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STYLE & SHOPPING.

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Isabelle Herring
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I am loving this makeup look from blogger @beautsoup on Twitter! The warm colour palette really works well on her skin tone, making her eyes pop! The lip colour matches the eye look perfectly too. Her messy hair style complete with a thick denim choker really add a touch of 90’s inspired grunge to the look! #beautsoup #abhcosmetics #limecrime #hudabeauty #norvina

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Isabelle Herring
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What a sweet look from blogger @LAW1SFAB on Twitter! The rainbow coloured jumper is perfect for this chilly A/W season, with the bag featured looking very Moschino-esque! Definitely adds a playful touch to the look! #ootd #bloggerstyle #law1sfab #fashion #outfitinspo #asos #asda

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Lina Psaila
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One of the most prominent International bloggers and street style stars featured in WWD and Glamour, is a girl that really knows how to play to her fashion strengths. The Singapore street style star is a regular at fashion shows with her long brown locks usually sporting some kind of cool structured jacket minimal make up and a very easily flowing sense of style. 


Her blog, Yoyo Kulala has become one of Singapore's must read. Last year she became the first fashion blogger to appear on Elle Singapore cover. Yayo is also a very successful designer and owner of the label Exhibit. Her latest endeavour is a collaboration with Matches Fashion, styling 12 shoppable looks alongside the likes of Leandra Medine and Garance Dore. 

Her blog is expanding too. She's on the hunt for a regular staff of writers, videographers, and columnists to grow the site. What makes her style so enviable is that it's simple, elegant with modern touches that inform trends instead of following them. Want to incorporate her style? Look through our gallery for inspiration and shop her outfits in our edit below. 

IMAGE CREDITS: WWD.com

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Isabelle Herring
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What an epic outfit from fashion blogger @TashaGGreen! The sports luxe inspired leggings and fake leather jacket are definitely a unique combination, which I love. The red sunnies and hair do add further interest! #ootd #tashagreen #bloggerstyle #outfitinspo #fashion

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Isabelle Herring
Hattie Cotmore
I love Tasha! She always looks effortlessly cool
Lina Psaila
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Happy Friday! We introduce you to a new instalment at Shopcade. Every week we will present an influencer, content creator or fashion muse that we find inspiring. #222222">This week we sat down with blogger and creator of Hues of White, Santina Harisson to talk about creating a blog in 2017, inspiration, morning routines and how to style denim! 

#222222">
#222222">What compelled you to start a blog? 

I founded huesofwhite.com in October 2016 as a way to express my love of Art, Beauty, Fashion and Lifestyle. You will find chronicles of my daily musings and personal styling on huesofwhite.com. I also want to make people feel beautiful, confident in what they are wearing and inspire my readers through visual content and affordable clothing. My blog for me, represents who I am, a colourful, fun, likes to try anything kind of girl! 
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? 

I’ve always admired fashion from a young age and use to really enjoy trying on my mum’s vintage clothing and putting a little of her Chanel red lipstick on and thinking just how much I loved clothes! As I’ve always been interested in fashion and interior, I wanted to create an outlet where I could express my love for this industry. So whilst talking to my friend in PR early last year, the concept of Hues of White came about and I haven’t looked back since! 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow?

My personal style is always evolving and the older I’m getting the better my decisions! I love to admire street styles and take note from these kind of girls. For me styling is all about working with what you currently have in your wardrobe whilst pushing yourself out of your comfort zone. My icons for inspiration are Lucy Williams, Aimee Song and Alexandra Spencer (she’s created the eclectic brand Realisation Par). Three different styles, three different takes on fashion but they wear things that identify to their personality! 

You have an affinity for denim. What makes it special? And what do you look for in a quality denim purchase? 

It’s no secret that I am a super huge fan of denim and they form an important piece to my wardrobe - I basically live in them if I’m honest! But what I think makes denim so special is that you can constantly find new ways to wear them. They are super versatile so I can wear the same pair in the day for a casual relaxed look and then completely transform them for an evening look, like these PAIGE jeans I am wearing from TRILOGY store, in London. I genuinely haven’t been able to take them off! The straight cut with raw hem is perfect for the AW17 trend and the quality of these are super sturdy so they don’t lose their fit. Which for me is the most important thing I look for when I purchase any kind of denim. 
#222222">
#222222">Can you give us 3 ways to style denim? 

