do a LFW round up without mentioning Molly Goddard who employed her usual orb dresses of smocked tulle in inky black and smocked cotton but this season she added a more slinky, conventionally sexy silhouette in orange, embellished with sequins while presenting a series of cotton bell-shaped dresses and skirts. Her real strength though relied on her unexpected styling. The models wore practical flat boots, black brogues or else went barefoot. The models hopped from one platform to the next while doing a series of poses from the peace sign to Eddie Campbell dragging ample amounts of cigarette smoke.

#222222">
#222222">IMAGE CREDITS: VOGUE.com, Instagram

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Lina Psaila
linapsaila added a look via the mobile app

As we close on yet another brilliant London Fashion Week we round up the most fashionable, jaw dropping and exquisitely chic moments of the past few days. LFW which opened on Friday, has featured more than 100 designers and included high profile shows. 


For example, it was the first time Giorgio Armani had staged a catwalk event in London for more than 10 years. The 83-year-old designer said he had chosen London "for its "dynamism, energy and cosmopolitanism". 

Donatella Versace showcased her younger range, Versus, which featured plenty of checks, bikinis and cowgirl-themed pieces. 

It wouldn't be London Fashion Week without a bit of avant garde. Hussein Chalayan's models took to the catwalk in very unusual and surreal headdresses. 

As usual, London Fashion week attracted the rich, famous and, of course, beautiful - model Daisy Lowe arrived wearing a blue kimono, accompanied by her much-loved pooch. But it hasn't been glamour all the way. Dozens of anti-fur protestors gathered ahead of shows including Burberry. Speaking of Burberry the check pattern is now back minus the cheesy associations of the early naughts. This was all due to the brilliant styling that infused a new feel to the brand: look out for mismatched earrings. Christopher Bailey also followed in the footsteps of Dior and curated an exhibition in conjunction with the show - opening the brand to a much wider audience. 
#222222">
#222222">On the other hand, designer Gareth Pugh’s creations were informed by the "inescapable forces of the cultural landscape" as he described them. Pugh's collection, took place at an old music hall in north London, to abide by the "ambiguous and troubling" overall feel. 
#222222">
#222222">One of the most anticipated collections was without a doubt came from Topshop that followed the see-now, buy-now principle allowing items to be directly shoppable immediately after the catwalk show, on Topshop.com. The show was a vintage Soho inspired extravaganza featuring old school coats, crystal details and wonderful metallics. British supermodel Jourdan Dunn closed Topshop's show in a barely-there chiffon maxi dress complete with the ubiquitous ruffles that have been a theme across the week. You can snap your own party girl look from £39, with the upper echelon reaching £395. 
#222222">
#222222">We couldn’t do a LFW round up without mentioning Molly Goddard who employed her usual orb dresses of smocked tulle in inky black and smocked cotton but this season she added a more slinky, conventionally sexy silhouette in orange, embellished with sequins while presenting a series of cotton bell-shaped dresses and skirts. Her real strength though relied on her unexpected styling. The models wore practical flat boots, black brogues or else went barefoot. The models hopped from one platform to the next while doing a series of poses from the peace sign to Eddie Campbell dragging ample amounts of cigarette smoke.

#222222">
#222222">IMAGE CREDITS: VOGUE.com, Instagram

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Thiara Collorec
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Pas la peine d'être invité aux défilés pour jouer le jeu : à l'image de la ville, la Fashion Week londonienne est cool, vivante, accessible. Les événements spéciaux ne manquent pas, tout comme les nouvelles adresses.


Petit tour d'horizon sur les derniers spots londonien à ne pas rater le temps d'un week-end prolongé : 

Henrietta Hotel : l'équipe du Experimental Club s'est expatriée outre manche et a vu les choses en grand : hôtel, restaurant et club privé, le Henrietta est l'une des meilleures adresses de cette Fashion Week, en plein Covent Garden.

Malibu Kitchen : Fashion Week oblige, on prend soin de sa ligne et de son assiette. Avec sa cuisine californienne healthy et sa déco ensoleillée, le nouveau Malibu Kitchen a tout pour devenir le QG de la faune fashion. Petit détail, le Malibu n'est qu'un des neuf restaurants du nouveau hotel et club privé the Ned. Cela fait donc neuf fois plus de chances de croiser Rihanna ou Anna Wintour.

