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Alpay Tutu
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latelita

The @stylesprinter showing how to wear our open hollow clover rosegold necklace. Jewellery but with more meaning. Also how cute is her dog! - - #rosegold #necklace #lfw #london #knightsbridge #kensington #nyc #newyork #designer #latelita #latelitalondon #fashion #fashionweek #lfw2017 #instadaily #love #jewellery #jewelry #jewels #joyas #sparkle #shinebrightlikeadiamond #pink #puppy #wolfandbadger #summer #floral

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beatrix taylor
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According to Vogue: “Denmark is like the Italy of Scandinavia”, its the new Milan and capital of Scandi chic. With labels such as Ganni, Stine Goya, By Malene Birger and Saks Potts rising up in the fashion scene, the Scandinavian brands are taking the catwalk by storm.


On the streets, the Copenhagen girl is the new Parisian: a girl that exudes effortless and laid-back style. She cycles to work, so practicality is key, wearing beautiful long dresses with flats or ankle boots. These girls can be seen in the streets of Copenhagen, photographed by renowned street style photographers. Among them are famous bloggers Pernille Teisbaeck and Funda Christophersen.

To get the Copenhagen-chic look, pair some luxury items with more laid-back t-shirts or jeans to dress them down. Do wear long leave printed maxi dresses, denim jackets, checks, midi wrap dresses and sling-back shoes. There is an element of fun in the Copenhagen style, with lots of print and colour so don’t take it too seriously, just throw on what you enjoy and feel comfortable!

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Shopcade
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On the rise in the fashion scene in Copenhagen, designers Ganni, by Malene Birger, Saks Potts and Stine Goya are taking the catwalks by storm! The ecclectic collections are characterised by beautiful prints and colour. 


Vogue quoted: “Denmark is like the Italy of Scandinavia”, its the new Milan and capital of Scandi chic. A Copenhagen girl’s style is effortless and laid-back. She cycles to work so dressing practically and comfortably is key. 

Photographed by renowned street style photographers, street style stars including bloggers Pernille Teisbaeck and Funda Christophersen, are the highlights of fashion week dressed in ruffled maxi dresses, sunglasses and sneakers or flats.

To get the Scandi chic look , wear t-shirts or jeans under dresses, dress down a fancy outfit with a denim jackets. Among our favourites are checks, midi wrap dresses and sling-back shoes. Above all, make sure you have fun with it and feel good!

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Shopcade France
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Vous en avez ras le bol du duo Kendall Jenner et Gigi Hadid qui hante votre feed Facebook, de Lily-Rose Depp sur les affiches d’abris de bus et d’Hailey Baldwin sur toutes les couvertures de mags chez votre buraliste? Bonne nouvelle, nous aussi!  


Les “filles de” et “fils de” envahissent les pages de nos magazines préférés et c’en est devenu lentement mais sûrement insupportable. Rafferty Law, Sistine Rose Stallone, Brooklyn Beckham…Cette nouvelle vague de mannequins aux géniteurs célèbres vole la vedette à de nouveaux visages tout aussi doués (voir plus) pour prendre la pause. 

Rejoignez notre mouvement de rébellion et découvrez 6 mannequins stylés à suivre de toute urgence!

Radhika Nair, le visage de la diversité 
Radhika Nair est une photographe originaire de Bengalore en Inde et le premier mannequin indien à defiler pour Balenciaga durant la Fashion Week parisienne d’octobre 2016. 
Pourquoi on l’aime bien? 
Photographe, chanteuse, mannequin… on aime la créativité débordante de Radhika Nair et ses boucles brunes un peu folles. 

Amber Witcomb, la beauté singulière
Céline, Stella McCartney, Nina Ricci, Dior… Amber Witcomb était présente à tous les grands défilés de la Fashion Week Automne/Hiver 2017. 
Pourquoi on l’aime bien?
On aime sa beauté un peu curieuse et son style vestimentaire décalé.  