To me, denim is the perfect base with which to pair anything that shows a little more or pushes you out of your comfort zone.
 

Going to work? Pair your jeans with a railroad-striped blazer and a T-shirt. It’s the perfect outfit equation for starting your day off right like I have here in my Paige Jeans from Trilogy Store. 

For a casual look, try pairing bold accessories like a red scarf or bag, plus a printed top. It’s a sure fire way to make your jeans feel fresh. 

Date Night? Slip on a pair of your statement heels teamed with either your favourite skinny or boyfriend style jeans, a lace top and you’re ready to start the night off right! 
#222222">
#222222">What's the biggest misconception about having your own blog? 

That it’s the easiest job in the world, because it’s far from that- it requires a lot of creative work and hours! 
#222222">
#222222">What's your morning routine like? 

Mornings at home are my favourite, and I love that I get to start the day how I want (it’s the only part of the day where I can slow down and enjoy my time!) My morning ritual normally includes playing a little music to get the day started off positively and I love making my own breakfast which tends to be a super bowl of ACAI in some form, mixed with fruit and granola (which my kids love!) whilst sipping a cup or two of coffee! I don’t wear a lot of makeup, and always try to keep it to a minimum but my morning routine is generally made up of tried-and-true look of natural makeup and gently waved hair and prepping my skin with REN’s gentle cleansing gel and supplement moisturising cream. I can’t live without these and pop them along in my bag wherever I go. 
#222222">
#222222">What projects are you working on now? 

Every time I get approached for a collaboration or get offered a job, I feel like it's a stamp of approval because it means my opinion matters so the products I have been working on mean the world to me. I have just finished working with Trilogy Stores on the perfect pair of Denim Pants for AW17 (here) but I am currently working with DUNE London to show you three ways to wear this season’s hottest boot trend and three ways to dress up sneakers! I am also currently working on something super special with REN and Olivia Rubin. So watch this space!


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Hattie Cotmore
Love this new feature! And I am obsessed with this outfit
Isabelle Herring
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What a fantastic makeup look from @jadethelibra! I am loving the gothic vibes - just so cool! The tones really sit her skin tone perfectly! #motd #jadethelibra #blogger #makeupinspo #gothic

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Isabelle Herring
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What a fantastic look from fashion blogger @foxxtailz! Really adoring the subtle clash of prints here, as well as the punky vibe of this outfit! The glittery fishnet tights are everything! #ootd #foxxtailz #bloggerstyle #fashioninspo #nastygal

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Isabelle Herring
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Absolutely love this outfit choice from fashion blogger @meganellaby! The clashing prints and baker boy style cap are just true Megan style, which I adore! #ootd #meganellaby #fashioninspo #bloggerstyle

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Alya Barutoğlu
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Have you seen Instagram lately? It has been filled with Loewe’s toast tshirt. It seems like Loewe is aiming Gucci’s throne on branded tshirts. Almost all major fashion girl and blogger has posted a picture in this new toast tshirt. What do you think? Will this trend stay or fade? Loewe has also made a lollipop motif tshirt for the same collection. If you’re not the branded tshirt type of gal you can try the toast bag from Loewe, they’ve gor everyone covered! #tshirt #logo #Loewe #brandedtshirt #bloggers #socialmedia #trend

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Isabelle Herring
Obsessed with this look!
Alpay Tutu
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And the wait is over! Our Capri collection is available online. To celebrate, this week we are giving 20% off any purchase using code:NEW20 - - #new #capri #collection #amethyst #gemstone #earring #inspired #sorrento #designer #fashion #fashionista #fashionblogger #blogger #colourful #love #italy #gift #bijoux #jewellery #jewelry #jewels #joyas #instadaily #justin #shopping #christmas #gifts #rosegold #newin

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Isabelle Herring
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Absolutely adore this amazing makeup look for Halloween from fashion blogger @ch32 on Instagram! It is definitely one of the more glamorous looks out there! You can recreate the look for yourself with the @sophiehannahbeauty jewel and glitter packs, which are out now! #halloween #makeupinspo

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Alpay Tutu
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Isabelle Herring
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Absolutely loving this outfit choice from Mancunian fashion blogger @meganellaby on Instagram! The mix of different patterns and colours just works so well. Faux fur and studded accessories are very in this Autumn/Winter ‘17 season, so therefore are great options within the look. The colour clashing of the yellow, red and blue tones here is something very special indeed - so effortlessly cool!

