Think about it, what is the big deal with VS? The actual underwear they sell is high-street, basic and kind of 'meh'. If a brand like Agent Provocateur put on a show of a similar ilk, it would make far more sense- because they are a high-end, catwalk worthy brand. Plus, you can't actually buy any of the really amazing bras from the VS show- their actual stores don't stock such creative masterpieces, instead you'll find what looks like a 16 year old's brain fart. Why and when did wearing hot pink underwear become a thing?
On top of this, Victoria's Secret has had a pretty sordid past. There was the whole getting prisoners to sew their lingerie f*ck up. Yup, you read that right- it's not just a plot line in Orange is the New Black.
However, many critiques of the show find it sexist, and I've got to disagree. Because the VS show is not made for the male gaze or male pleasure, it's made for teenage girls. Think about it- if it was a purely sexist pursuit of objectifying the female form, then wouldn't it be a little more *sexy*? Don't get me wrong, these models ooze sex appeal, but the show isn't sexual. It's full of disney princess poses, fun and light hearted energy and upbeat pop music.
But since this is the case, it makes it even more confusing- it's not a fashion show, it's not couture, it's not a sex show. It's not even a very good commercial marketing ploy, because the brand has been on a downwards spiral- maybe because no one wants pink, sparkly push up bras anymore? Just a thought. It's some weird medley that wouldn't seem out of place in a parallel universe, black mirror style.
And yet, despite the latter reasoning, I'm still obsessed. I still care. My heart burst at Bella walking past Abel, and I cooed at Jasmine in the 'Fantasy Bra', and cheered at Irina strutting her stuff while pregnant. I love that it's extravagant, and that the models seem like genuine friends.
So, maybe that's why we are all so engrossed, because it's nice to see women fulfil their life long dreams, be amazing friends and champion each other...
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