Dilia Martins, la beauté métissée
Jeune mannequin hollandaise de 19 ans, Dilia Martins est la star de la campagne Miu Miu Automne/Hiver 2016, photographiée par Alasdair McLellan. 
Pourquoi on l’aime bien? 
Entre ses grands yeux bleus et sa crinière ondulée, Dilia Martins a un visage unique qui a tout pour nous plaire. 

Giannina Oteto, la beauté engagée 
Originaire du Kenya, Giannini Oteto est apparue dans la campagne L’Oréal “Your skin. Your story” (Votre peau. Votre histoire) et a participé au défilé Yeezy Season 3. 
Pourquoi on l’aime bien? 
Actuellement, Ginannina fonde sa propre association pour la malaria et participe à un projet de construction d’un hôpital au Kenya. On admire son courage, sa détermination et son splendide sourire.

Sarah Grace Wallerstedt, la beauté rousse 
En couverture de Vogue Italie au mois d’avril, visage de la campagne Prada Printemps/Été 2017, défilé pour Calvin Klein… À tout juste 17 ans, le mannequin américain Sarah Grace Wallerstedt a déjà un portfolio bien rempli. 
Pourquoi on l’aime bien? 
Avec sa longue chevelure auburn, ses nombreuses taches de rousseur, Sarah est captivante et on adore son allure de créature sortie d’un univers enchanté. 

Sophie Koella, la beauté naturelle 
Originaire de la Nouvelle Orléans et d’Alsace, la franco-américaine Sophie Koella est un des visages de la campagne d’Ivy Park aux côtés de Beyoncé. Rien que ça! 
Pourquoi on l’aime bien? 
Son Instagram au naturel, où elle dévoile qu’elle est fan d’Harry Potter, de chiens et de fast food. Exactement comme nous!

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Alpay Tutu
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Charlotte Bailly
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La fashion week est à Paris !


Fashionistas c’est le moment de sortir vos plus belles tenues ! Parce qu’évidemment si vous partez vadrouiller aux alentours des défilés, c’est avec l’espoir de vous faire repérer par des blogueurs et finir dans les pages meilleurs looks de la Fashion Week.

Nos conseils pour un look réussi:

Soyez Tendance
Faites quelques recherches pour connaître les tendances de la saison prochaine (histoire d’avoir une longueur d’avance) et adaptez les à votre style personnel !

Prenez Des Risques
S’il y a bien un endroit où TOUT est permis, c’est la Fashion Week ! Alors on n’hésite pas à prendre des risques, mixer les imprimés, et à sortir la robe qu’on avait encore jamais osé mettre. 

Abusez Des Accessoires
Les accessoires originaux sont toujours un bon point de départ. Facile à porter, on en trouve pour tous les goûts. Colliers, boucles d’oreilles et sacs peuvent vraiment donner un coup de peps à votre tenue.

Adaptez-Vous À La Météo
Vous allez certainement courir aux 4 coins de la ville et en ce mois de mars pas sûr que le beau temps soit au rendez-vous. Alors on fait en sorte d’avoir une tenue adaptée à la météo ! 

Restez Vous-Même 
L’élément le plus important est de rester fidèle à votre style et personnalité. Pas la peine de sortir avec un look qui ne vous ressemble pas, vous serez mal à l’aise alors que ce que l’on veut à la fashion week c’est une confiance en soi digne de Kanye West ! 

Crédit Photo: Pinterest 
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Charlotte Bailly
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La Fashion Week de Paris est là ! Les défilés commencent officiellement mercredi 28 février pour se terminer le 8 mars. Alors on se prépare à recouvrir les plus beaux looks… mais aussi les pires ! 


Évidemment il y a des fashionistas vraiment aguerris qui arpentent la fashion week, des personnes avec un style indéniable qui vont nous inspirer. Mais on ne peut nier que notre plaisir, c’est de repérer les fashion wannabes et blogueurs d’un jour qui prétendent être les nouveaux Anna Wintour.