Petersham Nurseries : le restaurant-jardin qui a transformé la petite ville de Richmont en destination cool vient d'ouvrir une seconde adresse à Londres, là aussi à Covent Garden. Une vraie parenthèse Dolce Vita à quelques pas de la Somerset House, où se déroulent la plupart des défilés. Succès garanti, forcément.

The Red Rooster : le restaurant new-yorkais commandé par le chef préféré de Barrack Obama ouvre à Londres sa première adresse hors US. Niché dans le tout nouveau Curtain Hotel, le Red Rooster londonien mélange des classiques new-yorkais comme le Brunch Gospel, avec des nouveautés bien anglaises. Une cuisine du Sud des Etats-Unis à tomber en plein quartier de Shoredicth.

Sans Pere : Mal du pays ? Avec sa petite terrasse, ses mini-pâtisseries et sa déco cool et épuré, le nouveau café Sans Pere c'est le meilleur de la France en version London. On y retrouve aussi les incontournables locaux, comme les toasts à l'avocat et le flat white, le café au lait dont les londoniens ne peuvent pas s'en passer.

Crédit Photo : Pinterest
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Charlotte Bailly
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Est-il encore possible de se faire une place dans le monde du mannequinat en 2017, sans avoir un nom de famille célèbre ?


Ces dernières années, les mannequins “célébrités” ont dominé l’industrie de la mode. Mais qu’est-ce qui les distingue des autres models bénis par un physique tout aussi avantageux ? Leur influence sur les réseaux sociaux évidemment.

Alors que les marques avaient l’habitude de nous présenter les nouveaux mannequins en vogue, c’est maintenant les mannequins qui présentent les marques via leur page Instagram.

Mais la question se pose, ces célébrités méritent-elles leur succès ?

De Kendall Jenner à Kaia Gerber en passant par Jaden Smith et Lily-Rose Depp, ils ont tous vécu sous les feux des projecteurs dès leur plus jeune âge, pour ensuite le tourner à leur avantage et se créer leur propre succès. Doit-on leur refuser la moindre opportunité et nier leurs talents, juste parce que leur père, leur soeur ou leur cousine est célèbre et jugé “injuste”?

Gigi Hadid s’est exprimée sur le sujet “Vous pouvez inventer toutes les raisons que vous voulez qui font que j’en suis la, mais je travaille dur et j’ai confiance en moi… S’ils me veulent à leurs défilés, alors j’y suis; s’ils ne me veulent pas, je n’y suis pas”. 

Face à deux mannequins toutes aussi jolies l’une que l’autre, il est évident que les marques vont privilégier celle qui amène avec elle, un joli minois, mais aussi, toute une armée de fans. 

Et on doit avouer qu’on est d’accord avec la blonde pulpeuse: personne n’oblige Marc Jacobs et Karl Lagerfeld à faire défiler les “filles et fils de”.

À notre époque, il est tellement facile de devenir “célèbre” grâce aux réseaux-sociaux, on ne pourra donc pas blamer le manque d’opportunités dans l’industrie: une dose de créativité et une page youtube et vous voilà propulsé égérie de marque.

Évidemment le problème de népotisme se pose plus lorsque les “élus” ne sont pas vraiment à la hauteur de la tâche qui leur est assignée. 

Brooklyn Beckham, 19 ans, méritait-il vraiment de devenir le photographe officiel de la nouvelle campagne Burberry, face à des professionnels avec des années d’expérience ? Ou ceux qui crient au népotisme sont-ils tout simplement jaloux ? 

Toujours est-il qu’on ne peut pas nier l’existence du népotisme, certes, injuste, mais la célébrité d’aujourd’hui ne se gagne plus au mérite, mais au talent sur les réseaux sociaux, "fille et fils de" ou pas.

Faites défiler la galerie pour découvrir les mannequins aux familles célèbres.

