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STYLE & SHOPPING.

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Shopcade
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In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

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Emily Beeson
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2018 has been a huge year for trends - we've seen so many come and go and while we've been avid fans of some, others left us shaking our heads in bewilderment and disbelief. 


Whether you're a fearless experimentalist or prefer to play it safe, there will always be a handful of fall trends that return year after year and boy, do we love to rely on them...

The brown leather tote  

Everyone and their grandmother owns a brown leather tote. It's a fall staple and an enduringly cool and reliable piece. Whether you opt for a classic shopper or a more directional silhouette, a mini or an oversized style, this baby complements anything and everything.

A pair of statement earrings
  
Costume jewelry trends come and go but a go-to pair of oversized earrings is always a winner. Play with this season's resin and beading trends or keep things classic with statement gold hoops or a structural silver design.

Something velvet   

Velvet and fall are a match made in sartorial heaven. Luxe, lustrous and the perfect way to jazz up your day-to-night look, opt for something in bright gem tones a lá the Gucci gang.

Something in animal print   

Every year we hang up our spots and stripes for summer and get excited when fall hits and it's time to rock them again. Faux-fur coats are always equal parts edgy and elegant and who doesn't love a statement print?

Something studded   

In fall it's entirely permissible to channel your inner goth and studded accessories are a must. Think embellished bags and studded western-style boots. Or if you're not prepared to revisit the fashion faux pas of your youth, toughen up your look with a pair of iconic Rockstuds by Valentino.

Shop the edit below for our editors' favourite fall accessories picks...

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Emily Beeson
emilylavinia added a look via the mobile app

No matter who you are, no matter your style, tartan will always be on-trend. Whether rocked as part of a heritage-influenced line-up, a punk-inspired look a lá Alexander McQueen or Vivienne Westwood, or used to channel directional statement vibes in a head-to-toe ensemble, tartan is synonymous with cool.  


Back with a bang for AW18 the high street is awash with tartan. Now, usually we’d suggest there are a few rules to really rocking a trend well but in this case, we’re throwing caution to the wind.   

Tartan really goes with anything, even more tartan. The beauty of this wonderfully clashy fabric is that whether you style it out with a simple understated scarf or a full co-ord and coat ensemble, you’re guaranteed to look like you know what you’re doing.   

2018 is truly the year of the check and believe us when we say we’re loving it. We’ve picked out a few our favourite tartan pieces to suit every budget from the likes of New Look and Topshop to high-end picks from Moda Operandi.   

Shop the tartan edit below and try the trend for yourself…   

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Emily Beeson
emilylavinia added a look via the mobile app

Though the summer runway offered us oversized jewelry, seashell-inspired silhouettes and mixed metals, AW is toning things down a little with the biggest trends set to be a lot more delicate and decidedly more minimalist...


Layers on layers

Layered accessories had a serious moment in summer 2018 and from the looks of things the trend isn't going anywhere. Group necklaces, bangles and rings of different lengths, textures and weights together to nail the look. 

Delicate chains 

Forego your chunky chains in favour of barely there chains adorned with pendants and charms. Layer these up or wear a long chain solo with a lightweight knit for a subtle hint of sparkle. 

Cosmic power 

Suns, moons, stars... the cosmos is all the rage. Pendants, studs and rings inspired by the heavens are set to reign supreme this fall.

Rose gold 

Reflect fall's warm color palette with glossy rose gold pieces. Mix them with your staples or opt for simple rose gold hoops and bangles from the likes of style set favourites like Tous and Monica Vinader.

Want to rock these trends now? Shop our editors' favourite pieces below... 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Animal prints are everywhere. From zebra to leopards to tiger prints to croc details… You name it! All and every animal print is a trend. Especially seen with footwear in street style, animal print boots are a must for Fall 2018. Try them with suits or jeans to add a ‘wow’ factor to your style #animalprint #zebra #leopard #tiger #snake #croc #trend #fashion #streetstyle #boots #style

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Lingerie trends could be the least talked about trends… Yet, your girls got you! Lace bralettes have entered our lives and oh we’re not giving them up anytime soon. Fall 2018 lingerie trends are all circled around lace bralettes. What is even better is that you can wear them as tops too! Style them with sheer tops to get the ultimate sexy look. #lace #bralette #bra #lacebralettes #lingerie #trend #fashion #style

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Emily Beeson
emilylavinia added a look via the mobile app

Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   
Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

Utility cool   

JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   

Industrial outerwear

Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   

Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway. 

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

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Shopcade France
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Si votre tiroir à lingerie à sérieusement besoin d’être rafraîchi, ne cherchez pas plus loin: on est sur le coup ! 


Porter un ensemble de lingerie qui vous va peut complètement booster votre confiance en vous, votre confort et votre posture.  

Alors n’attendez plus, la rentrée 2018 est le moment où vous arrêtez de faire l’impasse sur les basiques de qualité qui vont tout changer.

Découvrez notre sélection de lingerie sexy, confortable et tendance ci-dessous.

Crédit Photo: Etam, Pinterest 
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Emily Beeson
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It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

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Emily Beeson
emilylavinia added a look via the mobile app

Maximalism is set to be big this autumn and whether you’re revamping your wardrobe, your accessories line-up or your home, the eclectic trend is here to stay.  


Now when it comes to interior design nailing the maximalist trend can be tricky and there are a few rules to follow if you want to get it right. Basically, it all comes down to clashing prints…  

Power of three

When you’re clashing prints to create an eclectic, maximalist feel in your space, be sure to pick out no more than three strong prints. Whether you use these sparingly or cover an entire wall, be sure to limit your choice to two or three designs to keep things looking chic and considered rather than messy and out of control.   

Colour code

Picking out prints from the same colour family – like neutrals, pinks or monochrome – can really help to bring a space to life and character while still sticking to your chosen theme. Try an autumnal palette for the new season or channel 2018’s punk-inspired vibes with clashing animal prints.   

Accent and accessorise   

Rather than adorning every surface in your home with print, carefully select smaller statement print pieces to make the most of them. Opting for accent pieces and cool accessories will mean you can not only mix and match but this also gives you the option to tone your maximalist interior up or down depending on your mood.   

Want to get the look for yourself? Shop our edit of must-have pieces below to get started…   

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Shoulder bags are the it-bag of the new season. To add a ‘wow’ factor to your outfit go for the new season updates on shoulder bags. As the weather starts to get more chilly, velvets come right back into fashion. For the past few seasons, velvet has been a popular trend and now for Fall 2018, its back! Shoulder bags are velvet! Last season it was all about crushed velvet and especially pants were corduroy. Now bags have had an update and they are also corduroy! #bags #itbag #trend #fashion #velvet #crushedvelvet #corduroy #streetstyle #style

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

What is happening with the celebrity world? Everyone tried neon bobs! After Jeremy Scott’s Fall Winter 2018 show, everyone is going neon. Usually its subtle pastel coloured hair trends but this season its neon! If you’re feeling super bold, you can go neon with your hair, or just wear a wig, it’s what all celebrities do… #hair #celebs #celebrity #hairtrend #trend #fashion #style #hairstyle

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