Alors restez connectez sur Shopcade pour connaître toutes les dernières news de la fashion week, découvrir les collections et tout savoir sur les stars du front row !

Crédit Photo: Pinterest 
Crédit Vidéo: Jimmy Kimmel Live 

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Charlotte Bailly
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La Fashion Week en 2017, elle se vit en digital. Alors, pour ne rien rater et connaître tous les potins, voici les 5 applications à avoir absolument sur son téléphone.


Snapchat
L’appli qui permet de partager des vidéos instantanées de quelques secondes. L’idéal pour suivre les mannequins dans leurs aventures backstage !
Nos comptes préférés ? Gigi Hadid (itsgigihadid), Joan Smalls (joan_smalls), Bella Hadid (babybels777) et Kendall Jenner (kendalljenner)

Instagram 
Photos backstage, street looks, vidéos des défilés, et after party entre mannequins, Instagram est THE place to be pour la #fashionweek
À suivre ? @id_magazine, @ellefr, @carineroitfeld et @adwoaaboah

Vogue
Le magazine poste les looks de la Fashion Week sitôt le défilé terminé ! Indispensable donc pour découvrir les collections de A à Z.

Spotify 
Si vous êtes à Paris pour la Fashion Week, vous risquez de passer beaucoup de temps dans le taxi (ou le métro duh) à vous rendre d’un défilé à l’autre et à faire la queue. Bref pour vous occuper, Spotify et ses playlists seront les bienvenus.

Shopcade
Évidemment ! Sur Shopcade vous retrouverez toutes les dernières tendances des podiums, les célébrités au premier rang et ce qui se murmure backstage ! Vous ne pourrez plus vous en passer ;)


Crédit Photo: Pinterest
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Chloe Laws
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LFW is the time to bring out all those pieces in your wardrobe that you don't wear on the daily, and you should definitely let your fashion freak flag fly- because if not at fashion week, then where? Honestly it's more of a faux par to wear something boring then something quirky. But, there are some tips you should bare in mind...


1)  6 inch heels: Unless you can walk in them, in which case kudos/go for it, but if you're not a superhuman then opt for a lower heel. Fashion week involves a lot of queuing, walking around and standing at shows. Oh and uneven pavement. So don't wear brand new heels that will give you blisters and make you hobble like Bambi on ice. 

2)  Something unfashionable: This should be obvious, because why would you want to attend fashion week if you have no interest in fashion. Flip flops, boot-cut jeans and a white t-shirt won't cut it, plus it will make you stand out more than wearing a multicoloured faux fur coat would. 

3)  Night out attire: A body con dress, clutch bag and stilettos should be a look reserved for 16 year old girls trying to sneak into their local club underage. Not for LFW.

4)  Something you're not comfortable in: Even if you look amazing, if you're not comfortable then it isn't the right look. Doesn't matter how cute that structured crop top is, if you spend the whole day trying to hide your stomach, then you won't enjoy yourself. 

5) Something just to get papped in: As mentioned above, it's better to go garish then dull, but it's very obvious when someone is wearing something purely to get photographed in. If you love an OTT look, then it won't seem fake, but it'll be written all over your face if you don't. No one likes an attention seeker. 

Photo Credit: Pinterest 

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Chloe Laws
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LFW is the fashion industry's favourite week of the year, but it is also the most frantic and exhausting. This combination of too much caffeine, not enough sleep, heels, queuing and dashing between shows means that Editors across the board have a lot of funny anecdotes. It's chaos. Often fun, glamorous chaos. Often not. It's not actually possible for Editors to be in five places at once, if we could we would. So this results in frantically running around Soho whilst trying to Snapchat, Instagram and write reports. While also trying to not be caught red face and puffing by street style photographers. 