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Lina Psaila
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linapsaila

Bank Holiday is around the corner and we thought we'd offer you a little treat. Shopcade has some weekly offers that will lift your mood! This week we have some amazing deals from STYLEBOP.com, SUPERDRY, River Island and Urban Outfitters. 


Ranging from the best dresses, tops, bottoms, shoes and bags we’ve made our selection based on current trends and classic pieces to add to your wardrobe. Tea dresses, florals, jeans, satin, ties, embroidery, espadrilles and ruffles…keep your eyes peeled for these items! 

Find our product selection below, as well as the full sales here: 

STYLEBOP.com up to 20% off, offer ends September 1st 

SUPERDRY up to 50% off, offer ends September 1st 

RIVER ISLAND up to 20% off, offer ends August 31st 

URBAN OUTFITTERS up to 20% off, offer ends August 31st 

FOREVER 21 up to 70% off, offer ends September 1st (use code: EXTRA40)

PHOTO CREDIT: Burberry

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Shopcade
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Living in as unpredictable a climate as we do in the UK, its hard to know how to dress for the weather. But one thing is for sure, the trench coat is an all year round winner when it comes to style! As far as cover ups go, the trench is excellent for rain or shine, layered in the winter or worn in the summer as a light cover up. 


 The trench coat is undoubtedly a fashion favourite and has been ever since it was invented in 1850. Aquascutum claim to have been the first fashion house to design the classic coat, followed by the famous Burberry trench when Thomas Burberry used garbadine fabric and designed it as an army raincoat. 

This hardwearing raincoat has evolved into many different forms since the early 1900s. From the classic beige garbadine coat to satin and leopard print, the evolution of the trench has exploded from corporate to casual. Shopcade has some excellent styles available, from a classic trench to a more rogue design.  

With September fast approaching, there is no better time to invest in a trench. We are all looking for that back to work uniform and the ideal coat for milder months ahead. Find your perfect trench coat below, dress it up or down and wear it day in and day out. It will remain a staple in your wardrobe forever. 


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Mathilde Pain
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Trop fifille, enfantin ou frôlant le mauvais goût, le rose a souvent mauvaise réputation dans l’univers de la mode. Mais c’est sans compter sur le rose Millennial, savant mélange entre le rose saumon et le rose pêche, qui fait fureur sur les réseaux sociaux et gagne progressivement nos dressings. 


Loin du rose barbie (qui nous rappelle désagréablement Paris Hilton dans les années 2000), le rose Millennial a la particularité d’être androgyne. Ainsi, il a séduit Harry Styles, qui promeut son premier album solo à New-York le 9 mai en costume rose éclatant porté sur une chemise noire. Son ancien camarade de One Direction, Zayn Malik, s’est lui aussi affiché au bras de Gigi Hadid avec un pull rose Millennial qui rappelle astucieusement le mini sac à main Burberry de sa belle. 

Couleur mascotte de la jeune génération, le rose Millennial insuffle un vent de gaieté et de jeunesse dans nos penderies. Idéal pour les beaux jours, on le porte par petites touches et on le mixe avec d’autres couleurs pour éviter de ressembler à un dragée. Voici quelques conseils pour être pile dans la tendance. 

Pour le haut, on le porte… 
Sur des maxi pulls en matière duveteuse comme le mohair ou l’angora, associé à un jean brut ou délavé. Les plus téméraires peuvent aussi opter pour une pièce forte comme un blazer ou un manteau, qui éclaire la tenue. 
À éviter: Les pulls à ornements type clous ou strass qui associés au rose peuvent faire chavirer votre look vers le  too much 

Pour le bas, on le porte…
Sur un pantalon habillé pour un rendu élégant et sophistiqué. Si vous optez pour un tailleur intégral rose à l’image d’Emily Ratajkowski, choisissez un haut de couleur neutre pour ne pas surcharger l’ensemble. 
À éviter: Une jupe qui pourrait faire trop fillette ou au contraire trop bimbo

Aux pieds, on le porte… 
Avec une paire de baskets tendance qui apporte une vraie touche de peps.
À éviter: Les escarpins rose vifs qui donnent un look trop poupée. On privilégie les teintes poudrées ou beige. 

Crédit Photo: Pinterest
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