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Shopcade
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Need some Halloween costume inspo? Look no further! We got you covered with our weekly beauty tutorials for the most badass fancy dress outfits.


Perfect your Poison Ivy look with this tutorial thanks to blogger Carli Bybel!

Watch the video above for a step by step breakdown of how to finish your make-up, plus shop all the bits you'll need below to transform yourself into Poison Ivy.

Photo Credit: thebeautybible.com - tumblr - pinterest 
Video Credit: youtube.com/carlibel55

Like this post? Hit the heart to save it to your profile for later! 

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M.J Ortega
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Smokey eyes don't mean black eyeshadow all the time. Just like we see it in Olivia Palermo Colors like charcoal, dark brown or a deep blue-grey can create the same rich effect without the messy fall out that black eyeshadow is known for. Charcoal: I call this color, the sister of black eyeshadow. As a muted version of it, is more easy to work and blend if you make a mistake in your makeup. Dark Brown: If you are a smokey eye lover, this tone of eyeshadow is for you. Brown is a neutral that always looks natural and undone no matter what, so you would be available to rock your favorite eye look even at daytime. Blue Grey: For a switch of the same boring black eyeshadow, this color a must. A deep blue-grey, bring something mysterious to any eye look, especially on the evenings. Photo Credit: Pinterest What's your black shadow alternative in makeup? #loreal #lancome #trend #beauty #eyeshadow #blogger #paris

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Lina Psaila
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Yes statement socks are now a thing. Ever since Vetements, fetishised athletic tube socks giving them a higher price tag, socks have become not just a practicality but an item that you actually want to show off. 


The fashion pack took notice and contributed in absentia in the creation of multiple variations. Statement socks can be athletic think Vetements, Fila, Nike, they can look eye-poppingly patterned like Marni or Prada. They can be absolutely plain like the ones Rei Kawakubo employs against intricate designs for Comme des Garcons. Ricaardo Tisci goes for knee legth black or white socks for Givenchy. The street style stars have took this statement sock trend to heart - though for years it was considered a major faux pas. 

The stylistic options are truly endless: Combine them with a classic white trainer, or a bright red sandal hel, try a very trendy boot with built-in sock (the sock boot). Try a sheer mesh ankle sock and pair it with stileto heels or mules like blogger Leandra Medine, or go for the full fishnet sock look and leave them peaking from a pair of ankle boots.

Starving for more style inspo? Check our gallery and then shop your favourite styles below! 

IMAGE CREDITS: POPSUGAR.com

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Lina Psaila
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Yes statement socks are now a thing. Ever since Vetements, fetishised athletic tube socks giving them a higher price tag, socks have become not just a practicality but an item that you actually want to show off. 


The fashion pack took notice and contributed in absentia in the creation of multiple variations. Statement socks can be athletic think Vetements, Fila, Nike, they can look eye-poppingly patterned like Marni or Prada. They can be absolutely plain like the ones Rei Kawakubo employs against intricate designs for Comme des Garcons. 

Ricaardo Tisci goes for knee legth black or white socks for Givenchy. The street style stars have took this statement sock trend to heart - though for years it was considered a major faux pas. 

The stylistic options are truly endless: Combine them with a classic white trainer, or a bright red sandal heel, try a very trendy boot with built-in sock (the sock boot). Try a sheer mesh ankle sock and pair it with stileto heels or mules like blogger Leandra Medine, or go for the full fishnet sock look and leave them peaking from a pair of ankle boots. 

Starving for more style inspo? Check our gallery and then shop your favourite styles below! 

 IMAGE CREDITS: POPSUGAR.com

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Alpay Tutu
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Shopcade
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September is one of those times in the year when we refresh! Summer is over and It kickstarts a new mood for getting fit! While some of you may not mind exercising outdoors all year round, the other half head indoors and join a gym or fitness classes to stay healthy over the winter months. 


HIT, yoga, running, spin…Which is your fitness class of choice? Whatever your motivation, Shopcade has some amazing sportswear from the classics like Nike and Adidas, or some fantastic new and exclusive athleisure by Sweaty Betty and Superdry. 

Feeling fit yet? You might not be Kyla Itsiness, the superstar fitness blogger, but we all have days where we need to get our sweat on and head to the gym!