1. “Once, a colleague and I were queueing in the rain for a show that was running 40 minutes late. A faux fur clad lady in pointed satin slingbacks toting a mock croc handbag introduced herself to us as a freelance stylist and proceeded to regale us with tales about her assistant’s ability to worm her way backstage at any show. We swapped cards and later that evening, came across said stylist inside the show venue, crying as she sat on the steps of the main staircase.

She explained that she’d promised a PR contact she’d be at the show just gone but was refused entry on grounds that she was late and they were over capacity. She tearfully pleaded with us to send her photos of the show we’d snapped so she could pretend she’d been in attendance. We offered some kind words and sent her a couple of sub-par images but despite explaining that her PR contact probably [actually, MOST DEFINITELY] wouldn’t care she hadn’t made it, her tears ceased to flow the moment she downloaded the pictures. 

Pawing at her tear-streaked mascara, she suddenly stood upright at the arrival of her photographer beau, with whom she invited us to attend an after party. We politely declined and made our own way to dinner."

2. "What really annoys me are girls who have seats look at you like you're a peasant when you ask them to move up. You don't own the row of chairs"

3. "Every PR contact you've ever had will suddenly become your BFF. That woman you met once 2 years ago will send you five emails a day calling you 'babes' and saying how much they want to 'catch up'. You know they are just trying to fill out their event, but you go along with it because you know, goodie bags"

4. "Back in the days when I was an editor's assistant, she'd make me call around and plea for her to be seated on the FROW otherwise she wouldn't attend. It was very embarrassing, particularly because she wasn't as important as she liked to think. Very awks." 

5. "A friend of mine had handed her business card to a woman, and they had a chat about which shows they were going to attend. When my friend was told for the second time that she had already checked in somewhere she asked them to describe what the person looked like and pieced it together. This woman had been using my friend's business card to get into shows! Note to self: don't trust anyone, fashionistas can be cut throat". 

6) “While interning many LFW seasons ago, a friend and I were given two invites to attend a show for a well-known designer by our supervisor. Given that we were industry nobodies, we were unabashed at forcing our way through the crowds and plopped ourselves down in the second row so as to be on the receiving end of what appeared to be a substantial goodie bag. 

The goodie bag was substantial indeed. And while there were no new season sunglasses or iPods (goodie bags post 2010 just don’t compete), a vibrant embossed cushion featuring the fashion house’s name pleased us to no end. Squealing with delight, we plotted how to nab a few more of them before leaving. 

Those around us glanced our way with disapproving glares as we shoved cushions left, right, and centre into our tote bags from the empty chairs beside us (apparently, it’s FROW or nothing for some). Escaping from the clutches of any hawk-eyed PRs, we left quietly into the night. Months later, we saw the same embossed cushion being sold on eBay. If only we hadn’t grown attached to them in our shared flats…"

7) "There are so many crazy things I've witnessed at fashion week, but one that stands out is when a brawl almost started. If you're late to a show, you expect to stand as your seat has probably been taken. Some girls didn't take too well to this and began shoving the people in front of them, so they could see better (or, in other words, take better Instagram pics). This escalated as the girls in front, quite understandably, didn't like getting elbowed in the back. Security had to come over and ask them to calm it."


Photo Credit: Pinterest

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Nainika Agrawal
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Lakmé Fashion Week is always a super exciting time in the fashion world in Mumbai, and this year is no exception! The Summer/Resort 2017 edition kicked off on 1st February—a great way to start a new month indeed. Here's the roundup of Day 


AM.IT by Amit Aggarwal 
Amit Aggarwal's collection, titled "Seamless", paid homage to the daily casual Indian woman style with loads of tunics over skinny salwars. Jewel tones ruled the roost during this collection! 

Dev R Nil 
This designer duo loves their eye-catching, bright prints, and this collection sure reflected that, with loads of primary colours and cinched waists in the mix. 

