Selfridges' latest video campaign "Incredible Machines" is a tribute to bodies of all shapes and sizes, what they can do and how they're perceived. Tying into their new body studio in celebration of their Everybody campaign, the ad (almost four minutes long) is shot like a short film.
Choreographed by Wayne McGregor MBE, the underwear advertisement stars Michele Lamy, Sharmadean Reid MBE, Naomi Shimada, Charlie Craggs and Ruqsana Begum.
Watch Incredible Machines above and shop below get your mitts on Selfridge's underwear in which to flaunt your own moves!
Photo Credit: Selfridges
Video Credit: Selfridges
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