Gigi and Bella Hadid are big fans of the athleisure trend. The celebrities can be seen wearing sportswear inside and outside the gym. Get the full look and wear leggings, trainers and a hoodie for the ultimate street style! 

Superdry have a new collection of amazing sports clothes, see the full collection here to kit youself out for the autumn/winter months! Alternatively, see our selection of the best athleisare below. 

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Alpay Tutu
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Lina Psaila
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Transitional weather periods require transitional wardrobe. And one of the transitional weather absolute favourite staples is the trench coat. From royal, Kate Middleton to reality star Kim Kardashian West and blogger/ journalist Pandora Sykes (you are seeing the expansion of the fashion spectrum here, right?) are opting for multiple variations of the trench coat. Whether you choose the Bottega Veneta one that Lauren Bacall wore in the SS17 show or the uber trendy winter floral print at Michael Kors, this piece is bound to add more than a few points of elegance to your look. 


There's great variety in form but most importantly in the fabric. High gloss details or full on shiny leather trenches. Tightly cinched or left in a looser silhouette. One of the most spot on colours for trench coats this season is khaki, but get ready for some impressive numbers in red, off-white, camel and baby blue. 

Check our exclusive edit of the trench coats you need to own this season!

Photo Credit: Instagram

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Alpay Tutu
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Lina Psaila
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Nail art-is trending on Instagram and these influencers are the reason why: From your typical mani- pedis to whimsical designs, editorial looks and red carpet showstoppers nail art bloggers are ruling currently. So whether you're looking for some newfound inspiration for tonight's outfit, researching the new nail art trends or simply gaining a first look into nail artistry, we have you covered. Find out below who are the best nail influencers right now! 


Poole is an editorial manicurist with credits that include Refinery29, Vogue.com, V Magazine, American Vogue and InStyle. Not an easy feat but quite an accomplishment for Sally Hanson's former Global Colour Ambassador! 


Real name Kelly Marissa made a blog out of her passion for nail polish. Even though she doesn't blog anymore she's dedicated her YouTube channel on providing tutorials for nail-art with DIY products and beauty product reviews. 


Lisa is an accountant living in San Fransisco with her boyfriend and son. She's also the blogger behind Cosmetic Sanctuary. An online destination covering cosmetics and hair care and a very dedicated section on nail polish. 


Although an LA engineer by day, Janelle Estep is a very successful self-taught nail artist and vlogger. She's also the author of the book Awesome Nails that features prints for nail decals and nail-stickers. If you're looking for freebies, DIY's and reviews head to her channel now! 


Chelsea King is a nail art superstar. She has tended to the nails of celebrities like Katy Perry and Jessie J, while she was named Global Nail Artist for Revlon last year. She started her career initially as a hobby, and her blog became her launching vehicle that led to tutorial and design gigs for the likes of MTV and Refinery29! 


According to enthusiast Kylie Jenner, Jessica Washick "uses color and negative space like no one else". Apart from being a celebrity and session nail tech, and a contributor to NAILPRO she's also a Color Designer for Nike and the creator of the U Don't A Man, U Need A Manicure Tumblr, where you can find her work. 


Although you can find her tutorials and howtos on her YouTube, this nail art insider showcases her craft on Facebook. Her niche artwork is intricate gradients and complex marbling. The impressive thing about Collete is that she's self-taught and encourages her followers to keep learning with her. Go Colette! 

For your ultimate nail art inspo look through our gallery and grab all of your nail essentials from our curated edit below!

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Lina Psaila
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These talented influencers know more than a thing or two about the art of nail polish: From your typical mani- pedis to whimsical designs, editorial looks and red carpet showstoppers you'll find it in their Insta accounts. So whether you're looking for some newfound inspiration for tonight's outfit, researching the new nail art trends or simply gaining a first look into nail artistry, we have you covered. 


Find out below who are the best nail influencers right now! 


Poole is an editorial manicurist with credits that include Refinery29, Vogue.com, V Magazine, American Vogue and InStyle. Not an easy feat but quite an accomplishment for Sally Hanson's former Global Colour Ambassador! 


Real name Kelly Marissa made a blog out of her passion for nail polish. Even though she doesn't blog anymore she's dedicated her YouTube channel on providing tutorials for nail-art with DIY products and beauty product reviews. 