1111 Clothing 
At 1111, it was one heck of a neutral party! Their collection featured numerous matching monochromatic outfits which combined chic and comfy into one fashionable package. 

Urvashi Kaur 
If you love neutrals and pastels, this collection is right up your alley! Think dusty mauves, pinky beiges, and pastel mustards. We absolutely loved the simple-and-comfy-yet-high-fashion vibe here. 

Eka 
This season, Rina Singh's brand, which is known for its fluidity and focus on Indian handwoven textiles, swept us off our feet with comfy-looking linen pants, flowy dresses, and neutral jackets, all layered expertly to look fashionable and oh-so-casual at the same time. A pastel lover's dream! 

Ka-Sha 
If you constantly find yourself torn between your love for your neutrals and your attraction to bright hues, there's no way you wouldn't fall in love with Ka-Sha's collection this season. Bright red and yellow were effortlessly combined with muted beige and navy, and we have to say how much we love the final result.

Photo Credit: Lakme Fashion Week

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Lily Niu
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Having showed at Soho's Brewer Street Car Park for only three seasons, the British Fashion Council (BFC) has announced that in February, London Fashion Week (LFW) will be moving to a new home- The Store Studios at 180 The Strand!

This is the same venue where London Fashion Week Men's currently takes place and given it wasn't too long ago that LFW was based at Somerset House, it looks like the BFC were only too keen to move the event back onto The Strand where they'll be "creating a fashion and cultural hub in the heart of London."

The BFC have also said this morning: "The Store Studios holds a strategic location at the intersection of north, south, east, and west London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank."

Additionally, London Fashion Weekend will be rebranded into London Fashion Week Festival. 

The deputy mayor for the cultural and creative industries, Justine Simons, said, "London is a top fashion capital - we have brilliant fashion colleges, leading designers and established brands, and Londoners of course have a great sense of style."

"London Fashion Week and London Fashion Week Men's have been blazing a trail on the world stage," she continued. "The brand new London Fashion Week Festival will up the game even more - cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public."

Photo Credit: Standard

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Saloni Dahake
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It's that happy time of the year again and we are here at Amazon India Fashion Week to experience new trends and styles. 


Day one and two saw some striking designs and textiles but what stood out for us was different ways to drape a saree. Notable designers such as Abraham & Thakore, Anavila, Krishna Mehta and Rina Dhaka show us exactly how. 

With crop tops 
Sarees are best when teamed up with crop tops. Our fave style is wearing a printed cotton saree with a printed crop top which is either half, full or medium sleeves. What also works here is mix-n-matching different fabrics, for e.g. silk goes best with cotton. 

With short kurtas 
Yes, who would have thought? But look how gorgeous it look? Krisha Mehta shows how to wear sarees with short kurtas and absolutely emerge as a true fashionista. The key here is to match fabric so the focus can always remain the whole look instead of one garment. 

With leggings 
Yes! Instead of wearing a petticoat, try wearing leggings underneath sarees. Not only will it help hold your folds, but also give you a modern look to your saree. Well, if you wear a crop top underneath, you'd have successfully transformed a traditional outfit into modern.  

Loving what you see? Try it out for yourself! 

Photo Credit: Viral Bhayani

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hollie gjoen
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Lily Niu
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10.30 am: We start our day in a strip club - Soho's "Sunset Strip" on Dean Steet - to catch Dilara Findikoglu's SS17 presentation, discovering it's never too early to descend a narrow metal staircase lit by neon lights. Models don the Turkish designer's new collection and pose up a storm between two stripper poles on a candle adorned stage. We're plopped down in cinema-like seating before the stage, taking in a visual feast consisting of smudged lipstick, fishnet tights, corsetry, puffed sleeve metallic tops, and thigh high PVC boots. 

11.00 am: Shopcade's Salome is viewing the Paula Knorr presentation at the ICA. The exhibit, All of Me, is immersive and guests mill about a screen showing interviews from Knorr's time studying at the RCA. The collection itself features flared silk trousers, skintight long-sleeve tops, and plenty of illustrated prints.

11.30 am: Editorial maven Chloe Law heads over to the Topshop Showspace at Old Spitalfields Market for Faustine Steinmetz's "Blue Denim." The collection is the result of an exploration and experimentation of denim in which Steinmetz revisits once garish finishings such as crystal embellishment, over washing, and logo monograms.  

12.30 pm: Our French content team and I are seated at Freemasons' Hall for the SABINNA runway show. This is the first LFW show we've been to this season without a full house (the third and fourth rows remain relatively empty) and I think how disappointing it is that the collection, probably one of the most translatable we've seen so far, doesn't receive the welcome it deserves from press and buyers. 

1.00 pm: Chloe arrives at the Markus Lupfer SS17 presentation and wanders amidst a garden themed maze throughout which models toting the new collection are scattered. Eschewing the signature Markus Lupfer lip print - save for the monochrome tote as part of its goodie bag! - in favour of flowers and fruit, the collection boasts hand-drawn artistry, beaded embroidery, dark denim, and plenty of stripes.

1.30 pm: We enter the On|Off LFW venue's alternate entrance at Phonica Records on Poland Street for Milo Maria and Asli Polat. Milo Maria's static presentation takes us on a space odyssey with looks featuring loose tailoring with an athleisure twist. Asli Polat is down the hall and is also a static presentation in which models flaunting the new collection stand before a silver wall hanging. The collection itself could be easily worn straight from the rails and feature all the usual spring/summer crowd pleasers; an off-the-shoulder peasant top, floral dresses, satin finish pastel blouses etc.

3.00 pm: Ianthe Rose takes over our Instagram and Snapchat to capture the goings on of the Ashley Isham show backstage before the collection's debut. Models are still in hair and make-up by the time we're backstage at Freemasons' Hall. A small Chihuahua is resting on the lap of one of the model's mums (we later see the well behaved dog starring in the catwalk show). Male models are stripping left, right, and centre as they get oiled up for looks in which a shirt is not required and as we leave the room, rails with the clothing for the show are being wheeled out into the hallway where a stylist shouts desperately for the "pool party boys" to come forward pronto.

The collection itself is comprehensive indeed and with the show set to a soundtrack of '70s disco hits - think Earth Wind & Fire's September and Boogie Wonderland, Donna Summer's I Feel Love etc. - the crowd excitedly snaps each and every look as it comes down the runway. The new season signature Ashley Isham floral print is set on a yellow backdrop which graces looks for both men and women. There's swimwear, casual wear, occasion wear, and even a bridal dress which emits gasps from the bloggers, celebutantes, press, buyers, and photograpers.

Post-show, our social media editor Sahar is approached by the designer himself who asks what her favourite part of the show is. In her excitement, she panics and responds "the music." #awkward

4.30 pm: Chloe and I head back to On|Off to meet Judy Wu at her SS17 presentation while Salome and Sirina take in Han Wen at Freemasons' Hall. Her collection, Curve, boasts a crisp, clean palette of perforated skirts and dresses with a structural emphasis on, you've guessed it, curves. Standout materials from the collection are sheer organza, neoprene, and twill jersey.

At Freemason's Hall, our summer intern Sirina grabs a backstage interview with Han Wen, the SS17 Merit Award winner. (Watch this space!)

5.00 pm: Ianthe continues with the Shopcade Snapchat takeover at palmer//harding over at Mary Ward House. The collection's neutral colour scheme and exploration of modern day power dressing is an immediate win for the CSM design duo Levi Palmer and Matthew Harding.

6.00 pm: Back at Freemason's Hall for our last shows of the day, Salome and France Editor Charlotte Bailly take in Portuguese designer Morecco's Turkish inspired SS17 collection.