Lisa is an accountant living in San Fransisco with her boyfriend and son. She's also the blogger behind Cosmetic Sanctuary. An online destination covering cosmetics and hair care and a very dedicated section on nail polish. 


Although an LA engineer by day, Janelle Estep is a very successful self-taught nail artist and vlogger. She's also the author of the book Awesome Nails that features prints for nail decals and nail-stickers. If you're looking for freebies, DIY's and reviews head to her channel now! 


Chelsea King is a nail art superstar. She has tended to the nails of celebrities like Katy Perry and Jessie J, while she was named Global Nail Artist for Revlon last year. She started her career initially as a hobby, and her blog became her launching vehicle that led to tutorial and design gigs for the likes of MTV and Refinery29! 


According to enthusiast Kylie Jenner, Jessica Washick "uses color and negative space like no one else". Apart from being a celebrity and session nail tech, and a contributor to NAILPRO she's also a Color Designer for Nike and the creator of the U Don't A Man, U Need A Manicure Tumblr, where you can find her work. 


Although you can find her tutorials and howtos on her YouTube, this nail art insider showcases her craft on Facebook. Her niche artwork is intricate gradients and complex marbling. The impressive thing about Collete is that she's self-taught and encourages her followers to keep learning with her. Go Colette! 

For your ultimate nail art inspo look through our gallery and grab all of your nail essentials from our curated edit below!

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Shopcade
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Sienna Miller walked into Wimbledon this year in sartorial splendour. Wearing a Ralph Lauren lemon yellow sundress, the star of the recent Young Vic play “Cat on a Hot Tin Roof”, emulated modern elegance. 

Sienna steered away from the cliche tennis whites and garden party florals and swapped her chiffon and silks for linen. Linen is strange choice for some, an old fashioned one perhaps. However, contrary to the grandmother's-wardrobe association we once made, linen is on the rise and is a must-have this summer! Matched with the right accessories, it echoes both cool authenticity and summer sophistication. 

Do not fear, you don’t have to be Sienna to pull off this casual classic. Lucy Williams, the ultimate style influencer is sporting linen. The eponymous label Three Graces and Paloma Wool as well as queen of e-commerce cool, store “Lisa says Gah” and blogger Song of Style are wearing it. 

We are delighted that some key fashion players have designed some beautiful pieces, from palazzo trousers to crop tops and sundresses. There is something for everyone! Buy a linen sundresses or crop top and high wasted skirt and pair with cat eye sunglasses or dramatic tassel earrings. Do wear linen the contemporary way and style it with some cool accessories for a relaxed and laid-back look!

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Lina Psaila
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It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lina Psaila
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Summer is probably one of the best seasons to show off broderie detailing. By broderie we mean those refined almost lacey tops and summer dresses in angelic white, and dreamy eggshell tones that perfectly compliment sun-kissed skin.

This year broderie anglaise took Instagram by storm when the white cotton sleeveless top with lace trim by Reformation was seen on every celebrity Instagrammer under the sun from Jeanne Damas, to Pandora Sykes while Danielle Bernstein and Marianna Hewitt donned the cute mini dress version.

Whether you're planning to attend a wedding, a festival, a racing event or even a casual BBQ with friends, you simply can't go wrong with the elegant nonchalance of a broidered top that blends wonderfully into any summer occasion.

Taking cues from blogger extraordinaire Pandora Sykes on how to nail the summer day look, don a broderie crop top with a pair of gold shorts and white espadrilles. Finish the look with your favourite golden bangles, earrings, black Ray Bans and a bold red lip. 

For the ultimate beach to bar look, pair your broderie mini dress with a romantic and oh-so-chic basket bag, a pair of espadrille sandals, oversized sunnies and a floppy straw hat. Add a pair of big gold hoops, and a pendant to amp up your laissez-faire summer outfit. 

If you're planning to attend a festival this summer then opt for a broderie jacket with a funky crop top (even your bikini top will do) and a pair of your favourite wide-legged jeans. Top the look off with a leather cross body bag and a vast array of your most colourful accessories. 

For a romantic date night try combining the innocent broderie top with a sexy red mini skirt. Finish your flirty look with high stiletto heels and your favourite miniature crossbody chain bag.

How will you style your broderie outfit this summer? 

Browse through our gallery for more inspiration and scroll down for our edit of broderie inspired looks!

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