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Photo Credit: Shopcade

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Salomé Krief
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Barrus show was so inspiring #lfw #shopcadelfw16 #fashion #fashionweek

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Lily Niu
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LFW is just around the corner and if you're lucky enough to attend, keep in mind that when it comes to what you bring along - less is ALWAYS more! Sure, staying selfie/paparazzi ready all day long can be a pain, but it doesn't mean you need to overload your clutch. 

Need some tips on how to narrow down the contents of your bag to powder room essentials only? Read on...

1) If your foundation makes you look like a clown when worn for a prolonged period of time, you need to either A) Invest in a better foundation or B) take along blotting paper and/or face powder you can rely on! 

Look to NYX Matte Blotting Paper or Benefit The POREfessional: Agent Zero Shine to soak up grease buildup without damaging your make-up throughout the day. OR, you can bring a compact face powder like Clinique's bestselling Superpowder Double Face Powder for a mattifying effect. 

2) A highlighter/bronzer duo such as Charlotte Tilbury's Filmstar Bronze & Glow palette is perfect for touch ups or sculpting your look come evening. Other useful beauty tidbits include a small tin of clear lip balm (easily used to hide patches of dry skin when you're out and about) and a high impact mascara.

3) In terms of lip colour, you'll want something that stands out but is long lasting without drying your lips. Yves Saint Laurent Rouge Volupte Shine offers a glossy coat but stains your lips with a painterly effect shine.

4) If it's no make-up" make-up you're after (think Alicia Vikander's barely there make-up look), moisturiser is an absolute must but consider wearing and taking along with you a primer made for the cameras, such as This Works' In Transit Camera Close-Up. It smooths patches of coarse skin and makes your pores appear almost non-existant so you'll have all those around you wondering what your secret is!

Photo Credit: Pinterest

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Gloria Cantin
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gloriacantin

@monifabrowne #shopcade #fashionweek

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Gintarė Žilytė
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Chloe Laws
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New York Fashion week is drawing to a close, with the final shows happening on the 14th. This year's street style has been exceptional and we are all thoroughly inspired. From Pandora Sykes and Olivia Palermo, our favourite looks from the week are sure to get you sartorially excited. 


Scroll the gallery above and see all of the best NYFW fash pack's street style. The trends that have prevailed are slip dresses, pyjama style shirts, and clashing prints. 

Shop below for pieces inspired by the looks we spotted at NYFW...

Photo Credit: nymag, cosmopolitan, vogue

Follow us on Instagram HERE for bite size style inspo!

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Chloe Laws
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September i.e the fashion industry's busiest and biggest month of the year. Which means one thing, lots of new outfits are needed. Whether you're attending a fashion week, or simply want to keep ahead of the curve with new season trends, then this is for you. 


We've broken down the style tribes from NYFW, LFW, MFW & PFW so that you know what to wear for each week. New Yorkers are the ultimate street style queens who love to mix streetwear with evening wear, Londoners aren't afraid to clash prints and go OTT, Milan Fashion Week attendees are glamorous and romantic with their looks, whilst Parisian's favour power dressing with an androgynous edge. 

Shop the looks below and get your fashion month wardrobe sorted...

Photo Credit: Pinterest, Vogue

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Amanda P
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Are you attending NYFW shows this week? If so, you need to stay healthy and cute! It's a stressful time, and you don't want to be the dehydrated gal that gets carried out on a stretcher. 


Our top 6 MUST-HAVES: 

1. A giant tote, to carry everything. 

2. A compact mirror and a lipstick, for touch-ups! 

3. A Clif bar or Luna bar, because when you're stressed, you forget to eat. 

4. A BPA-free water bottle. 

5. Roll-up flats. Just in case you need a quick footwear change. 

6. A portable phone charger

Photo Credit: Pinterest 

Follow us on Instagram HERE for bite size style inspo!

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Lily Niu
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Headed to NYFW to catch some shows and see what's hot for SS17? Scroll through our gallery above to see what some of the fashion industry's most well-known editors wear while doing the rounds at NYFW! 

With the spring/summer shows at NYFW always held in September, this transitional season is arguably the perfect time to show off styles both revealing and covered up. 

Monochromatic palettes appear rife in editor street style looks and while some opt for all-black or all-white everything, a statement shoe or pair of sunglasses are an absolute must! Heel boots add height while sneakers are a great option for when you want to dress down your look. 

See our top picks below for how to incorporate editor approved pieces into your NYFW look!

Photo Credit: Pinterest, Elle, Harper's Bazaar

Follow us on Instagram HERE for bite size style inspo!

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Saloni Dahake
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t’s that time of the year again! Shopcade India team went all out this season and attended Lakme Fashion Week and here are the updates from Day 1!

1. Ka Sha 
Ka Sha show started smoothly and what we can’t get out of our minds are the visuals from yesterday’s ramp walk. Ka Sha has outdone herself once again by using colourful textiles, a burst of prints and not to mention – classic layering. We were almost tempted to try on all the garments ourselves! 

Style inspiration: Printed everything and layering! 

2. Misho Designs All white has never looked so sexy! Misho Designs ramped up the boring whites (literally!) by adding geometric metal jewellery and we are feeling super inspired today to try on some of these looks this weekend! 

Style inspiration: Whites and metallic 

3. Wendell Rodricks

Wendell’s Winter/Festive collection feels like cool breeze on a spring day! His neutrals and shades of green are not only a treat to the eye but they also give us a sense of freshness we’ve been craving all week. Also, did you notice the white + metallic platforms and how comfy they look? We need these looks in our lives ASAP! 

Style inspiration: Neutrals and fresh colours 

4. Tarun Tahiliani Well, if you think neutrals were a showstopper this season, then you’re oh so wrong! Tarun surprised us all by showcasing a bright blood red and navy blue collection of dresses, crop tops, sarees and palazzos. Yes, I reckon a little red and blue in our lives is slowly becoming a necessity! 

Style inspiration: Maroons and reds

5. Shivangi Sahni 
We at Shopcade HQ love prints and Shivangi outdid herself yesterday by releasing a collection of indo-western wear with new, exciting prints and colours. A special mention for the use of pom poms, which have us all super excited. Will this become a new trend? We guess so! 

Style inspiration: Printed inso-western wear

Photo Credit: Viral Bhayani

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Nainika Agrawal
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Lakmé Fashion Week is officially here, and we're here to help you throw together the perfect outfit to show off your sartorial sense! 


White dress + red lips 
This outfit may sound simple, but you'll have all eyes on you! 

Crop top + boyfriend jeans 
Boyfriend jeans are the ultimate comfy pants, whereas your crop top will add structure to your outfit. 

LBD + pointy-toed pumps 
This is a classic outfit that you can never go wrong with! 

Maxi dress + tote bag + fringed sandals
Bring out your inner boho goddess with this laidback-yet-stylish outfit. 

Cold shoulder/bardot top + black skinnies + heels
This outfit is the perfect fresh, cute, and trendy look to wear to fashion week!

Photo Credit: Pinterest

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Ojas Kolvankar
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It's that time of the year again, yes! Lakmé Fashion Week is back with its Winter Festive edition and team Shopcade has spotted the most fab styles on and off the runway. The designers, stylists, bloggers and fashion influencers gave us some serious inspo on day #1


Two things you need to borrow from their wardrobes pronto! 

Jackets Military jackets, puffer jackets, leather jackets and bomber jackets made some serious fashion statement. We love how they were teamed up with a basic day dresses and norm core tees. 

Off shoulder dresses: Fashion influencers show us that off shoulder dresses are not just a trend but a wardrobe staple. They are young, flirty, flattering and a perfect way to hide pit stains. *Tee hee* Flip through to the gallery to checkout the best and stay tuned for what’s coming!

Photo Credit: Shopcade

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